Marcuse has always done spectacular pictures. I know with the current customs issues we may have to wait a while till we get some amazing gear but enjoy this picture

Buying underwear and gear shouldn’t be complicated. However, with the new tariff going into effect, purchasing items from overseas will become substantially harder. This isn’t due to the ordering process but rather the unclear new procedures following the rollback of the “de minimis” exception.

If you’ve ever ordered something from overseas and noticed it arrived without any extra taxes or customs fees, you likely benefited from the de minimis exception. In simple terms, this rule states that if the value of your order is below a certain dollar amount, you don’t have to pay import duties or navigate complicated customs steps. It’s essentially a “small stuff doesn’t count” policy for packages.

Here’s the good news for shoppers: in the United States, that threshold is $800. This means if you buy clothes, gear, or gadgets from another country, and your order totals under $800, it usually clears customs without additional charges. Other places have lower limits, such as the European Union (€150) or Canada (as low as CAD $40 when shipped by courier), so U.S. shoppers enjoy a relatively good deal.

Why does this exist? Governments set these limits because processing numerous small-value packages would cost more than they would collect in fees. Therefore, they allow low-value packages to bypass customs fees.

For consumers, this rule has meant cheaper, faster, and less stressful international shopping—without surprise bills upon package arrival. Unfortunately, this exception is going away, and any purchase you make may come with additional charges you might not have factored into the price. While I’m trying to get accurate pricing information, I’ve heard estimates of up to $225 per package. I cannot confirm this figure, but it’s something to consider.

To complicate matters further, several countries are halting shipments to the U.S. due to the uncertainty surrounding these regulations. Postal services in Germany, Denmark, Sweden, and Italy have announced they will stop shipping most merchandise to the U.S. effective immediately, with France and Austria set to follow shortly. Additionally, Australia has also stopped shipments.

Brands that will be affected are those that you buy directly from their websites. Some of these brands may still be available through physical or online stores. Brands like SUKREW and Dead Good Undies have indicated they are suspending shipments to the U.S.

Check with individual brands to see if they are shipping and what tariff costs will apply. I’m not going to lie—this is incredibly frustrating. I will keep updating the list of brands that are not shipping. If you hear of any brands unable to ship to the U.S., please let me know.

This situation is developing, and I will provide updates as often as possible.

Here are some posts from Brands:

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A post shared by B2LD STUDIOS – MENS UNDERWEAR, SWIMWEAR, LOUNGEWEAR (@b2ld.studios)

I haven’t been feeling my best due to working a lot and some dental work with complications. I have been watching a lot of BANANA Baseball lately and this sorta inspired me to create some sports related pics. Plus after dental surgery I was hopped up on pain pills and drew a lot

Take a ride on the wild side with N2N Bodywear’s new JAG X TIGHT. Who doesn’t love a good animal print? Now make that print a bit sheer and OMG…you’ve got an uber sexy pair of tights! Endless possibilities with this one! 

let’s all take some time to relax in some of the newest Gregg Homme. More guys need to work out in spandex/lycra

go wild with some of the matching thongs and robes from go Softwear. We all know I love animal print. This is one not to be missed

last on the series is the baseball team. This is the team after winning the game celebrating in the showers.

The creativity of EDGE Japan is off the charts, I really love their designs and colors. The new Tie Dye collection is just fun. Mix bold colors with a low cut bikini and I”m all in! We need more brands to take risks and do some wild and fun things.

I talk about underwear every day, whether through friends I’ve made or random people on the internet and social media. You could say I have embraced my passion and want other guys to know they’re not alone or strange for liking underwear and the feelings it can evoke. To me, it was a hidden superpower while growing up. It made me feel special and different without exposing everything to the world.

I have a theory about why more guys don’t discuss underwear openly. It’s a very personal and special type of clothing. When we start this journey, many of us tend to hide it from those around us, treating it like a secret we’re not ready to share. I remember when my stash of bikinis was discovered—I was mortified and tried to avoid the topic at all costs. How do you explain to your mother at 14 that you are drawn to this and that it makes you feel special? You’d rather avoid that conversation altogether. This shame and fear affect us because we don’t want to be rejected for our underwear choices. It’s a deep part of our identity; rejecting it feels like rejecting who we are, even if the other person doesn’t realize the profound impact their actions can have.

Social media, however, has made it easier to find guys who share a love for underwear. Many post pictures and share their thoughts on different brands. You can comment on their posts or even DM them to discuss the styles they love. It’s possible to make lifelong friends simply because of an interest in underwear. I have, and I hope to connect with more along the way.

Some guys are timid and lack self-confidence. I know I did in my younger days. Reaching out to a total stranger can be daunting. But if you reach out to a genuine underwear enthusiast, most will be willing to have a conversation about their passion. Here are some tips to strike up a conversation:

1. Seek out guys with smaller followings to start talking with. Look for someone with fewer followers who posts often and responds to comments. They are more likely to engage with you. If someone has 10,000 followers, you might get lost in their inbox.

2. Start the conversation about the underwear. Avoid comments like “you look hot” or “significant bulge,” even if you notice one. Instead, compliment the cut or color of the underwear, or respond to something they posted in the comments. This shows you’re genuinely interested in their love for underwear, and they’ll appreciate the positive vibe.

3. Don’t send unsolicited pictures. It’s fine to want to share and discuss underwear, but ask for permission before sending any pictures, especially explicit ones. Not everyone wants to receive that kind of content in their inbox.

4. **Follow up promptly.** It’s okay to take a day to respond if you’re extremely busy, but try to reply within a few hours when possible. Everyone has a busy life, and you don’t need to respond immediately.

5. Talk about more than just underwear. I enjoy it when someone gets to know me beyond my interest in underwear. They ask about my favorite activities or areas of conversation. I’m looking for friends, so I want them to know both the underwear and non-underwear sides of who I am.

If you follow the blog or podcast, make a habit of reaching out to other guys and building a community. I’ve started this journey, and so far, it’s been amazing. Maintaining friendships requires effort, but it pays off in the long run. I’m genuinely astonished that such a small piece of fabric has brought me so much joy, happiness, confidence, and friendship. Please don’t be shy around fellow underwear enthusiasts; they will welcome and accept you. Let’s build something amazing together, guys!