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Apollo Magazine had their party this past week with a fashion show by Mundo Unico:

Our cover model Frankie struts his best in Mundo Unico underwear and swimwear for the cover and inside spreads of Apollo Male Models Magazine’s latest issue for Spring/Summer 2010. He will also walk in the runway show at our magazine release party with other 12 male models at the Newport Beachside Hotel and Resort in Sunny Isles Beach this Saturday, Feb. 27th. The models will get this chance to show off to many attendees including designers Samy Gitcherman, Maria Lepe, Franovik Design, Piida Diida, Azuka, and many more. Critics, writers, photographers, artists, make-up artists, along with celebrities will be attending to celebrate this night of fashion, music, art, and most of all, to show what South Florida is about.

Aside from the fun and the after party, many key figures in the industry are coming to scout for the models to be presented in this year coming Fashion Week events in South Florida. Come and show your best sides! Media cameras will be everywhere. Beautiful female models will also be attending to support the guys!

We got some great pics of the aussieBum Bamboo Line, many haven’t seen seen yet. They were too good to not put all of them out at once! I Hope you guys enjoy them. The Bamboo line is made from eco friendly fibers and has some really great moisture qualities. These would be perfect to work out in . Check out all the colors at the aussieBum site!

This is the last part of the Magic series. I have enjoyed it and we will have another write up in August, but it will be more  in depth!

Mundo Unico

Mundo Unico is one of my favorites. I have loved them years before I started the blog. We talked for a while and then I actually got to meet the owner of the brand. He was from Columbia and it was a little bit of translating going on. Their new line carries on with the current line they have out. They have the stripes, patterns and designs. Unico constatly takes their signature style and make it into something new. They have a pair that has pink stripes coming out, I wish I had a picture to show you but they look so cool. Yes, I said Pink stripes. I also was able to get a banner from them! It wasn’t easy to get back, but it was worth it!

Freemen Underwear

Freemen is a brand new company. You may have seen some of their stuff on UnderGear. Right now UnderGear has some exclusives from Freeman. They are starting to sell to more retailers and I know we will see a lot more of them this year. They are being make in South America, either Columbia or Brazil (I forget off the top of my head). I got a look through the line and its very colorful and really fun. I haven’t been able to get in touch with them lately to go over the brand, but I’m going to keep trying. I think they will be doing some good things this year and I have a feeling a lot of you guys will love what you see.

Pistol Pete

Pistol Pete had a really big booth and an amazing selection of new undies and swimwear. I have been talking to them and we are going to work on a post shortly that goes over the collection. They had some really great prints. I hope they give me pictures of these because they are really cool. I have known them swimwear as well and it should be fun to bring you their underwear line. The last thing I saw there was workout/active wear. Which I think would be a good fit for our blog. I know many of you out there work out and would be up for hearing more about. Look for the write up of their line in the next week.

ES Collection/Addicted

ES Collection is about to push marketing in the US and you should start seeing it in more stores shortly. They have some really great pics as you have seen in our Brief Distraction. They are some really great fitting underwear. Addicted is a brand new line I don’t know much about. I didn’t get to talk to them much at the booth because they constantly had people there. But I hope we will get more information about it soon.

Go Softwear

Go Softwear has been a big supporter of ours for a long time. They are one company we have worked with since the inception of the blog. They have the new POP collection that is about to come out. It’s one of bright colors and a fun new waistband. I didn’t see much of this line at Magic. I wish I had gotten a better look. I did talk to them about how much we appreciate working with them. If you aren’t familiar with them you need to go check out the lines.

Junk UnderJeans

I had a chance to talk to both the owner and the head designer at Junk UnderJeans. This is a line we have reviewed and they were really received well by our guys. They have really expanded their line. They will now have briefs as well as boxer briefs. They have expanded their color palate. I noticed some great reds and blues. One more area they have gone into is swimwear. They have some really great board shorts.  I will be talking to their designer when the line comes out. We talked about 10 mins about the brand the new line and more.

I had so much fun at Magic. One lesson I learned is that I need to take my notebook and take better notes next time. But I was like a kid in a candy store! There was stuff everywhere, I bet if you had gone you would have done the same! We plan on going and hopefully taking more of our staff with us and doing a better job reporting from Magic and hopefully Curve! We’ll keep you posted!

I wanted to do something really fun for Underwear of the Week. After seeing so many pairs at Magic I wanted to profile a new company, Clever. This pair is the Tahiti Trunk. I love the design of the pair. It’s a fun pair with a solid crotch. It’s great to see some fun in men’s underwear and this is fun to me. I know it’s not the taste for everyone but I think underwear should be fun and add something to your wardrobe!

You can get this pair from Skiviez for $30. They have the entire new Clever collection. These are only the tip of the iceberg, more fun ones have just been released!

We have received jocks from Andrew Christian to giveaway. They vary in style and color but we have some in every size to give away (from XS to XL). If you like Andrew Christian and jocks then this contest is for you.

andrewchristian-unders-swim

Here are the rules:

  1. To enter you must email your Mailing Address and waist size in inches to contests@underwearnewsbriefs.com
  2. You can enter once a day from Thursday March 4, 2010 to Wednesday, March. 10, 2010.
  3. Prizes will be drawn from random from the entries received on Thursday, March 11, 2010.
  4. Only one prize or prize package per individual.
  5. You must be 18 year old or older to enter
  6. We reserve the right to close entries at anytime.
  7. Odds of winning depend on the number of entries
  8. Colors and styles will vary.

24% Off Coupon Details: Purchase Style: 7130 in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items. Enter code: 24WHITE7130 during checkout for the discount.

Offer expires: March 5, 2010 at 11:59PM PST. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

Palms Pouch Low Cut

Features a white front, side and back printed with black palm trees. White panels also have black constrast stitching. Right front panel is black and has a custom woven Andrew Christian patch featuring the laurel leaf and sport cross logo. Back has a center seam to make your butt have the perfect shape.

This style has a large front pouch and is fully lined. Inside has a custom two-tone Andrew Christian logo drawstring. Features new technology using Sport UPF 50 fade resistant fabric for a body-hugging fit and quick-drying characteristics.

  • Innovative swimwear design with woven patch
  • Made from 100% Sport Tek UPF 50+ fade resistant fabric
  • Made in the Andrew Christian Design Studio in Los Angeles, CA
  • 80% Nylon / 20% Spandex
  • Hand wash, lay flat to dry
  • Regular Price $50.00
  • Sale price with coupon $38.00

Click to Start Shopping Now!

Here is part two of my experience at Magic!

Skmpeez

If you aren’t familiar with Skmpeez, well they are a great swimwear company out of Canada. Yes I said Canada! They have really broadened their line this year. They have a lot more pairs, which come in three styles. Which are skimpy, not so skimpy and board shorts. In the designs this year they have mixed and matched things you wouldn’t think would go together. I just have to say herringbone is one of the patterns, but you won’t believe how they used it. I will post a pic of this pair when I get it. These mixing two uncommon things into one is a theme that runs through their line. It will be out in, I believe April. They have a lot of potential and I hope we see a lot more of them. I really had fun hanging out with the Skmpeez boys at Magic.

Timoteo

Timoteo has the Classic and Quake lines, but they are also coming out with a new line. The new line has a really awesome waistband, if you look real close in the picture, you will see it. It’s a sportier designed waistband; I really liked it and told Timoteo that when I looked it over. He said they had two designs for the band but this one by far out voted the other. Plus the images that they had in their booth were amazing. They had two pics, about 6 feet by 8 feet. I’m bummed because I thought I got a picture of them! Timoteo does amazing photography work and we’ll pass along new pictures when they are out!

Beyond Big Banding

Beyond Big has a few lines there; Piss & Vinegar, Expose, Dick & Jane and they have a new one coming out as well.  Piss & Vinegar has already hit the American market and has made quite a splash. It has it’s I love, Jesus, Buddha, boys and girls. Expose is a brand from Columbia with a sporty design. We should see it in stores shortly. Dick and Jane and is popular with urban youth. It was founded in Russia but is headquartered in Vienna. You can find it in Eastern Europe, and now with the help of Beyond Big it will be in the States and Western Europe. They will be releasing more brands soon, and we will definitely keep you posted. If you’re not aware, Jason (in the picture) is the founder of Ginch Gonch and his partner, Brian Edgar is a former Tommy Hilfiger executive. I expect to see big things from them!

Jocko

Jocko is a company we haven’t covered much on this site. It’s a brand I have seen in stores and online but we haven’t talked to before. So, I was really excited to get to talk to them. If you’re not familiar with them they do underwear, swimwear and workout/street wear. While I was in the booth, I had the chance to talk to Geovanny as well. He’s a dancer turned underwear designer. His undies were very cool and colorful. I have his number and will be calling him soon to get some pictures of his underwear and more information about him.

Andrew Christian

I got a chance to talk to Andrew himself at the show. I talked to him about how much all our readers love Andrew Christian. Which is true, every time we do a contest with Andrew Christian, everyone goes crazy! Which is a good thing. Andrew was showing some of the new designs. The one thing that will be coming out this month is Swimwear. They have some new Show-It and Almost naked swimwear, if it’s not out now it will be shortly. They have some really cool new undies, that will be announced shortly. Most of them will be out in June, but expect new styles, colors and some really fun ones! Just a hint some of their current lines will be taken to the next level!

C-IN2

C-IN2 looks like they are concentrating on some of there core designs. They are doing bringing back the original design of the Bamboo brief. Which is one of my all time favorite pairs. They are also doing some great work with color. They have redone a lot of their lines and I’m not sure the exact launch date. But it’s classic C-IN2 styling with some new colors. So if you are a fan of C-IN2 you will love the new lines.

Saxx Apparel

Saxx has come out with white before the show. Previously they had only black underwear. They told me at the show that this year they will be bringing out more colors. If you are active and looking for good undies, then I think you should try them out. They look funky but fit pretty well. They are the only company as well that I got a free pair from. It’s a pair of their Bamboo line. I haven’t worn them yet but I will let you know on Twitter and Facebook how they fit! They told me that they sponsored one of the Canadian teams for the Olympics. Look for more from them in a week or two!

This is part two and part three will be up tomorrow or Friday! I hope you enjoy this!

In a world first, aussieBum, the international men’s fashion lifestyle brand, has developed a fabric that utilizes Banana fibre. Banana fibre is a new natural fibre that is extracted from the bark of a banana tree. Whilst the appearance is similar to bamboo fibre, banana is easier to spin into a soft
fine thread.

Sean Ashby, aussieBum founder comments “at aussieBum we have a responsibility to continually research and develop new fabric technologies, Banana fibre characteristically enjoys good luster, is light weight, offers strong moisture absorption and is considered one of the most eco friendly fibres in the world today. We are truly proud of our contribution to the development of this fabric. Its exciting and once again, delivers Australia to the doorstep of the world!”

Banana Underwear is quite simply the most comfortable underwear developed with the environment in mind. Driven by the success of our popular ‘Bamboo’ range another eco-friendly product.

100% made and manufactured in Australia, aussieBum continues to set itself apart in the competitive world of men’s intimate apparel. The brand is consistently seen as one of the worlds leading fashion lifestyle brands. Renowned for its quality and cutting edge design, aussieBum has turned the heads of the international fashion elite by continuously developing unique products and pushing the boundaries of what is possible.

The world asks and aussieBum listens. It’s that simple.

Here are your Sales Briefs for today:

  • Males Basics is new and Improved. They have new products and brands from 2x(x)ist, UnderGear and more. Also, join their Facebook and Twitter to keep up to date on discounts and promotions. Lastly, check out their eBay store for the best bargains.
  • UnderGear is giving you 25% off your order when you buy four or more items. Just use code UGA201 at check out. This sale ends on March 1st. While you are there check out the N Haven line. You will of them if you like really wild prints!
  • Fresh Pair.com is celebrating 10 years online! To celebrate they are letting you pick a free gift if you spend $75 or more! There are over 15 great gift options Gifts are valued up to $32. Lastly, take an extra 25% off all clearance, just use code LOW25 at check out!
  • Dead Good Undies has the worlds Most Comfortable undies, Obviously! Which means they have the new Chromatic collection, which is the bright colorful line! The fit is amazing and with these great colors it is a great time to check them out if you haven’t!
  • Timoteo is having their Super Low Sun Natural swimsuit on sale. The style is their most popular suit and it’s on sale for $38. They have some really great suits and if you don’t like this one I”m sure they will have one you will like!
  • NuWear now has Diesel Underwear in stock. They have some of the newest styles. That includes the Burn Baby Burn Briefs, Hot Pink Boxer Brief, and the Undie Party Brief. Check out all the great new styles. Diesel is known for great patterns and designs.
  • Jockstrap Central is giving you Free or Discounted shipping on all orders over $50 From now until March 7th at midnight we’re offering free regular shipping on all orders over $50 to everyone in North America. For the rest of the world, we’ll be taking $5.00 off the cost of shipping. Simply place your order, and if your product total is $50 US or more then you’ll qualify for the offers above. North American customers will automatically get a free shipping option and everyone else will get a $5.00 discounted shipping option during checkout. * this offer can not be combined with any discount codes. VICTOR RETURNING! Something to look forward to: Next week we’ll be back in the studio with one of our most popular models ever – Victor. We’re shooting some new products from Male Power plus products from a brand new designer, it’s going to be hot in that studio!
  • The Package (www.thepackage.co.uk) is now up and running! You can shop online for all the hottest underwear from the comfort of your own home. With amazing products at very competitive prices and all UK delivery just £1 there is no reason not to shop with The Package! Enter WEB10 to get 10% off your first order.
  • Wyzman wants ow to gear up for Spring. The new 201 Punto Blanco line is here. You can check out the new line and get shopping! Make sure you look through the entire line before you buy!
  • CIN2U is giving you a free top when you spend $75. This offer ends March 6, and does not include shopping. After order is placed CIN2U will write to you requesting you size preference. All tops are subject to availability.
  • Skiviez has the new Clever Line in stock. Clever has some really awesome prints. These aren’t for the shy guy to wear. They have some just fun underwear. One pair I think you should check out is the Clever Kinky Brief! Its fun ad out there!
  • Male Basics is giving you 20% off Unico, Clever and MaleBasics this weekend only  They think you should give yourself a treat! Just make sure you use code PERSONAL at check out.
  • Mensuas is giving you 15% off Joe Snyder. You can save until March 2. No coupons are needed and you can get free shipping for US and Canada customers. Check out the entire line and stock up on Joe Snyder.
  • Fresh Pair is giving you the Final Sale and you can take and Extra 40% off all clearance Items. Markdowns up to 65% off + an Extra 40% off at check out. Just enter code LOW40 at check out! This offer expires March 6th.

I’m still working on getting all the info from the different lines to bring to you, but in the mean time, I have all these pics and wanted to run down my time at Magic. It was really fun and from here on out we are going to try to be at all the shows and cover men’s underwear and give you all the info on the new lines.  If you aren’t familiar with what Magic is, it’s a big show for retailers to look at and buy all the new lines for both men’s and women’s clothes. But there is a section called “Underwear Alley” where most of the underwear companies are located.

The first thing I have to say is it was really great to meet everyone face-to-face. We have been working with most of the companies for a long time and actually being able to sit down and talk to them was great. I did forget to ask a lot of “What can I report?” and “What is new” But, in my defense, the whole thing was a bit over whelming at times. You see some of the top underwear companies in the world, and you get a chance to look through the lines and it’s like being a kid in a candy store! Then the next day you go, “DOH! I should have asked…”, but that’s what email is for! As a side note, it’s been a little slow getting all the information, because they all have to go back and put in all their orders and get everything shipped to the company. But never fear we’ll get you more info shortly!

With that said, the trip to Magic was a fast one, I basically spent one day in Las Vegas. I flew in Wednesday night, the show runs Tuesday through Thursday. Then took the red eye home on Thursday night. Told you it was fast! I got in and crashed, since the plane landed at 11:30 EST. I got up the next morning and hit the show. It was a mixture of excitement and nervousness.

Baskit

I got in the show and talked to Eric from Baskit. I dropped my stuff at his booth and then met Eric Turner. I’m sure many of you are aware of him from MegaMuscle and Facebook. As you can see by the pic of us together, he kept saying he was fat, and I was like “Whatever!” Although, he kept cracking me up all day. I will say that I enjoyed seeing him through out the day! The one thing I really want to check out is the new “easy access” pair they have. I am getting more information but it’s going to be a very fun pair.

Candyman, Clever, PPU, Pikante

The next stop was at the Candyman, Clever, PPU and Pikante Booth. These are new companies that we just started working with before attending the show. I got to meet them and go through the collections. One of the things I really loved is they have a line of shape wear that has prints on them. Which are the coolest thing I have seen in a while. We have predicted that shape wear is going to be big and with this latest addition, it will be even bigger. I got a chance to see the Candyman line and it’s just a fun line. My favorite set they had was the vampire one! These are really the first fantasy line for men I ever remember seeing that had some time into creating the line and made it fun! The other lines I love because of the use of prints and patterns.  Clever has to be one of the lines I really want to see more of, because of the patterns. They have some really great patterns and prints. I admit I’m a color guy and love it when I see new companies taking risks with colors. I will go into more detail and bring you guys Brief Distractions from the companies!

Punto Blanco

I got a chance to talk to them for a little bit. They are a line we have only covered in sales information. We have done very little with that and we hope that will change. We have emailed back and forth and I hope we will get more in depth info for you very soon. Punto Blanco reminds me a sport wear line. They have stripes and solids, noting too out there.

(B)rief underneath

I got a chance to talk to them through out the show. I walked around a lot. I think they have a really cool concept in underwear. It’s boxers with a brief built in. I know so many guys who are still wearing boxers, but haven’t made the decision to move to briefs, and these are a great compromise. They have really great colors and styles of the boxers. I am not much of a boxer guy but I did see a few pairs I liked. So, if they got me looking at them, then they are doing something right. They also, were showing their loungewear. I can’t wait for these. Imagine comfy lounge pants with underwear built in, I know it’s not traditionally underwear but this is brilliant concept and I can’t wait for it to come out! We will keep you posted when it’s available.

Ginch Gonch

I like Ginch Gonch, there are many things going on with them. They have come out with their new “I Love” line. Which currently features I love boys and girls lines. They are going to extend it into a few more cities. The  I Love London was just released at London Fashion week this past week. They are carrying over the themes of I Love in to some really cool Long Johns. I love that companies are actually experimenting with them. I admit, and I know many out there love the traditional long johns, but I would love some color and fun in long johns. Ginch Gonch has proved this with their previous pairs, such as the Argyle ones. I am talking to them soon so I’ll let you know more out the new lines.

This is the end of Part One! I will finish up tomorrow with the rest!  I will go over a few more brands and then we’ll keep you up to date on the hottest men’s underwear!

24% Off Coupon Details: Purchase Style: 7170 White in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.Enter code: 24OFF7170 during checkout for the discount.

Offer expires: March 1, 2010 at 11:59PM PST. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

Flashback Basic Trunk – The Bubble Butt Swimsuit with Butt Lifting Technology

Flashback “Bubble Butt” Trunk – – This swimwear is a extension of our #1 SELLER. It now comes in all solid colors – which is new for 2010. It features an invisible lifting support built into the seams of the lining of the swimwear. The construction is very comfortable and automatically lifts the buttocks making it look firm and round without the need for any padding, cups or straps. Most people can add up to 1 inch (2.5 cm) onto their current buttocks measurement. Features a matching drawstring with silver colored tip and a custom silver colored cross hand stitched onto left front.

  • Add up to 1 inch (2.5 cm) onto your current buttocks measurement
  • Completely invisible support structure
  • Features a new improved fit for 2010
  • Utilizes new fiber technology using Sport UPF 50 fade resistant fabric for a body-hugging fit and quick-drying characteristics
  • Lifting mechanism is super comfortable… like wearing a jock strap
  • Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
  • 80% Nylon / 20% Spandex
  • Hand wash, lay flat to dry
  • Regular Price $49.00
  • Sale price with coupon $37.24

Click to Start Shopping Now!

Saxx Apparel has come out with their undies in white. If you have followed Saxx you know they just had black to start out with, it was like Henry Ford “You can have underwear in any color, as long as it’s black!” But they have branched out and they have released the white before I went to Magic. While there I found out that colors are coming this year.

If you are an active guy, I think you should check out Saxx. The design I know looks funky, but the fit is awesome. Check it out and we’ll keep you posted on the colors when they are out! I have enjoyed them, and if anyone else has tried them let me know!

We received this from our friends at Planet Undies and this was too good not to share!

Since one year, all articles of the Brand L’Homme Invisible are introduced on this site within the partnership between Patrice Chevreux the creator of the brand and the company Planet Undies owner of the site. Major part of articles are underwear for men, other articles such as bathing suits and jewels are also present.

L’Homme Invisible kept innovating for further men’s comfort and elegance, either by implementing new technologies (i.e. new fabrics developed and special labelling) or by designing avant-garde models. Every new collection is designed in the purpose of improving men’s comfort. Indeed, the summer 2004 collection has been developed so that the models be minimalist, following a sober aesthetic. All details have been carefully studied for the absolute comfort of men: there is no useless tricks and fewer seams, soft and antibacterial sewing yarns are used to obtain soft and very sensitive fabrics well-adapted to modern life, the cut-outs fit the natural forms of the male body.

The underwear collection is declined in many coloured printed pattern, plain ones with intense colors, seamless and productions based on in particular fabrics as Dévoré.