Back in 2014, I predicted that we would have a resurgence of bikini briefs. These are personally my favorite style and have been since I was in my teens. In the late ’90s and the 2000s, boxer briefs were the mainstream and most skimpy styles disappeared from the mainstream. 

However, in the early 2010s, I thought for sure that bikinis were going to be huge again. Granted, they have increased in popularity, and more brands are making them, bikinis aren’t a part of every brand. Something else happened along the way, the rise of the thong. I didn’t expect so many guys to take to the style. 

Around 2016, I started to notice more and more straight guys liked thongs. This kind of made sense to me, because a few of the straight readers told me that their wives/GF’s didn’t get jocks at all but didn’t mind thongs. I figured this was the rise in popularity. But that was not it. 

In 2017, we started to see more brands create swim thongs. I thought this was great at the time. But, I wondered how many guys would wear them. We had been running the Swim Brief Challenge, and a few guys did it, but the vast majority of nonskimpy swimwear wearing guys still wouldn’t rock them on a beach. 

Then in the same year, we had more and more gay guys wearing them as well. Guys like ScruffyGear, SixFootFiveGuy, and UndiesGeek85 were proudly showing their thongs on social media and not giving any fucks about it. This confidence was amazing and awesome. In 2018, formerly Bikinisnthongs did a year of thongs. He wore nothing but thongs for the entire year and posted pictures every day. 

Flash forward to the current year, and we have tons of guys wearing them on the beach/lake. The style stans both gay and straight guys. I think more straight guys are passionate about thongs than gay guys (but I believe Scruffy Gear, may have something to say about that.) 

One area this year that has seen a rise in swim thongs are the beaches in Chicago. I have seen so many posts that guys are wearing them proudly on the beach, and the numbers appear to be growing. 

What made the thong take off so much? Well, I’m not a social scientist, but I do have theories. First, men’s underwear has been so boring for the mainstream. I mean it was boxers or boxer briefs in dull colors. Those offered no support and were less function than form. Guys wanted something that gave them comfort and feels sexy as hell wearing. Next, the wall between what is masc vs. fem is breaking down. Underwear is neither of those or are gay/straight. Guys can now wear pink, spandex and even lace! Lastly, guys want undies that give you ample support. They don’t want to flop around in their pants all day. They want the boys held in place. 

These are my opinions on why thongs have taken off more than bikinis. Now, I still have hope that we will see more bikinis in the marketplace, and I think we will see more. It may take some time but be on the lookout! 

We had a few of you share your opinions on pink underwear. And I must say I was not surprised by the results. I think most of you feel the same way I do, that pink is an appropriate color for men’s underwear!

Almost 90% of you guys served rock pink at some point. Which is awesome, because I think pink gear is sexy as hell. It’s no longer a fem color, but a color for everyone.

Most of you wear pink underwear, however there are some of you who will wear swimwear, spandex, fetishwear and more in pink! I think the most pink items are in undies but we are seeing growth in the rest this year. Brands like Sparta Harnesses is making pink harnesses!

Here is what some of you said about pink gear:

• Nice colour, especially the corail tone
• Nice colour especially corail tone
• Is a color like others
• I’d wear a pink shirt, pink underwear seems very girly to me
• Just dont like light colors
• It’s the ultimate color of taboo. It’s just so great to wear something that some feel is forbidden. Plus I just love how it looks.
• It’s a color that pops!
• It’s a nice color which colored great with my skin
• Bright attention grabbing colour
• It’s very sensual and sexy
• How it can be viewed in society.
• Very colorfull. Eye catcher
• It’s bright, different and fun!
• It adds pop to an already great pair of underwear- it’s also unexpected
• Growing up I remember being told that pink was a “girls” color so I rock it all the time as a “fuck you” to what society thinks
• It’s bold and a great colour
• It’s bright and cute and it looks good against my skin tone
• it stands out
• Confidence>normativity
• vry nice for poloshirt
• It’s a bright color

Share with us your favorite pair of pink gear!

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Bum-Chums furnished this pair for review. The opinions are that of the reviewer.

Ratings

• Daily Fit – 8
• Sizing – 10
• Construction/Materials – 9
• Styling – 10
• Daily Performance – 7
• Overall – 8.8

Pros:

• Great styling features
• Quality construction

Cons:

• Fabric can rub the wrong way
• May not hold up for all-day wear

Lace…a fabric that is growing in popularity in the world of mens underwear, but a fabric that is still controversial for some. Admittedly, I am not a huge fan of wearing my lace myself, but enjoy seeing it on other guys. For me, it falls into the same realm as mesh and I find both mesh and lace to be tricky fabrics when it comes to long-term comfort. The Bum-Chum Men’s Turquoise Lace Brief was no exception.

Overall, the fit of the brief is perfect. The size medium furnished to me was the same size as I typically wear and it fit as expected. I was pleasantly surprised to find the front allowed enough room for my package. That said, after wearing for a while, I found my equipment would rub against the fabric some and it rubbed in a certain way, it was not a pleasant feeling.

While I do not envision myself using this brief for all-day wear, I do think it is perfect to wear for some fun in the bedroom. I really love the turquoise lace with the contrasting black lace trim. It makes for a visually interesting brief. Bum Chums also offers some other lace color options as well, which I appreciate. The brief also appears to be well constructed and looks like it will last a long time.

Overall, if lace and/or mesh usually work well for you, then I would definitely recommend this brief. I would also recommend it for any guy who is looking to branch out and try something new. Lace may not be for every guy, but you never know until you try, and this would be a good starter lace brief.

PAIR: Bum Chums Lace Brief
COLORS: Red, Turquoise, or Pink
FABRIC: soft and stretchy Polyamide/Lycra Fabric
SIZES: Small – X-Large
COST: £16.00