As we go into our 11th year we need some amazing writers. Writers who are straight, gay, and bi. We especially need thong guys! If you want to join a team and share your love of great undies, come on! What do you have to loose? Just fill out the form below and we will send you our writers application (make sure you have info at underwearnewsbriefs.com in your address book so it doesn’t go to your spam). If you have any questions just reach out to us.

Just yesterday, I was talking about UNB turning 11! How, in the last few years, I have gotten to know the industry. And that the most significant thing that I don’t like is going through old brands that are no longer around. We have a new brand to add to that list, and it’s an iconic brand, Prevail Sport. 

Prevail Sport is a brand that has been around since before the internet. I remember getting their catalog back in the day. They transitioned to the internet and have a big and loyal following. The other day they sent out an email that said:

After 30 years of giving you your favorite swimwear, underwear, and thongs, Prevail Sport is saying goodbye. We have loved everything on this journey, but it’s time to retire and put our feet up. 

We are no longer buying new fabrics or supplies, so when our products run out, they will simply be gone. We don’t know when our last day will be. All we know is when the last product is Sold, we are closing the doors for good. 

Prevail Sport Email

It was shocked they were closing, as are many of you who are reading this for the first time. As mentioned in their statement, Prevail Sport has been doing this for 30 years. That means they started in 1989 (Like I said pre-internet). 

The strange thing is they are based in Atlanta, and I never met them. Which you think being in the hometown, we would find a time to meet up. Well, I wish them the best and kick your feet up and relax, you deserve it after 30 years of making awesome gear. 

Everything will be going, and once gone, the end of another era in underwear goes with it. If you are a fan of the brand, leave a comment on what they mean to you or your favorite pair. 

We asked and you guys answered. We asked if you guys have been wearing swim briefs and where you have been wearing them. Here are the results:

Those who responded wear them either all the time or occasionally. Only about 10% don’t wear them. I should have asked if you don’t, do you wear swim thongs. Because there are guys who don’t like swim briefs who love thongs.

We all can’t be models or have model bodies. So when we asked if you’re an average guy. 82% of you said you were average when almost 8% said you could be a model.

I like to ask this question because the face of underwear and swimwear is changing. It’s not longer a “gay” thing to like underwear. We have a lot of straight and bi readers, who are amazing, that love underwear. So I was curious how many would love swim briefs.

I have been wearing swim briefs since my late teens and it’s cool to see how long people have been wearing them. It seems we have quite a few new guys wearing them! Which is awesome!

Here are some of the things you guys said about swim briefs:

We then asked do you face any challenges wearing them:

If you answered the survey or didn’t leave comments about your findings of the survey

Get your mind out of the gutter! We are looking to profile more of the guys who read UNB. This blog would not be almost 11, with out you guys. In the past we have posted Brief Tales, about how you discovered your love of undies. They are basically Underwear origin stories. We want to do more and expand them.

We have so may guys now rocking the swim thongs that it would be great to hear the first time you wore a thong in public. Or, the first time you wore a swim brief. Or tried something new. There is so much to share!

I think one thing that I love about UNB is the community of guys. I want to share more of who you guys are and what you love! If you are interested it’s super simple, just enter the info below and we will be in touch. Come on guys what do you have to loose? You can have a pen name and keep everything confidential.

If you are a long time fan or 2(X)IST, I know you remember the pairs above. These are pairs that launched 2(X)IST into the underwear world and eventually mainstream. It’s a literal blast from the past. It’s the new Heritage Collection.

I remember buying these pairs in the late 1990’s and loving them. The signature waistband, at the time, said you were an underwear lover to anyone who saw it. The thing I loved most about it was it was very “of the time.” Meaning if someone who didn’t know underwear wouldn’t give the waistband any thought, but those who did gave you a knowing look.

The four styles brought back from 1991 are the Fly Front Brief, Contour Pouch Brief, the Low Rise Bikini Brief, and the Y-Back thong. All four of these are classics in the underwear world. If you aren’t old enough to remember them, you need to get a pair and try ASAP.

The Y-Back thong was the very first thong that I wore the entire day. Before that other thongs would drive me crazy, but this thong was amazing to wear all day. Those first thongs I bought got a lot of wear from me back in the day!

If you are a fan of color, you’re out of luck in this collection. Back in the 90’s these were available in just black and white. However there is a heather grey as well. This was the time where men’s underwear went very basic in it’s color choices. I didn’t mind it because they fit so amazing.

These pairs are got 2(X)IST to where it is today. We all knew about Calvin Klein back in the day with their Underwear Models (Marky Mark, etc). At the time I way preferred 2(X)IST’s cut and feel over CK. And a lot of other people did as well. They went on to grow from this humble beginning to what it is today.

It’s amazing to see a company as big as 2(X)IST, go back to its roots and bring back underwear that was just a memory. As I said if you remember these pairs, relive some nostalgia. If you weren’t old enough to wear them the first go-round. Try them out now! Consider it an underwear history lesson from an underwear professor with a Ph.D.!

Shop the new Heritage collection at the 2(X)IST website.

Over the last few months, there have been many people and brands who have had their social media accounts penalized or deleted. They had to start over from the ground up and rebuild their following. Why, you ask? Because they violated the vague terms of service (TOS). 

The perfect example of this is our friend at Scurfy Gear Blog. He had over 10K followers and was deleted. I don’t think his account never showed full-on nudity. He showed a lot of thong pics… However, you can have women show thongs and very skimpy gear, and no one cares. When you report it, you get the message back, and it doesn’t violate their TOS. Hell, even showing a bulge violates their TOS lately! We have been victims of that in the past. 

I could make a list of guys who have been kicked off social media sites, but it would be too long. It got me thinking that now is the time for a website devoted to underwear, spandex, and gear. Here is my vision for a social network: 

• A site that is open to all guys – no matter their race, sexual orientation, or body types. 
• Guys can post pictures of them in thongs and showing a bulge without any issues. 
• A place to make friends with other like-minded guys who love gear. 
• A safe space to ask questions and grow your love of gear. 

What would you guys want out of a social network for underwear/gear? What is important to you? I didn’t want to do a survey, but I think we must find out more. 

Growing up and in my 20’s, I proclaimed I had an underwear fetish. It was more like a badge of honor than of shame to me. I love underwear that felt great showed off what I had, and was different from everyone else.

I’ve been doing a lot of thinking lately on the direction of UNB and some other things, and I realize that I no longer say I have an underwear fetish. I usually say I have a passion for underwear. What has changed in my life? I still love undies that fit and feel great. I don’t mind the occasional showing off. And which of us don’t mind having something different than everyone else?

Dictionary.com defines a fetish as ” any object or nongenital part of the body that causes a habitual erotic response or fixation.” To me, you need the item, in this case, underwear, to have a gratifying sexual experience. Underwear is nice but not a necessary part of it. However, I will make over someone’s underwear if they aren’t up to par (Just kidding, well kind of, but I suggest new additions).

In my teens/twenties, I had a sexual component to the entire underwear thing. I loved wearing and seeing others in their sexy undies. And there is nothing wrong with incorporating sex and underwear; it can be quite fun! I know from experience!

Flash forward to the start of UNB. At this time, I was starting to look at underwear for its quality, fit, and function. Yeah, I will admit I still like the sexiness factor, but I no longer buy a pair because it looks hot. I have the inner voice come in and say, “You won’t fit in that pouch.” Or “OMG, that’s going to be so uncomfortable after an hour.” Lastly, my all-time favorite, “That pair is designed to be taken off.”

Society has also changed; we no longer have to order of “adult” catalogs to get thongs and other sexy undies. They are available at most underwear stores online and quite a few brick and mortar stores. Next, underwear isn’t gay or straight. We have a ton of straight readers, and they love undies as much as the gay guys and sometimes more. In fact, more straight guys hit me up when thongs started to get big. It was amazing to see. Lastly, we are talking underwear on the blog and social media. We are sharing our loves and hates regarding underwear.

I’ll leave you with this closing thought. Some of you may remember Salvatore on here. He has left the blog, but we are still friends. He’s my straight brother from another mother. We have conversations about underwear the way other guys talk about baseball or football. If you had said me and a straight guy would become friends over underwear and then have amazing conversations, I would have told you were crazy. But this is the world we live in now. I see it keep getting better and better.

BTW if you do have a fetish for undies, I say have fun and enjoy, cause there isn’t anything wrong with it! On the scale of fetishes, undies are pretty tame!

Skinfit is one company that has just come on to the men’s gear market. They have really cool designs and the most amazing colors. You can match your runners and thongs! If you love spandex and haven’t tried Skinfit you are missing out.