IMG_7842We are sure you have seen Colby Melvin on our site many times. He has been a model for several underwear brands. The latest brand he has work with is Colby is a model always has a big smile on his face and really looks like he enjoys what he does. But he has a new job and that’s is Swimwear company owner!

Colby and his boyfriend and SOAR CEO, Rocco Ybarra, formed SOAR Clothing. Soar stands for “Stand Out Above the Rest.” And their swim suits certain stand out! I asked Colby why they started the brand with the amazing prints and he said “We both have a love of fashion and like to wear very bold pieces.” The first pair I noticed was the Cherries, then the Ice Cream and finally the Hammer Head. They use really amazing prints for all their suits. If you are after solids, SOAR is not for you.

I asked him where they get the prints from because I haven’t seen many of them before. Colby said “We have a variety of sources that we use for prints, but we find inspiration from our friends and the very adventurous life we live. We want anyone to feel like they can also live a very fulfilling and vibrant life.” This definitely shows in the prints.

The brand just launched in January. It has exploded all over social media. Colby has posted many pics in the SOAR swimwear on Instagram. You can find six inaugural designs of the swim right now in the SOAR store. Are curious on how much SOAR costs?  Colby and Rocco have made a high end swim brand where pairs range from $60-80. Sizing run from 30 – 35 inch waists.
I asked them if they plan to expand to more clothing outside of swimwear. Colby said ” Yes, next we have street wear (so tank tops and shorts). You can also expect onesies, shirts, pants, and more. SOAR, because life is for living. :)” I for one can’t wait to see the onesie. Colby has posted a few pics of him in them in the past.
The future looks bright for the brand. They are off to an amazing start with the current swim line. The prints are fun. My personal favorite is the Hammerhead print. Followed closely by the Neo Geo print. But lets face it they are all amazing. So if you’re in the market for new swimwear, check out SOAR Cloting.

Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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