SOAR Clothing


11108949_494382757379703_12847538714898931_nColby you have been around the world of men’s underwear/swim wear for a while. You have done videos for a few companies and more recently What made you team up with your boyfriend, Rocco Ybarra, and start a line? Who’s idea was it and how did the conversation happen?

I have been trying to get a line started for almost a year now. Rocco also had interest in starting a line. We decided to team up and utilize each others strengths and make our dream a reality. We both have similar bold styles and love of prints so it was an easy process.

Your have done something really different from other brands and are using fun prints. I am loving the Hammerhead print, what made you guys go with prints? Why did you choose such fun and whimsical prints? 

I think menswear has been kept in a very bland place for a long time. I think with the LGBT movement and the emergence of metrosexuals, men are finally ready to wear clothes with personality. At least that’s what we want, and we couldn’t find it in the market so we decided to do it ourselves.

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Do you guys have a favorite print out of the collection? While you are out have you spotted anyone in pubic at the beach/pool in you swearing SOAR yet? 

My favorite is either the hammerheads or the cherries. Roccos favorite is the hammerheads. When we were in Miami we had a couple people come up to us on the beach wanting to know where we got them and asked to purchase some on the spot. Luckily we had some with us!

What has been the biggest challenge you guys have faced and over come producing the initial collection?

The biggest challenge has been putting together all the bits and pieces it takes to launch a collection. There are over a hundred steps to just get the initial run up. You really have to be dedicated and realize that the process takes 6 months or longer before you start seeing any sort of return on your work.

The collection is super fun what feed back are you getting from the industry and from potential customers? 

Everyone has loved it so far! The only request we have gotten is for more!

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In our previous post you said you have shorts and shirts coming and a Onesie. So can you give us a hint at what the onesie will be like? 

I can say that the onesie is technically underwear, but meant to be worn as street wear. You’ll be able to wear it to the grocery store, the club, or Sunday Funday!

Thanks for you time guys. Just in case our readers don’t know where to find your brand SOAR, where can they find you guys online. 

Everything is available at

IMG_7842We are sure you have seen Colby Melvin on our site many times. He has been a model for several underwear brands. The latest brand he has work with is Colby is a model always has a big smile on his face and really looks like he enjoys what he does. But he has a new job and that’s is Swimwear company owner!

Colby and his boyfriend and SOAR CEO, Rocco Ybarra, formed SOAR Clothing. Soar stands for “Stand Out Above the Rest.” And their swim suits certain stand out! I asked Colby why they started the brand with the amazing prints and he said “We both have a love of fashion and like to wear very bold pieces.” The first pair I noticed was the Cherries, then the Ice Cream and finally the Hammer Head. They use really amazing prints for all their suits. If you are after solids, SOAR is not for you.

I asked him where they get the prints from because I haven’t seen many of them before. Colby said “We have a variety of sources that we use for prints, but we find inspiration from our friends and the very adventurous life we live. We want anyone to feel like they can also live a very fulfilling and vibrant life.” This definitely shows in the prints.

The brand just launched in January. It has exploded all over social media. Colby has posted many pics in the SOAR swimwear on Instagram. You can find six inaugural designs of the swim right now in the SOAR store. Are curious on how much SOAR costs?  Colby and Rocco have made a high end swim brand where pairs range from $60-80. Sizing run from 30 – 35 inch waists.
I asked them if they plan to expand to more clothing outside of swimwear. Colby said ” Yes, next we have street wear (so tank tops and shorts). You can also expect onesies, shirts, pants, and more. SOAR, because life is for living. :)” I for one can’t wait to see the onesie. Colby has posted a few pics of him in them in the past.
The future looks bright for the brand. They are off to an amazing start with the current swim line. The prints are fun. My personal favorite is the Hammerhead print. Followed closely by the Neo Geo print. But lets face it they are all amazing. So if you’re in the market for new swimwear, check out SOAR Cloting.