Category

Men’s Underwear

Category

Meander’s Muse.

MODUS VIVENDI presents the Meander Line and the Hellenic Heritage Campaign: A Fusion of Modern Elegance and Timeless Design. A campaign that seamlessly merges classical Greek aesthetics with contemporary design.

In a world where fashion often draws inspiration from the past and infuses it with the spirit of today, MODUS VIVENDI stands at the forefront of this creative intersection. The Meander Line pays homage to the rich Hellenic heritage by incorporating the iconic Meander design, a symbol of unity, eternity, and infinity, into modern underwear designs that exude sophistication and style.

MODUS VIVENDI’s Meander Line transcends traditional fashion, capturing the essence of Greek culture through a meticulous exploration of the Meander design. This collection features an array of uniquely crafted underwear, all embellished with the timeless Meander pattern. Each piece blends form, function, and fashion, offering comfort without compromising on style. The perfect way to rediscover Greek elegance.

To introduce the Meander Line to the world, MODUS VIVENDI embarked on a creative journey that bridges the classical and contemporary worlds. In Hellenic Heritage Campaign, MODUS VIVENDI took inspiration from iconic Greek sculptures, and breathed new life into this classical art form by reimagining a sculpture of a person’s head in a profoundly modern way.

Meander Line represents a harmonious marriage between tradition and modernity. The Meander design, a symbol of Greek heritage, takes on new life in MODUS VIVENDI’s new collection, and the Hellenic Heritage Campaign beautifully captures this transformation through our modern photoshoot. We believe that fashion should evolve while honoring its roots, and this collection is a testament to that belief.

The Hellenic Heritage Campaign features a photoshoot that highlights the enduring allure of Greek sculpture with the Meander Line’s elegant pieces. The contrast of the past and present exemplifies the essence of our collection: a fusion of classical beauty with modern design.

The Campaign and the Meander Line is already available on MODUS VIVENDI’s official website. For more information about the collection and the campaign, please visit www.e-modusvivendi.comor contact us at marketing@e-modusvivendi.com

Discover Hellenic Heritage Campaign here.

Shop products here.


Credits

Photography: Panos Misailidis @p2photographygr

Model: Denis Mastorakis @denismastorakis

Fashion Director: Billy Hazel @billyhazel

Videography: Panos Misailidis @p2photographygr

Location: Thessaloniki, Greece

Unleash the unrivaled supremacy of Teamm8’s awe-inspiring Icon Collection, where sheer excellence in men’s underwear becomes the new norm. Immerse yourself in the luxurious embrace of our revolutionary Sports Briefs, Thongs, and Jockstraps, meticulously crafted from premium Modal fabric. Prepare to transcend the boundaries of comfort as you indulge in the unmatched fusion of style and sensuality, transforming you into nothing short of an Icon. Brace yourself, for we have also brought forth a legendary addition to the range: a men’s Trunk that will transport your comfort to unparalleled heights. Get ready to elevate your underwear game to a whole new realm.

Today we are joined by Conrad aka Abearinundies. He’s got a very interesting story to tell about how he came to discover his love of underwear. He even mentions that he goes underwear shopping with friends. 

It’s a great convo and he did a deep dive into the Brief Talk Podcast before he came on the show. He was a lot of fun to talk with and I hope we get him back soon. 

Follow Conrad

Twitter – www.twitter.com/abearinundies

Tumblr – www.tumblr.com/abearinundies

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Underwear shopping is one of life’s joys. I love to go to a store, look around, and see what’s out there and how it feels. I remember going to the department stores and sorting through all the CK and 2(X)ist’s in my 20s and the first time I saw a y-back thong in a mainstream store I about jumped for joy. However, not many guys out there have access to an underwear store. There was a second-best thing back in the day, the discount stores such as Ross, TJ Maxx, and Marshall’s.

In the late 90s and early 2000s, you could find serious deals and amazing undies at these stores. There were bikinis, thongs, and briefs galore. You could always dig through the pairs and find a jewel in the mix. I remember walking out of those stores so happy to find a pair of underwear. I could never afford being a student but snagged for $5.

After the mid-2000s, the underwear started to dry up. I don’t know if this was the rise of the boxer/boxer briefs or if the buyer didn’t see a market for the sexier side of undies. The underwear went super boring for anyone who reads this blog. It was all white briefs (sorry, white fans), boxer briefs (including trunks), and boxers. It’s rare I even go through the underwear section at these stores, but occasionally I’ll glance and leave let down.

There was one exception to this, and that was Century 21 in NYC. I went with an ex and spent probably 30 minutes in the underwear section. They had so many brands and styles. This was discount underwear heaven. I grabbed about $200 worth of underwear (which I couldn’t afford) and pared it down to the brands I didn’t have at home. I returned all the 2(X)IST, CK, and others. The sad thing is that they closed a few years ago.

Hope is not lost because I have seen guys posting some good things at these stores in the last month. One person posted a five-pack of Nike jocks. And another posted about some CK briefs. I still need to get my hopes up, but I want them to return to the old ways, offer different types of underwear, and let guys experience underwear they may not usually buy.

Guys Getting Physical

MODUS VIVENDI is thrilled to announce the launch of the highly anticipated “The Roommates” Campaign, starting with Part 1: “The One Where The Roommates Work Out”. A new captivating campaign that takes fashion storytelling to the next level, encapsulating the dynamic lives of four young men living in a luxurious mansion. In “The One Where The Roommates Work Out” part, MODUS VIVENDI delve into their fitness journey and the company that makes this campaign truly unique.

“The One Where The Roommates Work Out”

MODUS VIVENDI follows the journey of four stylish and energetic young men living together in a lavish mansion. Their company and zest for life inspire the new FW Collection, designed for men who appreciate fashion, comfort, and a touch of luxury in their everyday wear.

In this first part of “The Roommates” Campaign, viewers will witness a thrilling blend of fitness, style, and friendship as the four roommates engage in a high-octane workout session on their mansion’s balcony. Their toned physiques, paired with MODUS VIVENDI’s newest collection, exemplify the perfect fusion of comfort, functionality, and fashion. From sleek compression shirts to breathable shorts and stylish underwear, the roommates demonstrate how MODUS VIVENDI elevates workout attire to new heights.

But the action doesn’t stop there! Following their intense workout, the roommates take their athleticism to a different level. They play an exhilarating game of basketball at the mansion’s backyard, showcasing the versatility of MODUS VIVENDI’s fashion. Even in the midst of a friendly competition, their sense of style remains impeccable.

This exciting campaign showcases some of MODUS VIVENDI’s latest designs of underwear and apparel named Curved, featuring mesmerizing jacquard fabrics with wavy relief design and some stunning pique “liquid” effect shiny fabrics. The perfect combination of texture and style. The intricate jacquard fabric, adorned with a wavy relief design, offers a unique touch to each piece, while pique liquid effect fabric adds a distinct shine to the apparel line catching the light with its striking finish.

“The One Where The Roommates Work Out” is just the beginning of this captivating journey. More exciting parts are set to follow, each offering a glimpse into the diverse lives of these four roommates, as they navigate work, leisure, and friendship.

MODUS VIVENDI has always been at the forefront of fashion innovation, and “The Roommates” Campaign is no exception. With an unwavering commitment to pushing boundaries, our brand continues to redefine fashion storytelling. This campaign is a testament to our dedication to both style and substance. MODUS VIVENDI invites fashion enthusiasts to come and join this thrilling journey as we redefine the essence of style and friendship. A journey that promises to be as dynamic as stylish, bringing the latest trends and fashion-forward designs in the world of men’s fashion.

Join us on this exciting fashion journey since more parts are about to come. Stay tuned!

Products are already available online on MODUS VIVENDI official website www.e-modusvivendi.com. For more information about the collection and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover “The One Where The Roommates Work Out” from “The Roommates” Campaign here.

Shop Products here.

Social Material of Part 1: “The One Where The Roommates Work Out”


Credits

Photography:

@joan_crisol

Models:

@pepehomdedeu

@pablobrotonss

@salamanquez

@kino_luque

Fashion Director:

@billyhazel

Videography:

@aticonorteproducciones

Make Up & Hair:

@alvarosanper

Make Up & Hair Assistant:

@noeliamakeup

Styling Assistants:

@julen_mrgr

@ioxoioxo

Production Assistant:

@juanma_lopezp

Do you love something different? Something not every guy is wearing? Is there something a little more on the wilder side that has no norms? If you answered yes, then the new Candyman is for you. The whole new collection is made out of everything you would expect. Those things are being skimpy, lace, and bold colors. Candyman lets you free yourself from the societal norms of what men’s underwear is supposed to be and shows you what men’s underwear is now.

Get 20% off at the UNB Store with code Undiesfun20 at check out. This code is good for this Candyman collection and the new Clever. Ends Tuesday, 10/17.