Morning Essential Routine

MODUS VIVENDI launches “The One With The Roommates’ Morning Routine” – The 2nd Part of “The Roommates” Campaign.

MODUS VIVENDI, known for its unique blend of style and comfort, is thrilled to present the second part of our captivating campaign, “The Roommates.” Named “The One With The Roommates’ Morning Routine,” this part dives into the daily lives of our four dynamic protagonists as they navigate their bustling mornings in style.

In this exciting new part of “The Roommates” Campaign, our quartet of dapper gentlemen brings you behind the scenes of their chic mansion, where they share not only living space but also an impeccable sense of fashion. From dawn to dusk, they effortlessly embody the MODUS VIVENDI spirit.

The episode kicks off with the charismatic roommates, each in their respective corners of the mansion’s upscale kitchen, whipping up delicious breakfast. These stylish gastronomes prove that the kitchen can be as much a runway as the living room.

As the aroma of freshly brewed coffee filled the air, our protagonists put on a masterclass in getting dressed for work. “The One With The Roommates’ Morning Routine” takes you through their closets, showcasing MODUS VIVENDI’s latest collection in an array of chic outfits. Elegance and comfort merge seamlessly in their wardrobe choices, and each character presents a unique take on timeless style, with MODUS VIVENDI’s fashion-forward new designs.

The heart of the second part, “The One With The Roommates’ Morning Routine,” is the revealing of MODUS VIVENDI’s latest creations: “Fringes” and “Purled.” “Fringes” is a collection of underwear and apparel products made from luxuriously knitted fabric, adorned with eye-catching fringe detailing, while “Purled” showcases smooth knitted fabric in a monochromatic palette. These exquisite additions epitomize MODUS VIVENDI’s innovative crafting with high-quality textiles that redefine contemporary style.

The Campaign highlights brand’s commitment to redefine modern fashion, reflecting the dynamic lives of those who wear it. MODUS VIVENDI has always stood for sophisticated, contemporary style that is accessible to all, and ‘The Roommates’ campaign exemplifies this. We are excited to unveil this next part, where we follow roommates as they navigate their morning routine with grace, and, most importantly, comfort. More episodes are yet to come.

“The One With The Roommates’ Morning Routine” offers a glimpse into the lives of four individuals who prove that fashion is not just about what you wear; it’s about how you wear it. Follow MODUS VIVENDI on social media to catch every moment of “The Roommates” Campaign. 

Join this journey and stay tuned for upcoming parts, where we’ll continue to showcase the intersection of style, comfort, and contemporary living.

Discover “The Roommates” Campaign 2^nd Part here.

Shop Products here.

Credits

Photography:

@joan_crisol

Models:

@pepehomdedeu

@pablobrotonss

@salamanquez

@kino_luque

Fashion Director:

@billyhazel

Videography:

@aticonorteproducciones

Make Up & Hair:

@alvarosanper

Make Up & Hair Assistant:

@noeliamakeup

Styling Assistants:

@julen_mrgr

@ioxoioxo

Production Assistant:

@juanma_lopezp

Meander’s Muse.

MODUS VIVENDI presents the Meander Line and the Hellenic Heritage Campaign: A Fusion of Modern Elegance and Timeless Design. A campaign that seamlessly merges classical Greek aesthetics with contemporary design.

In a world where fashion often draws inspiration from the past and infuses it with the spirit of today, MODUS VIVENDI stands at the forefront of this creative intersection. The Meander Line pays homage to the rich Hellenic heritage by incorporating the iconic Meander design, a symbol of unity, eternity, and infinity, into modern underwear designs that exude sophistication and style.

MODUS VIVENDI’s Meander Line transcends traditional fashion, capturing the essence of Greek culture through a meticulous exploration of the Meander design. This collection features an array of uniquely crafted underwear, all embellished with the timeless Meander pattern. Each piece blends form, function, and fashion, offering comfort without compromising on style. The perfect way to rediscover Greek elegance.

To introduce the Meander Line to the world, MODUS VIVENDI embarked on a creative journey that bridges the classical and contemporary worlds. In Hellenic Heritage Campaign, MODUS VIVENDI took inspiration from iconic Greek sculptures, and breathed new life into this classical art form by reimagining a sculpture of a person’s head in a profoundly modern way.

Meander Line represents a harmonious marriage between tradition and modernity. The Meander design, a symbol of Greek heritage, takes on new life in MODUS VIVENDI’s new collection, and the Hellenic Heritage Campaign beautifully captures this transformation through our modern photoshoot. We believe that fashion should evolve while honoring its roots, and this collection is a testament to that belief.

The Hellenic Heritage Campaign features a photoshoot that highlights the enduring allure of Greek sculpture with the Meander Line’s elegant pieces. The contrast of the past and present exemplifies the essence of our collection: a fusion of classical beauty with modern design.

The Campaign and the Meander Line is already available on MODUS VIVENDI’s official website. For more information about the collection and the campaign, please visit www.e-modusvivendi.comor contact us at marketing@e-modusvivendi.com

Discover Hellenic Heritage Campaign here.

Shop products here.

Credits

Photography: Panos Misailidis @p2photographygr

Model: Denis Mastorakis @denismastorakis

Fashion Director: Billy Hazel @billyhazel

Videography: Panos Misailidis @p2photographygr

Location: Thessaloniki, Greece