Here are your Sales Briefs for today:

  • Now available at Giggleberries Mens Underwear is the new Clever Moda Masculine Underwear from South America Straight in from the hot and chic catwalks of Columbia is the popular and stylish masculine underwear that has been produced since 2004 by Clever Moda. Their mission is to provide stylish underwear with flair and sexiness in a wide range of briefs, boxers and thongs with a Latin flavour. Top of their line of underwear is their sexy and extravagant ‘mesh and mesh bars’ underwear made from soft fine materials that incorporate horizontal lines from a double mesh layer and provide a sexy and yet semi transparent lookBuy now from as little as £12.50 and including free delivery*
  • Audace is giving you free jockstraps too! We posted yesterday that if you entered code THONG4ME. They have listened to their customers and if you don’t want to buy from the Australia collection, then order $35 or more of Unico and enter code FREETHONG35 and if you want a jock enter FREEJOCK35! But its while supplies last
  • Sunspel has reduced selected t-shirts, polos, boxers and more  by a full 50%. That’s what we call a sale. And there’s still 20% off everything else. The sale ends on January 31st!
  • Dead Good Undies always has some of the hottest men’s underwear. They have the brand new Sloggi Spring/Summer line. They also have the new HOM swim line that consists of micro briefs to swim shorts. Lastly, they have JBS Men’s Underwear. You can check out the great boxer briefs they have
  • The Dirty Fukker Sale ends on Tuesday 2nd February. So take advantage of these last few days of fantastic savings. Look out for the Special Offer on the Jocks: Buy a pack of 3 Jocks and receive another pair absolutely free! Spend over £50 and get a free pair of Newsprint Boxers from out new collection, coming out soon. Log on to and make the most of these last few days of amazing savings and offers. Have a great weekend, from all the team here at Dirty Fukker Underwear.
  • UnderGear is giving you free shipping on orders all over $75. This offer lasts till February 1st! Just make sure you use code U9Y701. You can shop for Valentines’ gift ideas such as N Haven boxers. Maybe you need to treat yourself to some of the great new arrivals! Either way check out the gear!
  • C-IN2U has extended its buy 6 get 2 free. This offer now includes free shipping in the U.S.! If you purchase any C-IN2 six pack and you’ll receive two pairs free. This offer has been extended till February 5, 2010. The free pairs are selected at random by C-IN2U.
  • Ginch Gonch has just come out with their “I LOVE”, I don’t have a heart to put in there,lines> You can get I Love Boys or I Love Girls, They are both really fun and cool lines. But don’t worry, you don’t have to proclaim your sexuality if you don’t want to at the gym or in public, they are also coning out with I Love: London, Tokoyo, Bacon and Burgers. If you love Bacon Burgers you’re out of luck! If you want to order before Valentines day order Feb 3 in the US And Jan 31 in Canada!



We are offering a range of beautifully made clothes in sophisticated, understated designs, including t-shirts and polo shirts, men’s and women’s cashmere scarves and socks, merino wool jerseys, our classic underwear and boxer shorts and a selection of other gifts for Christmas.

Our philosophy remains the same in all that we do: true comfort and timeless style.

This time we are at 12 Davies Street, London W1, which is just up from Berkeley Square, opposite Cipriani restaurant and adjacent to Vivienne Westwood.


We got this great article from Sunspel:

Sunspel specialises in classic men’s t-shirts, polo shirts and underwear. Its products can be found in a variety of stores including Selfridges, Harrods, Barneys (New York) as well as a number of exclusive menswear stores as far afield as Australia, New Zealand and Japan.3613299729_f396a9f79a

Established in 1850, the Long Eaton based label provided some of the clothes worn by Daniel Craig in the movie, Casino Royale. “Classic, timeless and beautifully made” is how Lindy Hemming, costume designer for Craig in the movie, described the company’s clothes. “I thought that it would be a perfect collaboration of quality and Britishness to ask Sunspel to create all his t-shirts, polo shirts and underwear, which they duly did so excellently.”

Sunpel’s clothes are created with meticulous attention to detail. Made from Egyptian cotton, its fabrics are treated to achieve maximum softness, and built with longevity in mind. “The customer base is amazing. They literally wear them out and then send them to us, marvelling at its durability”, said Dominic Hazlehurst, one of the company’s owners.

3613299401_b67700530bWith fans including Prince Charles and Johnny Depp, the label was also worn by Christian Bale in the blockbuster movie, Batman.

Not only did Sunspel introduce the first boxer shorts to the UK in 1947, it also provided the boxers used in the infamous 1980s Levis jeans advert in which the guy in the launderette (actor, Nick Kamen) stripped down to his smalls.

Initially a traditionally-run family business, the company was sold to its current owners, Dominic Hazlehurst and Nick Brooke, four years’ ago. As it would happen, both men had grown up on Sunspel’s clothes, having worn them since they were schoolboys.

Apart from working under its own label, Sunspel has also collaborated with a number of designers including Margaret Howell, Richard James and Paul Smith. In December last year, it opened its first retail outlet, a trial Christmas store in Covent Garden, London.


Boxers are one thing we haven’t covered much here, and we’re glad we got the information about Sunspel England. Sunspel England is one of England’s oldest underwear companies. They have been around since 1860. Which would make you think they are very conservative, but their underwear has some very contemporary styling’s andcellularsingletshorts-1 colors.

One thing that you should know is that the company was one of the suppliers of clothing to the James Bond movie Casino Royale. Not only did they supply underwear, but t-shirts and polo shirts as well.  So you have seen some of their clothing and not realized it.

The James Bond movie may not be the only place you’ve seen them and not realized it was Sunspel England. I have posted above the infamous Levi’s commercial featuring Nick Kamen. It’s the one where he goes into the Laundromat, strips to his boxers and washes his clothes. It has been seen all over the world, and one of the most memorable commercials of all time.

This moves us to the modern day, where their line consist of: T-Shirts, Polo Shirts, 007 classicfit2Polo, Superfine Underwear, Thermal Underwear, Cellular Underwear, Classic Boxers, Seasonal Boxers, Roll Necks, Swimming Shorts, Box Sets and Sleepwear

The one thing that strikes us with Sunspel England is its classical styling’s. They do sell things other then boxers, such as briefs, boxer briefs and trunks. The underwear has clean lines and solid colors. All of the underwear are made from 100% of the finest cotton, this includes Egyptian cotton. Which means it feels very good against your skin.

What they are known for are their boxers. Which as I said we haven’t posted much them on this site. The Classic Boxers come in plain, checked, striped, long cut and full cut boxers. If you like boxers, you may want to check out the traditional styling’s Sunspel offers. There are no wild patterns or designs. These would woollongjohns-1look great under a suit.

They also produce certain seasonal boxers. The one that really caught my eye was the pink check boxer. These are great for wearing under suits or every day wear. The boxers are made very well and made out of quality materials.

If you like boxers you should give Sunspel a try. They aren’t the kind you will find in discount stores. They cost a bit more but should hold up for years of wear. If boxers aren’t you thing check out the Superfine and Cellular lines.