The second in the Locker Room Showers series is the Swim Team. This is a swim brief cavalcade of fun happening in the locker room. The swim team is done with practice and the guys head to the showers. Someone even lost a swim brief, wonder who did that? Enjoy this series, this is part 2 of 5.
Are you a fan of Male Power? This brand never ceases to make super fun and sexy gear. They have just dropped their first collection of 2025. This features the thongs and jocks you already love and some new feitsh and every day underwear. Check it out at the UNB Store.
MODUS VIVENDI proudly presents the 80s Line and the “Wasted No More” Campaign, part of the Upcycling Collection—a bold fusion of vintage flair and eco-conscious values. Inspired by the vivid aesthetic of the 1980s, this line is designed for those who embrace both standout style and sustainability. Vibrant, playful, and responsible, the 80s Line redefines retro with a modern twist.
Available in two lively colors—blue and pink—these pieces are crafted for comfort and durability. Each item is made from smooth elasticated cotton fabric, knitted according to GOTS (Global Organic Textile Standard) specifications, and dyed and washed in full compliance with OCS (Organic Content Standard) requirements. These practices not only ensure high-quality finishes but also promote transparency and integrity in the supply chain.
However, what truly sets this line apart is its place in our Responsibility Edit. As part of MODUS VIVENDI’s commitment to a circular economy, the 80s Line is crafted using upcycled fabrics—high-quality materials saved from landfills and given a new purpose. This initiative reduces waste, minimizes environmental impact, and turns excess into expression.
The campaign visuals deliver a powerful message: a man dressed in 80s-inspired underwear lies on a surface surrounded by empty plastic bottles, creating a direct visual reference to the upcycling process and the excess of modern consumerism. This striking scene reminds us that style should never come at the cost of the planet.
It is time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
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Is smaller better? I know a lot of you guys believe this and want to wear the most minimal underwear possible. Especially if you are in the south or anywhere the heat is oppressive lately. This is the Gloss Sport Thong from Edge Underwear.
Cocksox bikinis are pure perfection. Whether underwear or swimwear. They show off and make you feel super sexy Dare to wear them and feel amazing
Every journey has a beginning, and for me, it started with a Hall of Fame baseball player in tiny briefs. In this special podcast episode, I open up about one of the most influential figures in my underwear journey — Jim Palmer. Yes, thatJim Palmer from the Baltimore Orioles, but more importantly (to me at least), Jim Palmer of the iconic Jockey ads.
I remember being around 13 years old when I first saw Jim Palmer in a People Magazine ad. There he was — not a bodybuilder, not overly styled, just a regular guy in tiny white briefs. And yet, it was powerful. Here was a professional athlete, someone society revered, wearing something so bold, so confidently. That image stuck with me for life.
His Jockey ads weren’t just about selling underwear. They were about representation. About visibility. About possibility.
The Jockey campaign that featured Palmer (and other athletes) was revolutionary in 1977. With the tagline “Take away the uniforms, and who are they?”, it stripped sports stars down to their underwear — literally and metaphorically. It showed different athletes in different styles and colors of underwear, and it was the first time I saw a jock being sexy in a way that didn’t feel unattainable.
Palmer soon became the face of Jockey, and his ads were everywhere — from in-store posters to magazine centerfolds. While today’s underwear spokespeople lean toward boxer briefs or compression gear, Palmer rocked bikinis unapologetically. He wore the Allant, the Poco, and even nylon bikini versions of the Allant — which I’m still on the hunt to find again.
That initial spark turned into a collection. I now own many of those old Jim Palmer ads, and they’re more than nostalgia — they’re part of an evolving archive. I keep them safely tucked away, but I’m always on the lookout for more. If you’ve ever stumbled across vintage underwear ads, you know how rare and thrilling they can be.
I recently scored one of my holy grail ads: the very first “Take Away the Uniform” campaign. Yes, I was giddy.
This isn’t just about briefs. It’s about expression. For many gay men, especially in the pre-internet days, underwear ads were sometimes the only affirming content we had. They were sexy, empowering, and — maybe most importantly — visible. These images let me feel seen and gave me permission to explore my own identity.
This is just the beginning. I have plans to walk through my collection, share stories from vintage ads, and explore how men’s underwear advertising has changed (and in some cases, lost its magic). I’ll even dive into the Workout book by photographer Ken Haak — another life-changing discovery packed with Speedos, spandex, and inspiration.
Want to hear this full story in my own voice and passion? Join the UNB Patreon to access this episode and more exclusive content. From personal stories to behind-the-scenes UNB moments, there’s a lot coming your way.
Let me know if there’s anything you’d love for me to cover — vintage ads, favorite brands, or the gear that made you feel seen for the first time. I’d love to hear your stories too.
Remember when tighty whities were just… basic? Not anymore. ClassicFella is taking that iconic silhouette and giving it a confident, modern twist. With quality fabrics, sleek tailoring, and an eye for timeless style, this brand is redefining what it means to wear white briefs.
We sat down with ClassicFella on the Brief Talk Podcast to hear how they’re keeping things classic—but far from boring. As they put it:
“We’re not trying to reinvent the wheel. We’re honoring the tradition—and making it sexy again.”
From nostalgic inspiration to today’s bold confidence, ClassicFella bridges the gap.
Catch the full episode now wherever you listen to podcasts—you’ll never look at white briefs the same way again.
It’s that time of year when we offer up something fabulously unique and new! Introducing our seductively sexy NOIR X COLLECTION! A loungewear collection like no other. A sumptuously sexy fabric that clings and caresses the body while showing off hints of skin through its sheer stripes. Super soft and luxurious. A must for the Holidays!
This is the 2XIST no show brief. It’s one that I may put on my list for the search for some white briefs. I’m on a quest to find the best white briefs that have new fabrics but a classic look. I don’t know why I am after this but so far the best I have tried are Wear Tighties from Jock Embarassed
Todd Sanfield has new swimwear out for Summer 2025. One thing I think Todd excels at is prints. He always has bold fun prints that make you stand out. This is one of my favorite prints from the new collection. It’s the Blue Wave Shallow Swim Brief
When you think of athletic cups, your mind probably flashes to awkward moments in high school PE, Little League sports, or maybe even locker room jokes. But for many men—especially within the LGBTQ+ community—athletic cups represent more than just protection; they symbolize masculinity, identity, and, for some, a unique form of self-expression.
In a recent episode of Brief Talk After Dark, host UNB Tim brought together fellow gear lovers Andrew and Alex for a deep (and often hilarious) dive into the world of cups, from their first encounters with them to the current state of cup culture.
For Tim, the fascination started young—even though he wasn’t a sporty kid. “I wore a cup to work at a bank,” he laughed, “and sometimes to the bar—just for fun.” His interest wasn’t rooted in sports, but in the look, feel, and fantasy that the gear inspired. “You get a great bulge under your pants, and you feel powerful.”
Alex echoed the sentiment, recalling how his attitude toward cups evolved over time. “As a little kid in T-ball, it was the worst thing in the world. But when I became a teen, I thought, ‘This is kind of awesome.’” Now, in his 30s, he’s wrestling and boxing—and choosing gear that both protects and affirms his identity.
Andrew, the resident sports veteran, had a different introduction. “I was playing baseball and MMA when my parents handed me my first cup. I didn’t even know what it was—but I liked the way it felt, even before I had the vocabulary to explain why.” That early exposure blossomed into a collection of dozens of cups, from classic bike styles to high-end goalie jocks and discontinued titanium Shock Doctors.
Although cups may seem niche, they’re part of a growing subculture—especially among queer men who’ve reclaimed athletic gear for their own enjoyment and expression. “There’s this hyper-masculinity in cups and jocks,” Alex said. “Especially the big, padded boxing protectors—they just scream power and dominance.”
Andrew agreed, describing how goalie jocks and groin guards are now collected like prized sneakers or rare vinyl. “They’re not just functional anymore,” he explained. “You’ve got brands making cups with designs, patterns, even faux-Louis Vuitton prints. There are bulletproof cups selling for hundreds of dollars.”
Still, despite all the technological advancements in fit and materials, fewer athletes seem to be wearing them today. “When we were kids, every player had to wear one,” Andrew said. “Now? Not so much. If you wear a cup to football practice, you’re the odd one out.”
But for this trio, cups are about more than function—they’re tied to identity and, yes, kink. Whether it’s wearing one out for the day, swapping gear with a friend, or incorporating it into a sexual encounter, the cup becomes a personal and intimate symbol.
“There’s something thrilling about knowing you’re wearing one and no one else does,” said Andrew. “Or being in a room where everyone is wearing a cup—it’s like this unspoken bond.”
Tim summed it up best: “You can mix it with leather, with spandex, with whatever. There are no rules anymore. It’s about what makes you feel sexy, powerful, and seen.”
As kink culture becomes more visible and accepted, so too does gear like athletic cups. They’re no longer something to be hidden—they’re proudly displayed, photographed, and yes, worn for pleasure as well as play.
For those who never played sports, or who were told they were “too soft” to join the team, cups offer a new kind of power. “It’s like I get to rewrite my past,” Alex said. “Now I choose my gear, I choose my sport, and I choose how I show up.”
And that’s what makes this topic worth talking about. Whether you’re a collector, a curious newcomer, or a lifelong wearer, there’s a place for you in the growing cup community.
Want more gear talk?
Follow Brief Talk After Dark for future episodes diving into the worlds of jocks, gear, kink, and everything in between. And if you’ve got a favorite cup—or a story about one—reach out. There’s plenty more to explore.
Did you guys know that Bike does more than just jockstraps? They have briefs, trunks and more! They are expanding and making some great gear.
Launching soon, this new Helion Bodybuilder Singlet from AMORESY is built using their signature Sliktex spandex for a glossy, sculpted look—crafted to show off every muscle.
I hope we get a new collection from Jor soon. This last one had some amazing swim bikinis. I’ll keep you posted on when it will be out
Today will be the last post for the UNB Reader Survey, I will close the responses later this week. So far we have had a great response and I look forward to going through all the results and sharing with you soon! I hope you guys enjoy this as much as I do!!! Take the survey below
Summer is heating up—and so is your underwear drawer. The highly anticipated TITAN THONG is back by popular demand, and it’s bringing serious swagger with it.
Featuring an exclusive built-in pouch enhancement system, this reimagined design cradles your package in a bold “codpiece-style” pouch. Just slide your goods through the elasticized opening, snap it into place, and you’re ready to turn heads.
Let’s not forget the bold booty strap—designed to detach in an instant for those spontaneous moments. It’s sexy, it’s daring, and it takes the classic thong to a whole new level.
Ready to make a statement this summer? The TITAN THONG is your ultimate gear for standing out.
Looking to turn heads poolside or on the beach? Body Aware’s latest swim brief blends clean design with high-performance details — perfect for guys who appreciate both style and function. Available in three standout colors — eye-catching Tie Dye, vibrant Acid Lime, and classic Black — this swim brief is designed to fit like a second skin.
The sharp silhouette is anchored by a supportive contoured pouch that’s double-lined for extra comfort and confidence, while the seamless back offers a sleek, no-lines look. A curved 1” waistband with an internal Body Aware-branded drawstring ensures a secure fit, whether you’re diving in or lounging out.
Finished with bold contrast piping and a discreet BA logo at the left hip, this tagless design is all about clean lines, sporty vibes, and effortless sex appeal.
Ready to upgrade your swimwear game? These briefs have you covered — and just enough uncovered
Bikini briefs: sleek, sexy, and totally underrated. If you live in them (or wish you could), now’s your time to share your opinion. We want to hear which brands nail the fit and style. Click below to take the Reader Survey and rep your bikini brief obsession.
MODUS VIVENDI Launches Sunshine Line and the “Bright Side” Campaign – A Fresh Serve of Style and Sustainability.
MODUS VIVENDI presents the Sunshine Line, a standout addition to the Upcycling Collection, where vibrant design meets responsible fashion. Made for those who value comfort and conscience, this line is crafted from upcycled, soft, printed elasticated fabric—bringing a joyful energy to your everyday essentials.
The Sunshine Line features a range of underwear styles in three radiant shades—Green, Orange, and Yellow—each chosen to reflect the warmth and optimism of a sun-soaked day. With a body-hugging fit and breathable finish, these pieces offer maximum comfort with a light-hearted yet elevated aesthetic. Whether you’re powering through your day or enjoying a laid-back weekend, the Sunshine Line brings feel-good vibes, inside and out.
What sets the Sunshine Line apart is its purpose-driven production. Part of our Responsibility Edit, this collection supports the circular economy by using upcycled materials—textiles that may have gone to waste are reimagined into something fresh, wearable, and valuable. By transforming surplus high-quality fabric into modern, fashionable pieces, MODUS VIVENDI continues its mission to reduce environmental impact and promote sustainable choices.
To showcase the dynamic spirit of this line, the Sunshine campaign captures a playful, athletic mood: a man in Sunshine underwear confidently takes to the tennis court, radiating energy, movement, and eco-conscious style. It’s a bold visual metaphor that celebrates both performance and sustainability—because looking good and doing good should go hand in hand.
It’s time to make a difference in what you wear. Discover MODUS VIVENDI’s Upcycling Collection, available now for purchase online here. For more information about the line and the campaign, please contact us at marketing@e-modusvivendi.com.
Shop Products here.
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In this engaging conversation, Tim and Jay delve into the world of underwear, exploring personal experiences, influences, and the journey of self-acceptance as an underwear lover. Jay shares his early influences, the excitement of purchasing his first pairs, and the confidence boost that comes from wearing different styles. They discuss the importance of community, the challenges of coming out as an underwear enthusiast, and how underwear can impact one’s confidence in various aspects of life. The conversation also touches on the dynamics of engaging with brands and the significance of being open and honest in discussions about underwear.
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We bring you a TBT from Todd Sanfield. This, is I believe, the first swim collection he has released. He’s been on fire lately and making more and more swim and underwear. He just keeps improving and building such an amazing brand.
all underwear guys need to take the reader survey and first you can find out how other guys answered and next it helps me make even better content. Take the survey below
It’s Jockstrap Wednesday, one jock maker you need to check out, if it’s been a while is C-IN2. They have classic inspired jocks and new takes on the classic. Check out all the jocks at the C-iN2 Site.
its Jockstrap Wednesday. What is more classic than the Bike jockstrap. You can’t get even more than jocks including the socks in this pic
I love the Reader survey. I lean so much about you guys and it really does help me drive content. After it closes and with the help of ChatGPT I will release this and last years results. Take the survey below