2(X)ist has been at the forefront of men’s underwear for a long time. When I really started buying good underwear they were one of the companies that really turned the industry on it’s ear. They added color and that classic Y back thong we all now know. They have always played by their own rules and continue to do so to this day.

They had a blog before that was pretty active. They always had pictures, videos and more. It was that blog I leaned about the Sliq box. It was one that I thought was cool, I know many out there probably figured it was just a box, but I think packaging is just as important as the undies.

Now they have revamped the blog and added an e-magazine. The e-magazine features:

  • Up Keep – How to take better pictures of yourself
  • Leisure – Interview of the band “North of Madison”
  • Style – Jason Scarlatti shares his 10 essentials on how to will well all Autum
  • Intel – behind the scenes at the 2012 Fashion show
  • (X)men – Model and 2(X)IST Brandfan Daniel Garofali clears his schedule to produce a namesake Calendar and DV

Here is what 2(x)ist told us about the magazine.

The new 2(X)ISTENCE: The Magazine will refresh periodically with a set of in-depth features and profiles. Meanwhile, the revamped 2(X)ISTENCE: The Blog returns with a fresh facelift but the same exciting blogposts you’ve enjoyed daily. Both zero in on finding that balance between information, entertainment, and frivolity, with the end equation adding up to a more confident You.

You can find the new e-magazine and blot at: http://www.2xist.com/magazine, we hope you enjoy it!


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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