We got the chance to talk to Matthew at JockUp about his brand. It’s one we found and love the classic designs. We profiled their Jock as our Jockstrap Wednesday, Jock of the week a few weeks back. But, we wanted to introduce you to the brand!
Thanks for taking the time to talk to us. JockUp came to my attention on Instagram. I noticed you were following us and I love the pictures you were posting. Then I clicked and saw you were a brand. At first, I thought you maybe an online retailer. But I was wrong. I really liked the clean look of your gear.
Tell us about your journey in the world of men’s underwear. What made you start JockUp? Did you love men’s underwear before creating JockUp?
I’ve always loved underwear and starting my own brand was something I had been thinking about for a while. I would wear some brand and think this is good but I would change this and that. The day I came up with the name JockUp and created the logo was the when I decided to go for it and start my own brand. I ran a successful Kickstarter crowd funding campaign, dove into the manufacturing process and developed the line to what you see today. It really just comes down to making underwear and active gear that I want to wear – creating clean and confident lines that showcase the strength of the male form while being engineered for the active man.
You’re about page mentions you worked as an architect. How does this training come into and influence your designs?
I have a clean and modern aesthetic where, using the architectural mantra, form follows function. I like using design and materials that serve a purpose beyond just looking good.
I really like that your line has a very classic feel. I have said that everyone should own classic underwear. Why did you pick basic black and white with a blue waistband?
Black, white and gray tones are a classic that go with everything while never going out of style. Starting with this clean masculine color pallet was a good way to start the JockUp line. The vibrant blue of the elastic band broadcasts a confidence and strength that represents the JockUp brand.
We ran a post on the Wide Brand Jock, it seems that the “classic jocks” are a thing of the past. Why was it so important to put this in your collection?
The classic 3-inch band jockstrap was always a personal favorite and preferred way to keep my boys in place while being active. The thicker band adds stability that other underwear can’t compete with. Not having a classic-style jock would just be criminal. Other men obviously feel the way I do because it’s one of JockUp’s best sellers.
What has been the biggest influence in creating you in your collection?
I think JockUp is a culmination of a lot of things but the biggest influence is simply a personal experience of what works and what doesn’t. I don’t just draw up a design and say that looks pretty, I use and abuse my active gear to make sure they hold up and perform the way they have to in the real world.
Who should be wearing JockUp gear? Do you have a specific guy or type of guys?
JockUp is for the active man that appreciates clean masculine designs that showcase the strength of the male form. It’s all about performance-enhancing fit and finish delivering unapologetic confidence. If you like clean, confident details made with superior quality materials and construction techniques then JockUp is for you.
You have a pretty solid line but what is coming up or JockUp? Anything you can share with our readers?
I’m introducing more colors, some limited edition tees and a few other things in the works.
Thanks for taking the time to talk to us. Where can our readers find your gear and on social?
The entire JockUp line can be found on JockUp.com