HI guys, First off let me say this has been in the works for over 4 months. Most of those four months it was very hush hush and only a few knew we are doing this. It took me a month to pick a new theme followed by installing it on a test site and then customizing it so it will fit our needs.

I picked one theme but came to realize that it would not suit our needs so I had to go back to the drawing board and pick a new one. Hence this design. I wanted a magazine feel, I will be the first to admit I am old school when it came to blogging and wanted a blog that felt, like a blog. But, as time moves on we must change too! After looking at blogs out there, not just underwear blogs but other fashion blogs I realized we were WAY behind the times.

I was in Vegas and I showed most brands the new site. They loved it, and I hope you do too! There are some changes:

• The menu is easier to find – the old site it was hard to find, now it’s front and center
• Menu Organization – The menus are a work in progress but you can find everything you need up there to go directly to things. Review which maybe Reviews will be all the reviews we’ve done. We will be adding different types (briefs, jocks, thongs) below it. Also our social links are way easier to find!
• New slider – the images at the top will show you whats new and can click directly on a post. It will always show the last 5 posts.
• Ads are all on one side. That was one of the biggest complaints we had about the old site, it was confusing and crazy but no more!

We think this will be way easier to navigate and take us forward. Let us know what you think and we look forward to going into the 2014 with this great site! Thanks to all our loyal readers! Any questions or comments email us at info@underewarnewsbriefs.com

We are giving you a sneak preview of the new site. YES, UNB is getting a makeover. It has been in the works for a few months. Not many knew about it. But For the last six months I have been pouring over themes, and finally decided on 2 and then narrowed down to one!

We have been doing massive amounts of backend work for the last few months. With the help of some plug-ins and some hard work we are ready to unveil the new site! This is a brief look! It’s going to be a magazine style, with a slider at the top and all the ads will move to the right hand side. It will make it easier to read!

We also have redone the menu (see above) and will be easier to find our site’s features. I”m super excited about this and should take UNB into the future. It’s clean, sleek and I think you guys will like. I showed many of the advertisers and brands in Vegas and they loved it!

This will happen this Sunday morning. I’m not expecting problems but barring problems the site will be down just for a bit early morning and back up after no more than an hour. So if you come to the site that morning and things go wonky. Then you will know whats going on!

Stay Tuned for NEW UNB!

Croota underwear (www.croota.com) has listened to its customers and has re-released two of its most popular underwear ranges as part of its 2014 rollout of products, which will soon also include tank tops. Known for its comfort, fit and style, the California-based underwear label is heating up men’s underwear drawers just in time for Spring with its ‘Pattern Breaker Hipster’ range available in two color options, along with its ‘Croota Through’ range.

Croota’s ‘Pattern Breaker Hipster’ was originally released in 2012, providing guys with sophisticated designs in both purple and black options. Its pattern was inspired by the stars of the Australian flag, as well as Croota’s unique star logo. The combination of waistband materials, including satin and polyurethane, was the first of its kind, and remains rare among underwear brands on the market today. A partial and breaking silver satin logo found along the elastic band are the hardest techniques for manufacturers to produce, but Croota is known for its quality and had no issue in re-releasing this range for its most die-hard customers.

The ‘Croota Through’ low-rise hipster range was first released in early 2011, but still features a sporty square-cut and body-hugging design. Made from high-quality cotton that feels great against skin, the mixed cotton and satin waistband complements the brand’s unique dedication for all-around comfort. The range, which was even featured in a photo shoot with Russian Regional Freeski Champion, Artem Chu Glebov, is available in its original navy color and orange waistband.

Both ‘Pattern Breaker Hipster’ and ‘Croota Through’ underwear ranges are made with 95% cotton and 5% spandex. Each range retails for $22.90, and both are available at www.croota.com.

Over the past few years at Magic we have had a “Meet and Greet” for brands, buyers and others attending Magic. Its a social gathering where everyone can get together and talk. You may think this sounds strange but at the show usually most brands don’t have time to talk to other brands. You have clients in all day and then on the last day you’re so worn out you pretty much hang in your both.

This year we had it in the Luxor at Centra. I will say I was a little worried  that it was a short walk and people wouldn’t come over from the Mandalay Bay. But it was a lot of fun and brands did come! The brands that attended were 2EROS, SupaWear, N2N Bodywear, Frank Dandy, Bwet Swimwear, Shrine Boxers, Timoteo, Underwear Nation, Garcon Model, Wood Underwear, BoyRio, PetitQ and I know I”m missing someone, and I apologize if I did!

It was great hearing the brands say they are glad we had something social. We used to do them just in February but we are going to do them every Magic. So if you’re a brand or buyer going to Magic let us know so we can include you!

I got this topic from the Twitter chat last night. As more guys get into great underwear is it a gateway to other fashion including shoes, better shirts and pants? Over the last few years I have lost weight and have gone through a few lay offs so fashion has taken a back seat.

I looked through my closet and saw a bunch of geek shirts (Dr. Who, Firefly etc), polo shirts and t shirts. Not what you would call the cover of GQ material there. Then I looked in my underwear drawer and saw Gregg Homme, Andrew Christian, Baskit, Cocksox and tons more. I have better underwear then clothes and it got me thinking it’s time to step outside of my box.

This kind of started back in August. While at Magic I got tickets to see Celine Dion. Then I made the realization that I didn’t bring much grown up clothes. So I went to Ross, yes Ross Dress For Less, on the strip and got a nicer shirt and some better jeans. The jeans were low rise and had designs on the pocket really out of my comfort zone but I did it. I felt better about myself.

Flash forward till last night and I mentioned that Jason Scarlatti told me about a shoe company at magic. When Tweeted he said “Best dressed starts with underwear and ends in shoes..and coats, and accessories” and I couldn’t agree more. I have been better dressed in my younger days and plan to be going forward.

I will admit that I stepped up my dress at magic this year. Before I thought I looked schlubby. Meaning it was an untucked polo and reg jeans. This time I wore a button up shirt all three days and better jeans. I am going to do much better in the dressing, granted right now it will have to be on a budget but it can be done!

This makes me wonder. I know many gay readers already mix great fashion with undies. They have underwear for different activities and outfits. But, for those getting into it and are fashion challenged (I consider myself in this category, and can be gay or straight), will great undies inspire them to expand their horizons?

Picture by Baskit from a few years ago featuring Nick Youngquest