MODUS VIVENDI: Born in Greece | The Brand Identity 

In 1989, in the heart of Thessaloniki, Greece, MODUS VIVENDI was born. Not yet as a global fashion house, not yet as a name whispered across the world, but as a dream—a dream rooted in the heritage of a country where art, beauty, and philosophy have always been celebrated.

From its earliest steps, MODUS VIVENDI was never simply about underwear, swimwear, or apparel. It was about redefining how men express themselves. It was about bringing confidence and sensuality into everyday life. It was about honoring the body, much like the ancient Greeks did, with garments that felt both timeless and modern, both bold and elegant.

Greece at the Core

Everything begins with Greece. Our light, our history, our art. The marble sculptures of antiquity, the columns of temples, the harmony of proportions—all of these live within the DNA of MODUS VIVENDI. To us, fashion is not just fabric. It is philosophy. It is culture. It is identity.

Each design carries with it a piece of Greek soul: the purity of lines, the warmth of the sun, the freedom of the sea, the depth of our history. MODUS VIVENDI is Greece translated into fashion—heritage meeting modernity, past reimagined for the present.

The Journey of a Vision

From a small boutique in Thessaloniki, our journey expanded across the world. What remained constant was our devotion to individuality. MODUS VIVENDI became a space where people could feel seen, celebrated, and free to express themselves.

Over the decades, we grew, but we never abandoned what made us unique: our in-house craftsmanship, our superior fabrics, our custom patterns, and our storytelling. Every thread is intentional. Every detail matters. Every campaign is a story—about freedom, love, diversity, and the courage to live life your way.

More than Fashion: “The Way of Life”

MODUS VIVENDI is not only a brand. It is a philosophy. Our very name means “way of life,” and this is what we offer: a celebration of lifestyles, of identities, of the human spirit.

We believe clothes should not only cover but also empower. They should not only fit the body but also embrace it. Each garment is an invitation: to stand taller, to feel confident, and to express your truth without hesitation. To live authentically.

Our campaigns are more than visuals; they are narratives. They speak of desire, strength, beauty, and individuality. They remind us that style is not what you wear—it is how you live.

The Heart of Craftsmanship

What makes MODUS VIVENDI distinct is our devotion to craft:

• Superior Craftsmanship: Each piece is crafted with meticulous attention to detail, ensuring aesthetics meet durability.
• Greek Heritage: Every design is influenced by the artistry, history, and cultural depth of Greece.
• Premium Fabrics: We prioritize Greek cotton and other high-quality materials, known for their softness, breathability, and long-lasting comfort.
• In-House Production: With a short, controlled production cycle, we guarantee top quality while maintaining ethical and sustainable practices.
• Perfect Fit: Customized patterns are tested on real bodies to achieve an impeccable fit that flatters and supports.
• Storytelling through Visuals: Our campaigns are not only about garments—they are narratives, expressing freedom, identity, and style.

A Commitment to the Future

In a world of fast fashion, MODUS VIVENDI chooses another path. Sustainability is not a trend—it is a duty. We upcycle, we reduce waste, we choose eco-conscious fabrics, and we create garments meant to last beyond seasons. Because fashion should not only look good today—it should still matter tomorrow.

Our Invitation

MODUS VIVENDI began as a vision in Greece. Today, it is a global movement. But no matter how far we travel, our heart remains rooted in the land that gave birth to beauty, proportion, and philosophy.

To wear MODUS VIVENDI is to embrace more than a garment. It is to embrace a way of life. A philosophy of confidence, sensuality, and authenticity.

We invite you into our world. Into a story written in Greek light and told through fabric. Into a philosophy where fashion is more than clothing—it is identity, freedom, and life itself.

MODUS VIVENDI – The Way of Life

Born in Greece.

Film: Dimitris Tsatsoulis @dimitris_tsatsoulis_zurrenarh & P2Photography @p2photographygr

Art Director: Aris Georgiadis @arisgeorgiadis

MODUS VIVENDI proudly introduces the Micro Knit Line and the “Zero Waste” Campaign, part of the Upcycling Collection, a project dedicated to reducing waste and creating fashion with purpose.

The Micro Knit Line highlights the brand’s commitment to sustainability by transforming upcycled fabrics into new, high-quality pieces. Each item begins with a careful selection and precise cutting of materials that would otherwise be discarded. This is the first stage of the collection’s unique process, ensuring that every cut has meaning and every piece has a future. From there, fabrics go through two more key phases: knitting and quality control. The result is a line that merges responsibility with style, proving that conscious choices can lead to premium design.

The Micro Knit Line features a range of underwear and apparel, designed with minimal lines, soft textures, and a comfortable fit. Each garment is crafted to showcase how upcycling methods can shape modern fashion without compromising quality. By giving new life to existing materials, MODUS VIVENDI champions a circular economy, where nothing goes unused and creativity thrives within responsibility.

The “Zero Waste” campaign for the Micro Knit Line brings this story to life visually, focusing on the journey from fabric scraps to finished pieces. Shot entirely in Greece, it reflects the brand’s philosophy of local production, sustainable innovation, and timeless design.

The Micro Knit Line is not just fashion—it’s a statement. Made in Greece, made with purpose, and made for a future where style and sustainability go hand in hand.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here.

Shop Products here.

MODUS VIVENDI Presents: The Labyrinth – A Journey Through Style and Sustainability

Inspired by the legendary Labyrinth of Greek mythology, MODUS VIVENDI’s new campaign captures the intrigue, complexity, and artistry of the ancient maze. Just as the labyrinth was a place of twists, turns, and unexpected beauty, this collection invites you to explore your own path—where conscious choices lead to timeless style. The imagery weaves Greek heritage with modern design, creating a visual narrative that celebrates both myth and meaning.

The Labyrinth Line, part of the Upcycling Collection, is where comfort meets conscience. Each piece is crafted from butter-feel printed viscose fabric, knitted according to GOTS standards and dyed and washed in compliance with OCS requirements. Available in Red-Blue and Dusty Pink, the line combines elegance with everyday comfort.

Made from upcycled fabrics, the Labyrinth Line supports the circular economy by giving new life to high-quality materials that would otherwise go to waste. As part of MODUS VIVENDI’s Responsibility Edit, it reinforces our commitment to reducing waste and choosing reuse over disposal—because style should never come at the expense of the planet.

With the Labyrinth Line, you don’t just wear fashion—you navigate it, making every choice count.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase Shop Products here.

MODUS VIVENDI Launches the Athletic Line: Where Performance Meets Purpose.

MODUS VIVENDI introduces the Athletic Line and the “Rooftop Session” Campaign, the latest addition to the Upcycling Collection—a bold step forward in fusing sustainable fashion with activewear design. This line is crafted for the modern man who refuses to compromise between high performance and responsible living. Designed for movement and made with purpose, the Athletic Line is where comfort meets conscience.

Engineered using upcycled premium fabrics, this collection brings together underwear and workout apparel tailored to support your most intense routines while reducing textile waste. From supportive jockstraps and breathable briefs to fitted tank tops and stretch-enhanced leggings, every piece is constructed to move with you and stand up to daily wear—without compromising on style or sustainability.

The Athletic Line is part of MODUS VIVENDI’s Responsibility Edit, a long-term commitment to sustainable practices that prioritize reuse over disposal. By transforming high-quality leftover textiles into functional fashion, this collection embraces the circular economy and redefines waste as a resource. Each garment is a reminder that conscious choices can be both practical and empowering.

Shot on a rooftop with the city skyline as a backdrop, the campaign features a man training in the new Athletic Line—his movement powerful, his presence grounded. This elevated urban workout setting mirrors the ethos of the collection: pushing limits while staying grounded in values. Strong, effortless, and conscious—this is the future of activewear.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here

MODUS VIVENDI proudly presents the 80s Line and the “Wasted No More” Campaign, part of the Upcycling Collection—a bold fusion of vintage flair and eco-conscious values. Inspired by the vivid aesthetic of the 1980s, this line is designed for those who embrace both standout style and sustainability. Vibrant, playful, and responsible, the 80s Line redefines retro with a modern twist.

Available in two lively colors—blue and pink—these pieces are crafted for comfort and durability. Each item is made from smooth elasticated cotton fabric, knitted according to GOTS (Global Organic Textile Standard) specifications, and dyed and washed in full compliance with OCS (Organic Content Standard) requirements. These practices not only ensure high-quality finishes but also promote transparency and integrity in the supply chain.

However, what truly sets this line apart is its place in our Responsibility Edit. As part of MODUS VIVENDI’s commitment to a circular economy, the 80s Line is crafted using upcycled fabrics—high-quality materials saved from landfills and given a new purpose. This initiative reduces waste, minimizes environmental impact, and turns excess into expression.

The campaign visuals deliver a powerful message: a man dressed in 80s-inspired underwear lies on a surface surrounded by empty plastic bottles, creating a direct visual reference to the upcycling process and the excess of modern consumerism. This striking scene reminds us that style should never come at the cost of the planet.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Shop Products here.

MODUS VIVENDI Launches Sunshine Line and the “Bright Side” Campaign – A Fresh Serve of Style and Sustainability.

MODUS VIVENDI presents the Sunshine Line, a standout addition to the Upcycling Collection, where vibrant design meets responsible fashion. Made for those who value comfort and conscience, this line is crafted from upcycled, soft, printed elasticated fabric—bringing a joyful energy to your everyday essentials.

The Sunshine Line features a range of underwear styles in three radiant shades—Green, Orange, and Yellow—each chosen to reflect the warmth and optimism of a sun-soaked day. With a body-hugging fit and breathable finish, these pieces offer maximum comfort with a light-hearted yet elevated aesthetic. Whether you’re powering through your day or enjoying a laid-back weekend, the Sunshine Line brings feel-good vibes, inside and out.

What sets the Sunshine Line apart is its purpose-driven production. Part of our Responsibility Edit, this collection supports the circular economy by using upcycled materials—textiles that may have gone to waste are reimagined into something fresh, wearable, and valuable. By transforming surplus high-quality fabric into modern, fashionable pieces, MODUS VIVENDI continues its mission to reduce environmental impact and promote sustainable choices.

To showcase the dynamic spirit of this line, the Sunshine campaign captures a playful, athletic mood: a man in Sunshine underwear confidently takes to the tennis court, radiating energy, movement, and eco-conscious style. It’s a bold visual metaphor that celebrates both performance and sustainability—because looking good and doing good should go hand in hand.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Shop Products here.

MODUS VIVENDI Introduces Green to the Illusion Line – The “Juicy” Campaign Turns Up the Heat

MODUS VIVENDI is proud to unveil a new colorway for its best-selling Illusion Line as part of the SS 2025 Collection. Now available in green, this expansion of the line debuts alongside the visually playful and provocative “Juicy” Campaign, taking the art of seduction to the next level.

The Illusion Line is designed to captivate. Crafted from a soft, thin, and elasticated semitransparent mesh, the fabric molds comfortably to the body, enhancing your natural lines while offering a lightweight, breathable feel. This two-tone all-over print design blends strategic patterning with clever color contrasts, sculpting the body and creating the visual illusion of a more defined shape. Whether worn for bold expression or under sleek clothing, these pieces deliver style without sacrificing comfort.

A true fusion of elegance and innovation, the Illusion Line now comes in three statement shades: neon, black, and the freshly introduced green. Each color plays with light and shadow in its own way, emphasizing texture and form to flatter and elevate every body type.

Available in a range of underwear and apparel options, the Illusion Line is perfect for those who embrace expressive fashion and sleek design. The new green pieces are now live on our e-shop and ready to transform your summer wardrobe.

Discover the Illusion Line and immerse yourself in the playful yet sophisticated world of MODUS VIVENDI. The Spring-Summer 2025 Collection invites you to redefine everyday luxury—because true style is about confidence, comfort, and a little bit of illusion.

Get ready to go green — bold, fresh, and irresistibly juicy.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Juicy” Campaign here.

Shop Products here.

MODUS VIVENDI Unveils “True Colors” Campaign & Pride Swimwear Line from the Swimwear 2025 Collection.

MODUS VIVENDI proudly launches the True Colors Campaign, a celebration of individuality, inclusivity, and the fearless expression of identity. Part of the Swimwear 2025 Collection, this bold and joyful campaign shines a spotlight on our new Pride Swimwear Line—a vibrant tribute to the LGBTQIA+ community and the beauty of living authentically.

The True Colors Campaign captures the essence of pride: love, unity, and unapologetic self-expression. Through stunning visuals and bold styling, it invites everyone to show up, as they are— confident, proud, and empowered. It is more than just a summer vibe; it is a powerful reminder that being true to yourself is the ultimate statement.

Introducing the Pride Swimwear Line—a dynamic collection designed to make waves. Drawing inspiration from the iconic rainbow flag and the universal call for love and equality, this line goes beyond fashion. It is about standing tall in your truth and celebrating life without filters.

Crafted with bold, lavish designs that blend elements of both bikinis and briefs, each piece redefines traditional swimwear with a playful twist. A one-sided adjustable ribbon in rainbow hues brings movement, flair, and pride to every look.

All styles feature a fast drying elasticated fabric and front lining for comfort and practicality, without compromising on boldness. As part of our Responsible Edit, these pieces are made from recycled, previously loved fabrics, honoring our commitment to sustainability and giving materials a renewed purpose.

This summer, show your True Colors. Celebrate freedom. Celebrate love. Celebrate YOU—with MODUS VIVENDI’s Pride Swimwear Line. It is time to make a difference in what you wear. Discover SS 25 Collection, available for purchase online here.

Discover the Campaign here.

Shop the Line here.

MODUS VIVENDI Launches “Neutral” Collection – A Minimalist Essential for SS25

MODUS VIVENDI proudly introduces the Neutral Collection, a new drop from the SS25 Collection that celebrates the beauty of simplicity and the power of understated style. Featuring a full range of underwear, swimwear, and ready-to-wear pieces, Neutral is designed in timeless white and soft beige tones, offering a refined, natural palette for the modern man.

In a season where comfort and clean aesthetics reign, the Neutral Collection delivers elevated basics made to complement every aspect of daily life. Each piece combines soft, breathable fabrics with minimal silhouettes, offering a perfect balance between form, function, and effortless elegance.

Neutral is all about calm confidence. We wanted to create a line that feels fresh, yet timeless. These are versatile staples meant to move with you — from day to night, city to coast. The Neutral Collection aligns with MODUS VIVENDI’s commitment to contemporary design, premium quality, and style without excess. From sharp swimwear cuts to ultra-comfortable underwear and sleek ready-to-wear items, each design highlights the label’s signature blend of fashion-forward aesthetics and everyday wearability.

Discover the beauty of simplicity. Discover Neutral.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Spring – Summer 2025 Collection, available now for purchase online here.

Discover the Campaign here.

Shop the Line here.

MODUS VIVENDI presents the “Color Spectrum” campaign & Rainbow Swimwear Line – Swimwear 2025 Collection. A celebration of individuality, joy, and vibrant self-expression.

Shot against the shimmering coastline and sunlit waves, the Color Spectrum campaign captures the essence of freedom and radiance. The campaign follows a man unapologetically being himself – standing tall, relaxing in the tide, and running barefoot across the sand. Each scene, from serene to spirited, reflects the idea that confidence is found when you live in full color. The Rainbow swimwear becomes an extension of personality, movement, and pride.

With chairs in unexpected places, playful light, and confident poses, this photo series invites everyone to claim their space, shine their brightest, and let every color of their being be seen. The Color Spectrum campaign is a visual metaphor for living boldly – an invitation to wear who you are, without compromise.

Color your world and dive into style with the Rainbow Swimwear Line, where every shade of you shines bright. Inspired by the vivid hues of nature and the playful spirit of summer, each design in the Rainbow line celebrates self-expression and diversity.

Featuring a bold, all-over MODUS VIVENDI custom print, these pieces are crafted for those who embrace the full spectrum of their personality. Whether lounging by the sea or chasing the waves, Rainbow is designed to make you feel as fearless, confident, and alive as the colors you wear.

Line Highlights:

·         Customized Rainbow Print – Stand out with an exclusive MODUS VIVENDI all-over geometric design.

·         Eco-Conscious Fabric – Made from 100% recycled yarns derived from plastic bottles, combining performance with responsibility.

·         Fast-Drying Comfort – Lightweight, elasticated fabric engineered to dry quickly and move with your body.

·         Adjustable Fit – Internal cords ensure a secure, personalized fit for every body type.

·         Signature Details – Finished with a transparent sewn-on rubber logo label for a clean, elevated look.

·         Part of our responsible edit – Designed with sustainability in mind, without compromising on aesthetics or performance.

Let your true colors shine. Be as bold as the swimwear you wear. This summer, live the Color Spectrum with MODUS VIVENDI’s Rainbow Swimwear Line.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the Campaign here.

Shop the Line here.

MODUS VIVENDI Presents the “Bare Hues” Campaign and the Derma Swimwear Line – Swimwear 2025 Collection

MODUS VIVENDI unveils “Bare Hues,” the official campaign of the Derma Swimwear Line, part of our Swimwear 2025 Collection. This campaign is a celebration of raw beauty and pure connection—with nature, with your skin, and with yourself.

Shot in the golden light of the Greek coast, Bare Hues Campaign captures a man effortlessly merging with the natural tones of the sand, wearing Derma swimwear in tones that reflect and enhance his skin. The aesthetic is minimal, sensual, and organic—stripping things back to the essentials. No distractions, no noise. Just skin, sun, and sand. The result is a visual story that feels intimate and powerful, inviting you to embrace your own body with confidence.

Inspired by the Greek word “Δέρμα” (derma), meaning skin, the Derma Line is crafted to feel like a second skin. Each piece is made from ultra-soft, fast-drying elasticated fabric that hugs your body in all the right places. Designed for movement, comfort, and subtle elegance, Derma brings natural confidence to your beachwear wardrobe.

Key features include:

• Retro-inspired swimsuit silhouettes
• Thermo-embossed rubber logo for a discreet signature look
• Front lining for support, made of fast-drying fabric
• Internal cords for a customizable fit
• Available in two universally flattering hues: light skin and dark skin

This line is not just about looking good—it is about feeling good in your own skin. With Derma, MODUS VIVENDI invites you to nurture your body and celebrate simplicity with style.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the “Bare Hues” Campaign here.

Shop the Line here.

MODUS VIVENDI is proud to unveil the Floreale Swimwear Line through its vibrant new campaign, Beach Bloom, shot on the sun-drenched shores of Rio de Janeiro. In this campaign, two men radiate summer joy and effortless confidence as they explore the beach in coordinated floral designs that echo the energy and color of Brazil’s iconic coastlines. Whether they are jogging along the sand, lounging under palm trees, or striking a pose with a surfboard in hand, the duo perfectly embodies the line’s spirit—fun, free, and unapologetically stylish.

The “Beach Bloom” campaign captures a carefree summer vibe with a fashion-forward edge. Through dynamic shots and playful moments, the campaign celebrates nature in full bloom—translated into wearable art. It is a joyful invitation to express yourself under the sun and let your confidence blossom.

Celebrate the perfect blend of nature’s bloom and effortless elegance with the Floreale Swimwear Line, part of MODUS VIVENDI’s Swimwear 2025 Collection. This line reimagines classic swimwear through a fresh, floral lens. Featuring a delicate, all-over floral print exclusive to MODUS VIVENDI, each piece is designed to elevate your summer style while offering unparalleled comfort.

Available in three summer-ready colorways—all paired with white florals: Baby Blue, a calm and serene tone reminiscent of ocean waves and clear skies; Shocking Pink, a bold and energetic hue for those who love to stand out; and Neutral Beige, a timeless and effortlessly chic option.

The Floreale Swimwear Line includes swim briefs, swim shorts, swim thongs, tank tops, and shawls. Each piece is crafted with a fast-drying elasticated fabric and designed with internal cords for a secure, adjustable fit. The sewn transparent rubber logo label adds a subtle signature detail, while the front lining provides extra comfort and support. Embracing our commitment to sustainability, all pieces are part of our Responsible Edit and made with eco-friendly fabric derived from 100% recycled yarns sourced from plastic bottles.

From laid-back beach strolls to poolside lounging, the Floreale Swimwear Line is your go-to for a season of blooming confidence. Let your summer style blossom with MODUS VIVENDI. Choose your color. Own your moment. Beach Bloom starts now.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the Campaign here.

Shop the Line here.

MODUS VIVENDI presents “Coastal Lines” Campaign, part of the Swimwear 2025 Collection – An escape into Art Nouveau

MODUS VIVENDI launches its new swimwear line with “Coastal Lines”, a sun-drenched campaign that brings romance, elegance, and artistic nostalgia to the shore. Shot against a backdrop of crystal waters and coastal promenades, the campaign captures two men soaking in the freedom and serenity of the seaside, clad in Art Nouveau-inspired swimwear. From laid-back strolls to playful dips in the ocean, the campaign radiates a carefree sensuality with a vintage soul.

The Art Nouveau Line is a modern ode to the ornate beauty of the iconic art movement. Inspired by flowing lines and the poetic curves of nature, the collection features a refined floral motif printed in soft pastel colorways. Choose between pale pink with lavender undertones or a mint green paired with sky blue—both combinations evoking a dreamy, ethereal charm.

This trés chic swimwear line designed to celebrate the male form while embracing sustainability. Available in a variety of silhouettes—swim briefs, swim shorts, swim thongs, tank tops, and shawls—the collection merges style and conscience. Every piece created from eco-friendly, fast drying elasticated fabric made entirely from recycled yarns sourced from plastic bottles.

Key Features:

·         All-over customized MODUS VIVENDI outline floral print

·         Soft, pastel shades reflecting Art Nouveau’s romantic palette

·         Front lining made of fast-drying elasticated fabric

·         Part of our Responsible Edit – 100% recycled yarns

·         Shapes include briefs, thongs, shorts, tank tops, and shawls

Step into the Art Nouveau Line and embrace the harmony of modern swimwear design, vintage sophistication, and eco-conscious living.

It is time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here.

Discover the “Coastal Lines” Campaign here.

Shop the Line here.

MODUS VIVENDI Presents “Two of A Kind” Campaign Featuring the Retro Line from the Spring-Summer 2025 Collection

MODUS VIVENDI is proud to announce the launch of its “Two of A Kind” campaign, celebrating individuality and connection through the brand’s new Retro Line. The campaign captures the essence of two men whose contrasting personalities—one a meticulous perfectionist, the other a carefree rebel—come together in a striking display of unity, linked by the bold red hue that runs throughout the campaign. This juxtaposition of distinct worlds represents the diverse and multifaceted nature of the modern man.

In the “Two of A Kind” campaign, we see two men whose unique qualities—one focused on precision and structure, the other embracing spontaneity and freedom—are united by a common thread: red. This powerful color symbolizes strength, passion, and the vibrant connection between the two personalities. The campaign explores the idea that while differences exist, there is beauty in the balance, and together, they create a dynamic harmony.

The Retro Line, which is at the heart of the campaign, is an ode to nostalgia, blending vintage-inspired designs with contemporary sensibility. Drawing inspiration from the past, the Retro Line reimagines MODUS VIVENDI’s classic brand logo with a retro twist, bringing a fresh perspective to timeless style. The collection features pieces crafted from semitransparent micro fishnet 100% cotton fabric, offering a playful yet sophisticated look that’s designed for both comfort and style.

Key Features of the Retro Line:

·         Jacquard Branding Waistband: A standout detail, with the iconic retro logo subtly woven into the waistband for a sleek and elevated touch.

·         Semitransparent Cotton Fabric: The 100% cotton micro fishnet fabric offers breathability and comfort, while the retro-inspired design brings a nostalgic edge.

·         Sustainability: The Retro Line is part of MODUS VIVENDI’s lifecycle philosophy, recycling previously loved fabrics and giving them a renewed purpose, ensuring that fashion can be both stylish and environmentally conscious.

From classic fly briefs to bold, sexy apparel, the Retro Line exudes timeless charm and fun. Whether you’re channeling the refined elegance of the ’50s or the free-spirited vibe of the ’70s, these pieces are designed to flatter and feel comfortable all day long.

In MODUS VIVENDI we are committed to push the boundaries of fashion, combining style, sustainability, and individuality in each collection. The Retro Line, along with the “Two of A Kind” campaign, is a celebration of both the past and the present, offering a timeless style that connects with today’s modern man.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Two of A Kind” Campaign here.

Shop the Line here.

MODUS VIVENDI proudly presents the Avant-Garde Swimwear Line and the “Afloat” Campaign, part of the Swimwear 2025 Collection, redefining conventional swimwear with innovative designs and striking aesthetics. This line challenges traditional norms, embracing individuality and fearless self-expression.

The Avant-Garde Swimwear Line pushes boundaries with unconventional silhouettes and cutting-edge details, offering a range of singlets and thongs that blend contemporary fashion with bold design. Crafted for those who dare to stand out, this collection represents a movement—one where confidence meets sophistication, and swimwear becomes a statement of artistic expression.

Designed in three striking colors — black, pink, and white — the Avant-Garde Swimwear Line offers:

·         Singlets: A tight-fit one-piece swimsuit made from shiny, elasticated, fast-drying satin-look fabric. Features include a removable and adjustable belt with a nickel-free front fastening, an unlined design for a more revealing feel, and a sewn logo label for a refined touch.

·         Thongs: Engineered for ultimate comfort with a roomy pouch, a mat rubber pleasure ball with an embossed 3D logo, and a nickel-free metallic tag on the back with a debossed logo. Additional features include a printed removable ribbon with branded text, front lining made of fast-drying elasticated fabric, and the same shiny, elasticated, fast-drying satin-look fabric for a sleek finish.

The “Afloat” campaign captures the essence of breaking free from the expected and sailing into uncharted waters of fashion. Featuring a man in the sea surrounded by paper boats, the visual storytelling represents the avant-garde spirit—a voyage into the future of style. Just as paper boats symbolize the pursuit of discovery and reinvention, the Avant-Garde Swimwear Line invites individuals to embrace their uniqueness, challenge conventions, and redefine what swimwear can be.

Join the movement and experience swimwear like never before—unapologetically avant-garde.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Afloat” Campaign here.

Shop Products here.

MODUS VIVENDI Presents the Illusion Line & The “Milkshake” Campaign from The Spring-Summer 2025 Collection.

MODUS VIVENDI unveils the Illusion Line, a striking addition to the Spring-Summer 2025 Collection, accompanied by the vibrant and playful “Milkshake” campaign. This campaign celebrates confidence, movement, and sensuality in the comfort of home, proving that fashion is not just about what you wear but how it makes you feel.

The “Milkshake” Campaign: Blending Fun and Seduction.

In the heart of his kitchen, a man shakes, stirs, and blends his way through a playful afternoon, crafting delicious milkshakes while effortlessly embodying the essence of the Illusion Line. Every move is smooth, every pour is precise, and every sip is indulgent—mirroring the sleek and refined aesthetic of the collection. The campaign captures the spirit of self-expression, freedom, and enjoyment, encouraging men to embrace their unique allure with confidence and ease.

The “Milkshake” campaign transforms a simple, everyday moment into an irresistible spectacle. Set against a bright and minimalistic backdrop, the protagonist exudes charm and energy while showcasing the sleek, form-enhancing designs of the Illusion Line. This campaign is a nod to those who enjoy life’s little pleasures, embracing movement, comfort, and bold style in equal measure.

The Illusion Line: Where Style Meets Seduction

Designed to mesmerize, the Illusion Line introduces intricate patterns and strategic cuts that create a seamless, flattering silhouette. These pieces sculpt and define, enhancing the body’s natural shape while maintaining exceptional comfort.

Crafted from a soft, thin, and elasticated semi-transparent mesh fabric, the Illusion Line offers breathability and a barely-there feel. The two-tone all-over printed design creates a subtle visual illusion, adding depth and movement to each piece. A shiny, monochromatic jacquard-branded waistband provides a sleek and premium finish, reinforcing the brand’s commitment to both style and functionality.

With this line, MODUS VIVENDI pushes the boundaries of men’s fashion, proving that intimate apparel can be both daring and refined. The Illusion Line is designed for those who appreciate detail, innovation, and a flawless fit.

Discover the Illusion Line and immerse yourself in the playful yet sophisticated world of MODUS VIVENDI. The Spring-Summer 2025 Collection invites you to redefine everyday luxury—because true style is about confidence, comfort, and a little bit of illusion.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Milkshake” Campaign here.

Shop Products here.

MODUS VIVENDI Introduces the Chameleon Swimwear Line with the “Bubbles” Campaign

MODUS VIVENDI presents a revolutionary collection that embodies transformation, adaptability, and self-expression. Inspired by the dynamic nature of the chameleon, this line redefines swimwear, offering designs that shift seamlessly between bold statements and effortless elegance.

“Bubbles” Campaign: A Celebration of Change

To introduce the Chameleon Swimwear Line, MODUS VIVENDI unveils the “Bubbles” Campaign—a visually captivating story of evolution and reinvention. The campaign features a man immersed in a dreamlike world of bubbles, wearing standout Chameleon swimwear designs paired with swim goggles. The floating bubbles symbolize fluidity and constant change, mirroring the essence of the collection. Whether blending into the moment or standing out with confidence, the campaign embodies the freedom to embrace every version of oneself.

Chameleon Swimwear: A Fusion of Retro and Innovation

Inspired by retro swimwear aesthetics, the Chameleon Swimwear Line incorporates modern fashion and thoughtful design to offer both style and comfort. The collection features monochromatic cords as elasticated waistbands, ensuring an adjustable fit tailored to the wearer’s preference. A shiny sewn holographic logo label adds a touch of futuristic sophistication, reflecting light and movement.

Each piece is crafted from fast-drying, elasticated fabric, providing both practicality and a second-skin feel. The front lining, made of quick-dry elastic material, enhances support while maintaining lightweight breathability. As part of MODUS VIVENDI’s commitment to sustainability, the Chameleon Swimwear Line belongs to the Responsible Edit, incorporating recycled fabrics to extend the lifecycle of previously loved materials and give them a renewed purpose.

Change the Game with Chameleon

MODUS VIVENDI invites you to experience the next evolution of swimwear with the Chameleon Swimwear Line. Whether embracing sleek minimalism or a nearly naked look, this collection adapts to your mood, empowering you to transform with ease. Blend into the moment. Stand out when you want to.

For more information, visit our website here and explore the full Swimwear 2025 Collection.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Bubbles” Campaign here.

Shop Products here.

MODUS VIVENDI Unveils Lacquer Line and the “Daydreaming” Campaign from the Spring-Summer 2025 Collection

Step into the world of retro fashion and romance with MODUS VIVENDI’s 2025 Collection, where modern trends meet timeless appeal. This newly launched collection blends underwear, swimwear, and ready-to-wear, elevating everyday essentials with a perfect balance of style, comfort, and sustainability. 

New SS 25 Collection is designed to cater to the contemporary fashion-conscious individual, the collection showcases premium fabrics such as linen, silk, and cotton in underwear, while eco-conscious swimwear redefines sophistication with prints crafted from recycled yarns. The ready-to-wear segment introduces a fresh take on athleisure, merging high-performance design with everyday wearability. MODUS VIVENDI invites you to experience a seamless fusion of trends, quality, and a renewed sense of fashion.

At the forefront of this season’s launch is the Lacquer Line and the “Daydreaming” Campaign, a bold statement in athleisure that redefines performance wear with a glossy edge. This Campaign is an invitation to surrender to your fantasies and indulge in the pleasure of self-expression. Inspired by the thrill of desires and the art of seduction, this campaign blurs the lines between reality and fantasy. “Daydreaming” teases with luxurious fabrics and an unapologetic embrace of sensuality. Whether you’re lost in a moment of desire or daring to live out your fantasies, MODUS VIVENDI’s SS 25 Collection invites you to step into a dream where passion and style intertwine effortlessly.

Lacquer Line is designed for those who demand both comfort and striking aesthetics, featuring sleek, high-shine finishes that catch the light and exude confidence. Crafted from pure cotton fabric, these ready-to-wear pieces are engineered for movement, keeping you dry and supported through any activity—be it in the gym, on a run, or navigating the urban landscape. With its modern, polished look, the Lacquer Line delivers versatility and standout style for those who embrace both power and sophistication.

Complementing this striking athleisure line is the introduction of Silk Underwear, a pinnacle of luxury and comfort. Made from an exquisite silk-blend fabric, these pieces offer a refined touch that elevates everyday wear. With its smooth, breathable, and elasticated design, MODUS VIVENDI’s Silk Underwear provides an unparalleled sensation of elegance and sensuality. The natural sheen and timeless appeal of silk enhance confidence, ensuring a flawless fit and an indulgent experience for every occasion. Whether worn for a special moment or as an everyday luxury, these pieces celebrate self-expression and sophistication at its finest.

Explore the collection now and discover how fashion can be a force for unity. Because at MODUS VIVENDI, we believe that style should bring us all together.

It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s SS 25 Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.

Discover the “Daydreaming” Campaign here.

Shop Products here.

MODUS VIVENDI Unveils the Harem Line and “Golden” Campaign for Christmas Season.

MODUS VIVENDI launches the Harem Line, a dazzling addition to the FW 24/25 Collection, brought to life through the “Golden” Campaign. Inspired by the Glam Rock era, this gold party-wear collection is perfect for this year’s festive and Christmas season.

The Harem Line embraces the ethos of bold self-expression, inviting you to stand out with designs that combine unique style with effortless sophistication. The collection offers a curated range of garments adorned with glittering textures, gold tones, and intricate details, reflecting the spirit of celebration and elegance.

From tailored statement pieces to versatile separates, the Harem Line is designed for those who dare to shine. Its luxurious aesthetic draws on the iconic glamour of the Glam Rock movement, infusing modern designs with a theatrical twist. Whether you’re hosting a festive gathering or attending an exclusive holiday soirée, the Harem Line has the perfect piece to make you the center of attention.

The Harem Line is a celebration of the festive season’s vibrancy and spirit. MODUS VIVENDI wanted to create a collection that embodies joy, confidence, and the unapologetic glamour synonymous with this time of year.

The Harem Line is now available online at www.e-modusvivendi.com. Let your style sparkle this season—explore the Harem Line today and embrace the golden glow of MODUS VIVENDI.

Discover the “Golden” Campaign here.

Shop products here.

Credits

Photography

Panos Misailidis

@p2photographygr

Model

Giorgos Kourtesis

@kourtesisway

Location
Thessaloniki, Greece

MODUS VIVENDI presents the Delusion Line & the “Sparkle Night” Campaign. A Party-Wear Celebration for Christmas from the FW 24/25 Collection.

MODUS VIVENDI, presents the Delusion Line, the ultimate festive party-wear collection from the FW 24/25 lineup. Celebrate Christmas with a dazzling array of styles that combine innovative design, premium fabrics, and the sparkle of the season.

The campaign, “Sparkle Night,” captures the spirit of a contemporary man spending Christmas Eve at home. Effortlessly chic and unapologetically radiant, he dresses in Delusion Line creations that bring light and life to his private celebration. In a world that often emphasizes togetherness, “Sparkle Night” reminds us of the joy and confidence found in self-expression.

The Delusion Line showcases fashion-forward underwear and tops designed to make a statement:

·         Elasticated Knitted Fabric with Multicolor Lurex Yarns: These dazzling pieces feature a spectrum of vibrant hues against an elegant black backdrop, shimmering under the light to highlight the wearer’s unique style.

·         Elasticated Muslin-Look Transparent Fabrics: Sensuous and bold, these designs embrace transparency and texture for a sleek, cutting-edge appeal.

·         The collection balances minimalistic elegance with festive extravagance, making it the go-to choice for Christmas celebrations. Whether you’re hosting at home or attending a glittering event, the Delusion Line ensures you’ll turn heads and radiate confidence.

The Delusion Line celebrates individuality and the festive spirit through bold, luxurious designs. This season, MODUS VIVENDI invites you to embrace your inner sparkle. Choose your Delusion design and make this Christmas one to remember.

The Delusion Line is now available online at www.modusvivendi.com. Don’t forget to explore our X-Mas Gift Guide which is already online to treat yourself or your loved ones’ special gifts for this year’s Christmas. Shop Gifts here: https://e-modusvivendi.com/x-mas-gift-guide-2024/

Shine bright, stay bold. Celebrate Christmas with MODUS VIVENDI.

Discover the “Sparkle Night” Campaign here.

Shop products here.

Credits

Photography

Panos Misailidis

@p2photographygr

Model

Dimitris Toufexis.

@dimitris_toufexis

Location
Thessaloniki, Greece