Today marks the start of IML in Chicago. So for those going I hope you wear some great fetish wear. For those of you not going check out this pic featuring the Alpha collection from Cellblock13 Model is Christopher Daniels and photo by Timoteo

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This week’s style challenge involved this wild and colorful pair of undies from #Discover (furnished by GDD World).

Its a fun pair to wear for a Friday. Friday is a day to celebrate, and I’m going to celebrate TGIF style! That involves party favors, like this wild print on my new #Discover undies which are hidden beneath my understated navy tweed suit.

Its an unusually cold day in L.A. Since its Friday, I’m going for my own version of casual Friday.

I got this idea to wear a Henley t-shirt under a suit from the GQ Style Guide. Its a fresh way to blend classic with comfort.

Speaking of comfort, these Discover briefs may have a loud print, but they’re ultra comfy! The fit is almost like a pair of swim shorts. They provide lots of coverage, so I’m not worried about my “guest of honor” down there, slipping out at any time during this party!

Parties should be fun, so I’m continuing the good times with a hilariously immature dinosaur print on my socks.

Again, all of this is under a classically fit, tweed, two piece suit I got at H&M, and then had tailored to fit me like a glove. The henley shirt is a charcoal grey, and I love how casual, it makes this suit. Its casual, yet classy.

To dress it up a bit, and make a day at the office feel like a swanky party, I topped it all off with a wool/silk blend scarf with fringe. There are not many days you can actually wear a scarf in L.A., so I take the chance any time I can. I’m a sucker for man accessories.

The key to dressing for me, is to always have fun, and make some kind of statement with your clothes.

Yes, I have to dress up a bit for work, but that won’t stop me from being creative.
And the best part is, when I can Discover a way to feel bold under all this navy and grey…. with these fun red, tropical print #Discover undies!

TGIF!

~Fox

This year we are changing up our survey. We want to know more about your underwear/swimwear habits. We are doing this for two reasons. The first is the more we know about you guys the better we can tailor our content. The second is we want to share this info with you guys. The old way was little interest to everyone. We may just create an a dreaded infographic.

This survey is a lot more personal for you guys. We will never share personal information with anyone. Email submitted will not be shared with third parties. The survey overall results will be shared. Also, we are relaunching our focus group to bounce ideas off our readers and get first hand knowledge of things coming up. The last one we had was a lot of fun and you get a talk directly to our editors!  Whats not to like to talk to some of the biggest underwear fans around!

Ok, on to the survey. Make sure you scroll all the way down, if it doesn’t show up. If any issues go to https://docs.google.com/forms/d/1hjKTC4p4IlK5hbru_36h8casYaIeobTD_cP4_ISW44U/viewform

Over the last few months a few of the underwear stores have closed. The most recent are the Rufskin stores in NYC and Miami. It got me thinking, shopping for underwear is a big joy of mine. I love to go to a store and see the undies and feel them. It’s way different than shopping online. I”m not saying I don’t shop of line but when you get an underwear speciality store its worth spending some time browsing.

I first started shopping for underwear here in Atlanta at the Boy Next Door. They had a wall full of underwear and swimwear. I was in heaven. I would spend an hour in the store looking at everything new. This also was the time before many blogs on the net like UNB. (Yes I am dating myself). I got introduced to many brands I have never seen before. At the Boy Next Door I found Go Softwear, Baskit, Praipewear, and more. Many of them now are out of business.

Most of the specialty underwear stores are in bigger cities. Most smaller cities really don’t have the regular market to support a men’s underwear store. Which is sad. I know many of you reading this may have never been in a men’s underwear store. This is something we need to change.

Why don’t guys shop at a store?

1. Prices are higher in a store – The first thing you need to know about an underwear store the prices are often higher than those on the net. They have overhead of rent, employees and such to cover. A retail space is much more expensive than warehouse space. Internet you don’t have to do display the product or staff during certain hours. You can work anytime online.

2. I’m embarrassed to go in a store – Many guys are really embarrassed to go in a store and buy a thong or skimpy undies. Underwear is a personal being decision and they don’t want others in the general public to know what they like. They think the person behind the counter will judge them. Speaking from experience that person really doesn’t care and has seen people buy everything. In fact you can get more recommendations from that person you may not have thought of!

3. I can judge a pair of underwear online – While this one is mainly true. There are pairs that don’t convey well in pictures. I have seen many pairs at Magic that photograph horribly but when you see them in person you are like, “OMG this pair is amazing.” This also goes for fabric. If its a newer fabric until you get it the first time can’t judge it on line.

4. Someone I know may see me in the store – Well if they are in an underwear store shopping and see you. Well you’re both there for the same reason, amazing underwear! So what your friend seen you with that Clever thong or Cellblock 13 Jock. I bet if you look at what they are buying it’s equally as revealing.

I’m not saying abandon online shopping. I am all for a great sale on a pair of undies. Who out there can afford to buy full price all the time? Not me! I do it but if you’re close to a store mix up your purchases. Frequent the store and see the new stuff they get in stock. Give them advice on what you want in the store. If customers are asking for it, stores will carry it.

I am long over due for going into the Boy Next Door here and will go soon. So next time you are in the vicinity of an underwear store go in and check it out!

BANG+STRIKE sent us this pic. We love it when we see real guys in swim briefs.

Ex-Towie star and soon to be husband, Mark Wright, headed to Las Vegas to celebrate the Essex hunk’s last few days as a singleton. Not only have they been running up some pretty hefty drinks bills, but they’ve been causing a splash with the ladies because of one little thing. Mark donned a white Diesel trunk, exclusively available at BANG+STRIKE! The aim was to match a different coloured speedo-style trunk with the colours of the swimshorts the rest of his stag do were sporting. His manager Neil Dobias chose the Diesel Industry Sports Cut Swim Trunk in white from BANG+STRIKE and we think Mark looks pretty good in it!