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New Underwear Store Opens in Charlotte – Brief

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BRIEF will debut in Charlotte’s Historic South End Neighborhood on Wednesday, September 4th. BRIEF, a men’s underwear, swimwear and loungewear store will redefine how men shop and look in all things intimate, active and leisure.

Dan Mauney, or Dan the Shoe Man – known by many in the area, is the owner and merchandiser for this unique new concept. .  With over two years in the planning, Mauney chose South End after canvasing most of the neighborhoods in Charlotte. When asked why South End, Mauney replied, “South End is the future of Charlotte.  The vibe, the energy, the convenience and the people brought me here. I found the 8,200 square feet space (which BRIEF will occupy at 1,000 square feet) early on and kept returning to it.  It’s perfect. The neighborhood is right!”

Heralding from a successful charity fashion show produced by Mauney, BRIEF, a brick and mortar store, will redefine men’s underwear/swimwear. The shopper will delve into the world of the best designers including internationally known brands such as Calvin Klein, TommyJohn, Diesel, SAXX Underwear, 2Xist, C-IN2, Parke & Ronen, Baskitwear, Andrew Christian, N2N Bodywear, Speedo, Hugo Boss, Gregg Homme, 2Eros, Whittall and Shon, Hanro  among many others.  The collections of swimwear will offer everything from racers, square cuts to traditional board shorts. Finally, loungewear will include everything from leisure, weekend casual, athletic, yoga wear and robes. Mauney adds, “With our loungewear, we want to be your go-to source from everything from workout gear to simply lounging around the home.”

BRIEF became a reality after several long-term partnerships were reunited. John Fryday of Fryday & Doyne was the architect for the new store.  Mauney and Fryday began a professional relationship over  twelve years ago when Fryday was selected as the architect for STEP, one of Mauney’s first stores in Charlotte. He designed two additional renovations for Sloan and STEP.  Along with that twelve-year-relationship, Dan met contractor, Bjorn Greene of Concept Building and Restoration. After the trio joined forces and included custom cabinet maker, Dana Whisnant of Diversified Cabinetry, BRIEF is ready to make its debut!

The new location will also be the future home of SHU, a 4.000 square feeet ladies shoe, handbag, jewelry and accessory store, slated to open the beginning of October.  Plans include adding men’s shoes by Spring, 2014. Additionally, FLēX, will be a 3,000+ event space utilized for in-house trunk shows, fashion shows, shopping events and outside parties and events. Next week, ‘Say I DO” Transformation Series, a 10-week program including bootcamps, yoga classes and nutritional guidance will christen the space. The series will feature Petro Martynyuk Fitness + Wellness and will be sponsored by SHU and BRIEF.

The new men’s store will operate under the following hours: Monday-Friday 10-6 and Saturday 10-5. The E-commerce site, designed by Civil Buffalo, will be live by the week of September 15th .  For more information, please visit www.shopbrief.com to join the company email list and follow them on Facebook, Twitter and Pinterest.

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In Men's Underwear

New Swim Company Aronik

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aronik-swimwear-logoHave you ever wanted a pair of swimwear that very few people will have, a pair that is different and unique? If you have there is a new swimwear company I think you guys should know about. It’s called Aronik.  They haven’t launched yet but they are taking per-orders for their end of September release.

The one thing you will notice is the bee theme they have in the collection. The Aronik logo is a bee and several of their pairs either have bees on them or honeycomb prints. It’s definitely a different look that is quite fun. If you are not a fan of prints they do have a few solids. One of the solid pairs is on the cover of DNA magazine! So they will definitely be a company to watch coming this next year

Things you should know about Aronik:

  • Line is launching at the End of September
  • Pre-orders are currently being taken on all suits
  • Prices range from $82 – $92
  • Sizing is as follows:
    • S:  28–30 in. waist
    • M: 30–32 in. waist
    • L:  32-34 in. waist
  • Only Swim Briefs with initial relase

I love to see creativity out of an swimwear company. To find them go to http://aronikswim.com/

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In Style Brief

Style Brief – AussieBum Wonderyears Range

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aussie-bum-wonderyearsaussieBum is going old school with the new Wonderyears range. As you can tell it’s a very classic brief cut. Meaning it’s very Tighty Whitie, but we can guarantee that it fits way better then the ones you wore growing up.

aussieBum always takes pride in the underwear they make. It’s great to see them put their own spin on the classic brief. The brief is made out of 100% cotton and available in three colors called: Trev (Pink), Stu (Light Blue) and Miky (White). Made with the signature aussieBum waistband and white trim in all colors.

Info about the pair:

  • Fabric – 100% cotton
  • Sizing – XS – XXL
  • Price – $16.50
  • Colors – Three Colors – Pink, White and Light Blue

Find these at the aussieBum site

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In Men's Underwear

Sales Brief

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TSNEW-00258a Everything on the website is 50% off due to our new product coming in the fall.Shop at: http://www.toddsansfield.com
 82 Celebrate this weekend with HUGE savings from No Limits Underwear! Come on in, for 25% off
your entire order! (Yes, even items already on sale!) Stock up on your favorites, or come in for end of summer swim suit Clearance!Shop at: http://www.nolimitsunderwear.com
 83013  Save up to 25% of on all men’s brands This holiday!shop at http://www.nuwear.com
 LaborDay The sale features up to 25% off All-American brands including Pistol Pete, N2N Bodywear, and American Jock.Shop at: http://www.internationaljock.com
image001 Wildman T is having a 20% off Labor Day Sale. Use Code “LABORDAY” at check outShop at: http://www.wildmant.com
h1_02-1 The Labor Day sales just keep on coming. Undergear is giving you 25% off all sale and clearance items. Use code U2PP at check out till 9/2/12Shop at: http://www.undergear.com
 image1021752 Save up to 60% off at Erogenos’ Labor Day sale.Shop at: http://www.erogenos.com
 8-31-13-2 Andrew Christian has released a new Almost Naked G-String. Find this and more Almost naked on sale now *Shop at: http://www.andrewchristian.com
 feature_01 Save 25% off at 10Percent.com side wide, this includes Clearance items as well.Shop at http://www.10percent.com
 BikePerformancePromo  Introducing the new line of Bike Performance Jockstraps at Jockstraps.com.  While the Bike Performance Jocks have been around for quite some time (in Black and White only), the European division of Russell Athletic/Bike Athletic has now released them in 3 colors.  The 2” waistband version is available in Gold, Scarlet and Royal Blue.  The 1” swimmer/jogger version is available in Scarlet and Black.  The waistband is grey with a colored pouch and leg straps.

Get 10% off your order with code UNBRIEFS

Shop at: http://www.jockstraps.com
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In Style Brief

Style Brief – BodyAware Well-Endowed Brief

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body-aware-well-endowed-brief

Underwear for the well-endowed guy is one of the biggest, pardon the pun, request we get here at UNB. Speaking from experience it’s hard to find great underwear with enough room in the pouch. There is nothing worse then undies that don’t fit either in the pouch or seat!

BodyAware is tackling this problem. They have created the Well-Endowed Brief. It’s based on their Italian Shaper Brief, but they added an extra roomy pouch. Their site says “made for the extremely well-endowed men who wants to show it off.

The brief is made out of 90%Polyamide 10%Elastane material that is slightly transparent, so you will be showing off more then just a bulge under pants. They have created incredibly stretchy structured pouch that should be able to give you great support without binding or feeling constricted.  Also the pair is just three colors, white, navy and turquoise.

Sizing is a bonus in this pair. This is one of the few brands that make an XS and XXL. This means you can go from 27 inch waist to 43. So no matter your size you can wear this pair.

We will be getting a pair of these soon and will let you know how they are! More companies are paying attention to the needs of guys. It is available at the BodyAware site for $18.50

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In Underwear of the Week

Underwear of The Week – 2(X)ist Sliq Mesh Trunk

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sliq-trunkOur Underwear of the Week this week is one that made people take notice. That pair is the 2(X)ist Sliq Mesh Trunk. It’s not often we hear of a pair released and everyone is talking about it. But the Sliq line did that and I had friends who aren’t into underwear talking about the line.

You maybe asking why is this? I think this was a few reasons:

  • Colors –  2(X)ist used bright colors that make underwear fun
  • Material –  It’s a sports mesh made out of 91% Nylon / 9% Spandex. This gives it plenty of stretch and the mesh is not a super transparent mesh. This is good for those who don’t want to show everything off.
  • Cut – it’s a trunk that has  shorter legs and ultra Low Rise design
  • Pouch – Its form and function with the X-treme contour pouch that gives you great support
  • Fun Factor –  they are just fun! Which is what underwear should be every day. You can show your personality with the colors you buy!

Available in the 6 colors (only 5 shown, black is missing) for $28 from the 2(X)ist website. (contains an affiliate link for 2(X)ist)

 

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In Sales Brief

Sales Brief

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 8-29-13-1 It’s Game Time at Andrew Christian. This week they have the Football Jock back! Go check it out

Shop at: http://www.andrewchristian.com
 hero Buy any 6 items at 2XIST.com and Get 20% off! No code is necessary, sale ends on Monday, 9/2.

Shop at: http://www.2xist.com
 omtex-free-jock4 From now until Wednesday, September 4th, 2013 (midnight EST), when you shop at Jockstrap Central and your product total is $40 or more, they will throw in a free jockstrap. While supplies last, the free jockstrap will be one of their Wolf Athletic Supporters (If they run out, you’ll still get a free jock, just not one of those.) On the last step of your checkout (the invoice page) you’ll be asked to choose your size and color preference.

Omtex jockstraps are phenomenal and if you don’t have one already, this is a great chance to get one to “try” out. We’re sure you’ll be hooked! If you already have one, get yourself another for when the first is in the wash.

Shop at: http://www.jockstrapcentral.com
 shift-gears_13 Men’s Underwear Store thinks you should treat your self and get 25% off the new Chevron and Sliq Mesh Collections from 2(X)ist.

Shop at: http://www.mensunderwearstore.com

 image1017628 Erogenos wants you to save up to 50% off this weekend on 2(X)ist and other brands. A Big Labor Day sale is coming

Shop at: http://www.erogenos.com
 jpeg This week only Male Basics is giving you 25% off Male Basics Underwear. Just use code MBUNDIES

Shop at: http://www.malebasics.com
 50_percent_off_bruno_banani_01 Save up to 50% off on Bruno Banani. If you have always wanted to try this brand now is your time.

Shop at: http://www.deadgoodundies.com

 h1_02 UnderGear is giving you 25% off sale and clearance items. Just use code UP3N and offer expires 9/2/13

Shop at; http://www.undergear.com
 0cd0cab0488fcb1a9a99131ac8e22ceb Body Aware loves Short Stories, and with Thier newest Smart Stripes Boxer Short, you will love how it ends.  Soft textured fabric with narrow transparent stripes in the most comfortable underwear available!

Shop at: http://www.bodyaware.com

Contains affiliate links for Jockstrap Central, Andrew Christian, 2(X)ist and Dead Good Undies

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In Men's Underwear

What Makes Great Underwear – McKillop Underwear

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mckillop-underwear

In the past 4 years Mckillop has undergone many changes and learned a variety of lessons and we are about to make our biggest change yet. Our philosophy though has remained unchanged. The only thing that has changed is our resources to finally offer our customer base the products we dreamt of from the start. Our mantra is “ Providing a wealth of expertise communicated through the fit and comfort of your clothing” and in the upcoming months we will be growing into this philosophy more profoundly.

Ever since the beginning we have been doing things very differently. First we hand craft each pair of underwear ourselves without mass production and computer automation and because of this we can change the fit based on our customers needs.  Secondly we believe that our industry has used the “sex sells” philosophy to the extreme that we feel that our customer base would appreciate a more appropriate viewpoint. This is actually the closest to my heart because we make amazing clothing, that’s what sells our brand not sex. Our Customers purchase on merit and not because we convinced them to buy into a fictional story. This decision has kept us very small; but the best part about being small is that we have one on one relationships with all of our clients, and bar none the best customers and the best services to offer them. This is what brings us joy each day. We are not after your money we are after your happiness and comfort. When I started the brand it was because clothing did not fit properly. Clothing these days are are made for 1 customer and the sizes are small but there is more than 1 demographic in this world and those men are who we cater too.

In the upcoming months you will see a very New Mckillop. We are focusing on our Bespoke clients which allows customization to your fit and shape. We will also be expanding into XS and XXL and custom lengths for our Long Underwear and Sleepwear. We will also be introducing a new level of luxury that is absent in the Underwear/Menswear world today.  We are very proud to have stayed so true to our beliefs over the years and we are equally proud of our clients and friends that have been on this journey with us. It hasn’t always been easy but it has been an adventure. We look forward to having you on our adventure in the future.

Find McKillop at http://www.mckillopunderwear.com

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In Brief Tales

Brief Tale from UnderwearObsession

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I was 11 or 12 years old when I began to take an interest in men’s underwear. And let’s be honest, for me it was just as much about the men wearing them as it was the underwear itself. Underwear felt like a safe way for me to explore something I wasn’t quite sure of yet.

One particular memory sticks out in my mind though.  While being dragged along with my mother on a “quick” stop to the nearest department store, I was able to slip away to the men’s section.  I don’t think I need to tell you where I immediately wandered over to.   In the midst of tall shelves filled with glossy boxes covered in underwear clad muscle men, I was overwhelmed by the discovery that there were more choices than just boxers or briefs.  Sure I’d heard reference to a thong before but I had assumed they were just for women.  But right there in front of me was a perfectly normal looking man wearing a light–blue cotton Hanes thong.  It was at that moment I realized I knew very little about the span of male sexuality.  I couldn’t help myself.  I needed to know what it felt like to wear something like that.  I knew it would make me feel much more than the basic annoyance of having fabric stuck in my butt cheeks.  Men could be sexy, I had proof right here.  I certainly couldn’t ask my mother to buy them though. In desperation I did what any 11–year–old boy would have done.  I stole them.

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I’ve since started paying for my underwear,  but my interest in them has only grown over the years.  For me, underwear is so tied to my emotional and sexual self that I could make a journal that merely showed which pair I wore each day and still be able to go back in time as if I had written pages of description.  That very idea sparked a broader goal to share my passion (and partly justify the extreme expense of my addiction) by starting Underwear Obsession.  The goal of Underwear Obsession is to show what a normal looking chap (that’s me) really looks like in the latest styles and trends of men’s underwear.  The photos are accompanied by a fun mix of underwear stories, reviews, tips, sales, and even some news.  In just the same way I found that light–blue thong to be so astonishing when I was 11, I’ve found that the community of fellow underwear lovers is larger and more vibrant than I could have imagined.  My only problem now is figuring out where to store all this underwear.  It would be weird to have a dresser filled just with underwear, right?

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In Men's Underwear

Croota Underwear Launches New Thongs “45 Degree” And “Croota Endless” In Rollout Of Brand New Ranges

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Croota Endless Thong - Lifestyle

Due to the success of its first thong ranges, which recently sold out on the brand’s website, Croota Underwear (www.croota.com) is launching two new pairs, “45 Degree” and “Croota Endless.”

The launch coincides with Croota’s continued “Save the AS5” campaign, which inspires men of diverse sexual orientations to ditch their old briefs for new, fashionable underwear. The latest thongs highlight Croota’s dedication to comfort, fit and style.

“45 Degree” thongs ($17.90) come in two color variations, Mocha Brown and Copen Blue. The dramatic linear design details complement any physique and emphasize the pouch area, making guys look bigger. The prints are also available in the “45 Degree” boxer brief range ($19.50) that was simultaneously launched. Each range is made of 95% cotton and 5% spandex.

“Croota Endless” thongs ($17.90) feature endless comfort in a scrambled mix of letters that spell the brand name. Inspiration for the design came after Croota’s head designer joined a friend to a spelling bee and soon had dreams of puffy floating letters suspended in a sea of powder white and ensign blue, the two color choices for the range. The same color choices and patterns are available in the “Croota Endless” boxer short range ($21.90).

For more information about Croota Underwear or to make a purchase, please visit www.croota.com.

45 Degree - Lifestyle

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In Feature

What’s Hot in the UK – August 2013

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Dead-good-undies-aug-2013

British men can be fussy about their underwear. But once they find something they love, they buy it again and again. Which is where Deadgoodundies.com hits the mark.

HOM HO1 Original Cotton Modal Mini Brief GBP20.00 @ Deadgoodundies

HOM HO1 Cotton Modal Mini Brief – GBP20.00

Just as Americans favour Tightie Whities (though we’re never entirely sure of the right spelling), white underwear for men is always the most popular in the UK. Simple but effective, the HOM HO1 Cotton Modal Mini Brief has a patented horizontal opening that makes it a classic.

Bruno Banani Your Future Brief GBP14.00 @ Deadgoodundies.com

Bruno Banani Your Future Brief – GBP14.00

Black underpants come a close second – largely for practicality. You can’t go wrong chucking a pile of black undies and socks in the wash together, can you? The Your Future Brief by Bruno Banani is an easy choice for single-colour shoppers, offered in black, white or marl grey.

Olaf Benz RED1289 Neo Brief GBP28.00 @ Deadgoodundies.com

Olaf Benz RED1289 Neo Brief – GBP28.00

When it comes to real colours, the UK is getting more adventurous almost by the month. Blues can come in anywhere from darkest navy to palest sky, but brighter shades are holding their own this summer, and not only in swimwear. The Olaf Benz RED1289 Neo Brief offers a vibrant royal blue version or an even bolder grassy green!

Olaf Benz RED1202 Mini String GBP18.50 @ Deadgoodundies.com

Bruno Banani Magic City Retro Brief – GBP30.00

August is a great time for men to buy from DGU because the first autumn collections have started to arrive – introducing new colours, styles and prints. Always anticipated with much excitement is the Bruno Banani collection including the new Magic City Retro Brief in two colour mixes combining plaid and floral influences.

Bruno Banani Magic City Retro Brief GBP30.00 @ Deadgoodundies.com

Olaf Benz RED1202 Mini String – GBP18.50

One new trend is for men to dip their toe into colour. They’ll buy a few pairs in black or white, and top up their men’s underwear order from Deadgoodundies with a colour or two. DGU is wondering whether the colours become Weekend Specials? Olaf Benz make their sexy RED1202 Mini String in black or white for men who like it monochrome, but also a stunning scarlet for special occasions…

Watch for more from the UK this next month. This post contains an affiliate link for Dead Good Undies.

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