Ok guys what or who influences your buying? The first thing we asked was does your significant other influence your undies? Well, almost 50% say NOPE! I think most partners don’t really get into undies as much as we do ourselves. There are a few who love it and get it but I think we wear what we feel sexy and not what our partners think is sexy.

I’m always curious if brand emails influence you guys. I subscribe so I can find out what’s new on the market. It’s prob my top way to know when things are happening. If you have a favorite brand I suggest getting on their email list so you get word of new things, even if you buy it from an online store.

We do news write ups and we have them long and short. I’m just always curious what you guys think of them. Glad to see they are some what useful. but the majority of you guys find a little less value. So it has me thinking the content on the site. This will definitely impact going forward.

This one makes me sad more than surprised. It reaffirms that you guys don’t talk undies with your friends. I have several friends I regularly talk undies. I think we need to work on this and have it so guys are comfy talking about the undies they love or a new pair coming out.

This is interesting. I swear that reviews were much higher in the past. Almost 40% find that reviews are either a good deal or very important in influencing decisions. It’s another one of those things that I wonder if it’s something guys like but don’t realize they like. hmmm

This is something I have felt for a while. In certain industries influencers generate traffic and sales but I don’t think that social influencers in underwear generate as much. Guys like to see hot guys in undies but does this translate into sales. According to you guys not at all.

Ok guys this makes me feel way better. You guys do read and like underwear blogs. I know a lot has gone to IG, and other social platforms. But I think a blog will always be around and guys will want to read and see what’s new in undies.

It should come as no surprise price does influence purchases. I know the whole sale vs regular price. Plus new pairs and line generally cost more than those out a while. If you are like me on a limited budget for undies you will see what’s out there and plan your money accordingly .

Last is sales. This was a no brainer to put in and you guys did what I think. If it’s a good sale you will buy. If it’s a bad sale you won’t. We had a brand years ago who wanted to do a promotion with us and suggested 10% off. I told them it won’t move the needle. They insisted and we ran it and there was one sale with the code, one I made! To really be effective it has to be 20% or more.

This slide makes me so freaking happy. I’m glad to know that I have influenced 70% of you guys to buy something. I LOVE undies and really want to share that love with you guys. SO it means a lot you guys feel like you have received some value from UNB.

Another hard to read slide! But see the umbers below. None of this really surprised me greatly

We all have our underwear quirks. Some of us really hate certain things about underwear. One of the biggest is sizing issues, followed by labels and tags. These two have always been in the top 10 of things that drive guys crazy. But there are so many things that guys hate. I know this slide is a little hard to read, so I am posting the info as well:

Are there any we left off the list? This is a pretty comprehensive list but if you think there are more things to add comment and let me know.

Today we are going to check out what are you guys top factors for choosing new undies. We asked you about several topics and here is how you guys answered. This was one of those long questions where you got to rate many different criteria.

This one was a no brainer. Material is very important to all of us. I think this was the only one to have no one answered “Not important.” Good material is a must for choosing undies.

This is how is the underwear is cut. Is it comfy, are the legs too tight or too loose. Again another very important thing for you guys.

Another important issue is the fit and how the undies fit your body. We all know that certain styles may not fit us as well as well like.

About half of you really think the pouch is very important. I fall in this camp. There is nothing worse than a pouch that is too big or too small. Or for that fact too loose. It has to offer amazing support or really what’s the point?

One of the biggest issues we hear in undies is how inconsistent sizing is across brands and countries. It’s also very important to you guys as well. You really need to know which brands run small and which run larger. Although it seems most run smaller. Also, which brands only go up to 36 inch waist!

We all have a favorite style, a thong, bikini, jock, brief. When choosing new undies we def gravitate towards those pairs and what’s new.

This is another one that shocked me. I thought more of you guys would be more concerned on color then answered. I thought it would be one the top criteria. But it’s prob in the middle of the pack.

Again another, huh? This one is by far, some what important, which is middle of the road. Some of you I know are not very price sensitive. If you want it you’ll buy it. But, a lot more of us are very price sensitive.

I think sex appeal is one of those depends on the situation. If we are getting undies for work, it’s more functional but if it’s fun or date night we want it to be super sexy. That’s just my thinking

Is the pair fashionable? Some of you do and some of you do and some of you don’t.

Last is the construction of the pair, basically how well it’s made. This is important for you guys just not what I thought you guys would like.

One of the most perplexing questions about undies I have seem to be answered by you guys. I have pairs of underwear that have been worn out or I just don’t like any more, so what do I do with these old pairs? Do I give them to a friend? Put them in storage? Sell them or get rid of them.

The overwhelming response is toss them. To be honest I wasn’t expecting this far of a spread. I can see getting rid of those pairs that wear out or get holes in them, but not for pairs that you don’t like anymore. But, you guys have spoken.

So if you have pairs you don’t want and worn out I say thow them out, if you have pairs you don’t like give to a friend or sell!

Color is always important in undies. We ask what your favorite colors to wear in each survey. You get to choose more than one color. We used to go with your favorite color but so many love so many different colors. The top three colors are Black, Blue and Red. By far they out do all the other colors. White and Green are liked by about 30% of you guys and the rest of the color round out.

Here’s the break down of colors from least to most popular.