When I first started this blog three years ago, men’s underwear wasn’t what I would consider main stream. It was still for the fashion conscious guy and not the every day guy. Then 2(x)ist introduced the Evolve line at Target and we got to see more and more underwear hitting the mass market. That is underwear you don’t buy in a three pack.

In the last few months we have had some big names enter the underwear market. The to guys that are turning men’s undies into mainstream are David Beckham and Mario Lopez

The first is David Beckham, granted he’s no stranger to the world of underwear. He previously modeled Emporio Armani with his wife, Victoria Beckham. Now, David has stepped into role of designer with the Bodywear Collection for H&M. The initial collection will feature 9 different styles. H&M Says:

Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century.

The Bodywear collection will be available February 2, at all 1,800 H&M stores. This, if you haven’t gathered is an exclusive just to H&M

The next guy bringing men’s underwear to the attention of the masses is actor Mario Lopez. Which I will say I didn’t expect, so when I was told he was doing an underwear line, I was like “Huh?”  But it makes sense he’s has always been a body conscious guy. When we first saw him on Saved by the Bell, he was the jock and then after he’s always been one to try and look good.

We covered this a few weeks back and to refresh your memory Freshpair.com said to us:

I got a chance to talk to them this past week. They told me the line is going to start off conservative but after the first of the year it will expand. Which is a smart thing to do. This is what we were told – “The prices range from $18 – $29 (briefs being $18, trunks $20, and shirts going up to $29). They are contemporary basics and come in red, blue, white, black, and gray. There are several lines, but the Elementary line will be the initial launch with others to follow early next year.”

This line is only available at Freshpair.com.com and is currently being sold.

We have a super start of sports and an actor/entertainment reporter both come out with underwear lines within two months of each other.  We have some questions for you:

  • What do you think of these two lines?
  • Which star of stage, screen or field (aka actor, singer or sports start) would you like to see come out with a line of underwear?
  • Do you think we will see more male celebrities endorse/design underwear?

It’s great to see men’s underwear hit the main stream!




Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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