Just /b/

Did you guys see the Tom Brady Selfie for his underwear brand this past week? (BTW, I made the title to be taken one of two ways.). This broke the internet for sports fans and anyone not on underwear Twitter/social media. All they could talk about was how Tom posted this picture after retiring.

No offense to our awesome straight readers, but this pic was taken for the “bros” who follow him. Just look at where his hand is placed. He’s not showing off the goods or how the undies pouch looks. It screams to me, “no, homo.” Which I’m sure is the target market for this brand. No one in the world of underwear has even spoken about this brand.

The perfect example of who this is after is what is currently being offered at his Brady Brand underwear. There are more boxer briefs and just three briefs. Would he create a line of compression gear since he played football for many years? The colors of these are more “classic.”
I have an issue when you have a spokesperson (a sports figure, especially an owner) who won’t post pictures in the underwear. It brings to mind, Tim Tebow. In the 70/80s, many sports stars like Jim Palmer rocked bikinis. If I were Tom, I’d invite my friends (like Gronk) to get my undies and share pics.

On the other hand, it’s good to see the mainstream chat about men’s underwear. And not as the butt of a joke, but have a somewhat positive conversation. What are your thoughts on this pic? I’d love to hear from you guys.

*** Update 3/24/23 – If you are going to send us an email about your disagreement with this commercial, send it to Bristol Myers Squibb through their website or at 1-800-332-2056, these emails will be deleted and unread.***

I watched TV one night this week and was working on the podcast, and a drug commercial came on. The first thing I noticed was the name; I was like, HOW do you pronounce this? But then on comes this beefy guy in a red swim brief. I perked up a bit, unsure whether it was swim briefs or underwear. As the commercial went on, it showed the dad in a tropical shirt embarrassing his daughter at the pool on vacation. The drug is called Sotyktu from Bristol Myers Squibb.

I didn’t know how to react a first. I was waiting to see that he was the butt of some joke. However, they never made fun of him for wearing the swim brief, but he wanted to embarrass his daughter. The dad is hot in the swim brief and looks great throughout the commercial. So I give them credit for getting a “real guy ” in the commercial. He doesn’t have a six-pack, and he’s not super buff, but more of a “dad bod” You can watch the video below.

I’m curious about what you guys think of the commercial. I’m still on the fence. I mean, it’s great to have a reg guy in a national commercial in a bright red swim brief. But is this good or bad from your perspective? I can only imagine the general population will react to this commercial.

Undies Cub take

I just watched this commercial on TV last night, and when it came on, I went back and rewatched because I was so surprised. My initial reaction was, ‘why is a medication commercial teasing men for wearing swim briefs.’ But then realized, ‘Oh, they are celebrating them?’ 

I know the product being advertised is a skin medication, and it seems showing off confidence in ones skin is the goal. What it is just so unusual in this country to see a straight man confident in skimpier swimwear, especially one who doesn’t have a 6 pack. It is actually shocking they went in this direction, but boy am I so happy they did.

In rewatching, I noticed the women in the commercial are way more covered up at the pool, non showing swim bottoms, but this handsome dad proudly walks around in just a speedo and shirt. He shows the exact confidence I feel when I’m wearing that same outfit, so I’m glad this snuck into a mainstream commercial. 

I am glad normalizing body positivity and men in speedos was a topic in such a small space, I hope it is a trend that takes off. Other’s seem to be noticing and agreeing as well!

UNB has gone through many changes over the years. This October will be the 15th year of the blog. This is an accomplishment; many underwear blogs I read back in the day ended. It’s a lot of work to blog and stays motivated over the years.

Over the last few years, I have been doing the blog myself. We had a staff of up to 9 guys in the early years. Due to my constraints, I had to cut back on some content. I have been wondering where UNB is going in the future. As you can tell, the podcast is one area we are focusing on in the future. It has and continues to do very well and reaches new people who have never read UNB. However, content is not dead. I’m in the middle of planning out the year and have some areas I want to focus on.

1. Masculinity – What is and is not considered masculine has shifted. There are no clear-cut rules as to what is considered “What a man should wear.” This is an area we need to address and talk about.
2. Communication – This one goes hand in hand with community building. We need to share our love of underwear/gear. Who do you share your love of underwear with, friends, partners, and people online?
3. Community Building – Social media is a dumpster fire for men’s underwear. Many amazing guys have been banned or kicked off social media for sharing their love. There are so many rules and regulations; where can we go to build a community? One that is welcoming to every sexual orientation and body size.
4. Body Image – I suffer for this one, and we need to talk more and more. Not everyone is a muscle guy or wants to be one. But you should get the body you want and enjoy underwear and gear.
5. Sexuality – We need to talk about issues affecting guys across the sexuality spectrum. We have problems that affect all, but each group faces issues independently.
6. Sensuality – This is one that I think is super important. Showing off online and sharing pics can cause negative or rude comments. We all want to feel sensual in our underwear and feel our very best. But there is a difference between showing off for thirst traps and showing off because we feel amazing and want to share it with the world.
7. Acceptance – Lastly, for this post, accepting and being open about our love of gear. I didn’t think this was a big deal when I started UNB. However, now that we have readers/listeners across the sexuality spectrum, many guys hide their love, and yes, some gay guys do as well. We need to make it “normal” to chat underwater with friends about what we find sexy and comfortable.

I would welcome any feedback from you guys. Feel free to DM me on social media or email me your thoughts. If you do, I may want to have a deeper conversation with you, so be ready.