I’ve already mentioned in past posts that my theory around why many straight guys don’t care about underwear is that they’re stuck in a rut with Hanes and Fruit of the Loom. They rightly think of that underwear as average at best, uncomfortable and annoying at worse, and apply that thinking to all underwear. They probably don’t know that there are better options out there. 

It can be hard to know where to start. Unless you live in a big city, there aren’t many stores specifically selling men’s underwear (Portland, Phoenix, Dallas, LA, and New York come to mind). And I hate to say it, but these can be intimidating stores and often are geared towards gay men. Still, I would do it if you could go to one of these stores. I had a great experience as a straight guy at Off Chute Too in Phoenix. I got to try pairs without judgment, and the store folks were very welcoming and gave great recommendations. 

Option 2 is department stores or Target. Target is a good option as they are starting to get more types of styles that are better made and not too expensive if you don’t like a pair. You can usually see and feel the pair before buying it, which is helpful. 

Option 3 is online. This is probably where most guys buy their underwear, but it can be hard to know where to begin if you aren’t very familiar with different brands. I know I wasn’t. 

I tell all of my buddies who are just now starting to up their underwear game that MeUndies is the place to start. You’ll immediately be able to tell the difference and know better underwear is out there. Underwear can be fun, comfortable, and attractive. Plus, MeUndies has excellent customer service and makes returns easy. So they’ll make it right if you try something and don’t love it. 

Happy to share other recommendations for other straight guys thinking about expanding their horizons and exploring new types of underwear.


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