Whats Hot


The bells are ringing merrily! We are counting down the days to the arrival of Christmas, a bright and magical time for everyone!  Christmas is the greatest time of the year! It’s a time for family, friends and of course a lot of gifts. We are looking again for nice, cute and special presents for our loved ones! So, we have put together a Christmas shopping guide with some of the best items from Men and Underwear – The Shop to make your holiday shopping easier and show them your appreciation! Have a look at 8 special gift ideas for this season!

TOF Paris – Metal Thong – Golden

We start our list with the shiny Metal Thong of TOF Paris in gold. This thong is a low-rise underwear that is offering minimal coverage front and back and is made from a stunning golden aluminium foil-coated fabric. The beautiful metal is a timeless, popular holiday gift. Price: €32.00, $33.06, £28.03.

Bluebuck – Green Trunks

If you really want to give an impressive pair of underwear as a gift to the man in your life, might we suggest the very special Green Trunk of Bluebuck. These boxer briefs are made from Global Organic Trading Standards-certified organic cotton, with some elastane added for stretch and a great fit. Bluebuck only uses the finest cotton yarns to knit the fabric for their timeless trunks. The best eco-friendly gift to get the new year off to a great start! Price: €29.00, $29.96, £25.40.

Barcode Berlin – Brief Tjure – Red

Red is one of the most popular colours for Christmas, which, among other things, is associated with Santa Claus and his distinctive outfit. So, we suggest a vibrant red Brief Tjure of Barcode Berlin, made from a perforated fabric to look and feel cool, keeping you fresh for longer all day long. The perfect foundation for everyday outfits at Christmas time! Price: €2o.00, $20.66, £17.52.

CODE 22 – Fun 3-Pack – Trunks

One more special and practical present from our store is the Fun 3-Pack of trunks by CODE 22. This triple pack of pink, blue and green boxer briefs is made from stretch cotton for total comfort and ease of movement and is an impeccable underwear option. The perfect choice to start your day! Price: €52.50, $54.24, £45.98.

Adam Smith – Bikini Briefs – Burgundy

One more red-hue gift suggestion, but a sexy one, is the burgundy Bikini Briefs of Adam Smith. Unlike many classic bikinis, these ones have a contoured pouch to give you space and great support. The silhouette is low-rise, sexy and cut in a flattering style front and back. An amazing gift idea for your bestie! Price: €28.70, $29.65, £25.14.

CODE 22 – Basics T-Shirt – Green

An alternative option is a diverse top that can be worn as an undershirt, at the gym or paired with your favourite jeans. The new Basics T-Shirt in green is an easy-to-wear-everywhere garment made from a super soft fabric, a mix of cotton, modal and elastane. It is super soft and with the proper stretch to fit perfectly without being restrictive. Price €30.00, $30.99, £26.27.

Marcuse – Arose Jock – White

If you had your mind set on something a bit sexier, then the Arose Jock in white is another great choice! This sensual jock of Marcuse offers a low-rise style and a waistband that goes even lower, exposing your well-groomed package. The Arose Jockstraps are made to help to get the attention you deserve! Price: €16.00, $16.53, £14.01.

Walking Jack – Ash Solid Briefs

The last option is the very elegant and classic style Ash Solid Briefs by Walking Jack. These briefs are very comfortable and made from top-quality materials so rest assured you are getting a nice present he will definitely appreciate and enjoy! Price: €

Valentine’s Day is right around the corner, and it’s one day I think we can expect everyone to wear sexy undies. It doesn’t matter if you are have someone special or not. Wake up put on that amazing pair of undies and have a great day! We have some amazing pairs from thongs to Bodysuits that will be perfect for the day. Don’t worry classic guys we got you covered too! 

Candyman Lace Body Suit 

This is a pair for guys who aren’t afraid to step outside the box of men’s underwear. The Candyman lace bodysuit, with a thong back, can be worn by itself for a romantic night or under your date night clothes as a surprise for your partner. Lace is growing in men’s underwear, letting you express your self in a new way, mixing in some of the feminine side.  This pair is $29.26

JOR Phoenix Thong

Thongs are now a staple of many guys underwear drawer. One that has been super popular and a lot of fun is the Phoenix thong. It comes in several colors including Gold. This thong shows you that an every day thong can also be super sexy. Remember sexy undies should be for every day as well . This pair is $20.79 

Clever Phenomenon Briefs

 I know there are guys out there who prefer a more classic cut. As I have said many times, classic can be super sexy. I love the Phenomenon briefs from Clever Moda because they are a classic color but not the traditional black, white, or navy. Add in the microfiber fabric and this pair is super comfy. It’s perfect for daily wear or a date night. This pair is $23.32 

Pkante Explorer Mesh Bikini

Believe it or not, not every guy is a thong guy. One pair that I think would be a miss not to include is the Pikante Explorer Mesh Brief. This smaller cut bikini has a good pouch with a solid mesh back. It will cover the goods but show off the assets. This is one of my favorite pairs of the new Pikante line, because this pair is made for fun with it’s ergonomically pouch, mesh fabric and cut out at the top of the pouch. This pair is $22.77 

Doreanse Flashy G-String

If you love thongs, take it to the next level, try a g-string. A g-string has the smaller waistband and straps than a thong. The micromesh fabric gives you just enough coverage up front. Doreanse is one of those brands that makes awesome thongs at even better prices. This pair is $10.19 – 

Here are just a few pairs for Valentine’s Day. It’s important to wear what you feel sexy in. It can be a classic cut black brief to a bring pink g-string. Don’t let anyone change how you feel and be who you are! Find more pairs at the UNB Store for Valentine’s Day and every day. 

In men’s fashion, cotton has long been considered the king of fabrics. But as note from the UK, there can be an improvement on nature’s best… Increasing use of modal, viscose and Lyocell yarns in male underwear, sometimes solo, often in a mix with cotton, is revolutionising the fit, feel and features of boxers and briefs. These cellulose fibres, made from wood pulp, are breathable, colourfast and feel like cotton or silk, depending on the finish. These materials won’t trap perspiration or odours, have great stretch-recovery, resist shrinkage and they’re up to 50% more absorbent than cotton alone. Purists, take note.

NEW LINE From the maestros of ergonomic enhancement – Ergowear’s new X3D line including this brief, a mini boxer and thong in black, olive green or a great shade of pink called Dusk. Made from 90% viscose 10% Spandex to fit like a silky glove.

Ergowear X3D Modal Bikini Brief £16.00

NEW COLOUR In 62% cotton 22% cotton 13% elastane, HOM’s luxury HO1 Mini Brief is an update and improvement on the original best seller. With an updated waistband and recently launched in a sixth colour (jeans blue) this men’s underwear is the right choice for gents who want a classic shape in a modern fabric.

HOM HO1 Mini Brief £22.00

HIGHLY RATED by DGU customers who give this simple men’s string a lot of stars in their reviews – many for the 95% micro modal 5% elastane fabric which is slightly ribbed and praised for being so tactile, comfortable and supportive. This T-back thong comes in black, white and navy blue.

Doreanse 1330 Micro Modal ECO Thong £7.00

COOLING Men who run hot generally or those who just love to run appreciate the fabric of Comfyballs’ sporty Wood underwear designs, including this one in 45% modal 45% cotton 10% Lycra. This is a technical fabric produced using a carbon neutral process so it ticks the eco-friendly box as well as providing maximum comfort.

Comfyballs Wood Long Boxer Brief £28.50

ULTIMATE Indulgent underwear for men who treat their genitals like royalty. In 47% silk, 47% viscose and 6% elastane this tanga’s pouch is lined and the deep waistband has a velvety finish. The result is a brief fit for a king.

Modus Vivendi Silk Tanga Brief £43.00

RETRO The S by Sloggi collection is the brand’s foothold in premium men’s underwear – this brief comes in a clever ‘drawer’ box which makes it a great gift idea. In 47% cotton 47% cotton modal 6% elastane and a deep sided cut with no back or side seams, this product is bought from DGU on repeat by gents who appreciate the quality and flattering shape, retained wash after wash.

Sloggi Simplicity Retro Brief £18.00

Find all these awesome pairs at Dead Good Undies.

Alongside leopard spots and camouflage, lace has become a fashion perennial in men’s underwear. Every year or so there are headlines about lace becoming a new ‘thing’, but it’s here to stay – and has been for a while at in the UK. Male lingerie made its debut more than a decade ago (remember HOM’s 3001 collection?) yet true lace designs, rather than translucent tulle or mesh, are still considered more daring, outré and, for some, risky. Fearless Brits are consistent buyers of lacy undies, from micro strings to long leg boxer briefs and leggings, skin tight t-shirts to wickedly wonderful bodies. Good job DGU sends everything in plain parcels!

Express yourself in lace from European male lingerie specialists L’Homme Invisible who also create great devoré and tattoo effect men’s underwear.

L’Homme Invisible Ocean Life V Neck T-shirt £84


An early arrival for autumn is the French brand’s subtle take on lace – an ultra fine leaf effect fabric. Part of a botanical inspired collection from HOM.

HOM Autumn Trunk £32


If you love lace, Manstore from Germany is one of the go-to brands on DGU. Their Cheeky Body in azure or apricot with a strappy front and racer back earns the name for sure!

Manstore M766 Cheeky Body £57


Did we say daring? Joe Snyder’s designers are maestros when it comes to combining minimalism with maximum impact – and enhancement. Their latest Bulge offering comes in black or white lace, tulle or lots of solid colours.

Joe Snyder Thong Maxi Bulge 06 £27


Dip your toe into the lingerie experience with a Doreanse short that adds an opaque pouch to luscious lace. This look is also available as brief 1353 (£13) and longer leg boxer brief 1953 (£21).

Doreanse 1952 Lace Boxer £17


Yes, a LACE jockstrap. Quite something isn’t it? Joe Snyder’s limited edition comes in black or white and one size.

Joe Snyder Lacy Jockstrap 16 Ltd Edition £22



The whole nude fashion thing is waning when it comes to clothing but men who appreciate the combination of invisibility and support provided by nude tone men’s underwear are still buying. The UK’s leading male underwear and swimwear website sees a peak in sales when the sun shines. Their tips on going nude-but-not-naked are interesting: (1) a darker tone can ‘disappear’ more effectively than a paler shade under white clothing (2) wearing the right size is crucial because lumps and bumps give away the secret underlayer (3) this summer there’s nude swimwear for men – an interesting concept and DGU challenge you to match your tan perfectly, then watch the raised eyebrows!

The Greeks know a thing or two about looking good and getting all but naked – this new arrival is essential if you want to take up DGU’s Match Your Tan challenge. (This nude is offered with three pouch colours, also in a micro brief)


The original featherweight thong from HOM, updated, is still a best seller – along with the micro brief and trunk also offered in Skin, a pale tone – are always in stock at DGU. This male string underwear is especially popular on stage and screen, but you’d never know…


For men who favour natural fabrics this option, also available as a string, combines cotton and modal in a slightly deeper shade. And 1281 is THE bestselling micro shape from this collection, offered in a dozen colours and at a great price.


A recent return to DGU by L’Homme Invisible includes this nude tone, which is a little more creamy, on a stunningly soft Sensitive microfibre brief.



This male slip is super low rise but still high leg, with good butt cover. And a great cosmetic shade for underpants beneath pale, lightweight clothing. It’s 95% cotton too so comfy for hot weather.


One of several nude options from the famously sexy Joe Snyder collection from Mexico. Good cover, excellent shape, total jiggle avoidance.



If you love having a bit of extra lift, your favourite UK based men’s underwear retailers are back to reveal how it should be done, with a lesson in organic enhancement. This month DGU showcases a selection of smarty pants that let your boys hang au naturel. Perfect for sporty gents and businessmen the power of anatomically engineered boxers, briefs and strings has proven to be wildly irresistible for our customers. WARNING: the feel of ergonomic undies is addictive.

This nifty pouch is more like a pocket as it gently lifts privates up and away from thighs.

This is what freedom feels like! Our single layered men’s hipster allows your crown jewels to hang in a downwards position. A dream to wear all day.

Show your pride on your underpants – these naturally enhancing men’s briefs and trunks really show off what’s hot in the UK!

These longer style mesh under shorts are amazing for sporty chaps and help you stay cool and comfortable.

Our skimpy anatomical underwear is also brilliantly smart! Made from environmentally friendly material this revealing string for men has no irritating labels.

Our breathable men’s hipsters guarantee super soft, naturally enhancing comfort.

It’s been a while since we have had a “What’s Hot” in the US! Our posts with Dead Good Undies are a lot of fun. We found a new partner in the US to share some of the hottest pairs around. We have the honor of working with International Jock. A brand that has been around the Men’s Underwear market for years!

We hope you enjoy the first edition with International Jock and look forward to many more!

Emporio Armani

Emporio Armani All Over Printed Brief Rock Eagle – Armani’s distinctive eagle emblem forms the basis of the all-over pattern on this classy pair of briefs
Hugo Boss
Hugo Boss 24 Print Boxer Royal – A classic boxer with a timeless modern pattern
Modus VivendiModus Vivendi Flamme Burnout Brief Azzure – Have fun in the sun in this breezy brief made of single-ply burnout fabric
DSQUAREDDSQUARED Snap Off Brief Black – An intricately patterned brief with laser-cut black lace
RufskinRufskin Clark Loop Terry Swim Trunk Navy – Poolside leisure reinvented with this swim trunk crafted from terry knit
McKillopMcKillop Jagger Modal Bulge Boost Brief Red – Luxurious modal fabric brief with stretchy bands around the leg openings and a bulge-boosting pouch
Find all these pairs at International Jock. Get your swim on with one or more of these pairs !

What's HOT!

Are you an organised luggage packer or do you prefer last min vacation planning and enjoyable chaos? Gents of the UK are at least turning their attention to what underwear and swimwear to take on their holidays this month and UK website DGU is happy to help (when it comes to actually packing it though, you’re on your own guys!).


Ergowear Feel Swim Bikini GBP28.00

Look good, feel great. Ergowear’s latest Feel swimmers feature the accommodating pouch that has made the underwear range of the same name SO popular.


Clever Moda Placencia Swimsuit Brief GBP37.00

No surprise the lovely summery shade of these swimmers has been a hit. Turquoise always looks fantastic next to tanned skin.



Gregg Homme Torrid Trunk GBP33.95

Long flight? Savvy gents plan their outfits top to toe for maximum comfort. The sheer and stretchy fabric of this range is a cool choice. Nude tones are great under light summer trousers too.



Gregg Homme Frisky Boxer Brief GBP43.96

Don’t forget to pack your personality! New from Gregg Homme, this animal print range is keeping English chaps looking fierce at home or away.


Bruno Banani Check Line Hip Short GBP16.00

This brand’s latest designs tick all the right boxes. Super smooth, ultra stylish, a great choice for a balmy evening out on the town.



Doreanse 1511 100% Cotton Loose Boxer Short GBP8.00

Good news short underwear fans, DGU are stocking a looser fit style. UK customers have reported they’re super comfy, so great for guys who like to sleep in boxers on their hols.




manstore-m421-suprise-brief-alaska-frontFirst time around this range was good, phase two is phenomenal. Act fast because all of the range, including briefs, trunks and thongs, are proving popular.

Manstore M421 Surprise Brief



The latest shades available in this sporty style tanga brief underwear are great for summer.

Ergowear Trio Bikini Brief



Go on the prowl in big cat print from Body Art’s divine men’s underwear range.

Body Art Niros V-shirt and Micro Pant


We have a new partner in the “What’s Hot” series. Now the boys at will be telling us what’s hot every month in the US. This is their first time doing it and we look forward to a lot more of them from Drawer Full.

olympus-splash-8The 2EROS Olympus Collection Brief in Gold

We just love this brand, they have outdone themselves with every collection. From the soft modal fabric to the iconic 2eros waistband we LOVE this brand and everything they do.

10636720-680635125353377-796551116306399970-o-500x750The Black Diamond/Red Lava Party Jock

The guys at Blue Collar Underwear have designed a jock that is both sexy and comfortable to wear all day. We wear it to the gym and work. If your headed to the club this jock is sure to spice things up.

ergowear-max-light-thong-ltd-edition-pink-front-1ErgoWear Limitied Edition Pink Collection

This limited Edition collection is a must have, the super soft modal and cotton blend is wearable all day and one of the most comfortable we’ve had on all season.

2200-2-08445.1420673391.1280.1280Denim Jean Boxer by Clever 

This boxer is genius from the wonderful designers at Clever, its look and feel are incredible. People will believe your wearing jean shorts until they are close enough to see your best assets.

11083701-752258121563604-6573556742639748987-oYOCISCO Where Sexy Starts Jock

This jock is on fire right now in the market, it has a great price point and is both comfortable and super sexy.

150519-963a5feb58c94c099ce96642a4f763922EROS Beach Club Swim Brief

Again we are back to the amazing 2eros line. This swim brief is the perfect addition for the summer season, with its bright colors and design it is sure to stand out.

olympus-splash-32EROS Olympus Tank

This is the perfect tank for summer, it is light weight and comfortable.

Find these and more at the site