We just got word from KnickersXY about the store opening. We love finding new places to buy underwear. To me a smaller store is much more fun to shop in, the staff is more knowledgeable and better customer service. Here is what they sent us about the store.

Forget what you know about men’s fashion in a new age because we are going retro.  Knickers XY, a unique men’s lifestyle store, provides an edgy yet sophisticated shopping experience in the heart of Hyde Park in Cincinnati.  On top of offering high-end, niche brands like: Andrew Christian, 2(x)ist, Diesel, Papi and Pull-in, Knickers XY also features a modern barbershop that would make Don Draper quiver.

When one walks into the store on Hyde Park Square it’s like leaving the Midwest completely.  Surrounded by sexy undies, house music and comfortable active wear is what Knickers XY refers to as, “The Vault.”  This portion of the store is dedicated to all sorts of shaving and skincare products from Nickel and Art of Shaving, to Alchimie and Grooming Lounge.

“We wanted to be a unique, destination location not only for Cincinnati, but for the region”, said David Fender, COO of Knickers XY.  “There is nothing like us anywhere else, not even New York.”

Though Knickers XY will not be pursuing online sales the trip to the store is part of the experience.  You could be the manliest, man’s man and still have a ball shopping in this store!  Then one must factor in the Salzano Brother’s Barbershop located in the heart of the store.  Fresh off their accolade from Cincinnati Magazine as “Best Shave in the City”, the Salzano’s offer fashion-forward men’s haircuts, facial and hot towel services, as well as skin treatments, which help prevent aging.

The store is a great event space too.  There is an entire area that overlooks the selling floor, which makes for an awesome area to throw a party.  “We welcome any and all types of events in the store, mainly because we are proud of the space we have built,” said Austin Lutz, store manager.

Knickers XY is located at 2717 Erie Ave. Cincinnati, OH 45208 and online at www.knickersxy.com.  Find them on Facebook at www.Facebook.com/KnickersXY and on Twitter @KnickersXY.  They are open Mon-Sat 10a-8p and Sun 11a-6p.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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