A new line called Broaded has just been released by Modus Vivendi. The new line comprises men’s underwear in three distinctive styles as well as tank tops and t-shirts in three colours: blue, red and black. The underwear of this line comes in jockstraps, briefs and boxers all handcrafted from a high quality ribbed cotton based fabric. This is probably the most comfortable underwear you’ll ever wear! The fabric is extremely soft, the waistband is covered to avoid any discomfort and the pouch is contoured to offer space and support exactly where you need it. The tanktops and t-shirts feature broad elastic trims and curved hems. They are great for the gym but can also be worn as streetwear with your favourite jeans.

The campaign of Modus Vivendi’s Broaded line was photographed in France. Talented photographer Lionel Andre created some stunning images with models Jess Vill and Tony Model Fr in the olive tree fields near Aix-en-Provence. The campaign is sexy and masculine showcasing the new line at its best!

Credits
Underwear, tanktops, t-shirts: Modus Vivendi
Photographer: Lionel Andre
Models: Jess Vill, Tony Model Fr.
Location: Aix-en-Provence, France

Modus Vivendi (http://www.e-modusvivendi.com) proudly presents the new Broaded Line! A new classic, this line offers items meticulously made by the skilful artisans of Modus Vivendi to offer exceptional comfort and great style! The campaign was photographed by talented Lionel Andre in Aix en Provence of Southern France. Models Jess Vill and Tony Model Fr are posing among olive trees in the new designs of this incredible line. Enjoy!

Credits
Underwear and clothing: Modus Vivendi
Photographer: Lionel André
Models: Jess Vill and Tony Model Fr
Location: Aix-en-Provence, France

Modus Vivendi has always had a really interesting design sense. They have always said they were influenced by their Greek Heritage. We wanted to ask them some questions about some of the more iconic lines they have released over the years.

Interview with Christos Bibitsos

Tell me something about how your Greek heritage has influenced your designs over the last few years?

The truth is that we are very much in touch with our ancient culture, as Greeks. That has been true since the company began. Ancient Greek culture prized the male body highly. You can see it in sculpture, ancient athleticism and Greek art. It’s one of the main guides in every project we do.

Which of the many Modus Vivendi lines has been most memorable for you, most creative. ‘The Fisherman’, maybe?

There are many interesting designs, really. The most special, the most idiosyncratic? In our Original Collection, I think. But all our projects are all unique. That is what distinguishes us from other brands.

The photographic work seems styled to each collection. Is that a result of collaboration with the photographer on each individual campaign? Or do you allow the photographers freedom to achieve their own creative vision?

First of all, I think it’s wonderful that photographers across the globe have been inspired by our intentions and have given so much of their talent, taking each shoot in a definite direction, while still respecting the basic idea, the basic feel that inspired the design of the line. Every photographer needs his freedom, and this adds to the diversity of our campaigns to date.

Of all the photoshoots, which has been your favourite?

Ah, every one is special, for its own reasons. One particular campaign that represented Modus Vivendi’s style especially well was the retrospective of traditional Greek occupations, ‘Retro Greece’. Winegrower, woodcutter, innkeeper, stable hand, those gave us some great images.

Which are some of the most memorable pieces of underwear from your collections. The leather jock with the chains for example… any others?

I’ve said it many times, but each item in a collection has its own story, an inspiration a moment. But if I had to mention one, the Sumo Brief, or maybe the Converter Boxer. They are so unique. They can be transformed, changed, and this is perhaps a unique aspect of Modus Vivendi.

Some of the latest collections have a more mainstream design aesthetic. Are we going to see more designs that could be considered more ‘fashion’, like The Fisherman? 

Your favourite Fisherman is one of my favourites too. Sometimes a look like that can be the basis of an entire collection, as it was for the Leather Look collection. Modus Vivendi is a fashion forward brand and probably always will be. It’s about diversity, and its addressed to people who appreciate that, whether or not they’re on the same wavelength. Over time, our customers have become more insistent about our adding some more mainstream lines to our collections. This way we can address men’s everyday needs in quality underwear. First and foremost, we are a Greek brand. We manufacture exclusively in Greece, using predominantly Greek raw materials. We have some of the best cotton in the world here. If we use it well, we can create some of the best classic cotton underwear there is.

With a new, super sexy line of dark mesh underwear, Modus Vivendi continues with its presentation of the many new lines for its fall/winter 2016-17 collection. The Transparent Line is a combination of strength and sensuality. Self-possessed and subtly erotic, the new briefs, boxers, tanks and tees come in three colourways of black, dark red or blue with black mesh panels. Jocks are presented in uniform colour with matching mesh waistbands. The designs sculpt the hips, buttocks and shoulders, carving strong lines that meet with concealing linings and pouches, an exercise in revelation and the balance of power.

The campaign for the line was created in Leicester, England. Talented photographer and fine artist Gavin Harrison was inspired by the moody impact of the line to build a Dark Circus themed photo shoot, with the ultra-masculine Matthew Blades and Perrie Hooper as his male protagonists. The studio was transformed into an eerie circus of mystery and atmosphere. Seductive and very masculine, the images showcase the daring new designs from Modus Vivendi at their best.

Credits
Underwear and clothing: Modus Vivendi
Photographer: Gavin Harrison
Models: Matthew Blades and Perrie Hooper
Location: Leicester, UK
Videos by: Gavin Harrison

A new line in Modus Vivendi’s fall/winter 2016-17 collection has just been officially released! Modus Vivendi’s new Indigo Line is a collection of innovative men’s underwear and athleisure that’s perfect for the coming season.

The line features a subtle combination of two top-quality fabrics. Indigo denim and perforated leather look panels are meticulously combined to create strong, warm designs that are tipped to become best sellers. The underwear is in four distinctive styles: low cut briefs, backless briefs, jockstraps and boxer briefs. The athleisure segment of the line comprises a stylish tanktop, unique reversible pants and a hoodie. All the essentials!

The photographic campaign was created in San Onofre, California. Modus Vivendi again called on the highly talented American photographer Tom Cullis, who created some very powerful images inspired by the fabrics of the line and the indigo dyeing process. Up and coming model Robert Barker presents the new designs in this dramatic, masculine and sexy campaign. We hope you like as much as we do!

Credits
Underwear and clothing: Modus Vivendi
Photographer: Tom Cullis
Models: Robert Barker and Vanda Kovacs
Video by: Alfred Liebl
Music: Fingadelic Music – Tropical Nirvana

Greek label Modus Vivendi has just released a fresh new line of men’s underwear, tank tops and T-shirts made from pure cotton with a special antibacterial finish. This technology combats bacteria and so diminishes body odour, keeping you fresher for longer. The Antibacterial line comprises super comfy low cut briefs, classic briefs and boxer briefs as well as tank tops and tees in three colours, black, white and beige, with pure, aesthetic designs that complement the male form and are yet plain and straightforward, bearing just a discreet Modus Vivendi label.

The new line from Modus Vivendi is launched with a striking photographic campaign. Visionary photographer Joan Crisol worked with acclaimed dancers Eduardo Fedriani and Julián Goméz to present the underwear and tops of the Antibacterial Line with images of the male form in movement. Intriguing, visually enchanting, Crisol’s images capture the fresh feel of the fabric and the super comfortable cuts. Enjoy the campaign and the backstage video and treat yourself to this great new underwear by Modus Vivendi!

Credits
Underwear, tank tops and t-shirts: Modus Vivendi
Photographer: Joan Crisol
Models: Eduardo Fedriani, Julián Goméz
Assistant: Miguel Navarro
Video by: Raúl Flory

A new men’s underwear line has just been released by Modus Vivendi. The new line is called Lacenet and is made from Italian, semi-transparent and incredibly sexy fabrics. The Lacenet line comprises low cut briefs, backless briefs and brazil cut boxers and is available in a limited run. Modus Vivendi offers this underwear in two different fabrics, black and white, each in an original floral pattern combined with a matching, dense fishnet, waist. The items are handcrafted and contoured to fit perfectly the male form.

The conceptual campaign takes inspiration from the Greek mythology and more specifically from Atlas, a symbol of masculinity, strength, and endurance. Model Theodoros Karvouniaris is seen carrying on his shoulders a world made of lace, a play on the endurance of the fabric and the masculine styles of the Lacenet line. The photo shoot took place in the studio of Modus Vivendi and was photographed by the talented team of P2Photography.

Credits:
Underwear: Modus Vivendi
Photographer: P2Photography
Model: Theodoros Karvouniaris
Location: Thessaloniki, Greece

At the height of summer we travel to Cuba for the new Rainbow Line of swimwear by Modus Vivendi. This line is part of the extensive collection the brand has released this year and it is a celebration of colour and diversity! The Rainbow Line comprises eight classic swim briefs in modern and vibrant combinations of contrasting and matching hues. Each pair is handcrafted to perfection from top quality and fast drying fabrics.

The campaign for this line was shot in Cuba by charismatic Kevin Slack. With three models on his side Randy, Jose Alejandro and Hector the great photographer captured in the best way possible the vibrant colours of this line and its confident and sexy feel.

The campaign for this line was shot in Cuba by charismatic Kevin Slack. With three models on his side Randy, Jose Alejandro and Hector the great photographer captured in the best way possible the vibrant colours of this line and its confident and sexy feel.

Credits
Swimwear: Modus Vivendi
Photographer: Kevin Slack
Models: Randy, Jose Alejandro and Hector
Assistant and styling: Marlon Solomon
Location: Megano Beach, Cuba

The stunning campaign images of Modus Vivendi’s Wide Line were captured in rural Australia by one of the best Australian photographers, Russell Fleming. Well known for its natural beauty, a location near Brisbane was chosen by the photographer as a backdrop for his session with model Daniel Kairouz. Fleming produced a shoot full of masculinity which ideally suits this line.

Underwear, clothing: Modus Vivendi
Photographer: Russell Fleming
Model: Daniel Kairouz
Location: Brisbane, Australia
Video by: Cullum Stege

See more about the Wide line on our site.

Sand beige and light grey. These are the two dominant colours of the new Wide Line released by Modus Vivendi, part of the brand’s extensive spring-summer 2016 collection. This line comprises masculine underwear designs in three styles, tanktops and a unique multi-shirt! The underwear comes in briefs, boxer-briefs and jockstraps featuring striped and solid, earth tone panels, shiny waistbands and a supreme quality, viscose blend fabric. The tanktops have a Modus Vivendi classic muscle tanktop cut and feature a striped front and a solid colour, t-shaped back. The multi-shirt of this line is a unique, fashion forward creation by Christos Bibitsos of an all weather men’s shirt. It comes with extra pairs of sleeves which you can attach to the neck to transform it from a sleeveless to a short or long sleeve shirt. It’s pretty amazing!

The stunning campaign images of Modus Vivendi’s Wide Line were captured in rural Australia by one of the best Australian photographers, Russell Fleming. Well known for its natural beauty, a location near Brisbane was chosen by the photographer as a backdrop for his session with model Daniel Kairouz. Fleming produced a shoot full of masculinity which ideally suits this line. The fantastic behind the scenes video was filmed and edited by talented Cullum Stege.

Credits
Underwear, clothing: Modus Vivendi
Photographer: Russell Fleming
Model: Daniel Kairouz
Location: Brisbane, Australia
Video by: Cullum Stege

The Narrow Line came out this past week from Modus Vivendi. The line has some great color combinations such as this Narrow brief in Fuchsia.

One of the main trends in Modus Vivendi’s Spring/Summer 2016 collection is the return of stripes. The Greek underwear and menswear brand has just released a new line that features stripes combined with neon accents. The new Narrow Line comprises four styles of underwear and some great looking T-Shirts to wear them with! The underwear styles are briefs, mini briefs, boxer briefs and jockstraps, all of which are available in three colourways, with thin black and white stripes as the base and vibrant, neon waists and trim. 

The campaign photographs were shot in the dunes of Pinamar in Argentina by one of today’s hottest South American photographers, Gastohn Barrios. The campaign presents a nautical theme and the sexy sailor on shore leave is portrayed by model Daian Zubieta. 

Credits

Underwear and T-shirts: Modus Vivendi

Photographer: Gastohn Barrios

Model: Daian Zubieta

Assistant: Matias Santos

Location: Pinamar, Argentina

Video by: Gastohn Barrios

Greek label Modus Vivendi releases an innovative and incredibly sexy underwear and menswear line from its extensive Spring-Summer 2016 collection. The new Flamme Line is as hot as it sounds! Four different styles of underwear, playful tanktops and classy shirts made from an extremely soft and lightweight, semi-transparent fabric in three colour tones. The fabric is made in France, rayon based and features a sexy play on transparency with a burnout look.
The highly artistic, conceptual campaign was photographed in Greece by P2Photography. The dramatic and powerful images feature model Alexios Charistos in the new items by Modus Vivendi and a blazing sky taking a leading role.

Credits
Underwear/menswear: Modus Vivendi
Photography: P2Photography
Model: Alexios Charistos

Men’s underwear and swimwear brand Modus Vivendi has just released the new images of it’s Neon underwear line. Bursting with colour, this line comprises tank tops, low cut briefs, briefs, boxers and jockstraps offering sexy and classic looks, made from the highest quality materials. The briefs, boxers and jocks come in three colour combinations, blue, grey and fuchsia perfectly combined with contrasting neon waistbands decorated with a new sporty Modus Vivendi logo label in the middle. The low cut briefs and tank tops are in solid neon fuchsia, aqua or yellow hues.

Photographer and fine artist Gavin Harrison has successfully fulfiled the task to shoot this line in the best way possible. His arousing photos show model Chris Artemiou posing in Modus Vivendi playing with strong colours, lights and neon signs in his studio in Leicester. A job very well done by Harrison and Artemiou who captured the sensual and classy character of this line perfectly!

Credits:
Underwear: Modus Vivendi
Photographer: Gavin Harrison
Model: Chris Artemiou
Location: Leicester, UK