It’s been a hot minute since we covered Private Structure. We used to see them in Vegas at Magic/Curve. But in the last few years they have not been attending and I lost touch with the rep they had for North America. I would occasionally see new things they were doing but never had access to more information or who sold the brand. There’s no point in pointing something out that I can’t send you to buy. “Oh this is cool but good luck finding it.”

In the last few months, there is a new US distributor so I get to see some of the pairs coming out. Private structure has always been very affordable and fun. I mean their briefs and bikinis were around $10 and come in a rainbow of colors. The new collection is no different. The new collection has briefs and boxer briefs.

The prices of this new line range from 11-19 dollars a pair! Which for a pair of underwear is a great price. You can stock up on a few pairs. If you catch them on sale you can sometimes find them for under $10 a pair. Which is almost unheard of in men’s underwear. Here is just a sampling of the new line. Go to Candyman Fashion and see the entire line.


Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

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