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Sales Briefs – January 12

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Here are today’s Sales Briefs:

  • Tribe sent us this: we are clearing out some of our range at up to 50% off , we will run the sale for a couple of weeks and we are working on some new pieces and styling to be released around March in both Underwear and Swimwear. You an save big on some great styles from Tribe!
  • Below the Belt has some great new arrivals. They include the Cocksox Jockstrap, Timoteo Athletic, 2EROS and more! Start exploring all the new items they have in stock.
  • UnderGear is having a sale on C-IN2. You can save up to 50% off select styles. Including the Bamboo Slide Trophy Brief. Check out all the styles on sale
  • It’s freezing out there! So to keep all our customers warm, we’ve reduced the price of our Beanie hats by a third to just £8.00 They’re reversible, with the ‘DF’ logo on one side and the ‘Dirty Fukker’ logo on the other, so you’re dressed for all occasions. And they’re made in the UK. Log on to www.dirtyfukkerunderwear.com and get yours today. All you have to do then is decide which side you’re gonna wear out. Don’t forget to check out our fantastic discounts on our great range of underwear too! Have a great day from all the team here at Dirty Fukker Underwear.
  • Did you make a New Year’s Resolution to work out? If so, Timoteo is giving you a 20% off active wear, when you spend $75 or more. This is good on tank tops, track pants and shorts only. Also, you can share your pics of you in your Timoteo gear with them! See site for details.
  • Cityboyz Fashions is having a sale on select Go Softwear items. Go Softwear specializes in modern underwear and sportswear for men that is stylish and daring. They offer a wide range of styles to accommodate most tastes. Check out all the styles and get some great gear.
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In Bench Underwear

Bench Underwear Q&A

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A while back we brought you the new line called Bench. Its one of the most stylish lines we’ve seen at such a low cost. We had the opportunity to ask them a few questions. I hope you enjoy them

I think it’s amazing you can see really great underwear for the price you sell it, what is your inspiration?

Our inspiration comes from two areas: the market and the fashion industry. We are very sensitive to what our customers want and at the same time we make sure that they are designed to reflect the latest trends. For instance, we recently released the Hippie collection—showcasing prints, colors and graphics taken form the 70’s. One prominent style in this collection is the Hipster brief—since this style is very salable and comfortable to wear. For the ladies’ line we introduced the Multi colored collection, which incorporates different colored fabrics into the same piece, drawing from the trend of multi patterns in outerwear. We chose for this the bikini brief cut—since this style is becoming a favorite with our customers.

Is Bench going to release new styles soon?

Yes, we have a lot of styles and designs in line for next year. We are constantly introducing new designs to the market—we found that this helps to keep our customers interested and strengthen their loyalty to the brand. Some of the collections that we will be releasing will be the Neon Collection (trendy underwear styles that use fluorescent colored materials) and the Multi Fabric Collection (underwear using multiple fabrics with different patterns). We will also introduce more print designs in paisley, Pucci-inspired and geometric patterns.

What have been your best sellers?

Our male customers still lean towards the classic styles and colors. However, recent collections have shown that the once timid male market has developed a very bold taste in underwear. This motivated us to be very aggressive in product design. The latest collections of underwear incorporate design elements such as color blocking, gradient rainbow prints and bright color combinations that have been very well received by our customers. For our ladies’ line, we have always been a fashion forward brand. But recent collections have catered to our customers’ sexier side—featuring touches like frilly ruffles, lace, and mesh that have proven to be an instant hit with the Bench woman.

I hope you will check out the Bench Site. Most of their underwear is under $10 a pair. Which in this day and age is rare!

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In Baskit

Baskit $12 Deal for Tuesday

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The Tuesday $12 deal at Baskit is the SnugFit Seamless Trunk! It’s regularly $24, but you get it for the Tuesday deal!

Seamless… all the rage in Europe for years now… is skin tight and perfect for keeping your boys in their place without the bulk of traditional underwear. Pouch is designed to expand to your body shape. Very sexy underwear for any man. 90% polymide, 10% elastane.

We will be bringing you the $12 Tuesday Deal from Baskit to be on the look out for it! To get the deal go to the Specials section on the website.

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In Men's Underwear

9th Annual No Pants Subway Day

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I received and email from Dead Good Undies today, it said in London and New York both celebrated the 9th annual No Pants Subway day! It was done by a group called Improv Everywhere. Riders got on the trains in the chilly weather in coats and no pants, just undies! Imagine seeing someone in a winter coat, boots and just their undies!

Now I have to ask, how many of you out there would take your pants off on a cold January day? I know I’m one who would not do it with the cold weather we’ve had (17 degrees), call me crazy but I like to be WARM!

The article in the Mail (read the full article here) said that men and women both worn some skimpy undies, but it pointed out that some of the men wore more revealing undies.Makes you wonder how many put on a thong, because I know some of them did! Its just cool or see people shaking the daily grind up with just wearing undies. We all know underwear is fun as it should be! I hope more catch on and make underwear a part of their lives and not just an after thought!

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In Frank Dandy Underwear

Frank Dandy is coming to the U.S.

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The Swedish-based underwear design house Frank Dandy Superwear is bringing its dazzling prints, brilliant colors and edgy graphics to the U.S. market. They plan to make the U.S. debut of the line during Superbowl Weekend at the South Beach Men’s Show on Saturday, February 6, 2010.

In addition to its daring and dazzling approach, Frank Dandy is known for its comfort, fit and quality fabrics. The best selling boxer is a quality construction of combed cotton and elastane that guarantees comfort and fit. The premium microfiber waistband used is known as the most comfortable waistband on the market, and the company’s high quality T-shirts and beachwear round out a practical yet unexpected collection.

“Frank Dandy Superwear™ has been extremely successful in international markets in Scandinavia, Europe and Japan, said Magnus Senke, International Sales Director for Frank Dandy.  “But now, we are so pleased that Frank Dandy Superwear is available to men and women in the U.S., offering them something new, refreshing, comfortable and unforgettable.  This line was launched with the goal of not following the norm, but maintaining a sense of style, quality and detail, all things that the savvy consumer has come to expect.”

Frank Dandy Superwear™ launched in Sweden in 2003 with an eye on twisting the traditional and creating an underwear renaissance in men’s and women’s designs. Today, the company is among the most exciting and outrageous underwear companies in the marketplace.   The New York Times has acknowledged Frank Dandy as one of the most exciting new underwear brands, and the company has also been featured in numerous fashion and lifestyle magazines and has won advertising awards for its unique and innovative editorial campaigns.

We are a sponsor of the Sobe Men’s Show and they will showcase some of the best in men’s underwear. If you are in the Miami area over the Super Bowl weekend and we hope ow will go! We will bring you more about the show in the next few weeks

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In 10 percent

Sales Briefs – Jan 10

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Here are your sales briefs for today!

  • Audace has the newest Mundo Unico Undewear. The line if called Australia. Theya re out and they are wild. You can only get them at Audace. They have the amazing pouch and some great new patters and prints.
  • 10 Percent.com is having is annual New Year appreciation sale. You can save 15% off clothing, fitness, underwear and more. Brands on sale are Baskit, Rufskin, C-IN2, Timoteo and Andrew Christian.
  • Fresh Pair has you covered for Resolution #4, Slim Down. You can do that with shapewear. One of the things we said would be a trend this year. Brands you can check out are Calvin Klein, 2(x)ist, Sculptees and Equemen.
  • James Tutor has 15% off everything. We have reviewed them and they have some really great undies. Make sure you use code JTS2010 at check out. The sale ends Jan. 13, 2010.
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In Baskit

Sales Briefs – January 9th

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Here are you sales briefs for today:

  • Skiviez is giving you a new year and a new Baskit! You can get 25% off all Baskit with the coupon code BASKIT2010, you can check out the new Fishnet line! The coupon expires on Jan. 18, 2010
  • Cityboyz Fashions is celebrating their 5th anniversary. They are giving you some saving. You can save 20% o your oder. Just use code anniversary 20 at check out. This is valid on orders over $75 and expires January 12, 2010
  • MalesBasics is giving you a reason to celebrate the New Year! They are giving you 20% off Unico and Clever for a limited time. Use code 2010 when you check out to get the savings.
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In 2(x)ist

Trends in Underwear for 2010

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We brought you the trends that were in 2009. Now it’s time we bring you some of the things we see in underwear for 2010! There are going to be a few trends from last year that will continue well in to 2010.  The trends we see coming are Shaping Underwear, Return of Briefs, South African Companies,  and new colors

Shaping Underwear

Shaping underwear got started in 2009 but never took off big. The market is growing steadily and will continue to grow this year. Shaping underwear are pairs that shape and make you appear thinner. Think of it as Spanx for men. Which, I have heard that they are coming out with a men’s line. The release date is supposed to be this year.

The current companies that have shaping underwear are Equmen, Go Softwear, and 2(x)ist. There is more springing up every day. This area of men’s underwear will continue to grow. Guys are feeling left out of this market and I have heard a number of guys ask “Why don’t they have Spanx for me.” And this was from several straight guys as well as gay ones. You don’t always have time to work out and keep in top shape, and it’s great to have something to wear under your clothes to give you a bit of help.

Equmen is one of those brands based entirely on performance and shaping.  I have reviewed Equmen and have enjoyed them. The shirts really shape you and give you very good posture. They make you stand up nice and tall. I liked the shirts a lot and would recommend them.

The other brands are doing similar things. 2(x)ist has it’s Form line. Where as Go Softwear has its Enhancing line. Both have wide waistbands that shape your midsection. Both brands also have shirts designed to shape your torso.

We will see a lot more of these this year. I think they will go more mainstream this year as well. More companies will come out with lines and I think we will see more traditional underwear companies release lines. Basically, guys want underwear that will help them shape and make them feel slimmer.

Briefs

I posted an article on Facebook from the New York Times, and said this before, that this year is the year of the Brief. They said that the tighty whities is coming back and dropping boxers Which has resulted in some backlash from some of our readers. Alex B. said this was one of the worst things in men’s underwear. I’m paraphrasing what he said. . Many other readers agreed, and that tighty whities are one step below Boxers.

We are all underwear lovers who read this site and I think it’s great guys are going back to briefs. This is also a chance for guys to branch out and try some new brands and styles.  I think they would enjoy low rise, pouch and other briefs.

I will say that if you had to wear tighty whities, the best to get are Calvin Klein, because they have some form and fit. The traditional ones you get at Wal-Mart, are just function with out the form. The only good thing about this trend is that boxers are falling out of favor. I have never been a boxer guy, to wear them to me is like not wearing any underwear. We will see how this plays out.

South African Companies

Last year I think that Australian companies really broke out and made a name for them in the world of men’s underwear. They have some really amazing companies such as AussieBum and Cocksox. I think in South Africa we are going to see more companies producing underwear. Right now they have three companies to watch. They are Bone Wear, 3rd Beach and Plumbum.

The first one, Bone Wear,  you have seen on our site from time to time. They have some really interesting designs and are now being sold through Dead Good Undies. They have really done some innovative and interesting things with underwear. They are doing their own thing and gaining a loyal following. Don’t take my word, make sure you check out their site

The other two brands you may not know as well. Plumbum is one I found on Facebook and they are a company that is sort of the wonder bra for men. They have a pouch engineered to show off what you have, and they have ergonomically designed the pouch. They are an interesting company.

The next one is 3rd Beach. I like their line and it appears to be more tailored for a man’s body. The briefs are cut smaller then traditional ones and are made with a little bit of lycra. This gives the undies a chance to mold to your body and not loose their form. I hope you will check out all their underwear and swimwear.

I think these three companies are on the tip of an iceberg. As the popularity grows more underwear companies will come out of South Africa. I don’t know if we will see a big influx of companies but I think this part of the world shows a lot of potential.

Colors – Not typical for men’s underwear

The last trend is colors, and not just any colors. Pink was a big trend for last year and I think this has given more underwear designer’s ideas for using colors not normally thought of for men’s underwear. You maybe asking, well what colors? I think colors such as Purple, Yellow, Green, Pastels and other colors we haven’t seen.

Pink has given more designers a reason to get bolder in color choices. You don’t have to stick to white, black, blue and reds. There is a whole color pallet out there now to use. From what I have seen too guys are more willing to try colors. Gone are the days when I think you’ll see guys say they won’t wear a color. Guys are becoming bolder and will take risks with their underwear. I know a lot of our readers are not afraid of colorsand I think this will continue to carry over to the general public.

One company that is not scared of colors is Timoteo. They have a pink jock and have come out with a purple brief. They are not scared of colors and will continue to use them in new and innovative ways.

Colros will be coming for men’s underwear. The days of just white or black underwear are gone! Look for a brighter pallet and some fun patterns too!

Continuing Trends from 2009

  • More Australian Companies – With the success of AussieBum and Cocksox we will see more underwear companies from Australia. They will continue to influence the world of Men’s Underwear
  • Mesh – Mesh got started late in 2009. There are new mesh ones coming out and I think this will continue. It’s a fun trend that doesn’t make undie look cheap any more. They are fun comfortable and just down right sexy.

These are my predictions for what will happen in the world of Men’s Underwear. Am I right? The year will tell, but it’s fun to predict what we see happening. I will do a recap at the end of the year and see how right or wrong I was… Let me know if you see any trends on underwear

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In 10 percent

Sales Briefs – January 8

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Here are the sales briefs for today:

  • Fresh Pair.com has some great new active wear for you. If you made a resolution to work out, they have the gear for you. This is great if you plan any outdoor activities in the cold!
  • 10 Percent.com is having a Winter Sale, you can save up to 50% off the following brands: C-IN2, Papi, Andrew Christian, 2(x)ist, N2N Bodywear. Shop now supplies are limited
  • C-IN2 is giving you 35% off the Elliptic line. The line is derived from seaweed and contains vitamins and mineral that anti-inflammatory properties. C-IN2 is a sponsor of Plant a Billion Trees. And if you purchase Elliptics products before Jan 11, they will donate 10% of your purchase or go to the plantabillin.org site and make $1 donation.
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In Men's Underwear

Underwear of the Week – Private Structure® Pineapple Trunk

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It is snowing here, and we don’t get much snow in the town of Atlanta. So I wanted something that is really fun for the Underwear of the Week. Our pair this week is the Private Structure Pineapple Trunk and can be bought at UnderGear. I think this is a really fun pair that isn’t too childish. Some pattern underwear can get too crazy and if our friends see it, they will go, “What are you wearing?”

This is not a pair many would wear to the gym. It’s a great date night pair though, pineapples are not something you would expect to see. Underwear should be fun and not just something to wear. I think Private Structure is one that does a great job with underwear.

You can find this pair at UnderGear. They currently run $27.00 and are a great way to add to your personal style!

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In Energie Underwear

Energie Underwear – A preview!

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Our friends over at Planet Undies sent us these pics of Energie Underwear. They are one I haven’t seen before and after doing some research I found out they have been around since 2008. They are bigger in Europe then here in the states. They have some great designs as you see with the pic.

I went to their Facebook Fan page and they say: Energie is synonym of cool attitude, finding its identity in the on-going research, experimentation, innovation. Vintage touches and used effects, mark its collection as a sign of time and life. Energie is pure styleclash!

Energie has an entire clothing line and not just underwear! I hope you enjoy these and we’ll bring you more soon!

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In 10 percent

Sales Briefs – January 7

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Here are the Latest Sales Briefs for  today! Get shopping

  • Planet Undies is having some sales on Man Store styles M212, M213, M214, ES Collection Hojas and Energie Racing collection. Check out each style for the savings
  • Oboy – Brand new! Too good to be true – Winter Sale Special. 5 selected styles at rock-bottom prices. Only until 08/01/2010 & as long as stocks last. Shop now and save!
  • 10 Percent has some of the newest Baskit! They have the Utility, SnugFit and FineLine now in stock. They are some of the hottest undies Baskit has made and they are in stock now!
  • Mensuas is continuing their 60% off Clearance sale through 1/10/10. You can save on Unico, Speedo, select Joe Snyder, Cleaver, and Man View. Also, you can get free shipping on all orders $25 or more!
  • James Tutor’s 15% off sale has begun. You can save 15% off everything just make sure you use code JTSL2010 at check out. The sale ends on Jan. 13th!
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In Aussiebum

AussieBum and Facebook

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AussieBum said on Facebook that if they get 12,000 fans they will be giving away 12 pairs of something. The something is a bit of a mystery! When we counted fans they were up to 11,800 or so fans. So they are really close.

Here is what they posted on Facebook:

ok when we reach 12 000 fans we going to give away 12 pairs of something is 12 special FB and twitter fans:) aB

If you aren’t a fan join now and see if you can win some awesome undies! Click here to go to the Facebook Fan Page!

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In 2(x)ist

Sales Briefs – January 5

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Here are the daily sales briefs. We have a lot of clearance sales. So now is the time to stock up on some of your faves, especially if you just cleaned out your underwear drawer!

  • Global Guys Gear is wishing you at Happy New Year. You can check out the Manview Underwear and Pistol Pete online. If you’re in Brisbane you can see Fresh Threads and Private Structure. Plus you can save up to 50% off the final clearance on select styles.
  • UnderGear has its winter Sale going on. You can save up to 50% off select styles including Freemen. Check out the entire line.
  • His Room has 21 new styles from Pistol Pete. 8 active shorts, pants and shirts. 2 New briefs, 4 new boxer briefs and 7 swimsuits. Check out the entire line.
  • Timoteo is having a great sale going on, you get two pairs of Quake and you get a pair of basic briefs for free! You can only get the basic brief as your free pair.
  • NuWear is just about giving the store away. You can get up to 75% off Elite, Steven, Priape Wear, Triple XXX and more! Check out the sales and stock up on some great undies.
  • Do you have a resolution to try something new? Well Fresh Pair wants to help you with that. Try some new undies, either company style or color! While your’e there check out the clearance section.
  • Below the Belt is giving you 30% off 2(x)ist, Zanerobe and CK. Again don’t miss out and this is on selected styles.
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In International Jock

Puma Underwear – Brand to watch

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We are going to bring you some quick profiles of underwear companies that you may not know very well, but we think you should check them out! I’m not sure how often we will do them but I hope you guys will discover some really great undies.

We profile Puma Underwear this past week in our Underwear of the Week. It’s a company that really does some great designs. They don’t do a lot of colors or patterns. They are pretty basic, but the the underwear fit is designed for an active guy. I got a pair, as I said, back in 2006, I was from Century 21 in NYC. They were $8 and they are still in rotation in my underwear drawer. They are black briefs with Puma written across the seat. I didn’t know what to expect when I got them but, they were cotton stretch and just fit like a glove and they are in my top underwear drawer. If you are like me you have your underwear divided up. Top Drawer is your favorites, the next drawer is you good pairs, and the third drawer is your, ok pairs, but the ones you wear when you are out of undies. Yeah I have a lot of undies. I used to have an entire dresser full of undies. “Hi, My name is Tim and i”m an underwear addict” and proud of it.

The current line isn’t very big. They have a range from jocks, briefs, trunks and boxer briefs, so like I said pretty basic. There are only about 3 styles of each kind as wel.. The best thing about the line is they are very well made. How many times have you seen a great pair of undies, bought them only to be let down by the quality. I don’t think you will have that problem with Puma. My pair has held up and it’s almost four years since i had them. A few friends who have tried Puma fell in love with them as well. So, I will only recommend undies I think you will like and are of the highest quality.

Now, the the important info, where can you check out the lines. The two places I have seen them at are International Jock and Skiviez. There are other sites out there that carry it but these are two local, North American, sites that we know and trust.

Go check out the lines, each site has something different and buy a pair or two and let us now what you think. I think you will be pleased with the undies and go back for more!

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