Celebrating 20 years of selling men’s underwear is Topdrawers, a single shop in Vancouver that greatly expanded its reach as one of the early adopters of online selling.
“We are really grateful to our local customers that have supported us for so long, which allowed us to make the leap to online sales 12 years ago,” said David King, the business owner.
“Back when we started in 1992 there were a half dozen underwear stores in North America and about as many on the entire internet,” said David, adding that now there are dozens of similar operations, as well as hundreds of directories, review sites, eye candy sites and blogs, all dedicated to men’s underwear.
“And it’s amazing how the product has developed over this time. Twenty years ago we were really just leaving the stone age. The only “fashion” we had were a few fancy European bikinis and the Calvin Klein tighty-whitey. So much has improved in terms of quality and design and fabrication.”
Vancouver has an unusually developed underwear culture, being the birthplace of quite a few brands, said David.
“It started with Ginch Gonch, which skyrocketed men’s underwear into a fun new direction seven or eight years ago. Now successful lines out of the city include Saxx, Naked, and Mckillop. All are quite different but all are thriving.”
To mark this 20thanniversary milestone and thank its customers Topdrawers is offering 20% off the regular price of everything it sells in-store and at Topdrawers.com this weekend September 21 to 23, 2012.