ES Collection is just not about underwear and swimwear. They have released the new Downtown collection of athletic wear. It consists of runners, shorts, hoodies and tanks. All perfect for Basketball, running, working out or any other athletic activity
The PetitQ guys have been putting out amazing picture after amazing picture! This time they feature Enzo from French Cabaret Au Bonheur des Dames. He’s part of a troupe that is just for the ladies. They put Enzo in the super sexy PetitQ! Enjoy
AussieBum has been on fire releasing ranges after ranges. I don’t see how they are keeping up with the new ranges! The latest range is called Whisky. Why is it called whisky? Because the the super rich and aged hues they use in the underwear. aussiebum always puts it’s creative spin on underwear.
If you’re like me one of the biggest issues in underwear is sizing. You never know what a brands sizing is, you search the site but with no luck. You Google it and still no luck you get everything but the brand you are searching for.
Today is a Throwback Thursday! Do you remember the series he shot for Gregg Homme last year? He was their model for one campaign! We hope you enjoy this look back
Jockstraps have been going through a renaissance as of late. Back in 2010 I proclaimed it the year of the jock. Before this most jocks were relegated to the locker room or fetish situations. There were basically two kinds of jocks. The traditional 3-inch waistband or the Swimmer with the 1 inch waistband. The perfect example of this is the Bike #10 Jock. It pretty much came in white. In the 90’s they branched out in to a few colors but the styles stayed the same.
We flash forward to 2010 and everyone started to make them in all sorts of fabrics and colors. In 2014 you can find a jock in any color of the rainbow and in just about any fabric. The design is changing as well. Many companies have taken the jock and made it their own. The perfect example of it is the C-IN2 Grip jock. Not only did they play with the design but they also made it in newer material that makes it perfect for working out or being active.
Each year more and more companies take the jock and put a new spin on it. I didn’t think in 2010 that the trend would last longer than a year or so. I was dead wrong on that. Second, the original jock had been around for decades with out real innovation. Would companies really design new jocks and experiment with fabrics? I really wasn’t sure, but they did and created a really great new category.
Some recent developments in the jock world are:
There are too many more to mention. Just about every company has their jock. So no matter what your love you can find a jock in that color or fabric! So which kind of jock lover are you? Are you an old school guy? Or Do you love the new? Or a mix of both? Let us know!
Alex is back with another amazing video review. This time he’s reviewing the Crochet Empire Jockstrap. You may remember the Kickstarter we promoted in Novebmer. Well this is one of those hand made jocks. Enjoy the review!
Underwear Nation has gone fetish on this shoot! Fetishwear is really starting to go more mainstream. Will it be 100% mainstream, we’ll see but more and more are accepting of it. This month the featured brand is Cellblock13. Jerrad did an amazing job on these. We will have more for you soon!
Let’s face it we’re not all 20 something’s forever. Eventually we all grow older and move beyond the college years. If you’re like me college was the first time you got to really explore your underwear. You could have been away from home or just had extra money you could spend. The latter was the case for me. I had a job and went to school. At the time it seemed like a lot of money but looking back the extra $50 a week isn’t anything.
I would run out and buy every color in my favorite underwear brands. To me I had to have them all and really started my collection back in these days. It really let me know that I loved briefs, hated boxers and colors were the most important! I went 5 years without owning any white underwear what so ever. I was so over the tighty whities and wanted to express myself.
Flash forward 20 years and this is where I am. Being a “responsible adult” you know have bills to pay, priorities and have to think about your purchases. Well, sometimes I don’t when it comes to Underwear! This brings me to the point of the post. Being a guy over 30 underwear is just as important as it was when I was in my 20’s.
Are there brands or styles a guy of a “certain age” shouldn’t wear? In the world of fashion you get labeled a douche if you’re over 30 and head out in Abercrombie or Hollister apparel. Its made for the younger kids, so they say. But underwear, we have a philosophy here that you should wear what makes you feel comfy and sexy. I don’t think you should be defined by an age. But they say fashion is for the youth!
One thing that sets the over 30 crowd apart is the ability to now spend $20 or more for a pair of underwear. If you’re single you have the expendable income. While a college guy has to think about what to spend the money on.
It has made me think being over 30 we have a local store here that has been known for underwear. When I was younger I’d go in and wouldn’t even enter my mind the guy in the shop would be saying “you shouldn’t be wearing those.” But I went in a few years ago and that’s the vibe I got. It didn’t offend me and I didn’t pay attention to his vibes. I looked at what I wanted and didn’t care what he had to say.
Ever since this happened it made me wonder who else has had this experience? You can go on many “dating” sites and see plenty of men over 30 who still look great. And can wear what ever they want. I have seen plenty of guys over 30 and 40 still wearing swim briefs. I’m working on getting back into swim brief shape! I have worn them this year but to accepting places where no one cares. I wouldn’t hit the beach and be the only on in them like I did when I was 22. At that time I didn’t care and loved the attention!
This is something we are going to explore. More and more guys are getting into fashion and as they age, they should be able to wear what they want. We are going bring you some interviews with industry guys and readers who are over this age to give a few different view points.
Underwear should not only be comfy but I think should give back at times. That is exactly what Garçon Model is doing, they have teamed up with Grupo Ruas e Praças. I spent some time with Garçon Model guys in Vegas. They are really great guys who really have turned their passion into a business. They really impressed me before but now that they are giving back, they are amazing! If you are looking to spend your money on a pair of undies that could make a difference go by the Brazil trunks!
Here is the press release:
Canadian mens underwear brand Garçon Model partners with Brazilian NGO Ruas e Praças to raise money for the street kids of World Cup host city Recife ahead of the 2014 tournament.
With the world’s focus turning to the South American country Garçon Model is re-launching its sell-out Brazil national flag coloured trunks in time for the event.
All profits from the Brazil trunks will be donated to Grupo Ruas e Praças to help support hundreds of Recife’s homeless children living on the streets and exposed to drugs, gangs, prostitution and violence.
The Northeast coastal city is one of Brazil’s most football-mad and home to a new $240 million dollar football stadium 20km from the favelas of Coelhos and Ibura.
“We want guys to show their support for Brazil and enjoy the World Cup but at the same time raise funds and awareness to help educate and inspire the youth, to keep them safe and engaged with society.” – Mehdi Mebarki, Co-founder of Garçon Model
During the month long event Garçon Model’s iconic GM logo will be transformed using the Brazil national flag whilst a documentary film and imagery shot in Recife by photographer Klaus Thymann will be showcased on the garconmodel.com homepage.
#TEMVIDANASRUAS – There is life in the streets
The film and imagery shot by Klaus Thymann over four days in Recife highlights the courage, talent and dreams of some of the children that the money raised will go to help by funding arts and cultural projects to build positive lives off the streets.
The campaign is part of The International Exchange program which brings together NGO’s from developing countries and communications professionals, and was funded by City of Good – an initiative set-up by Nicolas Jayr from ad agency BBH London.
Garçon Model Brazil Trunks
$34 / £22 / €26 via garconmodel.com
Tom Cullis does amazing work for Timoteo! This is the Double Cross Jock brief. It just is a great team work by Timoteo and Tom, every image they have is awesome!
If you are a boxer fan, this weeks Baskit $12 Tuesday is for you. The Active Boxer Short is the pair you can get for just $12 today. If you get this or want some more deals, go to the specials page!
Joe Snyder is about to release another campaign very soon. We got some really great teaser images for you guys. This is model Daniel Petro photographed by Anibal Velasquez. It’s a very fun campaign! If you’re looking for these find them at MaleBasics
I was on the Timoteo site looking up something else for the blog and what did I see on the site? The banner on the font showed the Marina Low Rise Swim Brief in the Star Print. Now, I don’t remember seeing this in Vegas, it’s quite possible that I did but don’t remember. The Olympian and knew it would be super popular! Right after we posted about it we heard a lot of you guys talking about it!
This pair I really love, the only down side is I wish I could wear Timoteo’s Swimwear. Maybe next summer, but in the mean time you guys should def get this pair! Its made in a low rise swim brief style. The fabric, front and back is the stars pattern with a blue back ground. So it’s not a flag but almost!
I really like the fact that Timoteo is designing super fun swimwear. This year I feel they are taking a few more risks in swim and it’s definitely paying off. In the past they have used color blocks and bright colors but this year its like they have a story to tell in their swim. I hope they def keep it up!
If you’re after a something fun check this pair out at the Timoteo site or any of the other swimwear. The Marina Low Rise retails for $38.00 and is available in a plaid as well!
Todd has released his second collection. This is Todd modeling the New Jock from his Todd Sanfield Collection. It retails for $22.50 at his site.
Marek+Richard is one of those companies you can tell really enjoys and has a lot of fun designing underwear. Their designs are very eye catching and not afraid to step outside of the box. This collection was inspired by something you wouldn’t think would make for great underwear. The inspiration is Junk Food. Yes that’s right the stuff we love to eat now is the inspiration for an underwear line. So the new line is called “Junk Collection”
I have heard of a lot of inspirations for underwear but this one is prob one of the most creative. If you aren’t familiar with M+R they are out of Dallas, Texas. Founded by in May 2011 by Neil Marek and Robbie Richard (two boys who met while pursuing fashion degrees at The University of North Texas). In fact, all their stuff is made in the USA.
“YUM! Do fries come with that? Inspired by drive-thru junkies and pizza-faced punks, Junk is a calorie loaded collection that features bold mesh details in a variety of your favorite colors. From cropped tees and calf-sweats to briefs and trunks, Junk offers you a wide range of menu options. So have it your way and remember Marek+Richard doesn’t make it ‘til you order it.”
The there are two things I like about the collection. First, the activewear has an 80’s feel. It’s pretty cool to have the bright colors and almost neon color blocks. M+R has a way of making retro work very well. Second is the jock. Jocks are becoming one of the must have’s for any guy to have in their collection. The use of mesh and also waistband really make it work well!
If you’re interested in finding out more, go to the Marek+Richard site and check out the entire collection.
One of the hottest trends in swimwear right now is country flag inspired swim. We have seen it from many of the swim designers some go literal and other do abstract designs. CA-RIO-CA has created a whole series around the World Cup. So no matter who your team is, they have a pair of swim wear for that Country.
Since it is World Cup inspired they of course have Brazil, the host country. The line also inlcudesUK, USA, France, Portugal, Argentina and more! But they just released Spain. If you notice these aren’t traditional swim briefs but more Brazilian inspired suits. Similar to the ones you see not the beach in Rio. The Classic cut suit (pictured) has a 12 CM side, which for us Americans makes it in between a brief and a square cut trunk.
CA-RIO-CA has been around for a while and makes really fun swimwear. The World Cup collection is just creative and fun! I love how they focus on more than the big countries of the world. It is not often I see swimwear for Argentina. If you’re a World Cup fan then this line will be calling your name. Just note the pairs aren’t cheap, this pair retails for $84.95. But if you’re a fan it maybe a small price to pay!
C-IN2 is back with some swimwear for this season! This pair we have pictured is the Against the Ropes Brazilian. It’s available in red (red) pictured and blue for $40.00
I LOVE that men’s underwear makers have started using crowd funding sites to get their lines out! Its a great way to let the consumers vote with their money. The latest to enter this market is ZPHELA. If you haven’t heard of them they are, as they say: “a brand is focused on Men’s underwear and lounge wear. A brand that is bold, sexy, tasteful, and tempting yet refreshingly classy. The sexiness of our products is not intended to attract raw carnality, it is rather refined into sensuality to arouse and excite the senses. Zphela intends to push boundaries, make bold statements, while creating long lasting aesthetic of men’s underwear and loungewear that extends beyond the status quo, translating into bold irresistible statements . ”
They are a new brand but the new Dark Horse collection looks pretty cool. I suggest you guys go check out out and be a part of starting a new company! Here is the write up of the campaign:
To get to the final phase of our launch, Zphela is looking for assistance with further funding needs. To make this possible we have designed and developed a Limited Edition Collection, with over 100 design combinations. The full collection will only be available to 100 individuals.
Zphela strives to provide customers the best quality experience; a top of the line Nylon/ Spandex fabric will be utilized to ensure this lounge collection remains soft, airy, durable, functional, and comfortable for long periods of time in various situations at home or where comfort truly matters.
Considering the unknown potential the public expects from Zphela, “The Dark Horse” became a fitting name for our first lounge collection. The mysterious vibe and complete construction will vary depending on the backers preference, giving them the possibilities of creating something no one else will have.
If you are interested go check out the ZPHELA Kickstarter Campaign
Timoteo has made some amazing swimwear this year. he’s been making some really fun pairs like this one the Boardwalk Square cut swimwear. Features model Steven Delher.
We bring you a brand new swim line from model Michael Guapo. Michael has taken his experience wearing some of the best swimwear in the world and he launched Wapo wear this month. We got a chance to ask him a few questions about the new line. Here is the interview we conducted.
You have been a model, what made you start your own swimwear line?
I have been playing with the fact of starting my own brand for a long time now. Since I have a lot of experience in fashion, not only as a model, but also stylist and have been working with some top fashion brands stores. I wanted to used this experience on my own. I also worked with different swimwear brands but since I was always a very creative I always felt like I need to start something mine. Something I would be fully in control with and that is how WAPO was created. In my head and with lot of hard work.
Tell us about your collection you have released?
WAPO is not working with the collection for each season like its usually done. We released a collection of few eclectic designs in the beginning and will add more and more. We want to be able to offer something fresh and new to our customers all over the world during the whole year.
Do you have any favorite pairs in the collection?
It is really difficult to pick just one. I really love all the designs and Im wearing them very often since I love to wear classic low cut swim wear. Every piece is different and unique so everyone can choose the one (or more) which fits his mood and requirements. Im constantly creating a new designs so there is a lot more to come.
What sets Wapo Wear apart from other swimwear lines?
WAPO is a European company. Our products are made from the best quality fabric and all production is made within Europe. Swimwear is handmade and fully lined. This offers the best comfort and also every single piece used for the swimwear is made within Europe. We want to offer the best quality, fresh designs, fitting cut all together.
Are you planning to branch out into underwear?
I definitely have a plans for the future. At the moment Im focusing on a swimwear but since WAPO is a lifestyle brand I would like to expand to underwear and sportswear. Our customers could wear WAPO 24/7 and always feel special and comfortable.
Where can our readers buy your swimwear?
You can buy all WAPO products on www.wapowear.com and at the moment we offer a free international shipping to every order. Also we like to keep in touch with our customers on instagram www.instagram.com/wapo_wear and Facebook www.facebook.com/wapowear where we also post Fan photos and will release some news about collections or possible discounts for the future
Croota has been releasing quite a few new ranges this year. I think they are really coming into their own. Its great to see a company develop it style over the years and start releasing great line after line and keep growing. The first time we worked with Croota was back in 2009 or 2010. They were just brand new and getting exposure.
The one thing I love hearing about in the men’s underwear market is inspiration. It’s really cool to hear that they got inspired by the dessert. Designers get inspired from the least likely things at times. When you think underwear would you ever think underwear? I know I wouldn’t. But they did and made some amazing underwear.
Here is the press release and info about the brand.
Croota underwear (www.croota.com) has just released two final underwear ranges for the first half of 2014 before it gets ready to release its brand new line of t-shirts. The “Oasis” and “Great Sandy Desert” ranges bring a new cut to men’s trunks! Light and form-fitting, these ‘second skin’ ranges of underwear are made from 95% polyester and 5% elastane.
“Great Sandy Desert” was inspired by the Australian Outback’s great desert landscape. The range features a unique feel and two very distinctive gradient colors called Day Time (Red) and Night Time (Blue). The material is so light it’s as if you’re naked!
The “Oasis” range was inspired by the cool and refreshing feel of an oasis in the middle of the hot, dry Australian desert. This range combines the Croota logo with tribal designs that come in two color variations: Salmon Pink and Bijou Blue. (Pic above)
Both ranges of underwear offer a stretchable fit and are available in two size options (S-M and L-XL). They retail for $22.90 – $22.95.
For more information about Croota, or to make a purchase online, please visit www.croota.com.
Eric has been one of my favorite photographers on the Fitness market. Every time I turn around he’s flying all over the country to shoot the hottest fitness competitors. This picture features David Romano. So check him out at his Facebook Page!
Cellblock13 has really entered the fetish market. The new G-Force collection has a mesh pouch and a cup. Its one of the few times that I have see a cup in fetishwear form a brand. Check out the video and we’ll have more about the line soon!
The PetitQ boys sent over some great pics. Some we can’t show here (they are without PetitQ, and naked). but They took these pics at Indulge resort in Palm Springs. We hopefully will have some reviews from them soon!
