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In Expose

Expose Underwear Launches Globally

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The top-selling men’s underwear brand in Colombia, Expose Underwear, is ready to launch globally with its new barely-there line of sporty and sexy briefs.  Emphasizing the companies’ motto ‘DARE to EXPOSE’, Expose Underwear’s Funky and Shear collections are stylishly revealing briefs that show off a man’s best assets. Expose Underwear’s Funky and Shear collections will be available in select retailers and online at www.ExposeUnderwear.com this winter.

Made from a breathable, body-conforming stretch fabric (94% Su Pima cotton/6% Lycra), Expose Underwear’s Funky and Shear collections are available in three sexy cuts – low rise, brief, and boxer – and in an assortment of vibrant colors. Every piece features the signature 1 1/4 inch microfiber elastic logo waistband with the bold stitched logo.  The designs in the collections are designed to inspire confidence and exude masculine sexuality.

“Expose Underwear’s Funky and Shear collections are for guys who are not afraid to show it off in a quality, comfortable brief,” explained Creative Director Jason Sutherland at this morning’s announcement. “They are inspired by the men of Colombia who know they are beautiful and are not afraid to flaunt it.  It’s time for the rest of the world to expose themselves – if they dare.”

With its flagship store in Colombia, Expose Underwear is a sporty and sexy brand, suitable for mid-tier and boutique stores as well as online channels. In addition to expanding globally, the company will add two retail locations in Colombia this year.

Expose Underwear is regularly compared to sport brands like 2xst and CK, a comparison Mr. Sutherland is trying to squash.  “Our briefs eliminate lines and accentuate the positive.  We use high quality perforated fabric that is so comfortable, you forget you have anything on.

“You many find our briefs on display in the same sports sections as 2xst and CK but make no mistake; Expose Underwear’s Funky and Shear collections are in a league of their own.”

Expose Underwear is the first partner brand to market from Beyond Big Branding, the innovative multi-branding company that is developing proprietary brands and partnering with existing brands trading in international markets and launching them globally.  Expose Underwear’s Funky and Shear collections retail between US$22 and US$28. They are available in select retailers and online at www.ExposeUnderwear.com.

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In HOM

New HOM Summer 2010 is at Planet Undies

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The new collection Summer 2010 of HOM is now available on planet-undies.com. The collection is now based on 6 universes:

  • e.Go gathers the products for 18-25 years, they are characterized by coloured patterns and intense colors. A large part of the e.Go articles is manufactured on a cotton basis privileged by this category of purchasers,which makes it possible in addition to comfort to propose small prices.
  • Black addict, intended for unconditional of the black underwear. These styles have details such as printed pattern or special waist band while remaining elegant and discrete.
  • Sport: This universe gathers the articles whose design and matters used are attached to the sport. To note, the special line Sport that l’ one finds in each collection, it s’ this time of the League line acts. Its design and its matter will undoubtedly gain l’ adhesion of accustomed mark and will also convince of new purchasers. The line Color Therapy was reactualized. It is always made up of this astonishing matter Sensitive, very pleasant to carry.
  • Business: Business gathers the practical products, also styles are “chic” and “Casual”
  • HO1: For the first time identified as universe, HO1 presents all the styles brief or boxerbrief provided with the famous horizontal opening.
  • Temptation: These are  more sexy then regular HOM.

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In (B)rief Underneath

(B)rief Underneath Profile

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There is a relatively new company on the underwear scene. I know there are some of you out there who don’t like boxers, well this company may actually change your option. They are (B)RIEF Underneath. The line is a 2-in-1 product that combines the support and comfort of a brief with the styling and casualness of a boxer.

We asked them about how they came up with the design of the underwear. They said that they “Sales show that briefs are out, consumers are looking for an alternative to the tighty whities.  We took the 2 strongest silhouettes and created BRIEF UNDERNEATH.”

These are perfect for the guy who like the look of boxer but want a bit more support. I have known guys who wore boxers and briefs at the same time. I always ask them why they would say that its the support I miss. This brand really solves that problem.

The styles they currently offer are boxers, lounge pants and thermals. We asked them what their best selling style is and they said that would have to be the Boxer. You can get their underwear directly from their site. They are planning to launching department and specialty stores this year. That along with an expansion into women’s and children’s line should keep them busy.

Check out their entire line at their site http://www.briefunderneath.com

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In Aussiebum

Valentine’s Day Gift Guide 2010

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Here it is! The Valentine’s Gift Guide! We hope you enjoy a few pairs we have selected for the guide.

Mundo Unico
Style: Boy Brief Ardilla
Cost: $20.00

This is a really different pair for Valentine’s Day. Its a pair you can wear year round! The plaid design accents the amazing pouch Unico is known for doing. You don’t often see plaid in men’s underwear but I think this really works and would be a great pair to wear out for your date on Valentines Day!

Just Us Boyz
Style: Red Hip Brief with Black Stitch
Cost: $15.00

Red underwear is a staple to wear on Valentine’s day. Just Us Boyz has a hip brief that is perfect for the brief lover. Valentine’s is for love and these will show your love! They are made from 100% cotton and has a reinforced crotch for an enhancing effect!

Marc Ouest
Style: Kiss’em
Price $22.95

Marc Ouest has a really sexy pair called Kiss’em. It’s a sheer brief with a pair of sequin lips on the crotch. It is truly a pair made for Valentine’s Day. They live up to the super sexy reputation of Marc Ouest. They are known for using mesh and making some of the sexiest underwear around. They are perfect for the night out on the town with that special someone! I don’t think you can loose with these on!

aussieBum
Style: Celebrate Brief Admire
Cost: $25.88

Leave it to aussieBum to do something different for Valentines Day! They have created a brief with bunnies doing it on! It may sound strange but I have to say it’s one of my favorites for Valentine’s day! This pair is also in red. They have other pairs just that are just for Valentines day. Including some boxers and trunks!

Piss & Vinegar
Style: I Love Boys Brief
Cost: $15.00

Piss & Vinegar came out with a whole “I Love” line. Those include Jesus, Buddha and two pairs perfect for Valentine’s Day. Those are “I Love Boys” and “I Love Girls.” So you may want one or maybe you need both, we are not one to judge! Comfy undies are the most important thing to us.

Cocksox
Style: Frisky Collection Mesh Brief
Cost: $28.00

Are you very daring on Valentines day? If so you need to check out the Mesh Brief from Cocksox. It has the traditional pouch that really shows off what you have under any pants. Then it is totally see through, meaning there is no panel in the front and when your pants come off, it’s all there for you to see! So wear them if you dare!

Tribe Underwear
Style: Red Devore
Cost: $65.00 AUS

The sexy trend of the guide continues with Tribe. The Red Devore trunk is designed to entice with a hint of Transparency, this Devore fabric ( Velvet pattern on a mesh background) is incredibly soft to the touch and feels amazing on the body – Lined in 100% natural Modal. Available in Red or Black.

Baskit
Style: Contrast Low-rise Trunk
Cost: $18.00

We didn’t want to leave  trunk and boxer brief fans out of the guide. Baskit makes this really great trunk from it’s Low-Rise collection. It is available in many other colors, but the red is just perfect for Valentine’s Day! It’s Chinese Red with a Black Waistband! Check out all the other colors on the Baskit Website

BumGear from Underwear Station
Style: Mesh Boxer
Cost: $28.00

Maybe you don’t want to go all red, but you want something super sexy. Then Underwear Station has you covered, or in this case maybe a little uncovered. The BumGear mesh boxer is another completely see through pair. We are sure if you wear them on Valentine’s Day, it won’t be on long after dinner!

Male Power
Style: Trunk
Cost: $17.00

Male Power is one of the new companies in the guide. They make some really fun pairs! They use many different fabrics and styles. We chose the more traditional of the bunch. It is something you can wear for every day and not just special occasions. If you want some of the more risque you need to check out their site. Either way you go, we think you will enjoy what you buy!

We have to thanks Gary and all the guys at NorCalBodz for doing an amazing job! We love them and appreciate all the hard work they do! Our next guide will be swimwear! It will be out early to mid May! Just in time for summer and Memorial Day!

Note: This post has been updated, we inadvertently left out Marc Ouest from the Original Post. We apologize to them for this oversight on our part. They were one of the first companies to send us underwear and we appreciate all their help with our site and guides. They are an awesome company and makers of some sexy undies!

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In 10 percent

Sales Briefs February 6

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Here are your Sales Briefs for Today:

  • 10 Percent.com is letting you prebook the best selling low-rise mesh brief from Rufskin. THe pari is updated and now available in black and white. The undies will be shipping February 15th!
  • Fresh Pair.com has a trend alert! Keep your underwear drawer updated with five must haves in undies today. Heavy Metal, All REd, Back to basics, South of the boarder and super size. While you shop these trends you can save $10, $25 and $50 off your oder when you buy the minimum amour and use codes LOVE10, LOVE25 and LOVE50
  • His Room has the new line from 2(x)ist, the Surf Collection. You can get the fresh bold colors in No Show Trunk, No Show Brief and Sports brief. Check out the line and see the really great colors!
  • Below the Belt has 20 new styles of Swimwear and Denim from Rufskin. Don’t miss out on the great new items and there is free delivery Anywhere in Australia.
  • NuWear is having a HUGE sale. They are giving you up to 65% off Private Structure! You can choose from over 28 styles. LImited quantities are available, so make sure you order yours now!
  • 10 Percent.com now has the Pulse Underwear Sock Jock! You can preorder yours today. If you buy 3 or more & take 10% off! The jock is available with a 70’s sock with a “c” ring! Check out the great designs!
  • Wyzman now has the entire Obviously line in stock. You can choose from many of the great styles from the Contrast, Sinuous or Basic lines. We have reviewed them and they give you a great pouch design that wills support you all day!
  • C-IN2U is giving you you something extra. They are giving you 30% off all slings for one week only. You can save until February 12th. The slings have a support built in to give you something extra!
  • James Tudor is giving you the Fall Front Brief for only £18. It was previously £23. The ones on al are in black, white, sky and pink. They are great briefs we have reviewed and we think you will like them.
  • Malebasics is sharing the love with 25% off all Malebasics Lingerie. If you like something lacy and see through then this collection is for you. Make sure you go use code LOVE when you check out. If you are even curious check out the line!
  • Global Guys Gear now has LASC in the Brisbane! If you aren’t a fan of them on Facebook you should join they are giving away $50 voucher everyday, make sure you see their Facebook fan page for more details!
  • UnderGear is continuing their Winter Sale! You can save up to 65% off select items. New items have just been added to the sale. While there check out some of the Valentines Gift suggestions. We are sure you can find something fun!
  • Skiviez has the new 2(x)ist Surf Collection in stock! But, that’s not all they also have the new Calvin Klein X in Cotton & MIcro in stock now. Skiviez always has some of the newest undies in stock!
  • Aboystore is now carrying one of our favorites Sweat Under Gear, 4 Boys Gear and Bumgear! All really fun companies. Sweat is known for its classical styling. 4Boys is known for their new take on undies and BumGear is some really sexy mesh just in time for Valentines day!
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In Cocksox

Del and Jason Review Cocksox

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Cocksox® does for men what the pushup bra does for women. Extensive development, testing & research has resulted in superior products with a visually enhancing design, room for your member and supreme comfort & support for everyday wear.

They are back and reviewing cocksox for us! This is the last in the initial series of reviews we have done with them but we are looking forward to them reviewing more! If you are a company and want Del and Jason to review let us know!

CX10 Brief Red
Great feel, sexy and with the pouch that accentuates your cock.  Jason:  Although they are comfortable and well made, I think they look a little silly on.  Still, I enjoy wearing them and since Del loves them, I have put them on to please my man.   Del:  I always feel that I’m wearing a little secret.  I love them!  I love the red!  HOT!  And I like Jason in them.  He fills them out so right and they are an instant turn-on for me.
DEL: 5  JASON:  4 on a hot stripper

CX08 Mesh Brief with waistband.
Del:  We aren’t big fans of mesh underwear usually because they are just not soft and comfortable.  They always feel more of a novelty for bedroom activities rather than wear.   However, Cocksox’s mesh brief is only mesh on the ass.  The pouch is the same as the rest of their line, which houses your dick in a not scratchy way, meaning comfortable.  The ass looks lot through the mess and is surprisingly not scratchy like other brands.  I love it and again, feel like I have a hot sexy secret when wearing them.   Jason:  I love that Del loves them.    I still feel the design with the pouch looks silly.  Del loves them on strippers, they give me the church giggles.
DEL: 5 JASON 5

Cx12 Underwear Boxer.
Del:  These are our favorites.  We both love them and wear them often.  They are hot and comfortable.  Jason:  And with this cut, the pouch doesn’t feel as silly.
DEL 5 JASON 5 (they are really an 8 1/2 on me)

CX029 Brief with drawstring.
These were sent in XS, so we really can’t judge them except to say that they were really look great and the material feels comfortable.  We gave them to a friend and haven’t heard his response.  We thought they were swimwear and thought that they would probably only be worn on a gay cruise or a gay beach — but you would be a big hit, since they have the pouch to frame your cock.
Looks only from Del & Jason: 4

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In 2(x)ist

New 2(x)ist Surf Collection at Malestrom

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2Xist SURF Underwear Collection. Amazing Spring colors. If you are tired of the winter…get a pair of the 2Xist SURF at Malestrom

The summer sunset and the shore is drawn of spectacular lines of clouds and colors reaching out to the horizon. This is the inspiration for 2(x)ist’s Spring 2010 underwear collection. Surf reflects the bright beach colors of pinks and yellows and the bold shades of blue, purple and greed. Made of comfortable and stretchy cotton/spandex. Surf’s solid-color bodies are trimmed with colorful striped electric binding and matching waistband. The 2(x)ist logo is jacquarded in microfiber an and horizontal stripes, and is on the center of the front for a strong look. The Surf underwear collection consists of the sexy sport brief, no show brief, and the no show trunk. Surf sails with the essence of summer’s bold colors and the essence of scantily-clad fun.

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In Andrew Christian

Almost Naked Sweetheart Brief Enhancing Anatomically Correct Brief with Heart Shaped Tin

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This Andrew Christian Exclusive Item makes the perfect gift.

Almost Naked anatomically correct brief… one of our best selling styles! Feels like you’re not wearing any underwear at all. Hang-free design with no annoying hidden cups, straps or padding. Extra room in front, just where you need it so when you when you pull them on your package falls naturally into the super soft snuggle pocket to create a truly enjoyable unique wearing experience. Virtually eliminates sticking, squashing, re-adjusting, sweating and chafing. Constructed from super soft bamboo fiber with classic black Andrew Christian logo elastic.

  • Feels Like you’re not wearing any underwear at all
  • Package enhancing anatomically correct underwear with fun snuggle fit
  • Hang-free design with no annoying hidden cups or padding
  • Extra room in front, just where you need it
  • Comes with free 6″ red heart shaped tin
  • Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
  • Just $14.99

Click to Start Shopping Now!

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In Andrew Christian

Huge Valentine’s Day Sale at International Jock

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International Jock is celebrating Valentine’s Day by offering fantastic savings on a huge selection of sexy, intimate gifts that are sure to please that special man in your life. Choose from sexy mens underwear, boxers, thongs and jocks from International Jock’s brand name manufacturers. IJ has put everything that’s red or pink, meshy or sheer and a wide variety of erotic men’s underwear and swimwear on sale from now until February 14th. While you’re there, be sure to check out International Jock’s fresh new offerings from Speedo, Andrew Christian, Calvin Klein and Ed Hardy and have a wonderful Valentine’s Day!

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In Baskit

Underwear of the Week – Baskit SnugFit Seamless Fishnet Brief

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With Valentines Day right around the corner we thought we would continue to profile more sexy and fun underwear. The pair we have selected this week is Baskit’s SnugFit Seamless Fishnet Brief.

This pair is one that seems it would be a lot of fun to wear on Valentines Day! You can wear under your suit or dress pants only to have to reveal it after a nice romantic dinner. Your partner would definitely like this pair.

Seamless… all the rage in Europe for years now… is skin tight and perfect for keeping your boys in their place without the bulk of traditional underwear. Pouch is designed to expand to your body shape. Very sexy underwear for any man. 90% polymide, 10% elastane.

The pair is available in black and white. You can get it directly from the Baskit website. If you hurry you can definitely get it in time for the big night. The cost is $22, but the reaction on your partners face is priceless!

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In James Tudor

James Tudor New Magnetic Fly Brief

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James Tudor has a really cool new pair of undies. They are the Magnetic Fly Brief! The pair was just released this week! The pair is done in the traditional James Tutor styling but instead of buttons they have magnets that hold the fly up. I haven’t seen many pairs of underwear that have used this technology before. It’s definitely interesting.

This just proves that underwear companies are taking risks and doing new things. This creativity makes underwear a lot more fun to shop and to wear. Gone are the days of simple undies, now we’re getting fun undies from James Tutor and more! Check these out and we’ll work on getting a pair to review!

The pair retails for $32  and is available in Black/Red (see picture), Black/white, White/Red and White/Black

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In Men's Socks

It’s About Socks – Part 1 – Cuts

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You enter a department store and head toward the underwear section.  You are concerned about fit, comfort, style, and durability as you always are when choosing the right thing for you.  This trip isn’t for briefs, but for something else in the realm of underwear.  You know your size, but do you want something longer or shorter?  Do you want something in color, the original white, or maybe something with stripes or color rings?  When it comes to purchasing a good pair of socks, one has about as many options as when choosing a new pair of briefs.  Just the same, it all comes down to what the wearer expects and personal preference.

Here at UNB, we want people to know what’s out there so that a better choice can be made for the buyer’s comfort and in case the buyer wants to branch out and try something new.  First off, it’s important to know the different common lengths we find in stores:

  • Over-the-calf – This style of sock is the best for wearing boots because of their length, covering the calves of the legs.  Some people might wear these because they like to feel something tighter below the knee.  Companies out there are making more and more socks for those with blood vessel issues.  These are also seen many times on athletes, who wear them so wonderfully.

  • Crew – This style is worn by many athletes and can be said to be the most common.  The sock comes up to the calf or about midway the calf.  Many basketball players wear these with high-tops.  Some workers chose to wear these with construction boots as well when they do not want the full coverage of the kind above.  These were some sent by two Canadian friends a few years ago.  I ended up with two pair and I love them.  They were marketed in Canada to get people to have pride and cheer for their Olympic team.
  • Ankle – These socks used to be worn primarily by women when they first appeared in the fashion world, but luck would have it that men noticed the look of this cut and wanted it in their day to day wardrobe as well.  These are popular with athletes wanting less material on their legs, students that don’t want to wear “un-cool” fashions, and everyday people who want summer comfort and style with shorts.

  • Low-cut or no-show – This style of sock is somewhat new within the past few years for men. Again, it was primarily worn by females.   Mainly worn with low-top sneakers, these socks give the impression of not wearing socks with shoes.  Many shoe brands are making a lower top on their sneakers and people do not want the extra sock material above.  Some say they can and cannot wear these because of how little material there is, but once again, we see this as a personal preference.

The choice of sock definitely depends on what you will be doing when wearing them.  For instance, my father was in the timber industry for most all his adult life.  Many of his socks were the gray, over-the-calf socks with the wide red band around the top.  They were designed for those that would be on their feet doing strenuous work.  Construction workers are guys we are familiar seeing wearing this kind of sock.  We’ve seen many pictures of that from the 80s.

In the coming up articles, I will be discussing the different activities linked to socks, materials they are made from, the various fads we’ve seen in men’s socks, and what good places there are to find them. Stay tuned for more sock love!

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In Ginch Gonch

I LOVE BOYS…for boys & LOVE GIRLS…for the ladies!

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Ginch Gonch is happy to officially announce the launch of its new I LOVE collection! Featuring 12 things that make us happy and give us that fuzzy feeling in our hearts (and pants), this limited-edition, collectible collection will be launching monthly, with the first two collection available now.

I LOVE BOYS and I LOVE girls are the first two to launch, right on time for Valentine’s Day. Both collections are available for men and women so they are great gifts for that special someone, and are also fabulous for matching couples’ under-fits.

Check out I LOVE BOYS in a variety of men’s styles for you gay boys out there and I LOVE girls for the ladies.

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In 2eros

Sales Briefs – February 3, 2010

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Here are your Sales Briefs for today!

  • That’s right… His Trunks is the only online retailer in the United States to sell 2eros. What does this mean? If you want these hot, sexy undies in time for valentine’s day you have to order them from us. 2eros are made by an Australian designer named Jason Hoeung, he created 2eros t0 differentiate itself from other labels by consistently delivering quality, unique and eye catching designs, suited for the man who revels the attention of onlookers. The name ‘2eros’ can be read in two ways, either as ‘Zeros’ or ‘To Eros’. ‘Zeros’ symbolises the two circles within the 2EROS logo, which visually represents the male assets. Alternatively, Eros, the Greek god of lust and love, symbolically represents sex, male virility and passion. As a result, ‘To Eros’ can also mean ‘to the god of love’. This means 2eros is the perfect gift for that special someone in your life! His Trunks has the brief, and trunk style lineup’s available now! Check out the hot six colors priced from $23.95 to $25.95 USD each. Don’t forget about this His Trunks discount code “2eros” to receive 15% off your oder. The discount code makes the cost of the briefs only $20.36 and the trunks only $22.06. This sale last until valentine’s day, so get yours while they last!
  • The new HOM Snake Thong has arrived at Giggleberries and is part of HOM’s spring/summer 2010 collection. This thong is specifically from HOM’s Temptations range for 2010 and is made from a light soft fabric, similar to that of its popular Plume string and is laminated to produce a snake skin pattern to it with a sexy and glamorous shiny effect to it. HOM’s Intimate Temptations range is capitalizing on the desire for masculine underwear that offers more colour and shine in order to fight an overall gloomy environment. Consequently, HOM are offering products that are colourful, dazzling and offer a chic shimmer on the skin. The HOM Snake thong does exactly this and plays the ‘angel and devil’ approach to sexy men’s underwear with a classic thong back that enhances the masculine silhouette with uncompromising quality and style. Available from Giggleberries for only £18.00 and includes FREE UK Delivery. Buy Now whilst stocks last.
  • Malestrom has you ready for Summer! They have over 25 styles of Tulio swimwear in stock and ready to go. They are some really fun and colorful styles for you to choose from! Tulio You can definitely show off that body you have worked so hard to get over the winter!
  • DT Clothes is having a sale on all it’s Original Vac-Pac Undies. They have a lot for you to choose from. Check out the entire line at their site.
  • Skiviez is giving you 20% off your order so you can get your Heart On for Valentines day. You must spend $30 or more and enter code VDAY20 at check out. This offer is good until February 10, 2010! Check out all the gift ideas or maybe gets me for yourself.
  • Below the Belt has enhancing swimmer in stock. You can get the Andrew Christian Almost Naked and Show-it lines in Australia! if you buy two pairs or more you get a $20 AUS voucher! This sale end February 5, 2010. Get both great styles with out any straps, cups or padding.
  • His Trunks is giving you 25% off your order using code VDAY25. That means you can get some great deals on some of the undies we have reported on, or you can pre order new undies from BumGear, LASC & Piss & Vinegar! This sale ends 2/14/2010
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