Whats hot in Europe


The bells are ringing merrily! We are counting down the days to the arrival of Christmas, a bright and magical time for everyone!  Christmas is the greatest time of the year! It’s a time for family, friends and of course a lot of gifts. We are looking again for nice, cute and special presents for our loved ones! So, we have put together a Christmas shopping guide with some of the best items from Men and Underwear – The Shop to make your holiday shopping easier and show them your appreciation! Have a look at 8 special gift ideas for this season!

TOF Paris – Metal Thong – Golden

We start our list with the shiny Metal Thong of TOF Paris in gold. This thong is a low-rise underwear that is offering minimal coverage front and back and is made from a stunning golden aluminium foil-coated fabric. The beautiful metal is a timeless, popular holiday gift. Price: €32.00, $33.06, £28.03.

Bluebuck – Green Trunks

If you really want to give an impressive pair of underwear as a gift to the man in your life, might we suggest the very special Green Trunk of Bluebuck. These boxer briefs are made from Global Organic Trading Standards-certified organic cotton, with some elastane added for stretch and a great fit. Bluebuck only uses the finest cotton yarns to knit the fabric for their timeless trunks. The best eco-friendly gift to get the new year off to a great start! Price: €29.00, $29.96, £25.40.

Barcode Berlin – Brief Tjure – Red

Red is one of the most popular colours for Christmas, which, among other things, is associated with Santa Claus and his distinctive outfit. So, we suggest a vibrant red Brief Tjure of Barcode Berlin, made from a perforated fabric to look and feel cool, keeping you fresh for longer all day long. The perfect foundation for everyday outfits at Christmas time! Price: €2o.00, $20.66, £17.52.

CODE 22 – Fun 3-Pack – Trunks

One more special and practical present from our store is the Fun 3-Pack of trunks by CODE 22. This triple pack of pink, blue and green boxer briefs is made from stretch cotton for total comfort and ease of movement and is an impeccable underwear option. The perfect choice to start your day! Price: €52.50, $54.24, £45.98.

Adam Smith – Bikini Briefs – Burgundy

One more red-hue gift suggestion, but a sexy one, is the burgundy Bikini Briefs of Adam Smith. Unlike many classic bikinis, these ones have a contoured pouch to give you space and great support. The silhouette is low-rise, sexy and cut in a flattering style front and back. An amazing gift idea for your bestie! Price: €28.70, $29.65, £25.14.

CODE 22 – Basics T-Shirt – Green

An alternative option is a diverse top that can be worn as an undershirt, at the gym or paired with your favourite jeans. The new Basics T-Shirt in green is an easy-to-wear-everywhere garment made from a super soft fabric, a mix of cotton, modal and elastane. It is super soft and with the proper stretch to fit perfectly without being restrictive. Price €30.00, $30.99, £26.27.

Marcuse – Arose Jock – White

If you had your mind set on something a bit sexier, then the Arose Jock in white is another great choice! This sensual jock of Marcuse offers a low-rise style and a waistband that goes even lower, exposing your well-groomed package. The Arose Jockstraps are made to help to get the attention you deserve! Price: €16.00, $16.53, £14.01.

Walking Jack – Ash Solid Briefs

The last option is the very elegant and classic style Ash Solid Briefs by Walking Jack. These briefs are very comfortable and made from top-quality materials so rest assured you are getting a nice present he will definitely appreciate and enjoy! Price: €

As we are closing towards the end of summer it’s time to look at the hottest styles for this month. Curated by Men and Underwear – The Shop, we take a look at some of the newest arrivals and select items that came back in stock very recently. If you want to look at your best for autumn, here are some perfect recommendations to build new outfits from the inside out. On with the show!

Bluebuck – Green Briefs

We will start with the newest arrival in store, the Green Briefs by Bluebuck. There have been a lot of talks lately about climate change and what each one of us can do to ease the situation. How about we start with a few pairs of eco-friendly underwear like these from Bluebuck? Made from organic cotton in facilities that get their energy from renewable sources, these briefs feature a green body with a navy blue waistband. The Green Briefs are the UK brand’s take on mid-waist fitted briefs. These briefs are made from Global Organic Trading Standards-certified organic cotton, with some elastane added for stretch and a great fit. The beautiful green of this garment is perfectly combined with a navy blue waistband made with at least 60% cotton in a herringbone knit pattern with the Bluebuck logo centred in the middle. Bluebuck only uses the finest cotton yarns to knit the fabric for their timeless briefs. This explains why they are so soft and long-lasting, retaining both shape and colour for wash after wash. Bluebuck underwear is made in an eco-friendly Portugal factory that uses electricity from renewable sources. Price: €26,£21.86,$26.45

Barcode Berlin – Brief Tjure – Neon Orange

Orange is a colour that brings autumn, sometimes, to mind! So, the next pair we are going to show you is the Tjure Briefs by Barcode. This is an athletic style, neon orange tanga briefs made in Portugal. The Barcode Berlin Brief Tjure is made from a perforated fabric, designed to look and feel cool, keeping you fresh for longer all day long. This style comes with a matching, top-quality waistband that has a sheen to it, featuring the logo of Barcode in the middle and black stripes top and bottom. The pouch is contoured for space where you need it. The sides are exposed for the ultimate freedom of leg movement while the back is fully covered. These tanga briefs are cool, sporty and perfect for everyday wear. Price: €20,£16.82,$20.35

Andrew Christian – Bandana Pride Thong

Our next pair is an explosion of colours! Just when the first autumn rain comes in, the Andrew Christian Bandana Pride Thong will lift your mood with its sexy style and uplifting pattern. A rainbow colour thong in a print inspired by the classic bandanas by Andrew Christian. Ever wanted to wear a bandana as underwear? Now you can! The extra-skimpy boho Bandana Pride Thong by Andrew Christian is a fun and iconic style that will be the envy of boring underwear wearers everywhere! This underwear features a 4-way stretch fabric, the trademark slimming waistband and the Almost Naked pouch! This pouch technology helps to eliminate sticking, squashing, re-adjusting, sweating, and chafing, so you will feel like you are not wearing anything at all! This pouch is anatomically correct and will give you a truly enjoyable and unique wearing experience. Price: €25, £21.02, $25.43.

Marcuse – Maximo Briefs – Blue

Our next recommendation is one more sexy pair of underwear, the blue briefs Maximo with an adjustable pouch by Marcuse Australia. Tradition meets contemporary style in the Marcuse Maximo Brief. The Maximo is a very special underwear design with references to fundoshi, the traditional Japanese underwear but with contemporary touches. Try a new style of comfort with plenty of sexiness added and boost your confidence to another level. Marcuse has replaced the loincloth style with a contoured pouch that can be adjusted left and right for a custom fit. This is an underwear design that stands out from anything else you have ever tried! It is sexy, surprisingly comfortable and alternative. Price: €15, £12.61, $15.26.

Barcode Berlin – Solger Briefs – Blue-White

One more rerelease this year and our next recommendation are the Solger Briefs by Barcode Berlin in an amazing blue colour. This is s a low-rise pair of blue briefs with black detailing, designed with a roomy pouch, made from ribbed cotton based fabric. This style is probably one of the most comfortable Barcode Berlin briefs you have ever worn, featuring a soft and very spacious pouch matched with a soft waistband. Inspired by retro styling, these briefs have wide sides and the logo of Barcode Berlin in the centre of the waistband with a stripes pattern running all along. Just like every garment by Barcode Berlin, these briefs are made in Portugal with high-quality materials to withstand heavy use and multiple washes. The Solger Briefs are stylish, and easy to wear, with a contoured and single-ply pouch, perfect for everyday wear, the gym or any other intense activities. Price: €20,£16.82,$20.35

Bluebuck – Twilight Blue Briefs

Back in stock this season is one of the most eco-friendly underwear today! The Twilight Blue Briefs of Bluebuck are made from a blue melange fabric, a unique mix of organic cotton, SEAQUAL™ (yarn made from recycled plastic waste collected from the ocean!) and elastane. This special fabric has a super soft feel due to the cotton and is quick dry and durable due to the SEAQUAL™. The blue melange colour is achieved by using a dye which only colours the cotton fibres and leaves the plastic fibres in their natural, white colour! The beautiful melange blue of this garment is perfectly combined with a blue waistband with the Bluebuck logo in white the middle. These briefs are designed with eco-conscious and active men in mind. These briefs are great for those who want the full package of every-day comfort and outdoor adventure. Available in five sizes (S, M, L, XL and XXL). Price: €26, £21.86, $26.45.

And that’s not all! There is a lot more for you to discover at Men and Underwear – The Shop. We bring in new stuff and restocks on a weekly basis so keep an eye on the shop or subscribe to its newsletter here.

In collaboration with Men and Underwear – The Shop

As the underwear industry grows, brands and their designers seek alternatives to the classic cotton blend fabrics used for ages in the construction of men’s underwear. New technologies, extensive research but also a need for innovation as the industry evolves, contribute to the use of new fabrics. The most popular of the all is definitely modal. Modal is a semi-synthetic made from pulp from beech trees. It is a type of rayon but made from particularly high-quality cellulose. Many have called it “the underwear fabric” because of its increasing use in the industry and its properties; modal is breathable, lightweight, absorbs water better than cotton, it has a silky feel and is naturally resistant to pilling. Modal was originally developed in Japan in the 1950s. Today, the biggest exporter of this type of fabric is China, while most of it is produced by the Austrian company Lenzing AG, which has the trademark for the fabric; its brands include Lenzing Modal, China Modal, and Formatex. Apart from Modal, Lenzing has trademarked two, even lighter, versions of the material, which are called MicroModal and Modal Air. These two fabrics are an even finer knit making the garment softer and more lightweight. Below you can find a selection of products made from modal, micro-modal and modal blend with cotton, which we think represent this trend best.

CODE 22 – Thrust Brief

The first pair of underwear we show you, and one that we think represents this trend quite well is the Thrust Briefs by CODE 22. This is a contemporary style, low rise men’s bikini briefs with sporty stripes on either side of the pouch. These briefs are made from a super soft modal, cotton and elastane fabric, that feels amazing on the skin. In this underwear, micro modal offers you the comfort you need for everyday wear and agility for sports. You will feel like wearing nothing at all!

Barcode Berlin – Briefs Oliver – Black with Yellow

The second pair of underwear in the list is the Oliver Briefs, one of the most stylish briefs of the season by Barcode Berlin. These briefs are made from three distinctive fabrics: ribbed cotton, modal and elastane. Modal here is used for its softness and breathability and as lining for the pouch. The brand used it also as a design element, giving it a dashing colour to stand out from the rest of the garment.

Andrew Christian – CoolFlex Modal Locker Room Jock w/ Show-It 

Apart from briefs, modal is used in the construction of other underwear styles such as this jock brief by Andrew Christian, the Show-It Locker Room Jock. The American brand used the fabric to add to the enhancing features that this jock has. This way the pouch expands to make extra room while the inside pocket offers the right support without restrictions. In this case modal was used for being stretchy, allowing the underwear to still maintain the second skin feel it was designed to have.

Marcuse – Brighten Thong

Another one modal specimen, is the Brighten Thong by Marcuse. This thong is a sexy, low rise, modal thong perfect for every day wear! The fabric is a modal blend with a generous amount of elastane. Here modal prevails by giving you incredible comfort, softness and minimal hold. For this reason, the brand added a wide waistband to hold the underwear firmly on the body.

Adam Smith – Boyshorts – Black

The last pair of underwear in the list is the B-Shorts by Adam Smith, a pair of low rise trunks designed for every day wear. The fabric in this case is micro modal, that feels like silk against the skin. The brand used micro modal for its breathability, agility and lightness to make it easier to wear all day without feeling any discomfort.

Here is the first report of 2021 in collaboration with Men and Underwear – The Shop about what sells best in Europe! A promising year is ahead of us and many brands have released many new lines late December just before we hit the SS2021 season. Among all best selling designs, we saw bright colours and prints mixed with ever-popular solids. Our top five comprises of blue, black, and khaki in a mix of classic and sexy! Let’s see what were the best selling underwear of December in descending order:

5. Andrew Christian – Show-It Locker Room Jock Navy 

The enhancing Locker Room jock by Andrew Christian in navy blue was the fifth best selling underwear in our shop. This sexy and front enhancing style has a horseshoe-shaped inner cup that adds a good amount of volume to your bulge, making it look rounder and certainly bigger. The back is not your typical jockstrap’s back. It has a fabric panel that covers the top part of your buttocks attached to the back of the pouch with straps to reveal your buttocks. 

4. Walking Jack – Bluebird Solid Briefs

In fourth place is a consistency best selling style in 2020, the all blue Solid Briefs of Walking Jack. The Greek brand made these with top quality cotton blend as a new take on classic briefs and we think they are just superb! The Bluebird Solid briefs are elegant and sophisticated, a must-have item of every underwear aficionado.

3. CODE 22 – Army Jockstrap Camo 

A jockstrap from the latest (and much anticipated) collection of CODE 22 is in third place. Featuring a camouflage print, possibly one of the most popular prints in men’s underwear, this jock is from the Army line of the Spanish brand. The pouch is made with athletic mesh, contoured to give you space and support. 

2. Barcode Berlin – Harness Maxim – Black-Red

In second place we see one of our most sexy underwear styles! Designed by Barcode Berlin, this piece is a harness combined with a jock in a single garment. Black with red detailing the Maxin Harness will cover your package leaving all the rest of your body exposed. Created to bring out the most sexy side of you, this underwear hybrid almost sold out within days! 

1. CODE 22 – Army Briefs – Khaki

In first place is one more style from Spanish brand CODE 22. These briefs are inspired by military attire featuring a khaki body made from athletic mesh and stripes and starts on the waistband framing the CODE 22 logo. Khaki is and has been one of the most popular colours in our shop!

Here is the first of many reports to come in collaboration with Men and Underwear – The Shop about what sells best in Europe! This autumn was packed with new collections for a number of brands. A good start to a promising season but let’s see what were the five best selling underwear of September in descending order:

5. Andrew Christian – Show-It Brief Navy

The latest in enhancing underwear by Andrew Christian in a stunning navy blue with constrasting details. These briefs have a horseshoe-shaped inner cup, lined by soft elastic which can add up to 1.5 inches (3.8 cm) to a man’s frontal measurement and provide the biggest natural enhancement of any Andrew Christian underwear line.

4. CODE 22 – Neo Gym Jockstrap White

In fourth place is a fashionable and athletic white jockstrap by CODE 22 made with a ribbed polyester and elastane fabric. The fabric is lightweight with a luxurious feel and look. The ribbing echoes the unique waistband which has very narrow, transparent stripes, a neon green base and the CODE 22 logo in the middle.

3. Kale Owen – Thong Jeans and Roses

One of the most sexy styles from one of the most sexy European underwear brands, is in third place. This thong is almost sold out and this print was a best seller since the beginning of the year. This is not an average thong, it has very sleek and narrow lines front and back keeping coverage to an absolute minimum.

2. Walking Jack – Core Briefs White with Blue

In second place we had the athletic meets contemporary brief’s style in white with blue by Walking Jack. These briefs come with a contoured pouch to give you space where you need it most and flat lock seams everywhere to eliminate any friction against the skin. These briefs are consistently among the best sellers throughout the year!

1. CODE 22 – Naval Boxers – Blue

In first place is one more style from Spanish brand CODE 22. The Naval boxers feature a retro nautical theme with white and navy blue stripes printed on a perforated fabric. This athletic mesh keeps you cool for longer and in this particular pair is perfectly combined with a white and blue waistband. The sides are rounded to give that retro vibe with a white solid panel keeping them together.