We have another flying picture from XTG. Don’t you wish you could have a pilot who would dress like this! But its some really creative work
Here is another picture from Good Boy Gone Bad. They have done some amazing photography. Check out the entire line at 10 Percent.com
Our Friends at Planet Undies sent us another new line that we had to share with you! Its the Bruno Banani Optimist line. With the last year being such a bad year for many people, the line has come out with something that may give us a bit more Karma because we will be thinking good thoughts! The line is available in either yellow or black. They also have have smiley faces on them and OPTIMIST written across the butt. I think they are just fun and maybe what we need to keep us thinking good thoughts about not just the economy but life in general! This is some understated fun in undies. It’s not over the top. Imagine wearing these to the gym, taking down your pants just to see a smiley face! Although with my personality I may need a pessimist one, or maybe these will change my outlook!
JOCKSTRAP CENTRAL HAS ADDED NEW ZAKK CLASP BRIEFS IN CAMOUFLAGE AND FISHNET! We’ve just added two new Zakk products to our lineup. While not jockstraps, we’ve had our eye on these sexy briefs for a while and thought they’d look great on Mardi – we were right! These new fashion briefs come in two variations – a camouflage and a completely outrageous wide fishnet version for those who really like to show off. Both designs include handy side clasps for emergency evacuations. CLICK HERE TO CHECK OUT THE NEW ZAKK BRIEFS
Cityboyz Fashions now has the newest styles by Skmpeez! If you aren’t familiar with them, they are a great swimwear line out of Canda! They have some great patterns and styles for you to check out
Palace Trunks is excited to open its doors to you now. By going back to the basics with Clever and Baskit, we start you on your journey through the palace. We are excited about bringing you the finest underwear available. This is just the beginning and we have more lines coming to you in the next few weeks as well
NuWear is giving you 35% off all Gigo. Gigo is a line that is know for it’s bright colors and patterns. They aren’t for the shy, but more for a guy who wants to show off! Check out all the styles.
Jockstrap central is having a VALENTINES SALE – 15% OFF ALL MESH JOCKSTRAPS – For some, Valentines is all about love but for others it’s simply a perfect time to let someone you know that you have the hots for them. So, forget chocolates and forget flowers, give them a mesh jockstrap so there’s no mistaking what your intentions are. The best part is it’s pretty well implied that you will be giving a personal fitting. To help you carry out your lusty pursuits, we’re giving you 15% off our entire collection of mesh jockstraps from Male Power, Joe Snyder, Pulse, Go-softwear, N2N Bodywear, Raw Studio, and Kinkwear.
WildmanT is having a New Year’s Resolution Sale. The end of the first month of 2010 is drawing near! You are well on your way with your new year’s resolutions! To help you look your best with all those new deists, gyms and smoke-free you, wildmant is offering 35% off until the end f the month. So act now! Get that skimpy little swimsuit you know you will son fit into! Buy those sexy underwear that you can’t wait to show off! Enhance that package because soon you will be able to see your own fee! Use promo code “NEWYOU” during check out for your 25% off discount.
UnderGear is giving you free shipping on all orders over $75. Just make sure you enter code U9Y700 at check out. The offer is good through February 1st. While you are there check out the winter sale where you can save up to 60% off.
Fresh Pair.com is having a winter clearance sale. You can save up to 60% off select items. Huge markdowns on hundreds of great times, supplies are limited. So you better shop early!
Timoteo is having a Sneak Peek Swim sale. Get a jump on spring break with 15% off 2010 swimwear. Enter code Swim10 at check out. The sale runs to Feb. 15th. Check out all the sexy styles Timoteo has to offer!
His Trunks is back with a new product each week! His Trunks is back with some great new products from candid underwear, and PPU. Expect new product released weekly. Don’t you worry however, our original great brands like 2eros will be restocked soon! Use the discount code “BACK10” to get 10% off your entire purchase. (discount code good until 2/15/2010)
His Room has the new X Cotton & X Micro from Calvin Klein. Both are great new styles from CK That will make you feel great. They have the crew shirt, Boxer Brief, Hip Brief and Fashion Trunk. Check out all the designs.
I saw this picture on Facebook and had to share it. Global Guys Gear posted it and said anything on the sofa was $10 AUS. It’s a great concept and looks like when i empty my underwear drawer to reorganize! If you are in Australia go check out the sale!
You asked for it, so we have done it! 4Boysgear.com on-line store now features every garment from our collection at less than $20.00. While other designers are charging $25.00-$45.00 for their underwear, you will want to check out our garments, priced no higher than $19.99 each. The economy is hard on everyone, and $40… bucks is alot of money, for many people. So stop by now, and during the coming weeks, for these Special Economy Busting prices, on our entire on-line collection. Only from the 4Boys.
Thanks to our friends at Global Guys Gear for sending us these pictures of Josh! These are some great pics of him in Cocksox! Here is the description they sent:
Denis Dwan Photography www.denisdwanphotography has a new photo set – Josh B – 18 year old from the Gold Coast, Australia. Josh studies Physiotheraphy at University (so that means he is good with his hands). He also is a talented Basketball player and has played for the Queensland State Team. He also looks sensational in a pair of undies 🙂
Josh is wearing Cocksox Underwear. www.cocksox.com.au
The $12 Deal this week at Baskit is the Contrast Bikini Brief. These Baskit bikini briefs show off your sexy waistline and grab attention with fun, contrasting colors. Made to fit perfectly to your body and provide you with the sexiest look possible.
To get the deal make sure you go under “Specials” on the Baskit Website
How did you get started in the Men’s Underwear business?
12 years ago while on holiday we read an article in a tabloid magazine which mentioned that David Beckham liked to wear Victoria’s underwear around the house sometimes because the fabric felt so nice, we laughed at the time but then both thought ‘why isn’t there 
anything available for men like that’. So we started to do some investigations and realised that men’s underwear was really quite boring and functional, & that no one had really done anything to cover the fashion, or sexy side for men’s underwear.
We spent quite a long time doing research and speaking to lots of guys as to what they were after in fit and comfort and 3 years before we launched we started doing testing with lots of different fabrics and styles.
You have some interesting styles, what is your inspiration for designing?
The inspiration behind our designs comes from wanting to use really beautiful, soft, tactile fabrics and make them into men’s underwear which is masculine & sexy.
When we launched the range in 2008 we tried to get just the right mix of sexiness and comfort, we tried all the fabrics in the 6 different styles (from slim side brief to Long Boxer Short), to see what fabric worked best in the different styles and changed the fit according to what 
ooked good on the body. All our styles are wear tested because it is not just about what looks good, but also about standing the test of time.
The underwear you make is very sexy, what has been the feed back from your customers on the lines?
Guys are absolutely loving the fabrics and styling we are offering because it is so different from what is presently available & with 6 different styles to choose from our range covers the needs of every guy.
Our soft covered waistband has proved to be a real winner, with the feedback we are getting that it is unbelievably comfortable, especially compared to the high branded waistbands that tend to dig into you especially if you have put on a few pounds.
Tell us about your your new swimwear line, when did the line come out?
When we first launched a lot of guys thought that some of our underwear looked like swimwear because of the refined styling & funky prints and after customers were constantly asking us if we were going to do swimwear we decided to do a range which we launched in September 2009 and the response so far has been fantastic, guys seem to really be loving our vibrant funky prints and comfortable supportive fit.
The theme this year with our swimwear is ‘Hawaiian Holiday’, so we had prints done that reflected that summer feel. All our prints have been done by a heat transfer printing process (in Australia) for an incredibly vibrant & soft finish & to make our swimwear a bit more unique a lot of the styles have been hand cut for the perfect placement of the prints.
What are your favorite pairs you sell currently?
Bettina : My favourite pair of underwear is the Black Devore Short Boxer, because the fabric looks amazing on and is beautiful to touch as the pattern is in velvet (very lush).
My favourite pair of swimwear is the Hibiscus Swim Short, with a White background & vibrant Orange, Red & Yellow Hibiscus it just looks 
amazing and remind me of summer & the little short style just looks fantastic on (if you have got it why not flaunt it).
Tony : My favourite pair of underwear would have to be the Devore Short Boxer, the fabric feels incredibly soft on the skin and I love the styling of the short boxer with the shaped leg as I find it very comfortable.
The NEW Palm and the Modal / Spandex are also a winner with me as they are incredibly soft fabrics and feel great to wear.
We said Australian companies are starting to make a big influence on the men’s underwear market around the world, why do you think that is?
Australian companies in general are renowned for their quality and ingenuity and this is very evident in the men’s underwear market. TRIBE is 100% Australian designed & made and that gives us an advantage in quality control and being able to act quickly to the needs of our customers. Australia is regarded as a very masculine country with our outdoor lifestyle with Surf Lifesavers, Football player’s and The Outback and as such breeds a ‘can do’ attitude, this is entrenched in our business ethics and a belief that we can compete with anyone on the world stage, also our distance from the rest of the world, means we are less influenced by European and American trends and as such tend to set our own trends which the rest of the world have started to follow.
Any plans for the future you can share with us?
We are currently working on a new range of underwear and swimwear with exciting new fabrics and colours which will be released in mid 2010 so keep your eyes peeled for that !!
We are getting a lot of sales and enquiries Internationally, so in 2010 we will be looking for Retail opportunities in America & Europe.
Check out the Website www.tribeunderwear.com.au or www.tribeswimwear.com.au and for wholesale enquiries contact tony@tribeunderwear.com.au
Here is another great picture from ES Collection for their Swimwear 2010 line. They have some great pics that we will be bringing you more soon!
Here is another great picture from aussieBum! A few more behind the scenes shots from the new swimwear rang! I hope you enjoy!
24% Off Coupon Details: Purchase Style: 9085 Pro Lifeguard Brief in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items. Enter code: 24DAY9085 during checkout for the discount.
Offer expires: Jan. 25, 2010 at 11:59PM PST. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.
Pro Lifeguard Brief
Dive into our new Pro Lifeguard Slim Fit Brief. Andrew Christian’s Pro Lifeguard Brief includes a body with a white “Lifeguard” and cross. Front also feature s a woven Andrew Christian cross logo by waistband. Features contrasting white binding around the pouch, legs and fly. Features low-cut brief styling.
These fine briefs are part of Andrew Christian’s newest collection with a new and improved fit and a softer, more conforming Andrew Christian “Anti-Muffin Top” elastic waistband to reduce the appearance of love handles.
Features:
- 90% Cotton, 10% Spandex
- Anti-Muffin Top Elastic – Minimizes appearance of love handles
- Slim Fit
- New Improved Fit
- Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
Specs:
- Sides measure 4 1/2 inches from top of waistband to bottom hem
- 1 1/4 inch contrast waistband
- 1/2 inch foldover contrast rib trim at leg hem
- Full bottom coverage
- Regular Price $23.00
- Sale price with coupon $17.48
Schultz Jeans has been around for two years! They have integrated underwear into their line like few other companies has done to date. They have created a line of jeans with the patented Schultz Strap. It doesn’t stop there they went on to create a line of underwear with clever sayings on the waist band that just stick over the top of the jeans. The sayings include, “I want out”, “Handsfree”, “Coming Soon” and “Heat Seeker.
We don’t normally cover jeans but since the two go hand in hand we thought we would share about the jeans. You maybe asking what is the Schultz Strap? Well it’s a revolutionary concept that will bring an end to the belt. Their site says it better then we can:
Thanks to the unique and revolutionary new Schultz strap*, there’s a whole new way of wearing jeans. If you like your jeans low-slung the Schultz strap keeps your jeans on and your hands free from constantly hitching them up.
Designed to replace the traditional belt, the Schultz strap can be worn on the back or front of the jeans. Bringing to you flexibility of wear and making a fashion statement, no more for that belt anymore.
Two buttons on each side of the jeans on the rear waistband ‘cinch’ in the waist for a comfortable, belt-like snug fit, without a belt. Worn at the front on the inside of the jeans, the Schultz strap gives sufficient support allowing you to wear your Schultz jeans low slung, displaying your new designer Schultz underwear.
All Schultz jeans come with two straps. They’re interchangeable and even upgradeable! We will be introducing new designs constantly so you can change the whole look of your Schultz jeans by simply purchasing a new Schultz strap.
*International patent pending
If you want to show off your underwear and wear something that is designed to do that, please check out Schultz! You won’t be disappointed. We look forward to seeing more sayings for the underwear soon! Check out their website for more on the jeans and undies. I hope we see more companies integrating underwear in this way. Underwear is about fun and I think Schultz is doing a great job!
Top Drawers has one of the most interesting underwear companies in stock. That company is Undertoys. If you are not familiar with the line, it’s a line created by an Australian guy that wanted to make fun underwear for big kids! They use fun and colorful patterns with a nice roomy pouch. So they may look like underwear for kids but they are not. They are really fun and creative. I know it’s not the taste for everyone.
They are being sold in North America, before you could get them through the Undertoys website. The patterns above are the Skywars on the left and World Series on the right. So, I’ll bet we’ll see these a lot more now. Just curious what everyone thinks of the line? Is it something you would wear?
Here is another great picture from the ES Collection‘s 2010 Swimwear. I hope you enjoy this and there will be plenty more to come from ES Collection
Here are the Sales Breifs:
- 10 Percent.com is giving you 10% off support and enhancement styles. They include Andrew Christian, Gregg Homme, Joe Snyder, Extreme Collection, Gia, Rufskin, Bodytech and Sculptees. The sale ends Jan. 23rd!
- Mensuas is having a warehouse moving sale. You can save up to 80% off selected items. 40% off all Unico Underwear, 15% off all Speedo and a lot more is on sale. Check out all the deals at their site
- Dead Good Undies has new Sloggi and HOM in stock. They have the new Sloggi Madison, available in short and brief. Then they have the new HOM Black Addict Deep hipster UP! They also have some great micro, maxi and the e.Go hipster! Check out all the HOM.
- Planet Undies has four new amazing brands they are now selling. Barcode, Schultz, Dietz and Bumgear. Barcode as we profileed has some great jocks. Schultz does really great low rise briefs with great sayings on them. BumGear is for you if you love sheer or mesh underwear and Dietz has some really body conscious fun styles you will love.
- Wyzman has Candyman Underwear. They have them just in time for Valentines Day. They are a mix of underwear and costumes. You can get a cowboy, prisoner, maid and more. As they say “its created for the playful side of your ego..”
- His Room is giving you 25% off Man Silk. Which is prefect for Valentines day coming up. You can get some silk boxer or something else made of silk. You can also still check out the sell on Obviously and you get your money back if you don’t like them.
- Cocksox is giving you 10 to 30% off the Cocksox range from now till Midnight February 1st, this is in honor of Australia Day. On January 26, 1788, Captain Arthur Phillip arrived in Australia with a bunch of ships full of horny convicts and sailors who hadn’t touched dry land or alcohol for months. They got ashore, tapped the kegs and got seriously hammered at Sydney’s first beach party. What a way to start a country! To keep the convict party spirit alive, we’re celebrating our nation’s founding by giving you the chance to RIP US OFF! That’s right! We’ve ripped 10 – 30% off prices across the Cocksox® range so you can get your own Australia Day Party seriously started.
- UnderGear is continuing their Winter Sale. Saving have been 50% and now they are giving you up to 60% off! The new reductions have been taken. While you are there you can still get a Calendar, the 12 Months of Perfection if you spend $50 or more!
- Are you a fan of C-IN2. Do you need to stock up? If so if you buy 6 pairs you get two pairs free. You can buy any of the great styles they have, but know the free styles are chosen by random by CIN2U. The sale ends January 29, 2010.
- NuWear is having a BIG SALE. You can save up to 50% off selected items from Triple XXX, JM, N2N Bodywear, C-IN2, Male Power, Punto Blanco, Go Softwear, Gonch Gonch and Greg Homme. You can choose some of the best styles.
Beyond Big Branding is a new company formed by Jason Sutherland and Brian Edgar. You may know Jason who formerly owned Ginch Gonch and now is developing the Piss & Vinegar brand. Where as, Brian is a former executive from Tommy Hilfiger. They have teamed up for form an innovative new company that will address the under-served metro-sexual male consumer group
“Building and maintaining a single brand requires as much time and effort as developing a host of brands,” explained Mr. Edgar, formerly executive vice president at Tommy Hilfiger Retail Canada Inc., at this morning’s announcement. “Beyond Big Branding will unite similar-minded active wear companies and co-brand them with one another.
“Synergy is key for us,” said Mr. Sutherland. Mr. Sutherland is widely heralded as the designer who, with his Ginch Gonch line, helped to inject fun — or, as he calls it, cheekiness — into the men’s undergarment industry. “Our brands share services across the board: from design, to accounting, collections, customers, sales, support staff, web design, IT support, printing, photo-shoots, public relations, and even online media.”
“Beyond Big Branding offers advantages to buyers as well”, he continued. “We aim to be a one-stop shop, providing products of the highest quality with brands that cover virtually all price points, from mass market to exclusive boutique.”
As we have said the first brand they have launched is Piss & Vinegar. It was released at the end of last year. The most memorable pair is the Jesus brief, which was one of the most controversial pairs of last year.
The company will bring to the American market Expose and Dick & Jane. Expose is a line based out of Columbia. While Dick & Jane was originally founded in Russia and a favorite with the young urban market.
“The men’s underwear and loungewear market is still in its early stages of development,” said Mr. Edgar. “Beyond Big Branding aims to take the industry to the next level by buying, licensing, and partnering with exciting brands and manufacturers throughout the world.
“We are aggressively seeking additional partnerships with brands and investors,” he adds. “Through synergy, our Beyond Big Branding companies are finally able to compete against the big boys.”
We look forward to seeing some great stuff from Beyond Big Branding, we are trying to get them on a podcast to talk further about their plans for the men’s underwear market.
New at Planet Undies is the underwear company based out of Berlin called Barcode Berlin. You may not be familiar with the brand, they are for the jockstrap lover! They have introduced 4 new jocks in their collection. he brand concentrates on this type of sexy underwear and gives a very detailed attention on refinement, the detail and the quality of manufacture.
The Four Styles are (from left to right, click to see the larger picture):
- Jockstrap Sergey – is very similar to the regular jock. It has classical styling but comes in non-classical and modern colors. It comes in black, white, red, blue and yellow.
- Jockstrap Alexander – is a Lace-up jock. There is like a football pants type lace up front. It gives a fun twist to a traditional jock. It comes in the same colors as the Sergey jock.
- Jockstrap Igor – At first glance you may think this is the same as the Alexander Jock but it not only lace up in the front but also from the back. So from behind it has a very distinctive look. The colors are white, black and red
- Jockstrap Anton – last is a new take on the classic jock. Its a very modern fashion forward jock. It has a smaller waistband, with the leg straps attaching closer to the front. It’s a very distinctive look and one I think is very cool take on the jock!
They are some really cool jocks and we hope we get to see more from them. Here are some of the promotional images, we just had to share them!
We have found out over the last few weeks some of the NorCalBodz boys are gaining some fans from the site. Tory has been one of the most popular. We have featured him a few times. I”m sure we’ll feature him more and the other boys at NorCalBodz.
Tory is now one of the models at Cityboyz Fashions! And, he is wearing one of my favorite brands, Mundo Unico! If you go to their site you will see a lot more of Tory, not just in Unico but many different styles! I hope you enjoy and I will bring you more of Tory soon!
We posted a few days ago about color in men’s underewar. What timing from aussieBum has come out with a new and interesting color. The color is brick red. It’s a deeper red then we have seen in undies. Its great to see aussieBum take some risks with different colors. I haven’t seen this color too many times in men’s underwear.
This pair is out of the Classic Undies line. It’s not a monumental product release but since we did color, I wanted to point out something new and different. I think aussieBum is one of the ones that does great work in colors and I hope they keep up the good work.
Want something exciting? Well we have chosen something really fun for our Underwear of the Week. It is a wild and daring pair of undies by Gregg Homme and the pair is Monte Carlo Biker Trunk.
This low cut trunk is made from a laser cut sheer fabric with a soft lined pouch. It sports a black elastic waistband and a metal look buckle with Gregg Homme logo all around. The elasticated leg opening and unique fabric make this an exciting and daring item to wear. May not be for all day wear but I am sure it would be great for a special evening.
The trunk is made of 90% polyamide and 10% elastane. You can find them at mensunderwearclub.com for $35.00 in either white or black. Check it out and check out all the other wild and crazy undies while you are there.
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We are joined on the podcast by model William Price. One of the great models from NorCalBodz. He’s been seen on our blog many times. The last time you have seen him was in our holiday guide! He’s been busy working on many things, including a spread for Playgirl! He was fun to talk too and hope you enjoy the interview! You can see more of William at www.william-price.com
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