Bottom’s Up! SPANX for Men Launches Underwear and Offers Men More Compression Up Top
Now men everywhere can stock their drawers with SPANX for Men drawers! Industry leader Spanx tackled men’s guts and is now offering comfortable coverage for their butts by adding underwear to their sell-out Cotton Compression Undershirt collection. And for men who want even more middle management comes the powerful seamless Zoned Performance undershirt.
In 2010, Spanx, known for shaping women like Oprah Winfrey and Gwyneth Paltrow, leveled the playing field offering Cotton Compression Undershirts to the Steadmans and Chris Martins of the world. This season the comfortable yet controlling shirts have met their match in the form of Comfort Cotton Briefs and Boxer Briefs. Combining the look and feel of every man’s favorite underwear with an innovative, breatheasy™ 3D pouch, SPANX for Men has set the standard yet again.
“After 10 years of looking at women’s butts, I’m so excited to get into men’s underwear!” said Spanx founder Sara Blakely. “Men love our Cotton Compression Undershirts and were asking for underwear to match. We wanted to give them really comfortable underwear with benefits and created an innovative 3D mesh pouch that gives guys plenty of stay-cool breathing room. This season we’re also introducing the Zoned Performance Undershirt – a physique-improving, seamless wicking undershirt with targeted compression zones that will transform his torso and chest.”
The SPANX for Men range of shirts and underwear can be found on spanx.com and at Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdales, and Dillard’s.
Cool. Classic. Contained. Comfortable. SPANX is man’s new best friend with benefits:
The SPANX Comfort Cotton Underwear is available in two classic styles, the Brief ($38) and Boxer Brief ($48) in sizes S-XXL and colors white and black. Trunk fans stay tuned – coming next spring!
- Innovative 3D pouch design adds dimension and depth for an enhanced profile
- Cotton Compression fabric combines with Breatheasy™ Mesh Technology for a comfortable fit and a cool feel
- Stretch-and-Recover System: Bottoms expand when put on body, yet keep their shape wear after wear
- No more sagging bums! Long-lasting, high-gauge Cotton Compression fabric contours to the body for a close fit
- Moisture-wicking cooling zones under groin
- Continuous cotton on bottom for seam-free comfort
For seamless, maximum shaping and an instant transformation, he’ll love the SPANX Zoned Performance Crew Neck ($78), V-Neck ($78), and Tank ($75) in sizes S-XXL and colors white and black:
- Designed to perform every time, powerful targeted zoned compression keep love handles and guts in check.
- Don’t sweat it! Shirts feature Breatheasy™, moisture-wicking cooling zones through under arms and back
- Lumbar support zone improves posture
- Seamless athletic design allows for maximum mobility
The best-selling SPANX Cotton Compression Undershirt is available in three staple styles: Crew Neck ($58), V-Neck ($58), and Tank ($55) in sizes S-XXL and colors white, black and new for fall heather grey launching in September:
- Firms chest, narrows waistline, flattens stomach, and improves posture
- It sucks to suck in, and now you don’t have to thanks to high-stretch cotton for maximum comfort and containment
- Stay cool with high-quality, soft cotton that allows for ultimate breathability and moisture absorption
