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Summer is upon us [at least it is in the Northern Hemisphere] and what a better time than to launch a new collection of fun and colorful underwear! The new TEAM PLAYERS collection was designed with the flags and sport teams of the world. Made from cotton and lycra, these uber comfortable briefs and tank tops are great to match up together or paired with one of our summer jeans like the LEO or THIAGO jeans. Also check out a new style of denim that is almost guaranteed to give a nice lift and size for your rear, the CHARGER.

Simply use PROMO CODE:……RUFJUNE09  while shopping on Rufskin.com to receive the 15% off discount until July 15, 2009. This offer is transferable  for friends and family to use. Not be combined with other offers. Quantities discounts are limited.Visit Rufskin.com today!

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Fivole is having a sale on its Hoodies.

HOODIE SALE: Save 10% on all hoodies at Frivole.com. Use prom code HOOD10, all caps, all one word, during checkout.

ITEM OF THE WEEK: 70’s Hood 9. Fitted v front hoodie and #9
patch is a new addition to our fast selling hoodie line. Save
10% on all hoodies when you use promo code HOOD10,
all caps, all one word.

NEW FLAT RATE SHIPPING: $5.95. Save even more now at Frivole.com with our new flat rate shipping!

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I know this is not a very sexy post, but I think this would be a good thing for people buying and selling underwear. The USPS has unveiled set pricing for Priority Mail. They have several different sizes, from letter to a 12×12 Box. The best thing is you can put up to 70 pounds in the box for the same low rate.

Now, I doubt even if you fill that box with undies you will come close to 70 pounds, but now you can save a lot more on shipping and get your order much faster. I know shipping costs are one thing a lot of people take in consideration when shopping.
We will have to wait and see when this is implemented by many of the underwear companies and also will this influence more free shipping offers? Time will tell but this will be a great thing for underwear shopping online and other e-commerce sites!

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It was unveiled this past week that David Beckham would be the face of the new Emporio Armani Underwear campaign. He has been in a few pictures in the past (see below). The unveiling was done in london at Selfridges in London’s Oxford Street.

The poster, which was more like a billboard was unveiled on side of the building. Many of his fans turned out to see the new campaign.

From Sky News:

Beckham, 34, was asked if he enjoyed the experience and said he did not mind the photos being taken: “But when they’re unveiled it’s a little embarrassing.”

He said he did not go on special diets for the pictures to be taken but “obviously I work out before these shoots”.

The footballer said he had brought his wife Victoria Beckham – as well as his mother and mother-in-law.

Beckham added: “I’m very proud to be here today.”
Patricia Chapaval, 38, said: “I have come to see him because he’s beautiful. His football is okay but I’m from Brazil so I prefer the way Brazilians play.”

Maureen Reynolds, 66, was one of the first to arrive at Selfridges.
She said: “I’ve brought calendars and books for him to sign. I’m his biggest fan and have been for years because he’s a fabulous footballer. And even though he’s got a lot of money he’s still down to earth.”

Georgio Armani said: “David is truly a modern-day icon, celebrated both on and off the football pitch.

“David has a great sense of style and he is also very sexy. David is genuinely a positive role model – a sports hero, husband and father. And it is for this that I applaud him.”

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We decided to do something fun this week. Since summer is coming in to full swing and more and more people are becoming active, we though that we should showcase something that will give you great support no matter what you have to do. Something that could be underwear and gym wear.

This weeks underwear of the week, as you can tell by the pictures is the Sweat Under Gear Jock. It’s a very classic styling jock with modern construction. It is something you can wear under your shorts while running errands or hanging out. But also wear to the gym or play softball in. It will give you that extra support you need during sporting events.

You can get the Sweat Under Gear Jock from the Sweat website for $17. The sizing runs Small: 28″-30″, Medium: 31″-32″, Large: 33″-34″, X-Large: 35″-36″ . We hope you check it out and really enjoy it this summer!

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HURRY ONE WEEK LEFT TO ENTER

10percent.com has launched its “Priape Wear Search For The Face” model contest with prizes for the lucky winner valued at $1,500.00, and even more exciting, a modeling contract option with Priape Wear. Sexy men (and women) throughout the world of all ages, levels of experience and body types are invited to enter.

To enter, contestants must submit a photo of themselves along with a completed questionnaire giving voters the chance to see how they stand out and what makes each one the ideal candidate to become to new face of Priape Wear. Priape Wear designs some of today’s hottest t-shirt, tank-top, denim and underwear styles for men, so contestants should feel free to dress up, or dress down, for their photo.

As entries are submitted, our moderators will carefully review each questionnaire and photo to ensure they meet the guidelines, and upon approval, each entry will appear online for public view. Once the contestant enrollment period ends on June 18, 2009, Priape Wear and 10percent.com will select finalists from all available contestants. On June 26, 2009 the contest will become interactive with the online community voting for the best models. Voting tallies will be updated instantly throughout the race, and the voting period will end on August 26, 2009. When the voting ends, the top 24 finalists, as determined by total vote count, will be submitted to Priape Wear for final winner selection. Since there’s only one winner, 10percent.com and Priape Wear encourage all contestants to get their friends, family and loved ones to come back and vote each and every day! The winner will be officially announced on September 4, 2009.

To enter the “Priape Wear Search For The Face” model contest, contestants should simply visit www.10percent.com/model_contest/ and follow the instructions to become a contestant. No purchase is necessary to enter the contest, vote or view the submissions. Nudity is not allowed. All models must be at least 18 years old at the time the submitted image was created.

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MegaMuscle has sent us some really great pics to post. They did a photo shoot of their Model Brian Woodi and the undies were furnished by Sweat Undergear. They have a more pictures at their site.

Here is what they said:

Sweat has not hired us to do these shoots, they simply provided wardrobe (although if you ask me they should hire us!).  We are thrilled to have Sweat Under Gear as our newest corporate partner and look forward to working with their product for years to come.  In a message to Mega Muscle owner Brian Rusch, Talon Thompson (the owner of Sweat) wrote:
“You hit our brand on the nose as far as what we stand for…….can’t thank you enough WOW”

You can check them out at their site or  the MegaMuscle Blog

beachcontest
Here is a press release we received from JockBoyLocker. We printed it here to give you all the information about their new contest!
ATLANTA, GA – June 10, 2009 – JockBoyLocker.com is having its first ever JockBoyLocker’s Life’s a Beach contest. We are inviting the general public to submit pictures of themselves at the beach or at a pool for consideration into the contest. This is the time to show the world how much fun you have at the beach.

The contest will run from June 10, 2009 to August 7, 2009. A winner will be chosen randomly each Friday during the contest starting June 19, 2009.

The prizes will be merchandise form JockBoyLocker.com or Jock Boy gift certificates. The minimum prize value will be $15 and the maximum prize value will be $100.

Do you love underwear and swimwear, but the economy has caused you not to stay current with this year’s styles? No problem, enter to win and you could be stocking up on all the hot new men’s underwear and men’s swimwear at JockBoyLocker.com

This is a chance for everyone who has hit the beach or a pool this year to enter to win some hot new swimwear, underwear, athletic wear or jewelry.

We are accepting submissions from 12:00am June 10, 2009 through 11:59pm August 1, 2009. The first winner will be announced on Friday June 19, 2009 and every Friday after until August 7, 2009.

Hurry! There isn’t much time to get your pictures in so send them to contest@jockboylocker.com with the Subject line: JockBoyLocker: Life’s a Beach Contest.

For complete rules go to http://www.jockboylocker.com/contest-rules.html

You can check out the contest starting on June 19, 2009 at

http://www.jockboylocker.com/mens-swimwear-contest.html

How to enter to become our JockBoy Life’s a Beach Contest:

1. Take a photo of yourself at the beach or the pool. Photo must be a minimum of 300 pixels tall x 250 pixels wide. Larger photos are accepted but may be altered by JockBoyLocker.com. Photos that may be considered as ‘fake’ will not be entered at the discretion of JockBoyLocker.com

2. Email your photo to us at contest@jockboylocker.com with the subject line: JockBoyLocker: Life’s a Beach Contest.

3. Make sure to check out our official rules at http://www.jockboylocker.com/contest-rules.html

4. Send your photo before the last entry day August 5th at midnight. Each Friday 1 winner will be selected on June 19th, June 26th, July 3rd, July 10th, July 17th, July 24th, July 31st, August 7th to be considered to win you must have your photos entered before the Friday cutoff date.

5. Come back to JockBoyLocker.com every week to see who wins.

6. Winners are announced each Friday from June 19th until August 7th. Winners are determined by photo quality and the theme of the contest ‘Life’s a Beach’. Photos that are submitted will be posted at JockBoyLocker.com

Good Luck!