
We are pleased to announce the winner of the Ginch Gonch Contest is Lars! He has the $40 Gift Card. We hope he picks out some great undies to wear! Thanks to everyone who entered, stay tuned or more contests soon!

We are pleased to announce the winner of the Ginch Gonch Contest is Lars! He has the $40 Gift Card. We hope he picks out some great undies to wear! Thanks to everyone who entered, stay tuned or more contests soon!
Here are the Sales Briefs for the weekend. Sorry for the delay in some of them. Let us know what you think of the new format!

Andrew Christian is not one underwear designer that sits back and just rests on his current line. At least once a month he comes out with a new product. The newest is the League Brief. The Show-it line has proved to be one of the most popular he’s ever created, and he is builiding on new styles that incorporate the Show-it technology.
If you don’t know what Show-it technology is, well its the enhancing underwear that show’s off what you have in the front! So it takes what you have in your pouch and pushes it out and makes it seem larger. For an exact way this works you can see the press release below.
I really like these briefs and think they are a little different, from what he’s done before. They remind me of sports uniforms, with the stripes and colored pouch. In fact for some reason they seem more like soccer. I don’t know why, but that’s just what I’m seeing.
The briefs are on sale now for $22.04. You just have to use code 24OFF9158
Below is the official press release for the new line!
Show your spirit with the League Brief. Made from super soft cotton and featuring our anti-muffin top elastic, these briefs come in three different color combinations: White/Royal/Turquoise, White/Yellow/Green and Navy/Turquoise/ Orange.
Each brief features a tri-color stripe on both the right and left sides. Each brief contains contrasting leg openings and stitching. Show-It 2.0 Technology features the comfy cup that gently lifts and supports a man’s best assets. The horseshoe shaped inner cup is lined by soft elastic that gently aids in the lifting and adds up to 1.5 inches (3.8 cm) to a man’s frontal measurement and provides the biggest natural enhancement of any underwear.
Features:
- 90% Cotton, 10% Spandex
- Regular Fit
- Machine Wash Warm
- Tumble Dry Low
- Made in the Andrew Christian Designer Studio in Los Angeles, USA
Specs:
- 1 1/4 inch logo elastic waistband
- Sides measure 4 1/4 inches from top of waistband to leg opening
- 1/2 inch leg trim
- Regular Price $29.00
- Sale price with coupon $22.04

It’s the last day to enter a comment to win the Ginch Gonch Gift Card. Make sure you go over and enter before it’s too late. It will be a great present for someone or yourself. I personally would keep it for myself! To enter go to the Jingle Balls post and leave a comment!
Piss & Vinegar is now shipping. Do you know about them? If not, they are a new brand founded by Jason Suthernland. Jason is one of the forces that launched Ginch Gonch back in 2003. He has since left Ginch Gonch and started his own line. Piss & Vinegar is one that he is launching now. There two other lines that are in the works. They are Dick & Jane and Expose.
I got to talk with Jason a few months ago and he’s trying to develop a line that is sexy for everyone. He’s not just focusing on a certain market. He wants to make underwear that straight guys and gay guys would both wear. The world of men’s underwear is changing and no longer is it just gay guys wanting sexy great fitting underwear.

I went to the Piss & Vinegar site and saw that they are now shipping. The styles I see that they have right now are the; I Love Jesus, I love Buddha, I Love Boys and I love Cartoons. They are all fun and done with a sense of humor. I have seen other styles on the site, such as solid briefs, jocks and long johns, but didn’t see them in the store. So, we can only assume that they will be shipping early next year.
I am working on getting us some pairs to review. I am really looking forward to trying these out and seeing how they fit. I will let you know on twitter/facebook when we get them in! Make sure you go check out their site!
Winter is hitting much of the U.S. right now, and we are trying to keep warm. But, what would you say to staying warm in style? Our choices right now are the plain long johns, why not get something fun and colorful.
Ginch Gonch carries over their style to the world of Long Johns. With names such as Argyle, Wiener Eaters, Jolly Cocks, Multiple stars and Fire trucks. These are all from the Reworks collection.
The Argyle collection is one that is the most conservative. They are come in three styles. The one we are showing here is the Tiger’s Wood. The line also comes in two lighter Argyles. The Geek Chic is a has brighter colors and some red mixed in, while the Diamond Stud is pastel in colors.
The one I know probably have your attention most is the Wiener Eater collection. These have little hot dogs all over them, hence the name. And you though it was something else i bet. It comes in three styles as well, Blue Buns, Night Wiener and Pink Piggy. They all have the same hot dog print, but the Blue Buns has a blue background, Night Wiener has a black background and Pink Piggy, you guessed it, pink (see the picture).
The Jolly cocks set has chickens all over them. They are similar to the Jolly Cocks pattern. Just imagine you can say would you like to see my “Jolly Cocks” The one we have profiled is the Chokin’ Chicken. It the Chicken print with a grey back ground. The other too are the Cockadoodle Blue and Yolkie Dolkie. I love these names.
The Multiple Stars is just that, multiple stars, I bet you didn’t guess that! All three pairs are a star pattern on a solid back ground. The Star Stud is a pair with Red/Yellow stars on a white background. You can really shine in these! The other two pairs are Pink Star and Rising Star. Yes I’m putting the names in because I like them.
Lastly in the Long Johns line is the Fire Trucks. It can bring back memories of when you were with a kid and had fire truck undies or pajamas. The pair I like best is “Fire Crotch,” yes I said it. These names crack me up! They have little fire trucks, ambulances, fire hydrants and fire hats on them. The other two in the line are Flirt Squirt and Back Draft.
As you can tell Ginch Gonch is a really creative company, especially in their names! They have some of the best names around. If you are tired of plain boring long john’s, then check out the ones from Ginch Gonch and be stylish while being warm! Who said warmth knows no fashion, hasn’t seen these yet!
New arrivals from C-IN2 at Malestrom Over 25 new styles this week.
We are full stock right now on everything.
Happy Holidays!
The reviews continue of Unico. I have to say what is really not to like of Unico. As, I have reviewed underwear by Unico, I have found very few I haven’t liked. Actually, everything I have reviewed I have loved. It goes back to the pouch! There are very few undies with out pouches that I like. The pouch just holds everything the way it should be held.
I put these undies on and they were similar to the Jardin pair. They had a very similar cut, but they were a really bright yellow. It’s awesome to see some really fun colors come back to men’s undies. Although, I have a friend who said “The last thing I want to do is to have to color coordinate my underwear.” I know there are some of you thinking that, but it can be fun to do that from time to time.
These underwear were a bit different then the Jardin pair, they were a spandex/cotton blend. Which I liked, but I found the spandex blend more comfy. These have the same pouch and fit. But I personally love the fit of the spandex best. That doesn’t mean to say I didn’t like these. They still fit pretty awesome. The pouch was the same as in all their undies.
Fit: 4.5
Materials: 5
Put Together: 5
Look: 4.5
Daily Wear: 4.5
Overall: 4.7
There were furnished by Unico. They are available through the Unico store, http://www.mundounicostore.com/. They cost $30 on the site. Check out all the Unico styles
Time to really warm up inside and get bare with our favorite hot Roman/Greek god Maurice Lombardo and Muscle boi Brandon McCormick. Turn up the holiday heat in DMK’s exclusive masculine urban safari retreat- as the guys share their packages with you. New York photographer Peter D. Brown (www.peterdbrownphoto.com) shoots Maurice and Brandon in macho safari and military themed DMK briefs, thongs, jocks …. and bare naked by the fire. Maurice displays his hard manly assets in camouflage, tiger and giraffe designs that deliciously enhance his male anatomy. And, our muscle boi Brandon barley covers his sizable masculinity in a military green jock, brief and tiger thong. Certain featured DMK designs are UNDERGEAR exclusives and available only at www.undergear.com. Naked or not… it looks like these boys know how to roast chestnuts at the fire. You can see more hot designs- and more hot DMK models at www.dmk-designs.com (see: photo gallery for more sizzling editorial shots).
We are on Google Wave and we want to connect with some our readers! It’s been fun playing around with Wave and we think it will be a great way to connect our readers and do some really fun things. If you are on Wave add us as a contact we are underwearbriefs (at) gmail (dot) com. We have connected with a few of our readers. If you want to be on Wave let us know, we may be giving away a few invites!
Make sure you go through our staff pages and add our staff members on Facebook, Twitter and other social media. Feel free to talk to us. I personally love talking to new people who love underwear! Feel free to ask me anything about undies!

Round 3 of the Unico reviews and one more to go! It has been a blast to try all of these undies. You know each pair fits differently, and I have enjoyed it. I must say that I’m more of a brief guy then boxer or trunk. But as you have seen I have really enjoyed the Unico boxers!
Unico’s Mundo Natural line was inspired by the Tropics, the Amazon Jungle, and its wildlife. Luxuriate in seductive textures that will stimulate your senses, exciting prints that captivate your eyes and new fashion details that are sure to have everyone talking.
The new designs incorporate reptilian inspired waistbands and nature inspired prints as well as the always exceptional Unico construction. Indulge yourself in style and comfort. Made out of 93% Cotton, 7% Spandex.
These undies have been great to wear. I wish they would have been in more spandex/nylon material but, the pouch was incredible. They have a unique fit that really holds everything in place. The briefs also gave full coverage and never rode up or bunched. Which to me is a good thing in a brief
Fit: 4.5
Materials: 5
Put Together: 5
Look: 5
Daily Wear: 4.5
Overall: 4.8
There were furnished by Unico. They can be purchased at the Unico Store, http://www.mundounicostore.com/. They cost $18.75 and are also available in boxer cuts as well.
Here is a catchy title for the sales promotions. Let us know what you think about this:

We are pleased to announce that we are an official sponsor on South Florida’s premier Mens’ show, the Sobe Men’s Show! The show is a runway show that has the best in men’s underwear! We are really excited to be a part of this great show and will be the only blog to bring you coverage of the event! We will bring you more info soon! Check out the video below from last years show!
Out of France comes Todger, an energetic looking company ready to apply style “to the everyday tough guy.” The designer, Patrick Kon, created Todger after realizing there was not much difference in overpriced remakes of original styles and the old trusty briefs. The following was taken from the company itself in describing their product:
“TODGER is about sexy wearable cuts with high quality fabrics and sense of humour (the brand has a slick and chic logo with a twist in the name understandable only to the British). The secret is all in the underwear. It is a fashionable tool for men to feel and look sexy. It is not an intimidating image you must follow. That’s why our packaging is as simple as it is: we do not want to tell our clients how they should look. Actually, each man should be allowed to do what he wants with his own TODGER!”
The Slimer brief is made from 97% cotton and 3% Lycra. The waistband is slightly over 1.5 inches (38.1 mm). The lining and trimming is made of 93% bamboo and 7% elastane. The care instructions are a bit picky as they recommend washing them at a maximum of 104°F (40°C), do not tumble dry, and do not have the dry cleaned or try to bleach them….I know you will not do either if you expect to own them for very long!
I was supplied with a pair of small baby blue Slimer briefs to review. I wore them for a day of school, walking around campus and the mall, and then lounging around the house. I was surprised at the great feel of the material. It’s ribbed and soft at the same time. I would not say that it is forgiving in the crotch area. To be descriptive, I dress pointing downward and to the right. I couldn’t do this in these briefs, finding that it compressed everything next to my body and making things uncomfortable. I was forced to dress pointing upward and to the left. This isn’t flattering in any kind of jeans and being totally honest, does not allow for any “happiness” while wearing them. But, I am one person…and obviously not the model in the picture above.
The briefs sit low on the waist to the point of not exactly being on the waist. If you aren’t used to the feeling of a low-lying brief, the Slimer brief may take a bit to get used to. I am one of those people and it felt like I needed to pull my underwear up during the day. I had to remind myself that if I made this mistake, I would be talking a few octives higher than normal.
In the design realm of things, I am being led to believe, from the recent briefs I have reviewed, that European companies love placing the care tags on the bottom of the waistband so that they hang down into the back of the underwear. How loudly do I need to scream from Mount Elbrus in Europe that it is uncomfortable to have a care tag sliding across the top of your crack? The first thing that will happen with many men is they will grab the first knife or pair of scissors they can find and cut the tag out of their new underwear….leaving no care instructions if the question of proper washing techniques arises. Resolution: Place the tags along the waistband or no tag at all. Stamp the instructions on the material just underneath the waistband. The problem would be immediately solved.
Overall, the underwear feels great to wear. Thinking that everyone who tries this brief will fall in love with it is totally ludicrous. It will fit different people in different ways. It will work perfectly on those with slimmer bodies and like a lower sitting waist. It would not be advisable for those who enjoy more room in the crotch or, like me, dress downward. The only way I can grade this brief is how it fits on me. Take my recommendation with a grain of salt and judge it for yourself.
Fit: 3
Materials: 5
Put Together: 5
Look: 5
Daily Wear: 3
Overall: 4.2
The Todger Slimer brief can be purchased from the Todger website, located at http://www.thetodger.com. While there, you can view their other styles by clicking the “SHOP” option at the top and clicking on the photo with the heading “New Basic.” This line contains a brief, trunk, and traditional boxer. Also, its brief and trunk feature the horizontal fly. Todger, I believe, does a good job in supplying a choice of cuts for the everyday man.
Time to really warm up inside and get bare with our favorite hot Roman/Greek god Maurice Lombardo and Muscle boi Brandon McCormick. Turn up the holiday heat in DMK’s exclusive masculine urban safari retreat – as the guys share their packages with you. New York photographer Peter D. Brown (www.peterdbrownphoto.com) shoots Maurice and Brandon in macho safari and military themed DMK briefs, thongs, jocks …. and bare naked by the fire. Maurice displays his hard manly assets in camouflage, tiger and giraffe designs that deliciously enhance his male anatomy. And, our muscle boi Brandon barley covers his sizable masculinity in a military green jock, brief and tiger thong. Certain featured DMK designs are UNDERGEAR exclusives and available only at www.undergear.com. Naked or not… it looks like these boys know how to roast chestnuts at the fire. You can see more hot designs- and more hot DMK models at www.dmk-designs.com (see: photo gallery for more sizzling editorial shots).
We will bring you Part II tomorrow!

Yes, we said it, you can get a pair of Jason Dottley’s signed underwear! Ok, its for charity so it’s a good thing. Jason signed these specifically for the auction. He is doing this in conjunction Gay Times cover he appears on. The money raised from this auction will go towards Macmillan Cancer Support, “Macmillan Cancer Support improves the lives of people affected by cancer. We provide practical, medical, emotional and financial support and push for better cancer care. Cancer affects us all. We can all help. We are Macmillan Cancer Support.
Jason and his partner Del Shores has appeared on this blog. They did reviews for Go Softwear. We will be bringing you reviews on Baskit, Ginch Gonch and Cocksox soon.
Why not support a good cause and get a pair of signed underwear! The Auction is out of the UK. The current bid will be in British Pounds. If you. If you bid good luck and let us know if you win! If you are interested in the auction click here

This week we are featuring John Sievers Natural Pouch Brief. This pouch isn’t like other pouches as it has a special, deeply contoured shape that hugs your member perfectly. When you put these one, everything goes right where it is suppose to and with perfect comfort. You might even forget you have them on they are so comfortable.
These are great for showing off what you have or for just a little enhancement to catch the right person’s eye. 😉
This wonderful brief is made of 90% Modal / 10% Lycra. They should be washed in a cool, gentle cycle and tumbled dry on low heat. They come in four colors: white, black, navy and pink and can be found at International Jock for just $24.95.

The Contest is in Day 2 and you can enter every day till this Sunday! Just make a comment about the great names Ginch Gonch has come up with! To enter go to this post! Don’t leave your comment here! Leave it on the linked post. Hurry, don’t miss a chance to wine
We are doing something different with sales. We are trying to bring you more original content. We aren’t going to forget about sales, but we have some creative ways to bring them to you! This is one way and we are looking at some more alternatives. Let us know what you think about this new format! Leave a comment or email us!

AussieBum, who is known for it’s great fitting undies are now stepping out of the box. They are doing some really wild and bright patterns. The new range Double Take is no exception. They are creative but not too juvenile. I think AussieBum has a very creative team working on new concepts. The team comes up with great new additions to the AussieBum Line up.
This range is just fun. I think they would be great for daily wear or maybe a great pair to wear on a date night. I’m sure if your date saw you in these it would raise an eye brow! Check out all the pictures of the range. There will be one of the great AussieBum videos soon, and we will post it for you!
Here is some info from AussieBum about the range:
As nothing is as it seems- the first blue photo is ‘zombie,’ after that ‘bunny’ and the next ‘beehive’ -with these we are going with concepts that aim to incorporate animation and design
Click on any of the pictures below to enlarge them!

In the spirit of holiday gift giving, cheeky Canadian underwear label, Ginch Gonch, is offering Underwear News Briefs readers the chance to win a special last-minute holiday gift! Simply go to the Ginch Gonch website, pick out your favorite style name, and comment on the name and style under this post. One posting will be chosen at random on X date and the commenter will receive a $40 e-Gift card to shop online at www.ginchgonch.com!
Now that’s something to stuff your stocking with!
Rules:
Leave your comment here on this post and do one every day!
Sean Ashby who is the owner of AussieBum now has his very own blog. The address is http://seanashbey.blogspot.com/. I think its so cool he is blogging. You really are going to get an inside view of what happens in the company. So far he only has a few posts, but the blog looks really promising. I think they are the only ones doing a blog from the perspective of the owner.
This really should come as no surprise. AussieBum has been very tech savy. They have used and mastered the short video format. We all have seen the incredible videos they have done. They have been on Twitter, Facebook and Flickr! So they are always one to embrace new technology to gain exposure.
Add this to one of your favorites and check back a few times a week. I am looking forward to hearing more from Sean
SAVE 20% ON TRIBE –
Ends December 16, 2009 at Midnight. Tribe underwear at Cityboyz
Launched in July 2008, 100% Australian made TRIBE Underwear and their newly launched TRIBE Swimwear has quickly earned a reputation for innovative and stylish designs.
Free Holiday Shipping On orders $75.00 and over [In the Continental US only]
All C-IN2 inventory now ON SALE at Audace including their popular sling support briefs
FOR A LIMITED TIME WHILE SUPPLIES LAST
Get a lift!
Sling support forms an elastic ring that lift the penis and scrotum and brings them forward.
GET YOURS TODAY BEFORE THEY RUN OUT
Check out these amazing pictures from Timoteo. The photographer is Gary Xu and the model is Manolo Gonzalez. They took the pics this past weekened and we hope that we get to see more!