JOR has always been a company we here at UNB have loved over the years. They create some of the brightest colors and best prints in underwear. We got a chance to ask them some new questions about the new line.
Can you tell us what was the inspiration for the first collection of 2017?
MADE IN COLOMBIA, is based on my Country Colombia. I want the people knows Colombia, its main touristic places, its industry, its people… COLOMBIA, a paradise of people, colors, and tastes, come and discover it! Additionally to the main theme “MADE IN COLOMBIA”, JOR proposes for this summer it’s OLD NAVY, colors such as Navy and Red, or a new interpretation of the concept, with Pastel Colors like Mint or Light blue.
In what ways did Columbia inspire the new line? Did it go beyond the prints to the actual styling?
We used pictures of the Historic city (Cartagena), beautiful beaches (San Andres), wild deserts (Tatacoa Desert), tropical jungles (Amazonia and Choco), coffee area (Salento) and innovative and industrial city (Medellin), which are part of the diversity of my country.
You are known for doing some amazing prints (geometric and photos), where do you find/create the great prints?
Every collection, my design team and me, propose a topic, and we developed the prints, or we customize prints that are made, giving them the identity of the collection and our brand.
Tanks are a big part of the prints you do, why are they important to your collection?
Tanks are the complement for underwear or our Activewear line. They allow us to show the prints in a broader way.
Are prints more popular in underwear or Swimwear? or are they equal?
In JOR, usually we developed the theme of the collection for both lines, Underwear, and Swimwear, but the sale of Swimwear is more limited in the Fall-Winter season, so, you will find a little more of printed references on our Underwear.
There are quite a few swim thongs in the new collection. Do you think that the swim thong is on the rise in Columbia and the USA?
Swim thong is a new style proposed in JOR for the international market, USA and Europe mainly. Colombia is more conservative country. We felt that international market needed a brand that offers this kind of swimwear for the summer season. We love the different!
The new collection also has more bikinis (both in swimwear and underwear), why did you include a smaller brief cut in this collection?
Smaller cuts are well received by our customers. A sexy and comfortable touch!
For those who want more shorts, you make Arrecife Beachwear. Can you tell us why you created the line and what it consists of?
Arrecife is the beginning of our beach line. At the moment we offer shorts, tanks & t-shirts, and caps, but, we hope to offer other products like towels, bags, and why not, sandals.
Color plays a big part in Underwear, JOR has always produced some great colors (from pastels to primary colors). How do you choose what colors you will use each season?
Our proposal is always the match of colors, that vibrate with each other, for to transmit its energy to those who wear our garments. JOR proposes a new interpretation of traditional concepts, playing with colors and taking risks with that… JOR, THE POP BRAND FOR COLOR LOVERS!
JOR has entered workout wear with the leggings, shorts and more, What has been the JOR’s fan reaction to the line?
Proper matching is part of creating differentiating looks. JOR gives to our fans, several options to create fun and comfortable outfits for their workout moments! The fashion and Color are now present in the gym!
What makes JOR different from other brands on the market?
Definitely, the Color and the Prints are our labels as a brand. JOR has Fun and Colorful Designs for our customers.
When someone who’s never bought JOR, what advice would you give them?
I advise them to take risks and get out of the traditional. They can start by wearing garments that have small touches of color. In JOR, the color is not only present in the prints, we have a big range of references with small color touches like waistbands or strips. The Fun, Color and Comfort, await you at JOR
Find the new collection at the JOR website.
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