We are starting a new posting series called “Underwear of the Week.” This will bring you some well known brands and some smaller brands that are doing some great things in the area of men’s underwear. We are always looking for suggestions, so if you know a company that you think could use some exposure, let us know.

The first pair we are profiling is from Elite. These are the Tokyo briefs by Elite. They have a dragon on the crotch, silk screened that glows in the dark. How fun his that. Imagine the first time you get undressed with that special person and they see a glow in the dark dragon! It would def break the ice.

Here is a little information about the company:

Miami-based Elite combines colorful and exciting designs with comfortable, body enhancing support. Soft, superior-quality fabric makes Elite the first pair you’ll want to pull out of the drawer everyday. Double-stitched hems and durable construction ensures they’ll make it back to the drawer for years to come.

You can pick these up at Underwear Station and check out the entire Elite line.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

1 Comment

  1. Great first pick for your Undies of the week.

    I noticed this week that Calvin Klein have got a glow in the dark Pro Stretch boxer brief out – it seems 2009 is the year for glow in the dark undies!

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