


There was a time not too long ago when men didn’t have much of a choice in their selection of underwear. It was boxers or briefs and as for color, forget about it! Underwear was fabricated for men, not designed, to serve a utilitarian purpose alone. They went on, did their job, and when the time came, they were stripped off and the next pair took their place. They had their role and going beyond that in any way was not an option.
Unfortunately that also reflected the role of men. We don’t often think about the suppression of men in past generations. In fact, men are often placed as the suppressors while being expected to live in a functional manner also. They had their place, their role, and their obligation to society. Going beyond that in any way was not permitted.
Nonetheless, color was added in time to mens underwear; the guys liked this. Then a wider variety of styles were offered; men liked this as well. Today we no longer live in the systematized, fit into the mold, world of boring old characterless underwear. Hallelujah!


But some people would say, “Does it matter?” or “Who cares? It’s underwear”! Half the time nobody knows what you have on down there besides yourself anyway. Regardless, I have to say… Yes, underwear matters and this is why: Our ability to decide from an endless variety of underwear selections which one is right for us shows that we have been given the opportunity to decide who we are at our innermost level. That may sound kind of silly or that I am merely being melodramatic. However, look at women’s underwear. They have had this variety in under garb for a lot longer than men have. In many ways, women have had certain freedoms in expression, emotion, sensuality and the revelation of their honest self which men were denied.
This is why it is important that men have the options and the availability of underwear in as diverse an array of personalities as we are. Men no longer are enslaved to the colorless, styleless, drab realm of conceptualized machismo. We have been emancipated to express ourselves and show off the authenticity of our true individuality. Men are now free to reveal the beauty of their masculinity in both mind and body. Our selection of underwear gives us the choice to be fun, sexy, rugged, athletic, angelic, wild, docile, feisty, secure, bold, artistic, humorous, licentious, chic, noble, heroic, or any other word you may use to describe yourself. What you got under will blast through like thunder! You’re free men, deck yourself out as who you are in every color, style and fit that describes you!

Today’s Brief Distraciton is from Dolce & Gabbana. It was a campaign they did over the summer. It features Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito are the new faces and bodies of the Dolce&Gabbama Underwear advertising campaign.
The players, photographed by Mariano Vivanco in a vintage style changing room, display healthy and athletic bodies sculpted through rigorous training sessions and discipline.
A modern take on a classic jock. This sports jock is made from super quick drying sports mesh fabric. Like all jocks, the back is open and designed for maximum freedom of movement.
The front features the Show-It Technology – which is a comfy cup lined with super soft elastic that gently supports your package. The front, legs and back is accented by contrasting trim for a super sporty look and feel.
This body also features a Soft Stretch Elastic which slims the appearance of love handles.
Product Features:
- For Maximum Frontal Support
- Slim fit – sports mesh has limited stretch
- 100% Quick Dry Polyester Mesh
- Easy Care Machine Wash, Tumble Dry Low
- Hand made with care in the Andrew Christian Design Studio in Los Angeles, USA.
Specs:
- Pouch is lined
- 1 1/4 inch contrast logo elastic waistband
- 3/8 inch enclosed elastic at legs
Regular Price $23.00
Sale price with coupon $17.48
24% Off Coupon!
- Purchase Style: 9233 Air Jock with Show-It Tech. Style in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
- Enter code: 24AIR9233 during checkout for the discount.
- Offer expires: Nov 22, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.
Click to Start Shopping Now!
Today’s Brief Distraction is from Bon Bon Bodywear. Its not one we have featured. You can see the entire line at Wear it Out! Sorry for the delay today I was out late celebrating my pending birthday so today will have two updates!