By Head Baskit Maker Eric – Baskit Wear

First and foremost, I think a great pair of underwear starts with a great design. You want the underwear to not only fit well but look good on the men who wear it. To that you add good fabrics, quality elastics, premium waistbands. At Baskit we’ve been focused on good design. We’ve always tried to bring a mix of good designs to the marketplace so that our guys have options within our brand. So whether they reach for our original jockbrief or a pair of our boxer shorts, we want that pair of underwear to serve them well.

We share the underwear drawer with a lot of other great brands too and I think what we all strive to bring to the marketplace is underwear that gives a man confidence in himself. It’s really sort of that basic. When you put on a pair of underwear it needs to fit your body and feel good to you. It needs to feel like it was made for you. While we know our fit is not going to give every guy out there that feeling, we really try to focus on our guys, the guys that like baskit and wear it well. For those guys, we want to be the brand they dig through their drawer to find day after day. When we do that….well, that’s great underwear.

Find Baskit at http://www.baskitwear.com


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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