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This week Baskit has something fun. the Action Cool Jock (all Mesh). This Action Cool Jock Mesh from Baskit is perfect for going to the gym or any other hard workout. Just like its counterparts, this jock is made of a cotton mesh material that allows you to stay cool and dry. 100% cotton. It’s perfect for the jock lover! Make sure to get it before the special is gone!

It is said: “life is a journey” and this pair of AussieBum is one for the ride! These super smooth cotton undies are like your favorite pair of jeans, ones’ that gow it you everywhere and compliment everything you wear – comfortable and simply stylish. The “Journey” range molds to your body no matter how you are built, and it’s comfortable and durable underwear, that will go with you where ever life leads.

The new range comes in both brief and trunks. The colors available are red, charcoal and white. Check out the entire line at the aussieBum website!

According to Jockstrap Central, it’s been really tough keeping this secret for the past two weeks. Not only is the Euro Mesh collection their hottest line they’ve ever launched, but getting their latest model Clint in this completely revealing line was nothing short of breathtaking.

The new Go Softwear collection consists of jockstrap, squarecut boxers and tank tops, all made from the finest imported Italian threads with just enough lycra to cradle your goods and compliment your contours. Perfectly worn each on their own, or as mix n’ match sets.

As for model Clint, Jockstrap Central couldn’t imagine anyone better for the job. Besides his obvious good looks and phenomenal body, his amazing attitude and personality made the shoot a huge success – in fact they all got so caught up in the moment they went hours over our scheduled time. Such a sacrifice!”

Here is the sizzling second half of Evan Siegel’s DMK shoot by Peter D. Brown (peterdbrownphoto.com). Evan has gained a legion of fans since his the first shoot pictures were recently released…. In this second series Evan also now wears DMK’s newest breakthrough design… the Down Under Enhancing Brief. This seemingly classic design works some enhancing magic with its sexy structural design- lifting, supporting and allowing an elongated forward thrust presentation! This design in white is quickly becoming so popular that DMK is now offering it in two additional fresh colors-(Coral and Tiffany Box Blue -with white waistbands). Evan looks super hot in all of the styles (briefs and jocks)- and out of them too! You can check out Evan’s DMK complete gallery of shots at www.dmk-designs.com -@ Photo Gallery – (new colors on main page).

Our friends at Planet Undies has sent us over a new company for us to cover. That company is Body Art! It’s a German company that has some really revealing and fun underwear. They aren’t for the shy guy! It’s great to see undies companies having fun with new styles.

  • Epanomi (Left) : Fine semi-transparent matter. Brilliant black printed pattern. Lined at the front with a veil.
  • Arki (Right): Printing of glossed pattern on a black fabric, chechmate and very extensible. A beautiful effect of design for a sexy and refined line

  • Arta (Left) : The new permanent line, a reference. Perfect articles, very elastic (32% elasthan) which adapts ideally to your morphology.
  • Eros (Right) : Insolent transparency, red or black among sexiest. Eros is a permanent line, very sensual and provocative.

I had the chance this past week to go to Magic. Magic is a show for buyers to come from all over to buy the next seasons lines from clothing brands. This includes women’s, lines, and men’s wear and more specifically men’s underwear. They have just about all the Underwear companies in what it called Underwear Alley. It features many of the brands we cover and a few we don’t, so I was excited to meet to the companies I have talked to in the last year. I also got a chance to make a few new relationships.

I will say the world of men’s underwear is a really great and friendly place. I haven’t met too many people who haven’t been nice. They have all been so helpful and I appreciate all of them! I am going to give you a hint at what some of the companies are doing. I have been sworn to secrecy about a few things I saw, but as soon as they are out I will let you know!

I am following up with the companies this week so I’m going to make sure of what I can report and what I can’t. So through out the next two weeks there will be more in depth details about each brand. I just don’t want to say something I shouldn’t.

Here are the brands I talked too:

Baskit – I got a chance to get to know Baskit team. They had the model Eric Turner, if you have seen him on Facebook or MegaMuscle. Eric kept me laughing all day when I came across him. I saw some great new colors and designs from Baskit. This includes swimwear and also and underwear. I love some of the new ones with easy access!

Candyman/PPU/ Clever/Pikante – These are four brands we haven’t covered much. We started talking just before the show and have profiled Candyman, look for a more detailed post about them soon. But we are super excited to get the others. They are all really fun and colorful lines. We plan to bring you a lot more about them in the future.

Mundo Unico – As many of you know this is one of my favorites in the world of underwear. I got a change to sit and talk to them and see the new line! I even got to meet the owner! It was awesome. The new line has some pink and one pair, which right now is very hard for me to describe, has kind of a pattern made out of the material. It’s a solid color but very cool. I wish I had a picture to show you, but it will be out very soon. Its hard to describe!

Beyond Big Branding – Better Brands is one you may not know the name but they do Piss & Vinegar, Dick & Jane, Expose and there will be more coming. I got to talk to Jason on of the partners and I am really excited for the coming year and what they have planned. This is one company we are going give you guys a lot more information about, I don’t even know a lot of the things that are coming!  We are already in the works of finding out more about them before the show!

(B)rief Underneath – We profiled them about two weeks ago and the one thing I can tell you is their lounge wear is about to come out! They have mentioned it on their site and I think it will be a big hit. One thing that stood out for me as well was the boxer. We know I’m not a boxer guy but the colors they used and stripes, I had to say I loved. They were great guys to talk too.

Ginch Gonch – Ginch Gonch has a lot planned for this year. They are expanding their line of “I Love” collection. I am really looking forward to the I Love Bacon pair, which they have already announced. One really cool thing is that they are launching the I Love London at London Fashion week. We are going to try to get you some great pictures of that. They had models playing volleyball on the carpet in the isle, but I missed them. They left the day before I got there, but I’ll see if I can get some pictures!

ES Collection/Addicted – ES Collection has just released their swimwear, which we have been showing in our Brief Distraction. It’s super hot and they are just about come into the US Market. I have a pair and they are very good. I didn’t get to see much of the Addicted line but I hope to get more information this week.

Skmpeez – I loved the guys at Skmpeez! I had so much fun talking and hanging out with them. Their new line will be a lot more patterns, of things that don’t necessarily think of going together. They are a company from Canada but that doesn’t’ stop them from making really hot swimwear!

Jocko – I got to talk to Jocko for a bit, and it will be great to cover them. We have’t covered them much, but look forward to building a good relationship. I also found out that they are sort of partnering with a new brand, Geovanny. Which is a former dancer turned underwear designer. I saw a few of his styles and they are really colorful and fun. I will definitely profile him in the next week or two.

Go Softwear – Its really cool to meet people you have talked to over the years. I got to mainly talk to them about the site and what we do. I forgot to look at the new lines. But never fear, I will have a full report shortly. They just released some great mesh jocks and are doing some really sexy pairs lately!

Junk Under Jeans – Junk Under Jeans is one of our favorites here. The reviewers who tired them loved them. I got a chance to talk to them about their new line. They have boxer briefs/trunks coming out but also briefs! I got a few minutes to talk to the designer and he’s already agreed to sit down for an interview and go over the collection! They have so much going on that we are going to save it till the line is launched!

Pistol Pete – Pistol Pete has the one thing I can’t say is coming. It’s so cool! But I will go over that later. I was sworn not to reveal it just yet. This is a new company you will see a lot more of on the site. I we will cover their underwear, swimwear and work out wear. They have some really cool prints coming. Something I haven’t seen a lot in men’s underwear. I thought they were awesome.

Andrew Christian – I got to meet up with Andrew Christian himself again and speak to him for a few minutes. It’s always great to talk to him. They, as always, have more and more pairs coming out. He’s always making something new and fun. I have the catalogue and will let you know what to expect.

Timoteo – I got to meet Timoteo himself. I had fun talking to him through out the day. He showed me the collections they have now and the new line that is coming out with the most incredible waistband. You guys know I love waistband and this one is just awesome. It’s the TImoteo name but designed different. It’s very a very sporty design. I also said he has some of the best photography and we want some of the new pics as Brief Distractions.

Obviously – Obviously has the great new colors, which just came out! I have to admit I love the pouch on these. The new colors are amazing and fun. They didn’t have anything else new but they are a new brand growing and I know we will see great things from them!

Punto Blanco – I was so happy to talk to this brand. They are one I have enjoyed looking at on sites but never had the chance to talk to them. I saw a little of the collection but we will be talking more in the next few weeks and profiling them a lot more.

C-IN2 – C-IN2 has a lot of things going on. They are bringing out new lines. The colors they are doing are amazing. They are doing some different shades and colors not used in Men’s Underwear They do some great new combinations and waistbands. They will also come out with undies that keep you warm! The Bamboo line will be re-launched as well. Which I am glad to see because I love the Bamboo Line!

Saxx Apparel – Saxx is a really cool company for guys who are active or into sports. I got to talk to them for a bit. They have done something really cool; they have sponsored one of the Canadian Olympic teams. For the life of me I can’t remember which one. But they are sending me something this week so I will post it as soon as I get it.

I know this was a very quick post. But there was so much I saw that I wanted to get this one out and more detailed posts this week and next on each of the brands. If I wrote it out now it would be 20 times longer. I also want to send in some questions to the companies to get more information as well! So stay tuned and we hope to keep going to Magic and bringing you the up to date info on what’s going on in the

Here are your Sales Briefs: Sorry for the delay the trip to Magic threw me off. I thought I would have time to do one Thursday night at the airport. I didn’t. here is a nice long list!

  • Dead Good Undies has the Sloggi Basic Range twin packs 20% off all styles. Which style are you? Short, mini or tanga? You can now save on them all. Make sure you follow them on twitter as well!
  • Timoteo wants you to hang out. In comfort that is. They have the Timoteo Training Short. Its available in Black, Navy and Gray, and only $44. You can get them directly from the Timoteo site!
  • James Tudor is giving you, exclusive this week,  the Athletic brief, regularly £19, now only £15. The offer runs till Feb. 22. The pair is available in turquoise, white, grey and black.
  • His Room is spotlighting Papi. You can choose from the Cotton Stretch, Platinum, Motion, Premium Cotton, Modern Stretch or Cool 2 collections. Papi is a premium underwear brand that targets today’s body conscious male. Papi has style, sophistication and sex appeal.
  • Wyzman is having a De-Stocking event, that is you can save 20-50% off everything. But hurry the sale ends Sunday, Feb 21!
  • Men’s Underwear Store has some really good new lines in! THey have the newest Diesel underwear, Bright Ideas!, the New Surf collection from 2(x)ist and the new Chromatic from Obviously! They are some of the newest styles around. Check them out now!
  • Planet Undies has some great new styles in stock. They have New lines from Body Art, ES Colleciton and Manstore. We will post more tomorrow on the the lines so check them out in the mean time!
  • Save 15% off your next order of $25.00 or more of regular priced merchandise at Mensuas. Use promotion code endfeb at checkout and save on men’s underwear, swimwear, jewelry and more at Mensuas. Offer valid on new orders placed at Mensuas and is not valid on PPU Underwear. Sale ends 2/21/10
  • UnderGear has some great new spring arrivals. You can save 25% off or more when you order 4 or more items. Just use code UGA200 at check out. The sale ends March 1
  • Brief Tales is giving you 20% off the entire line of Male Power. Who is a leader in the daring, risque and fun underwear. Just make sure you use code MPSale during check out. The offer expires on March 15th
  • C-IN2U is giving you some great close out items beginning at $9.00 They include Kinetic Punt, Street Jock, Lo NO Show trunks Scoops and more! Go before it’s all gone!
  • Rufskin is proud to announce their latest underwear collection: SHEER. In addition to having hints of stretch tulle for a sheer effect – this collection also features the the return of our logo elastic waistband. It’s slightly different this time, and is SUPER comfortable and elastic feeling, helping ensure no binding or pinching. Choose from 5 different styles.
  • NuWear is cleaning house! What does that mean for you, well they have 25 stele marked down up to 50% off. These include JM, C-IN2, and more. Hurry before the good sizes are gone!
  • 2wink is having a $7.95 (AUS) clearance sale. This is for the next three weeks. You can save on some of the great styles they have. Check the site for all the details!
  • His Trunks has some really great styles from Baskit, Pikante and Klen Laundry. They ha the contrast brief and jockstrap from Baskit. The New Pikante 2010 collection the Matrix Brief that are perfect for the skimpy lover. They also have the Egyptian bikini, Baroque bikini and the Cheeky Boxers. They now carry two boxer briefs from Klen Laundry.Check out the entire Klen Laundry line!  Also, Piss & Vinegar’s new ‘LOVE’ collection is now in stock at His Trunks! Love Jesus, Buddha, or Boys? Then you must check out these hot prints in their low rise brief as well as a jockstrap. The low rise briefs are priced at $25.50 and the jockstraps are only $20! Show your love with a great new pair of undies from His Trunks! Want FREE UNDERWEAR? Simply purchase 2 or more items at His Trunks and use the discount code ‘FREEGIFT’ at checkout to receive a free surprise pair of undies while supplies last.

As many of you know, if you follow us on Facebook or Twitter, I got the chance to go to Magic. Which is a clothing show for buyers, that features many of the underwear companies you guys love. I got a chance to check out some of the newest lines. I will say there are some really fun things coming. They involve colors, prints, new cuts and fabrics. Some of the new styles I have been sworn to secrecy! But have no doubt they are pretty cool.

I’m in the process of writing everything up, but after two days of no sleep I”m BEAT! I wanted to let you guys know that you’ll see some great stuff soon. We have gained a few new relationships with new companies and strengthened our other relationships. That means we may have a lot more contests! A few brands have expressed interest. As soon at everything is worked out we’ll be announcing the details!

Either tomorrow or Monday will be part one of the show. Look for it and new undies are right around the corner!

“CHARL’S WON!”, shouted a very excited Wilco Stemmett this morning just after 3am local time, when phoning through the news that Charl van den Berg had won the Worldwide Mr.Gay 2010 title. Wilco, co-owner and designer of Bone Wear, accompanied Charl to Oslo – not only to support and assist him – but also to represent Bone Wear. Bone Wear was the official underwear and swimwear supplier to this event and we are proud to be associated with Charl and the Worldwide Mr.Gay pageant

Our friends at Aboystore sent us a message that they have the DMK Designs Down Under Brief first! This will be out at other retailers shortly but right now you can get it at Aboystore. The brief is what you have been waiting for! Incredibly enhancing to make the most out of what you have, yet with a sophisticated silhouette! The detail work on the pouch is eye-catching and very sexy. The Down Under Brief is one of those rare underwear that is very sexy, yet understated. It’s available in White, Coral and Tiffany Blue! Get yours now!

Simply elegant.

24% Off Coupon Details: Purchase Style: 7172 in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.

Enter code: 24ON7157 during checkout for the discount.

Offer expires: Feb. 18, 2010 at 11:59PM PST. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

Shock Jock Trunk – Extreme Frontal Enhancing Technology

The Shock Jock Trunk, new for 2010.

The Shock Jock Trunk, follows in the footsteps of the Shock Jock underwear, and features a removable Active Shaping Cup. The cup creates the perfect shaped bulge, adding up to 2 inches (5 cm) onto your frontal measurements. The Shock Jock Trunk features contrast stitching on the front pouch area and white piping along the leg openings. The sides have racing stripes and on the back there is a contrasting yoke. Lining is left out of garment for a super sexy reveal.

Product Features:

  • Adds up to 2 inches (5 cm) onto your frontal measurement
  • Made from 100% Sport Tek UPF 50+ fade resistant fabric
  • Made in the Andrew Christian Design Studio in Los Angeles, CA
  • 80% Nylon / 20% Spandex
  • Hand wash, lay flat to dry
  • For best results, remove Active Shaping Cup prior to washing and drying
  • Regular Price $43.00
  • Sale price with coupon $32.68

Click to Start Shopping Now!

Here are your sales briefs for today:

  • C-IN2U has new clearance stock, and get it before it’s gone for good. The following lines are on clearance. Elliptic, Bamboo Blue &Red, Pop Colors, Fun House and Swoops. Get them now before it’s too late.
  • Erogenos is giving you free shipping on orders on Feb 15th and 16th when you spend $75 or more! You can also check out the new styles of Unico in Stock. Remember when you buy the 4th pair you get the 5th pair free. The Tuilio collection has come out with an awesome line of swimwear and underwear. Perfect for your next vacation or everyday wear!
  • Mensuas wants you to save 10% off Everything Else when you use promo code 10undies at checkout. Save on all regular priced items and is not valid on PPU Underwear. Offer good until 2/15/2010.
  • 10 Percent.com is giving you 20% off for President’s day. You can save until Midnight on Feb. 16th. To celebrate they are giving you 20% off N2N Bodywear. You can choose the Luxe, Bt, Mojave or workout wear!
  • Fresh Pair.com is letting you take an extra 15% off all clearance items. Mark downs up to 65% off plus you can take an additional 15% at check out. Just make sure you use code LOW15 at check out. The sale expires Feb. 20th.
  • Palace Trunks now has Obviously. The most comfortable underwear in the world. Obviously, is now available at Palace Trunks. The basic low rise boxer briefs and brief are now available in a dark and light grey. In addition to black and white. They are also happy to introduce chromatic, Obviously’s new line featuring bold colors for your new wardrobe! Choose your favorite style, boxer brief or brief. In 5 hot colors: Blue, Deep  Red, Burnt Yellow, Midnight Blue and Military Green.

aussieBum releases another great pair of undies! They have released a pair called Show It. Show It’ is a range designed for versatility – intentionally made with a power ‘look’ that when at work, provide the necessary comfort and ‘feel’ for the confident man in control. Simply this range is sexy and wants to be seen and felt – keep it happy by taking it out any day/night of the week.

The line’s only style right now is a brief. I’m sure we’ll see more styles soon. The colors being offered are just black and white as well. Check them out!

aussieBum is up for a Shorty Award for Brand, if you can still vote for them http://shortyawards.com/aussieBum

American Apparel is having a Best Bottom contest! Who doesn’t like a contest showing your best assets! They have started the contest and want to get more guys involved. It’s easy to enter and takes only a few minutes. Here is what they sent us:

We launched the contest two weeks ago and we’ve already got over a thousand butts in the running–but we want more men! So we just made a separate contest page for all our male entries, and we’d like to encourage more guys to get in on the fun. The top bottoms get $300 in American Apparel swag and the chance to be our next butt model. And for those who are camera shy, we also have a very addictive scoring feature! Here’s the link: http://i.americanapparel.net/storefront/UGCStyle/BestBottom2010_Male/index.asp

Also, they are having a sale on underwear. You can save 30% off orders $30 or more! Just use code Pantytime10 at check out. The sale is good till February 21st!

24% Off Coupon Details: Purchase Style: 7157 in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items. Enter code: 24ON7157 during checkout for the discount.

Offer expires: Feb. 15, 2010 at 11:59PM PST. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

Almost Naked Sport Trunk Enhancing Anatomically Correct Swimwear

Another brand new addition to the Almost Naked line. The Almost Naked Sport Trunk comes in navy and is contrasted with white trim around the legs and red and white stripes on the sides and a contrasting yoke across the back. It features a silver cross embroidery on front left leg and contrasting stitching throughout the garment. The style also features the Almost Naked hang free anatomically correct design which prevents kinks and adjustments throughout the day and there is no lining in the suit so EVERYTHING shows. Made from Sport Tek UPF 50+ fade resistant fabric.

Product Features:

  • The anatomically correct swimwear
  • Features silver cross embroidery
  • Made from 100% Sport Tek UPF 50+ fade resistant fabric
  • Made in the Andrew Christian Design Studio in Los Angeles, CA
  • 80% Nylon / 20% Spandex
  • Hand wash, lay flat to dry
  • Regular Price $41.00
  • Sale price with coupon $31.16

Click to Start Shopping Now!

INTRODUCING JOCKSTRAP CENTRAL’S LATEST MODEL CLINT – PLUS TWO NEW JOCKS

Just got through a huge photoshoot this week and are working hard on getting a major launch of new products ready for next weekend, but we couldn’t keep our latest model a secret any longer so we’ve just launched two new products from Bike and Joe Snyder. Think of it as a Clint teaser.

I won’t say a lot about Clint just yet, I’ll save it for his upcoming gallery, but lets just say we’re all in love (in a purely professional manner of course.)

As for the new products: The Bike supporter is a variation on their regular supporter with a full 3 inch wide waistband and the white Joe Snyder jock is simply a new color introduction to their enhancing Launch Jock line.

CLICK HERE TO CHECK OUT CLINT AND THE NEW JOCKS

FINAL DAYS OF OUR VALENTINES MESH SALE!

There’s only 2 days left to take advantage of our Valentine’s Mesh Sale. Until end of day on Sunday, everything mesh is on sale for 15% off.

CLICK HERE FOR ALL OUR MESH PRODUCTS

Denis Dwan http://www.denisdwanphotography.com/ has come up with the goods once again.

Introducing Jay from the Gold Coast. Jay has those to-die-for mesmerising eyes, not to mention abs that say ‘OMG’ …
Jay at 24 years old packs a heap in his life, he works as a Topless Waiter and Personal Trainer. Jay also loves to hit the gym a few days each week. Obviously one of his passions is Body Building.. Jay wears Cocksox Underwear

Gosh its hot in here now, someone turn down the heat.. 🙂

These images from Denis Swan come via our Australian friends at www.globalguysgear.blogspot.com

International Jock announces the immediate availability of 2(x)ist’s new Spring 2010 underwear collections including their exciting new “Surf” line. 2(x)ist’s new Surf styles offer today’s popular low-rise silhouettes in designs that are sleek, clean, colorful and masculine. Sexy briefs and trunks from 2(x)ist are just a small part of the more than 2,000 mens underwear styles now available from International Jock. Plus, you’re sure to enjoy International Jock’s newest male models. See all of 2(x)ist’s new designs on sexy underwear men Anthony Baldwin and Tyler Lough.

2(x)ist’s new Spring collection is available in limited quantities and when they are gone they are gone forever, so act now for the best selection.

Here are the sales briefs for today!

  • It’s Valentines and as a surprise Valentine Surprise for all of you (and us!) Dirty Fukker have just received, literally a few hours ago our new Pink Camo Boxer Brief.  Its not even on their website yet so if you would like a pair log on to www.dirtyfukkerunderwear.com and buy any pair of Dirty Fukker Boxer Briefs and then drop us an email and let us know which size in the New Pink Camo you would like. We’re so excited about this great new line we wanted to tell you right away! Have a great day from all the team here at Dirty Fukker Underwear.
  • James Tudor is giving you a great offer for Valentines Day. They are giving you 20% off all style. That means you can 20% off the magnetic brief and more! Just make sure you use code JTVAL010 when you check out!
  • Brand new at Oboy! EMPORIO ARMANI 2010 Underwear, Beachwear & noble accessories for wellness & spa. Get the new exclusive creations by the italian couturier. Now at OBOY. Brand new! OLAF BENZ SUNFREEZE This very special beach wear series will give you a perfect appearance in the hot summer sun. Now at OBOY!
  • Valentine’s Day is here again! So get it on with your lover, lovers, neighbours or strangers in a bar in the sexiest mens’ gear on the planet, Cocksox®! Your new Cocksox® have to get from our place to your place but don’t worry, we’re picking up the bill! That’s right, until midnight February 15, Cocksox® is offering FREE WORLDWIDE SHIPPING on all your Cocksox® purchases. It’s an awesome offer but it’s for this weekend only so don’t miss out. Get down to the Cocksox® site and get your Cocksox® flying for free!
  • Final, Final Clearance Sale at Mensuas.  Underwear Starting at $5.00, When they are gone, they are gone. Save on Clever, C-IN2, Greg Parry, Pikante and Timoteo Save 10% off Everything Else when you use promo code 10undies at checkout. Save on all regular priced items and is not valid on PPU Underwear. Offer good until 2/15/2010
  • This weekend only, UnderGear is giving you free standard shipping on your order. just ender code Valentine at check out! Also, checkout the Winter Sale FINAL Markdown where you can save up to 70% off!
  • Wyzman is giving you 3 days only to save up to 50% off Pikante Underwear! It’s as they claim Spicy underwear. Check out all the styles on sale and stock up on some great undies.
  • His Room is having a Presidents Day Clearance Sale. New storewide markdowns up to 70% off! That include Boxers, Boxer Briefs, Briefs, T-shirts, active wear, thongs and more!