You took the leap and bought yourself a swim thong. Congratulations, you are on the road to not only the best tan, but the best experiences in the sun.Feeling the sun on your cheeks is truly an experience. It’s no wonder women’s thong bikinis are taking off at the moment, and there’s no reason why men can’t experience the fun!

Coming back to down to Reality- Men’s Swim Thongs are taboo. As much as we all wish we lived in a utopian-love-everyone-respect-everyone-world…THIS is not the case.

No matter where you decide to wear your thong publicly(legally* of course), maybe except for nude beaches, SOMEONE is going to feel THREATENED. “HOW DARE HE BREAK THE RULES?!” “THIS ISN’T RIGHT…” “MY CHILDREN WILL BE SCARRED FOR LIFE.” Amongst other thought’s like “LOOK, Honey, it’s a Gay Man.”

Either way, you get the point. I am a mid 20s, fit, straight guy who has worn swim thongs coast to coast, Mexico, and the list grows. I have received these negative vibes in all these places AT FIRST* and fully expect to continue finding these expectations where ever I decide to go Suns Out Buns Out…Life is all about “managing expectations” and YOU need to have these expectations too.

You are beginning a quest; KNOWINGLY GOING INTO TO BATTLE TO CHALLENGE GENDER NORMS.  Your thong is your armor and your attitude is your sword and it must be sharp! This will not always be socially easy or comfortable but that is why I am here to help.

I have made the mistakes and learned to RIGHT way to go from “Honey that’s a creepy guy in a thong over there” to “Hey I guess that guy isn’t all that bad…and he’s got a cute butt!” The last part may depend, but it’s true! YOU CAN BE ACCEPTED if you know and embrace these expectations/tips-

Ask yourself-Do you look good in a thong? Maybe a girlfriend/boyfriend says so, or a spouse… but more importantly, do YOU think so? I am talking 100%, feel it in your bones “Damn, I look good” attitude. Whether you feel out of shape, hairy or some other insecurity you must address those issues BEFORE you go out into the wild jungle of social judgment. If you don’t have this CONVICTION that you were born to wear this, who else will?

You run the risk of setting yourself up for more ridicule and people ultimately afraid/unsure of you.

Some people are awful…they sense wounded pride or vulnerable people. I can’t explain their issues, but some feel adamant about pointing the figure or making fun of people BECAUSE THEY CAN AND THEY ARE SELF-LOATHING INSIDE. These are the people who will ridicule you first. They smell fear, apprehension, and awkwardness. They are everywhere, unfortunately. KNOW THY ENEMY. Don’t be a gazelle. BE THE LION. OWN your swimsuit and walk and act with confidence. You are here for YOURSELF not for anyone else and you rock IT. It gets pretty awkward for those self-loathers to make fun of a guy and see ZERO response from you.

In fact, what’s really fun to walk directly up to them and start a conversation like a Bro, BECAUSE YOU ARE THE UBER BRO, the ALPHA in the sand or at the pool. THE BRO WITH THE CONFIDENCE TO WEAR A THONG. Most of the time they are stunned and realize you ARE a normal guy, it turns you from an object to a person, who may not be all that different from themselves. Imagine that- even self-loathing people have feelings too. Shower them with kindness they need it more than anyone.

The other people on heightened alert are Parents with little-ones. A guy in a thong is a threat until proven otherwise. You are not to act deviant, reclusive, or creepy. Don’t be that guy. Have friends with you, MAKE new friends!  All eyes are on YOU and YOU must demonstrate you’re a normal dude who just happens to have a thong on. Being social *validates your “normalcy.” Give families space and respect that. Sometimes your quest to flexing your buns in the sun will make families uncomfortable if you give them a reason to doubt your honest respectful self. Be carefree, smile, and be yourself. Most people get behind that, and you should have no issues.

Tips for starting conversations/making friends– This is by far the hardest part, but if you are going solo with your thong on, I highly recommend this as a part of your public thonging experience. It may prevent any “excuse me sir, but we received a complaint…” conversations as well. Here are some good starting points to make new friends-

• “Could you watch my things? I need to go to the bathroom/get a drink/ETC…by the way, my name is….” By far the easiest thing to initiate a conversation. It’s honest and it serves a purpose NOBODY wants their things stolen. See you ARE a real human being?! 😉
• “Any recommendations about where to eat…go…ETC…I am NEW here…” I don’t care how long you have lived or been where ever you are but you can learn something new about your area from anyone, and people LOVE to talk about themselves and what THEY like to do…give them that opportunity, you may be shocked what you have in common.
• Bring a Frisbee/football/game. Invite people to PLAY. The easiest way for people to put their feelings aside and FOCUS on a game rather than your thong. Sooner or later you will be high fiving and have a great time. I have done this numerous times.
• The Elephant is in the room. Tell them you are aware of the Elephant too! You know you are in a thong, but you are acting as if it’s completely normal, because you look great in it, RIGHT? Sometimes this scrambles people’s brains and you need to just come and be one to say, Yes, you, in fact, are in a thong…It releases the stress of those around you not wanting to…admit that. “Love your bathing suit, I just got mine and love it!” or “Ya just being a trendsetter over here” or “Yup usually I am the only one thonging over here it gets lonely!” Make a joke or bring it up, it relaxes the sometimes awkward situations.

These suggestions are by far not the only way to wear your thong in public. You may do the exact opposite of me and have a splendid time. GREAT! THIS IS GOOD. However, from my experience, these attitudes and expectations set me up for success. You have to be in the mood to battle social norms thonging in public. Put on your game face and ROCK IT.

With these tips and lessons learned for me I have played ultimate Frisbee and volley ball with a group of 10 dudes and girls on the beach. I have had several women say  “LOVE YOUR SUIT!” and continue to fawn over my physic and more importantly my CONFIDENCE to wear a thong. Women love that. I have turned people to pointing and laughing at me to high-fiving-“nice-to-meet-you-man” experiences time and time again with these tips and expectations I gave you.

Now GO FORTH AND DO GOOD THINGS UNB readers. Maybe I’ll see you in the sun one day and we will tag team up our efforts to prove Male Thong Normalcy to the world.

We have had our swim brief challenge for a few years. It’s been a lot of fun to do, get guys to step out of their comfort zone and wear what you want to wear. Many of you have taken this challenge, however, there are a whole group of guys skipping the brief and moving to the swim thong. This is a big jump from swim shorts to being suns out, buns out!

I have worn both of these styles. In my 20’s I regularly rocked the swim brief. To me, it was summer attire that you had to have a few briefs ready at all times. You never know when you are going to have access to a pool or be invited to a last minute pool party in the summer. There were a few times on the beach when I was the only guy in swim briefs. I paid no attention to others, it was a natural thing to wear to me. Shorts in water drove me crazy and were bulky. I thought I looked good in them so why not rock it.

There were only a few times I wore a swim thong. Most of the times it was at a private pool with a few others there. I was never comfortable in them in public. I say this because I never had the junk in the trunk. Not like a lot of guys you see on Twitter. But enough about me. In the last two years, we have more guys wanting to skip the briefs and wear thongs on the beach.

The most interesting part is this movement has been fueled by straight guys. Our own UNB Ryan, Shawn, and JayinCA are leading this revolution in men’s swimwear. They are wearing them in public and with no shame. Ryan wore them to the pool at the Flamingo. While doing it he had very little negativity. Shawn, as we posted earlier this week, wears them to the beach and makes it a perfectly normal thing. Jay, has started posting his adventures on Instagram to show more guys they should rock a thong.

To me, I would have never thought of skipping the brief and going straight to the thong. Many of you are having this internal conversation. You want to wear what you want, where you want, when you want to wear it! We will have Ryan and Shawn write more about the do’s and don’ts of wearing thongs in public. Stay tuned to get more encouragement to wear swim thongs

A year ago, we posted this pic! Of the newest Timoteo at the time. These pictures were taken in Vegas in February of last year and run in March 2017!

Hello UNB world! I am so excited to for the honor to put my journalism degree to work here (Finally) at UNB! As your newest, trusted writer here at UNB, you can count on me to KEEP IT REAL. And I mean that I won’t steer you wrong and I will make sure I give not only honest reviews of underwear and swimwear but attempt to bridge the “SO WHAT GAP?” in my writing. But before we get into the ramifications and my world changing soap-box-speech… a little about me so you can frame WHO is exactly reviewing and sharing their, well fine literary and physical assets with you at UNB.

I am a late 20’s, single, straight male who isn’t afraid to challenge the status quo (you may have gathered that by this point.) I thoroughly enjoy socializing in the sunshine near the water, exercise, and taking care of my body to the fullest. My underwear story started in High School. Back then in the beginnings of manhood, underwear became a focus for me. I wore boxers as a kid and moved to boxer briefs as I got older, but I don’t know what compelled me or how what exactly happened, but I became thoroughly interested in Men’s Thongs. I like the way girl’s butts looked in them so naturally…I was curious. And well I got several. I tried them on, they not only felt comfortable and functional but I felt sexy. So, this is what growing up is about, right?

Unfortunately, my fears of ridicule kept me from pursuing my thong preference. I was an athlete and I didn’t want to be caught in…gasp*…a thong in front of my teammates. The thought was too stressful for me to deal with and a few short months into my thong days, they were over… Fast forward nearly 8 years later and I had a near death experience far from home and safety. In my life, I am into high adrenaline activities and unfortunately this time it had just been too close…I mean TOO close. That moment marked a change in how and who I live my life for.

Since then, I quickly determined what matters in my life; What people think about my underwear or clothing choices quickly did not matter. Thongs were back in my life. It’s been over a year now and I have never looked back. My nearly 50 pairs of underwear are composed of 90% thongs today and 10% boxer briefs. Frankly, this underwear renaissance for me has been incredible, and surprisingly more accepting from friends and girlfriends over this past year.

A few close friends know and they could care less. The girls in my life who have been well, intimate enough to see my secret have ranged from not really caring to really into my thong wearing self! As a straight male, we often seek our companion’s approval, so far it’s been thumbs up for the girls who know about it!

It hasn’t been all rainbows and sunshine on this journey. I have received snickers and ridicule for the thongs I wear at the gym, or even swim thongs on the beach. I am here to tell you it is completely worth it. You can’t put a price living your life day in and day out for yourself. Your underwear is a part of that. Consider me as an underwear advisor and life coach. The “SO WHAT GAP?” very much is about WHY you choose to wear your underwear/swimwear. Hopefully, it isn’t for anyone else other than yourself. SO, the “SO WHAT GAP” is bridging the concepts that this blog and these fantastic, creative, functional, and sexy underwear producers are REDEFINING what it means to be a MAN. Remember that. When you put on your underwear, you are not only supporting your goods but YOUR PSYCHE.

I have found that being true to myself and being in touch with who I am is contagious. Everyone wants a piece of you. Whether it’s in dating or friendships or family, you are making the world a happier better place, and people are naturally drawn to you. Help me and let’s keep these good vibes rollin’. Let’s grow this male underwear revolution and I thank you for taking to courage to join me and the rest of the community here at UNB!

We asked you guys a few weeks ago about supporting thong content. I know it’s super popular right now and an ambitious goal is to do a thong review a week. After we reach the thong goal I have to do briefs/bikinis and video projects! A lot of you guys said you wouldn’t support but quite a few said you would. Here are the goals we have come up with.

• Thong reviews 1 – $75 – Cover the UNB costs for the month and get one thong review!  This would be any week in the month. We would have a variety of thongs
• Thong reviews 2 – $125 – Get two thong reviews a month. The first and third week of the month!
• Thong reviews 3 – $150 – Get three thong reviews a month. The first and third plus scheduled the open weeks
• Thong reviews 4 – $200 – Get a thong review every week of a month
• Thong reviews plus swim – $300 – Get one review a month as a swim thong and bronze and above patrons get to pick and vote on one of our reviews
• Thong review, swim and video review – $375 – On top of all the others we will have one thong review a quarter (4x a year) where patrons will get to ask questions and have them answered in the review.

We think these are awesome rewards. If you are a thong fan support us to bring you even more content. Just head over to the UNB Patreon Page to join. Even if you just donate a $1 you get put in our slack group to talk to the UNB staff and other Patrons! It’s a great community of underwear/swim/gear lovers. Just think we would all bond over men’s underwear.

If you want us to branch out into other areas on our Patreon, let us know. We are planning some great things beyond our 10th year.