They have some big plans coming up and we wills hare them with you as they announce them. Follow them on Facebook, Twitter and Instagram and Pinterest @ Aronikswim or www.aronikswim.com
They have some big plans coming up and we wills hare them with you as they announce them. Follow them on Facebook, Twitter and Instagram and Pinterest @ Aronikswim or www.aronikswim.com
Cocksox® is an Australian men’s underwear and swimwear company that make everything from long johns to super sexy thongs! All Cocksox® have one thing in common: an anatomically designed pouch to lift and support a man’s ‘manhood’. The Cocksox® pouch provides supreme comfort, support and an enhanced profile. Cocksox® do for men what the push-up bra does for women!
The Cocksox® pouch design is also suitable for highly active men. Many tri-athletes, cyclists, runners and swimmers wear Cocksox® because the pouch gives support like a jockstrap without being constrictive or bulky.
Guys give undies a hard time so Cocksox® underwear are made using the highest quality modern fabrics (Lycra®, Supplex® & Cotton-Lycra). They are hypo-allergenic, fast wicking, long lasting and have excellent shape retention.
Cocksox® swimwear is made from superior quality Lycra with high chlorine resistance, excellent wear properties and SPF 50+ sun protection.
All sorts of guys from all over the world buy Cocksox®, a lot of them being middle and upper income earners who appreciate the high quality design, quality manufacture and the good price point. Cocksox® customers include doctors, dentists, pilots, athletes, military personnel, celebrities, strippers, sheiks, swimmers, cyclists, clergymen and regular guys who like to go about their regular day with asexy secret in their trousers!
Some guys buy Cocksox® just for the fun name but are genuinely amazed by how comfortable and supportive they are and come back for more, and more! There are even Cocksox® customers who’ve thrown out all other underwear brands and only wear Cocksox®! One man requested custom made Cocksox® for his wedding night – we were happy to oblige.
From what started as a rude dare, Cocksox® has grown into a brand exported to almost every country on Earth. Retail stores in USA, UK, Europe, Asia and Australia sell Cocksox® and the number is growing all the time.
Who’s behind the brand:
Nadiah Christensen has been working in the apparel industry for 15 years and her garment designs and prints have featured at international fashion shows including Lyon Mode City and Salon International de la Lingerie de Paris.
Nigel Christensen, who is also a film producer, is the brains behind the provocative Cocksox® marketing campaigns.
Early in 2006 Nadiah, saw a need in the men’s underwear and swimwear market for high quality, sexy designs with enhancing qualities.
Running the concept past her partner, Nigel Christensen, he thought of the name Cocksox®! At first it seemed too rude but it was the perfect name for the garments and the attitude they embodied;
Sexy, provocative and fun!
In March 2006 they released the first Cocksox® ‘no rings, no slings’ enhancing underwear, triggering a revolution in men’s underwear around the world.
From humble beginnings Cocksox® now appears in international magazines, morning TV in England, movies and is currently in negotiations with pro athletes and pop stars for endorsement and marketing deals.
There is nothing that brings more curiosity from you guys when get a chance to talk to you one on one, either via email or in person, than my trips to Vegas to see the the brands new collections. It’s always a big topic of conversation and I’m more than happy to talk about it.


We all love hearing stories on how companies got their start. This one is about one of the wildest companies on the market. Koala is synonymous for fetish/erotic wear! They are the top of every list we get. It spans every market and every type of guy. I got a chance to talk to Michael the owner about how the company started and here is their story.
Koala started over 20 years ago because Michael the owner couldn’t get the swimwear he wanted. The styles he had in mind were not available from anyone on the market. This made him start having his swimwear custom made. While laying out in them he asked himself if other guys would like them? We definitely know the answer to that question.
He was a bit apprehensive about being able to create a business in swimwear. This was in the 90’s and men’s swimwear wasn’t as big as it is now. He got some designs made and started asking guys if they liked them. As it turns out many guys wanted the swimwear. He started Koala and it grew.
The basic premise of the company was he wanted really hot swimwear for the beach and that progressed into underwear and finally fetish wear. Like many underwear companies it first hit the gay market but grew. Now the brand is sold to men and women, gay and straight.
Some of the biggest challenges over the year are having the quality of the product that he expected. Going from making custom made items to mass production was a bit different then producing just a few suits. He tried over seas sourcing and wasn’t happy with the results. If they couldn’t make them in LA and have control he would rather not do it. He expected the quality to be amazing and the craftsmanship be top notch. So today the manufacturing is done in the US in the LA area.
Koala has a lot of the same people working today as they did when they opened. All the seamstresses, pattern makers and production crew. They tried going back over seas after a few years with samples, but they weren’t spectacular. However, they decided to keep production in LA. He said he loves working with the same people over the years because when a new idea comes into mind it’s easy to have the staff know exactly what you are thinking and makes for a great product.
I asked what the biggest surprise was in starting and running the company. Variety and types of customers. He loves underwear and swimwear like the rest of us. But not knowing if there were other guys out there who are into the scene. He was surprised at how big the community turned out to be. It includes women and men, both gay and straight men.
Guys have a lot of catching up to do in the women’s market. Women are willing to show each other underwear. They wear g-string to the locker room. Size and shape doesn’t matter. It’s totally second nature. It hasn’t evolved that way to the men’s market. We see more varied underwear styles at the gym now but not many guys wear them. They don’t wear thongs and g-strings. Women have no issues. If men think it would be ok they would be into wearing them in a minute. They would wear what ever.
Best sellers over the years: What styles are best selling are the Cock shaped suits as a group, Also the Male Transformation ones. Tons of guys wear them as underwear. They always call and ask if it will make them look feminine. Usually when they buy them they become a fetish item for them.
We want to thank everyone who nominated and voted in the 1st Annual UNB Reader Awards. It was a lot of fun to do and thank the brands that really got the word out. You have a year off till the next one! But you spoke and here are the winners of the 2014 UNB Reader Awards.
Some of the votes were really close and it went right to the wire! All the pairs nominated were awesome pairs so you can’t go wrong with any of them. It was cool to see some new brands you guys love and some standards.
The Winners are:
Best Bikini – Cocksox CX16 Waistband Bikini
Best Brief 2(X)ist Sliq Mesh Brief
Best Thong – Andrew Christian Almost Naked Smooth Vive Spider Thong
Best Jock – Andrew Christian Coolflex Active Jock
Best Jock Brief – Andrew Christian Airsculpt Locker Room Jock
Best Trunk – Timoteo Rugby Scout Square Cut Brief
Best Boxer Brief – Andrew Christian Color Vibe Boxer
Best Fetish Wear Brand – Cellblock13
Best Swimwear Brand – Andrew Christian
Best Overall Brand for 2013 – Andrew Christian
Best Online Retailer – Underwear Nation
Best Brick and Mortar Store – Andrew Christian Flagship Boutique
Best Underwear Model – Colby Melvin
Best Photographer – Jerrad Matthew
These are our winners!
It all started when I was just five years old and living with my family in a village in northern Greece. Believe it or not, I made a simple pair of briefs that I stitched together from an old piece of knitted fabric. I remember my family being not very comfortable, but I was really proud!
It’s a strange story, but it was more like the male underwear and male fashion industry coming to me (smiles). I never really dreamed of being a part of it (another smile). I just felt inspired to create designs and then happened to find the right way to bring my creations to life!
The idea of Modus Vivendi for me started with the desire to clothe the male body, cleverly and with style. I felt inspired to create designs. I used to create underwear for my friends and family. Everyone was so encouraging that I should start my own fashion label and everything came together in 1989.
Modus Vivendi has been around for 25 years. We started in 1989 and quickly became one of the biggest underwear brands in Greece, but it was only in the last three or four years that we began showing the brand in other countries. It’s great to see how far we’ve managed to go on the global market in such a short time. It’s amazing how the brand has picked up so many fans and followers around the world.
I never had any contacts in the fashion industry, so I had to learn things the hard way. It was more the practical things of a business though than anything else. I feel very lucky that I was always able to get inspired by everything around me. Living in Greece, surrounded by its beautiful landscapes and people is an unlimited source of energy and inspiration.
Christos Bibitsos, Head designer and owner of Modus Vivendi
Operation Swim Brief 2014 is in effect. What is operation swim brief? Well its a way to get guys to wear swim briefs this summer to the pool or beach! Note we can’t say Speedo because it’s a trademarked name! I have talked to gay and straight guys who both want to wear them on the beach. Being a gay guy it amazes me how many gay guys have never worn them in public. When I was younger I wore them all the time and loved wearing them!
This challenge isn’t limited to the gay guys. We need our straight underwear brothers to join in. Many of you straight guys have told me that you wish you could wear them. Well now is your chance! Just do it and to hell with what the public has to say!
If you are going to do the Swim Brief Challenge let us know. Not all of us look like a swimmer model but it doesn’t matter! It’s about wearing what you want, when you want!
We’d love to post reader pics doing this! Email us, Tweet us or leave a comment here if you are! We think it’s time to make them more accepted!

I am a huge underwear lover but sadly rarely get to buy them lately. So when I do I normally am more likely to go for styles and brands that I know will be good and fit me well. There is nothing worse then buying a pair that is cute and finding that they don’t fit on your body like you thought they would. I have a bubble butt so finding pairs that stretch over it can be more difficult. I don’t
always want to have to be wearing thongs, jockstraps, and jockbriefs. Though several people would disagree with me lol. So here is my criteria:
What are the factors that we evaluate when buying underwear. I’m not only talking new brands but brands we know. We all have something different we look for and have different body types. Some issues that face guys are: endowment, butt size, long torso, shorter legs, stocky builds, thin builds, muscular thighs and the list goes on. Each of these brings a challenge to find great underwear. Adding this on top of our own fashion style, favorite color and fabrics makes it seem that finding a great pair is impossible. But if you’re like me this decision has become second nature. You evaluate tons of criteria all at once:
My own factors for finding great underwear are:
These are some of the decisions that lead to my buying new undies. Let’s hear from you guys! What do you use to buy new undies.
I’m counting the days down till Vegas. These are my favorite weeks of the year. I’m like a kid at Christmas! I get excited when I get on the plane and head out. I have my list together and ready to meet with some favorite brands. Some of the ones I”m meeting with N2N Bodywear, Andrew Christian, Baskit, 2(X)ist, Frank Dandy, Papi and more!
I would love to ask some of the brand your questions. If you have time over the weekend email me or tweet me who and what you want me to ask. While at the shows next week getting on the web and social media is difficult. You have tens of thousands people in a confined space and no cell service.
If you have something you want me to ask, email me at info at underwearnewsbriefs dot com or send a tweet to @unbtim
We are working to get you guys involved in the process so feel free to speak up!
While I am in Vegas, check my Twitter and Instagram each night!
Photography is a major part of men’s underwear. We have five amazing photographers up for the Photographer of the year. The Picture above is from Simon Le, but also up is Rick Day, Michael Stokes, Jerrad Matthew and Tom Cullis. All make amazing pictures! Also go vote in our different categories. Each one has great pairs in it! We will tabulate votes and announce the winners on Monday! Vote at the Underwear News Briefs Reader Awards Page.
Jon Varak and Andrew Christian are both up for awards in our Reader Awards! We suggest you go over to the UNB Reader Awards page and vote for your personal favorites! One more day before it ends!
Have you voted in the UNB Reader Awards? If not head over to our Awards Page and vote. Voting ends on Tuesday and you won’t have a chance to vote until Jan/Feb 2014!
Are you guys checking out UNB Photography on a regular Basis? If not you should be, we are updating it every day or every other day. We are uploading galleries of pics as we get them and some you have seen years ago! This site is dedicated just to photography, so if you love Brief Distractions, this site is for you. The gallery we posted yesterday was this set from Jockstrap Central featuring Jack Adams Jockstraps. We keep uploading our own work and others!
Do you want to try one a jock brief from the originator? Well this week the Baskit $12 Tuesday pair is the Ribbed Jock Brief. They have a few new colors and now is the time to try it out! Go to the Baskit website to find it
We bring you another great pic from Troy Wise!
Let your voice be heard. Above are some of the pairs up for UNB Reader Awards. Go to our UNB Reader Awards page to vote. Remember only one vote per email! Winners will be announced on Feb 17th!
Make sure you go vote in our UNB Reader Awards! Two of the pairs up are the the 2(X)ist Speed Trunk and Timoteo Double Cross Jock Brief. Vote at our UNB Reader Awards Page!
Let’s face it, we all want underwear that is super sexy. That’s part of the reason we really want to buy underwear. If it doesn’t feel sexy then why bother right? The newest range from aussieBum is the Riot line. First thing you notice is the color. The bright blue trim and waistband offset the white sports mesh material.
The next thing you notice is the cut outs. There are two cut outs, the first is over the pouch and the second is in the back (well in the brief), the jock is of course open but has the same front as the brief. Last thing you may notice in the pics is the material. It’s a white sports mesh! Which leads me to wonder if you use this to work out will it become see through? This maybe a sticking point to some and a selling point to others!
aussieBum has never been a stranger to hot undies. They released the new Rugby shorts a while back and now are entering a more sports market. Granted I don’t know if we’ll see these at the gym but they would be great for working out, activities and a great date! The brief is around $25 and the jock is $23 at the aussieBum site.
If you’re a fan of our Brief Distractions then you will love UNB Photography. Originally a site used to promote the best in underwear photography and interviews with models, photographers and brands. I decided UNB is the best place for interviews. However there is so much amazing photography we don’t profile on the blog. So this site will be pretty much all galleries of pictures. Ones we have uploaded already are:
And much more. We will be adding them as we get them and uploading some older pics. Don’t expect to see much text but tons of great pics! So go to the site and check it out and follow UNB Photography on Twitter to see all posts as they go live and the UNB Photography Facebook page to post pics when appropriate for FB
Today is the last day to nominate your favorite brand! Don’t miss out! The final voting will take place this weekend and end before next weekend! To vote go to our Underwear News Briefs Reader Awards page!