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We hope you enjoy our Trailer for the coverage of Magic & Curve. This year we don’t have as many videos but we got more in depth write up of more brands. They will start coming out this week. We have some favorites (Timoteo, Clever, Baskit, PPU, Pikante, Good Devil, Intymen and more) and some new brands (N2N Bodywear, Good Boy Gone Bad and more).

Men’s Underwear for the masses has been changing for the better in the last few years. Back in the day men were pretty much limited to black, white and grey. Which today are still staple colors of many guys, but more guys want some color and something different in their underwear drawers. However, times are changing and color and smaller styles are working their way back into men’s underwear. This is especially true with the new line Cover Male.

When new lines come out they tend to go conservative on color selection. Which means they usually produce 3-4 colors maximum beyond the white, black, and grey. Then as it grows they add more colors and take risks with styles. Cover Male has started with some very bold and bright colors and revealing styles. Some of the colors include pink, yellow, orange, red and blue. These are also very bright hues of these colors and if you wear them you will get noticed.

Cover Male has decided to bring back color in a big way. How you may ask? Well, they have up to 11 colors in certain styles. So, if you express yourself with your undies, this is a line you need to definitely give a look!

The line is broken into three areas. They are Casual Wear, Sports Wear and the Erotic collection. Each of these categories has numerous styles. As their website says “Bringing its inspiration from the men who want to indulge their passion for underwear, Cover Male excels in showcasing a mixture of class, elegance and masculinity in each of it’s collection.”

The Casual Wear could be your every day underwear. The styles in this line are: Bikini, Waisted-Up Trunk, Trunk, Cheek Boxer, and Waisted-Up Brief. This line also has 9 color choices per style.

The Sports wear is for the more active guy. The styles in this line are the Running Short and Peek Jockstrap. Each one of these has up to 9 different colors.

Lastly is the Erotic Collection.  This is for the guy that either wants to feel sexy all day or has a special evening. This includes colors, smaller styles and mesh fabrics. The styles in this collection are: Bikini (mesh), G-String, Thong, Waisted-Up Trunk(mesh), Brazilian Bikini, Trunk (mesh), Running Short (mesh), String Bikini, Cheek Boxer (mesh), Waisted-Up Brief (mesh), Peek Jockstrap (mesh), Cheeky Boxer, Pouch Enhancing Brazilian Bikini, Pouch Enhancing Thong,  Pouch Enhancing Cheek Boxer.

We think that Cover Male entering the men’s underwear market is going to shake things up in the color department. Guys into color and smaller cuts should definitely try them out. We will have 8 reviews of the styles coming up soon. Below is a picture of each style so you can see each style. You can find Cover Male on Facebook and their website http://www.covermal.com

Today’s Brief Distraction is Jack Mackenroth wearing Piss & Vinegar. This is a series done by West Phillips. Jack recently released his 2012 “Calendar for a Cure” in December, with 100% of proceeds going directing to amFAR. The calendar is now only $10. http://www.jackmackenroth.com/2012calendar

Jack can also be followed on Twitter at @Jackmackenroth, and on his website www.jackmackenroth.com

See more pictures below

BONE WEAR has launched two new designs in their popular Tight Fit Briefs range, now available in silky White Bijou with Red Stripe Inserts and silky Navy Bijou with Blue Stripe Inserts.

Features:

  • Made from 100% Spandex
  • Available in Blue and Red
  • Made with solid elastic waistband

Shop from their store at 355 Lynnwood Road in Pretoria, or purchase online from their website: www.bonewear.com

   DAYS ONLY – ALL BIKE JOCKSTRAPS ARE 15% OFF AT JOCKSTRAP CENTRAL

Jockstrap lovers rejoice! Whether you like Bike’s classic swimmers (now in white, black and red) or the #10s (in white, black, red, yellow and blue) or you prefer the new modern comfort athletic Bike jocks (in white, black and grey), you’re going to love this news: All Bike jockstraps are 15% off at Jockstrap Central- but act fast as the sale ends on Sunday, February 26th.

Just keep in mind that stock is limited so shop early to avoid disappointment

Shop at: http://www.jockstrapcentral.com

  Dead Good Undies has some new collections. Those include the pictured ManStore featuring the Leather Look and Shimmering collections. Also, check out the new Olaf Benz.

Shop at: http://www.deadgoodundies.com

   Save 30% off all Joe Snyder at Mensuas.

All Freemen Underwear is now $8.00, shop early for a great selection of underwear from Freemen.

All items are priced to sell, no coupons are required.

Free Shipping on all US and canada orders over $25.00 plus great international shipping rates

Shop at: http://www.mensuas.com

  MaleBasics is having a sale on the latest Unico collection, the Jewels line. You can save till Tuesday! So don’t let the month end wth out getting some!

Shop at: http://www.malebasics.com

  Planet Undies has some great new pairs. The first one they have is they now carry Obviously Underwear. While at the site check out the new Bruno Banani and new Calvin Klein as well. Both very colorful new lines!

Shop at: http://www.planet-undies.fr

Modus Vivendi is an exciting company from Greece with a wonderful website and fantastic products!  While there is a large selection of all types of underwear, most of the pairs are fashioned after the Greek gods with several styles representing each god.  I found each god to have an exciting selection of underwear, but the Zeus jockstrap caught my eye from the beginning.  Without hesitation, it was the one I had to try!

The Zeus Natural jockstrap comes in a natural coloring with extraordinary touches.  The waistband is approximately 3.5 inches in width and is very comfortable and slightly stretchy.  Along the front of the waistband and above the pouch is a piece of brown leatherlike material.  This adds to the design and brings just the right touch to make the jockstrap more earthy in conjunction with the natural coloring.  On the back of the waistband is a piece of fabric that has a hand drawing of Zeus on it.  The leg bands are the same nautral coloring as the waistband and the pouch and are pieces of rope that have knots tied in them where they join the waistband.  This was an exciting touch to an already great pair of underwear.  The same leatherlike piece of material is on the bottom of the pouch and fits comfortalby behind your package with the rope leg straps threaded through it.  The comfortable and ample pouch is a ribbed pouch that is pieced together with an exposed seam.  It seems everything that went into designing and making this pair of underwear was thought out thoroughly.

The fabric is 94% Cotton, and 6% Elastane.  This selection of materials created a slightly stretchy fabric, but one that holds its shape and molds to the body.  The leg openings were perfectly sized with adjustable rope legsstraps.  Overall, I was pleased with the fit, but with all European undies, you may want to order one size up or refer to their sizing chart to find your perfect fit.

I wore this on standard days of general daily activity and shopping.  This jockstrap was very comfortable and felt perfect against my body with no tightness issues.  The fabric was soft with a nicely sized waistband width for a jockstrap.  My khaki pants and my jeans had no issue with clinging to the undies or pulling at them during the day due to the fabric.  Modus Vivendi has these on their website for the cost of $44.67.  Now, this is rather pricey for most of us, but it is worth the cost!  I love this jockstrap and all of the Modus Vivendi products.  This jockstrap may be thought of as the prize piece in your collection, or a special occasion pair of underwear.  I can imagine someone wearing this to an underwear contest, underwear party, or club and totally having all the attention.

PROS

  • Styling
  • Fit

CONS

  • Cost

Fit

5

Materials

5

Construction

5

Look

5

Daily Wear

4

OVERALL

4.8

*OUT of 5*

 

This pair was furnished by Modus Vivendi for review

I have been writing this blog for over three years and one thing has been constant. That is good underwear is expensive. The average right now is about $20 a pair. However, I have seen some pairs priced $40 and up. Therefore, we are always looking for deals on great underwear. This is the reason we do Sales Briefs and try to run them a few times a week.  There are sites that have even better deals then the typical  20-30% off deals we run in Sales Briefs. Those sites are Cheap Undies, Beyond the Rack and HauteLook.

Cheap Undies

Cheap Undies has been around for about a month. It is specially for underwear only deals. The very first deal they had was a Diesel swimsuit for $5, which I believe was over 80% off the regular price. Other deals I have seen are pairs for as little as $1. They have close outs of some of the brand name underwear we cover here on the blog.

How Cheap Undies works is each day there is a new deal on a pair of underwear. There is a time clock that counts down the deal. If you sign up for the Cheap Undies email list they email out the current deal. Deals may sell out so it’s best to shop early. They appear to have all sizes from Small to XL for each deal. Some deals maybe limited by size but all the ones I have seen so far have had all sizes.

What happens if you miss a deal? The Last Chance deal are deals that aren’t gone yet. If you missed the daily deal, and it’s not sold out, it may still be available. This section however is limited by size. But you can still get some great deals on the underwear.

Features:

  • No Membership needed to view deals
  • Contains deals for men and women underwear only
  • Deals are daily with a ticking clock
  • Last Chance Deals – limited quantities of deals that may have previously run.
  • Deals appear to be 50% or more off suggested retail price.

To find Cheap Undies go to http://www.cheapundies.com

Beyond the Rack

Beyond the Rack is a site that we initially found when a fan posted the link on our Facebook Page. At first I was a little skeptical about deal sites that make you join as a member before you get to see the deals. After a few posts I decided to give the site a look. Unlike Cheap Undies, Beyond the Rack is dedicated to all types of deals, where underwear is just one section.

If you have signed up for the email list you will get advance notice of deals that are available. Once the deals are up it typically lasts for 48 hours or until the items sell out. Due to the deals there maybe narrow ranges in sizes. Meaning it could be only certain sizes and not the full range of sizes.

The brands that I have seen on Beyond the Rack have been Papi, Junk UnderJeans, Frank Dandy (which is the current deal for Feb. 12, 2012 and the picture above). The Frank Dandy sale is 54% off the retail price.

Features:

  • Free Membership is required to see deals (at times membership is limited)
  • Contains deals for men and women but not limited to underwear
  • Deals last about 48 hours
  • Once deals are gone they are gone
  • Deals are over 50% off suggested retail price.

To find Beyond the Rack go to http://www.beyondtherack.com

HauteLook

HauteLook is very similar to Beyond the Rack. It is a site that has a lot more then just underwear. You can get everything from clothing to housewares. Each day deals are posted and end at 8 AM PST (11 AM EST). At the top of each page the deadline for the deal is clearly listed.

HauteLook is a very similar set up to Beyond the Rack. If you have your preferences set you will receive an email for all new deals. After 48 hours the deals are removed or if they sell out. They didn’t mention anything about limited sizes, but I would assume that certain deals will have limited sizes.

I have just become familiar with HauteLook so I am not versed on which brands they have had in the past. The current deal for men’s underwear is Play Underwear. Play Underwear was originally made with a pocket for your iPod. They have since moved on to create fashionable underwear for the “younger customer”

Features:

  • Free Membership is required to see deal
  • Contains deals fro men and women, but not limited to underwear
  • Deals last 48 hours (exact expiration is listed on deal page)
  • Once deals are gone they are gone’
  • Deals are up to 75% off suggested retail price
  • You can check via their mobile app as well. (iPhone app)

Find HauteLook at http://www.hautelook.com

These are just a few of the site for some deals in underwear. As we find more we will share them with you!

Are you ready for the next revolution in men’s underwear? 2(x)ist may have answer for that question. They have  just released the new Touch line. Made from micro-brushed, ultra soft material. 2(x)ist has really come out with some great lines lately (including sport, Military and All Star all of which I have enjoyed) and the touch looks to continue this trend.

Features of the Touch line include:

  • The line is made out of micro-brushed, ultra soft material. Wicking away moisture, the specially treated stretch material maintains a suede-like feel with a supportive fit.
  • The signature 2(x)ist waistband also takes on a soft to the touch feel.
  • No-Show Brief, No-Show Trunk, Contour Pouch Brief, and V-Neck T-Shirt
  • Colors include vibrant colors with a contrasting waistband

You can find these at the 2(x)ist website. The prices range are: Briefs are $24, Boxer Briefs $28, and T-shirts $34.

Andrew Christian is one of the busiest underwear designers in the market today. He has several style come out monthly, however, this week he has several styles this week. The first is the limited edition Dusk Boxer. It features:

  • Made with super soft slub rayon fabric
  • anatomically correct pouch
  • custom Andrew Christian Ultra Slimming Elastic
  • Retails for $25.00, until Feb., 29th Andrew Christian is giving you 25% off this pair.

The other pairs this week are swimwear:

The Diver Trunk features:

  • Retro Styling
  • Tri color stripe
  • Draw String waist
  • Velcro Pocket
  • Inner Mesh liner

Cost: $52.00

 The Avalon Bikini features:

  • Featured in the Andrew Christian Water Gun Video
  • Retro Styling
  • Contrast Trim
  • Fade Reistant fabrick
  • No lining for quick drying

Cost: $38.00

 

 

Our Brief Distraction is a continuation of the C-IN2 pictures by Rick Day. This picture is model  De Castro Gomes in Pop Color : Detergent : Lo No Show Profile Brief. We hope you have enjoyed the Parole collection of pictures. We hope to bring you more soon from C-IN2. In the next week or so we will bring you a write up of the new C-IN2 line!

Tuesday mean’s its $12 Tuesday at Baskit. This week the pair on sale is the Burnout Brief. The pair is made out of cotton that is treated to give it an amazing texture. Another feature is the amazing pouch and low profile waist.  This pair is only $12 for the day! Just go to the Baskit site, then under Specials to see this an any of the other deals they currently are running!

Timoteo Rugby CollectionThis is a new post to highlight new styles and lines of underwear. These will be quick updates and we will try to bring you more in depth post about the pair(s). The first pair for a Style Brief is the new Timoteo Rugby collection. I will be writing up the coming collection in the next week or so. This is the first of the new lines released. Here are the highlights:

  • Follow up to the successful Club House line
  • Color Combination: Royal, Gold and White
  • New front logo patch
  • Comes in the following styles:
    • Trainer Jock
    • Athlete Jock
    • Scout
    • Soccer Jock
    • Super Low Brief
  • The newest style is the Football Short – its a longer pair with a lace up front. Its brand new to Timoteo.

You can find these and more at the Timoteo website!

C-IN2 has a new advertising campaign called Parole. You may have seen some of the pictures already on the net. If you recall their previous campaigns,  where two models got arrested and then in prison. These two were a few years ago but are still alive on the net. These pictuare are a follow up featuring photography by Rick Day, Models Chris Whelan & Anthony Gallo in Core : White : Lo No Show Profile Brief

   New at Topdawers – beautiful new colours of C-IN2 in thier Pop and Stripes collection for 2012! Made only in the most popular of styles, these fashion items are a per-season release from C-IN2. Once they’re gone, they’re gone!

We’ve also received a ton of new underwear styles from Diesel, Bjorn Borg, Private Structure, McKillop and Calvin Klein. Come check us out!

Shop at: http://www.topdrawers.com

  Men’s Underwear Store has new Designer, New Swim and New Styles. Check out the latest designer addition, Rated M by Mario Lopez. They have also added 2(x)ist swim, new colors from Private Structure and the always body-enhancing Andrew Christian.

Shop at: http://www.mensunderwearstore.com

  10Percent.com is giving you 20% off the entire sale this weekend. The sale even includes clearance! Its in celebration of Presidents Day!

Shop at: http://www.10percent.com

  Select any 4 or more from the Color range for 25% promotion through 2/20/12. No promo code necessary. Free Standard shipping on orders $50 or more

Shop at: http://www.2xist.com

   For one week only we are giving you 20% off our Black Label Shorts. The black Label Shorts is our luxury, timeless designer shorts with silver finished and internal lining. Take advantage of this promotion before it ends next Friday.

Shop: http://www.2eros.com

I got to talk to C-IN2 in Vegas for Magic. This was the first time I have meet up with them in a while. It was great to talk to them and they told me about this video and series of pics. We hope you enjoy and I will bring you more about them in the next week or two!

But if you can’t wait that long we will have a few great Brief Distractions from them as well1 So stay tuned and look out for them!

Battle of the Bulge? Australian company 2wink Australia launches an underwear campaign with its newest low-rider range, HUNG DOWNUNDER, giving guys a little something extra to show off!

Made with a mix of 92% cotton and 8% spandex, the low-rider briefs accentuate and add a little extra contouring to guys of any size.

“All guys should feel sexy in their underwear,” says 2wink Australia co-owner Carl McNeill. “With the HUNG DOWNUNDER range, we’ve created a pair that makes you feel sexy while making you look sexier!”

The 100% Aussie-made HUNG DOWNUNDER range is available exclusively in low-rider briefs that feature a classic black waistband with a plush 2wink logo highlighted in either blue, green or red. A flexible contour pouch comfortably supports any size man. HUNG DOWNUNDER low-rider briefs retail for under $25 USD (with free worldwide shipping), and are available at www.2wink.com.au.

For more information about 2wink Australia, please visit: www.2wink.com.au. You can also keep on top of special promotions and news updates by following 2wink Australia on Facebook (https://www.facebook.com/pages/2wink-Australia/109848445738567) and Twitter at @2wink.

Today’s Brief Distraction is from Vizeau. If you aren’t familiar with Vizeau, they are a company that is known for wilder underwear. That means interesting cut outs, super low cut designs and mesh. Pictured above is a special collection, featuring elastic and trims covered in durable matte tricot. The fit is superb and the colors make it a very playful addition to any confident man’s wardrobe.

The photographer is Michael Ching (michael-ching.com), the model is Paul-Roger, and jewelry is by Esculpta