This is a pic from the very first Magic I went too! I got to meet up with Go Softwear and talk to them about their newest collection in 2010! This also is a picture we posted on Instagram a few weeks back! This week we will be doing our tradition of doing pictures from previous Magic/Curve!
Who’s looking forward to a new year? If you are we hope you are looking forward to great new undies. Like undies from Go Softwear!
We love Go Softwear here at UNB. They make a wide range of amazing undies from classic and fun colors to more “Hard Core” to this mesh pair. No matter what you love Go Softwear has one pair you won’t be able to live without. We highly recommend you go to the Go Softwear site and see some of the awesome pairs they have created.
Go Softwear has two sides. The first is the athletic side and the other is the erotic side. The Hard Core line is their take on the fetish line. It’s a lot of fun and mixes colors, materials and designs. Go wild with Go Softwear!
The weekend is here! Enjoy the sun if you can! Break out your Go Softwear swimwear and rock them! We have to say we love swimwear with pink!
We are starting back our tradition of running Brief Distractions featuring Magic/Curve from the past. On Monday the shows take place and I am traveling today and relaxing over the weekend in a much needed break. This means this week you will get some great stuff. This is Go Softwear from the first time I met them. They are run by two amazing guys. It was fun to run around that day and meet everyone I have talked to via email!
Alex at Go Softwear spent an hour telling me how underwear was made. It gave me great information I use today!
Welcome to Fetish Friday! After our reader survey we realize how much you guys like fetish/eroticwear. So the Fetish Friday will be returning. It maybe weekly or bi weekly depending on what we have to share with you guys. The fetish market spans across all sexual orientations. No longer is fetish wear just relegated to the gay boys. The straight guys are catching up on this one!
The first line we are going to cover in this series is the Go Softwear Hard Core. Specifically three different pairs. They are the Street Suspend It Jock, Gluteus Brief and Gluteus Boxer. There are a few more pieces in the line such as a tank, pants, shorts and vest. You should definitely go to the Go Softwear site and check them out!
Go Softwear is no stranger to the world of erotic/fetish wear. They have the Noir and previous Hard Core collections under their belt. No pun intended. The newest additions to the Hard Core line are super fun. Which is what you want in erotic wear. Why go for something that doesn’t show off everything you have.
The Suspend-It Jock is pretty self explanatory. Its a jock that has a hole in it so you can “suspend your manhood.” The fabric of the jock is cotton/lycra blend with the hole opening has a pleather trim that will stretch to fit any size. So you won’t have to worry you are too big for this pair. The pair also has a newly designed 1 1/2 inch waistband with the Hard Core name on it. The leg straps are a matching elastic but 1 inch width. Retails for $22
Gluteus Brief – You maybe asking what is a Gluteus Brief? It’s what Go Softwear is calling a jock brief. I will admit the name is very descriptive and interesting. This pair has the same fabric as the Jock. It’s a cotton/lycra blend with a pleather trim. Also, there are pleather inserts on each side of the pouch. The brief also has the same 1 1/2 waistband. Retails for $27.50.
Gluteus Boxer – If you figured out the Gluteus brief is a jock brief you will know this is a jock boxer. The newest hybrid in the world of men’s underwear. This has the same as above in fabric and waistbands. The thing that is different is the boxer has a 10 inch side seam. This is a longer boxer brief. It should come to your mid thigh. So if you’re looking or something shorter I would suggest the brief. Retails for $28.50
The colors that are available in this line are black and charcoal. I would say get the black. The first is it looks like leather and the second its HOT! But get the color you like best! The line mixes both the traditional fabric with pleather accents. This would be a great starter for those venturing into the world of fetish wear. It’s not totally over the top but its still super sexy. Go Softwear did an amazing job on this collection. If you like it go to Go Softwear and check out the entire new Hard Core collection!
Singlets are one of the hottest things on the men’s market right now. Each year more and more come on the market. Late last year we brought you a 101 post on singlets and what do look for with your first singlet. Now we bring you 5 great singlets on the market.
N2N Bodywear – USA Singlet – This is “hot off the presses” as they say. It was just released in the last two weeks. I think the colors (red, green, blue) are just amazing! The cut and design make it one of the hottest singlets on the market! $50
Cellblock13 – G-Force Singlet – Let’s face it, sometimes you want a singlet for some fun times and not wear out. The G-Force Singlet is one perfect for play time. G-Force is a low cut singlet in 4 colors (grey, blue, yellow and red) with a black stripe on the side. But what makes it super sexy is the mesh pouch you can wear with or without a pouch – $69.00
Go Softwear – AJ Endurance Singlet – Say you aren’t ready to try the mesh of the G-Force, the Endurance Singlet is a very traditional singlet. It has a full cut and longer legs that come just above the knee. Available in three colors (navy, grey and black) with a contrasting trim around the neck and arms. – $48.50
Pistol Pete – Power Mesh Singlet – This is a super fun design from Pistol Pete. It’s one that is a mix of some traditional design and some erotic. The singlet itself is made out of sports mesh material. So it’s slightly see through depending on the color you get. The colors (red, black, navy, royal and yellow) are made with contrasting accents. The design accents everything you have! – $59.50
N2N Bodywear – PX Singlet – I had to put N2N on here twice because they have embraced the singlet. This is one of my favorite singlets of all time. The PX line has has several color schemes over the years but the design stays the same. It’s super low cut but the legs go mid thigh. The thing that makes it amazing to me is the pouch. They put the famous N2N Pouch in the singlet. I swear by this one! – $56.00
It’s that time of year again, either you’re going out with your loved one or celebrating Single’s appreciation day (I”m doing the latter). But that doesn’t mean you don’t need to wear great underwear. We thought we would point out a few great pairs to consider this Valentine’s Day. These are a few suggestions we have but would love to hear some of yours.
Pikante – 8654 Agatha Brief Color Black $27.oo
Cocksox – CX01M Black Brief – $26.00
N2N Bodywear – Titan Jock – $28.00
AussieBum – Sweetheart Boxer – $24.61
Sukrew – Jamie Neon Pink Brief – £19.99
Go Softwear – Pop Midnight Backless Brief $23.00
Joe Snyder Launch Thong $29.
PetitQ Big Hearts Bikini – 18.90 Euros
Looking for a great new brief? Check out the Pop Noir Brief from Go Softwear! We love them and are looking forward to their new collection next month.
GoSoftwear has a line called American Jock. The American Jock line has released the AJ Active line recently. It has been out since October but we think it deserve some attention. There are a few different pairs but we are going to focus on the Active Sport Brief! Which is color block brief made out of a stretchy mesh material.
The Brief comes in three different color blocks. They are Yellow, Blue and red. As you can see the color is in the waistband, sides and trim. The main body of the brief is a black sports mesh. This is a full cut brief with a 3 inch side seam. This means you will have full coverage, well except for the mesh! Its great for those who want a brief but not a super small cut.
The materials of this pair is 88% polyester 12% spandex. Topped with a 1.5 inch waistband with American Jock written in the band. The black writing doesn’t make the branding as noticeable. Had they used a white it would have stood out more. I know many of our readers are not fond of branded waistbands. Lastly, this pair is made in the USA.
This pair is perfect for working out or any really active lifestyle. The material will breath and conform to your body. You shouldn’t have any issues with the pair loosing its shape. The mesh is one of the hottest materials in men’s underwear and will feel great against your skin! You can find this on the Go Softwear site for $28.50
If you are like me you grew up watching super heroes. And you always wanted to be one and even put your underwear on the outside of your clothes. The new Milos trunk and bikini from Go Softwear gives me such a super hero vibe. I don’t know if this was intentional or not but I loved it the first time I saw it. I kept going through my mind which super hero you could create out of each of these suits.
This could be a great Halloween costume idea (if you can get them ASAP) if not this year for next. A little body paint and a mask and you have instant costume! But only for those who are bold enough to bare about all! If however you want to use this for the purpose they intended, its also amazing swimwear.
The few pairs of GoSoftwear I have had have been amazing. It holds up to wear and tear and always looks great. I Love the bright colors and belt of these, and not just for the reasons mentioned above. It’s just fun! More guys will wear super bright swimwear over underwear. But more on that later.
This line is available in a bikini and Square cut. Both are made out of 80% nylon and 20% spandex blend. The bikini retails for $38.50 and the Square cut is $42.00. If you can’t find this at a retailer near you, its always available on the Go Softwear Site!
Go Softwear has released a new line called Pop Noir. As you can tell it’s a black collection with a pop of color. There is something to be said about a black collection. Many guys love it as a basic but want to have something with a little extra statement. I like the feel of this collection.
Tthe color comes in with the waistband and piping. In each pair the waistband, leg opening and any other piping is the same color. The colors are Red, Turquoise and Yellow. Those three colors are available in Expose brief (jock brief), brief (with fly), trunk (with fly), sport brief and a jockstrap.
I’m a big fan of waistbands but this one is a little more low key. Which can be a good thing for me. The stripes around the waistband are a nice touch as is the GS in the front and is made out of a 1 1/2 inch elastic band. The pairs are made out of a 60% polyester 32% rayon 8% spandex rib blend.
If you want to check out all pairs and colors head over to the Go Softwear site. Pairs range from $21-24
Summer is officially over, and we are not happy about it! Go Softwear did a great job on this picture making us long for summer again. Enjoy your Fall!
I was super excited to meet Go Softwear. They are one of the brands I first started working with and Alex took over a hour to tell me about how they make underwear. It was a great talk that gave me an education on underwear production. They are still two guys I call friends. I met with them this past Saturday in LA
Fetishwear is HUGE this year. It’s becoming more widely accepted by the masses. We are allowing ourselves to be more creative in our underwear for reg and fun times with our partner. Go Softwear has released the Hard Core line. I first saw this line in Magic. It was great seeing them there after a year or so! I got a quick overview of the lines and this one jumped out at me. Its a mix of fetish and leather and mixed with red, blue and yellow accents.
Here is what Go Softwear says about the line:
Introducing the HARD CORE Collection by GO SOFTWEAR where fetish attire meets fashion! This assemblage is designed with a bit of an edge by incorporating both pleather (faux leather) and athletic mesh in colors and bodies that allow individuals to express a provocative, daring and mischievous side! Whatever your choice we want you to look great in one of our HARD CORE creations.
The entire collection consists: Bikini Brief, Jockstrap, Jock Brief, Backless sq-cut, Zip Front Tee, Freedom Cup, Quilted Jockstrap, Zip Front Tee, Vulcan singlet and our popular and best seller Dungeon short.
I think this line is perfect for those wanting leather but not the leather price. The price ranges are from $30-40 in a great price range! So head over to Go Softwear to see the entire line.
Go Softwear is one of those companies I love the guys behind. I got my first pair in 2002 I think. Long before UNB. I have gotten the chance to get to know them over the last few years. Here is how they started the company
What made you start Go Softwear? Greg (the company founder) got the idea when he attended Pepperdine University in Malibu, CA. During one of their groups discussions at the business school, the subject of the success of the women’s wonder bra (a novel and popular garment in the mid 1990’s) came up. A light bulb went on in his head and said “why don’t men have anything for enhancement? in 1996 he started the Go Softwear line. It began with that report he did in class.
He saw there was nothing like that in the market, now enhancement is common themes. He developed the initial collection with 5 underwear designs with padding and 3-4 tank tops. Then started to shop it around in the LA boutiques and got it 
started. It then evolved into colors and more!
Some of the challenges for them were different. Underwear was a novel product. It was not colorful, underwear back in the day when it was black/white/grey and it wasn’t easy getting the buyers to sell in the store. Enhancement was a little too novel for them to sell to their customers. Some buyers saw the line as something they needed to have to expand their underwear section. For those who didn’t understand it they had to educate the stores on the products. It was getting them to try it. Once they tried it they saw it sold well.
I asked them what some of the biggest surprises were. The biggest one was when they started getting reorders from Boutiques. We knew there was something different the reorders confirmed their initial thoughts that there was a market for their undies. They knew it would take off in the bigger market outside of the LA market. Feedback from customers and buyers allowed them to get ideas on how to improve and grow the biz.
Some of their best sellers over the years are: Enhancement body shapers, super padded, M Body enhances (new collection) does very well well on their site and stores that carry the Go Softwear Brand. California Colors and American Jock also does very well. American jock is athletic. Jock in shorts, which are gym shorts that has a built in jock.
I also asked them how the market has changed since the benign. Market has changed since 1996 and radically in the last 5-6 years. More competition, some do a great job and some are just a water downed version of other companies. It’s has grown amazingly over the last few years. It’s a Saturated from the brand perspective. its not easy to produce a brand from design, production to retailing. A lot of compeition, foreign sourcing, and a big selection.
We got some great new pics from Go Softwear! I’m excited because they will be in Vegas in about two weeks and we’ll report on it all for you! Stay Tuned.
Today’s Brief Distraction features the Pop Mod Brief from Go Softwear. They have released some great new pairs in the last month. We hope you enjoy this picture.
Today’s Brief Distraction features new Go Softwear Swimwear. This is the Go Softwear LEO bikini swimsuit w/mesh inset. It’s fun and perfect for summer
Today’s Brief Distraction features the new Go Softwear Pop Collection. “Presenting the hip, cool and original ‘POP’ Collection! A line inspired by groovy eye-catching colors of the swinging 60’s with a modern twist. Each color and style has been uniquely selected and designed to enhance the male physique and mood, apt for any occasion. Enjoy GO SOFTWEAR!”
Today’s Brief Distraction features Go Softwear. This is from the California Colors Collection called Cal. Lifestyle. It’s getting hot out, so Quench your thirst wearing some of these sexy undies by GO SOFTWEAR
Today’s Brief Distraction is from Go Softwear American Jock. This is the action mesh brief. It is available in a few colors and if you’re a fan of mesh underwear check it out
I got a chance to see Go Softwear after them not attending last year. So it was good to catch up and see what they have planned this year. I have been a fan of their Noir and also the American Jock lines. They have done some really fun pairs in underwear and I wanted to see whats in store this year! This is just an overview and we’ll have more detailed info as the pairs come out but I really liked what I saw.
These are not all out yet, some are just hints at what is to come! The line is really fun and I am sure you will find something you will love.
This picture is Magic circa Aug. 2010. This picture features Alex, in Go Softwear and Eric Turner wearing Baskit. We will be meeting with both brands in Vegas this week!
