Well almost! But its a TV Segment out of Australia and shows some of the new aussieBum. I love the new logo swimwear!
We Bring you another picture from aussieBum, we had one similar this past week. We thought we needed a little more sun since it’s been so cold!
aussieBum put some well needed Aussie warmth and sunshine in the coldest winter London has experienced in 30 years. Last Thursday afternoon, seven hot aussieBum models warmed up the men’s underwear department of London fashion temple Selfridges on Oxford street as they walked around the department store’s aisles in nothing more than their underwear!
aussieBum’s latest underwear range MyDAY, featuring 7 eye catching waistband colours (one for each day of the week) came to life as the models took on parading in front of thousands of amazed Christmas shoppers. See more pics on our Facebook Page!
We hope you are enjoying the mix of Christmas and Summer. Today it’s summer with more aussieBum! Just think, summer, Sydney and Bondi Beach. Need I say more?
We bring you another picture from aussieBum! Their sale is still going on and you could pick up this or many more items for up to 40% off! so enjoy and go shop!
We bring you the mix of Holiday and Summer. Its almost summer in Sydney and this is a really great pic from aussieBum! Maybe the warm pics will do some good! Enjoy the picture!
aussieBum is having their first sale and we thought we would celebrate that with a brief distraction. I think the warm pictures are much needed! I hope you enjoy it and it brightens up your day!
G’Day!
More exciting news coming from sunny Sydney today: you will be one of the first to know that aussieBum is launching their 1st Sale event ever in the history of the brand on their website www.aussiebum.com! A unique opportunity for all the fans to complete their aussieBum collection with this special item they had their eye on for a while….
Starting on the 13th and finishing on the 23rd Dec, the sale will only last for 10 days, with discounts up to 40% on a selection of gorgeous styles of underwear, swimwear and leisurewear…while stock lasts! Here are some of the hot items you will be able to get your hands on next week
Thanks to everyone who entered! We had another great giveway that really was much bigger then I thought it would be, we had almost 800 entries, which was way more then I thought we would get! You guys really love aussieBum!
With out any further waiting, the winners of the giveaway are:
- Roger W – Mesa, AZ
- Allen R – Honolulu, HI
Congrats guys, we’ll get those aB to you shortly, you have to post how you like them either here or on the Underwear News Briefs Facebook page!
New contest starting this week! So join the email list to find out what it is!
Only a few hours left in the aussieBum giveaway. Enter now before it’s too late to win the newest in the MDay line! Winners will be announced tomorrow! Remember join our email list to be notified about future giveaways early Enter on the Giveaway page!
Two days left to enter the Giveaway! Its super simple, just go to our giveaway page and enter, it’s that simple. Winners will be announced on Monday! But you can enter till Sunday!
We are half way through our entry period and we will have a few more days tow in some great aussieBum! if you haven’t entered, then you can enter once a day till Sunday. You can enter at the form on our Giveaway Page. I have gotten word that the form is not working with IE6, if you have experienced that let me know. I run things on a mac so there is no way for me to check that, if you have trouble entering in any way let us know.
Remember, you still have a few days to enter the MDay giveaway! Two lucky winners is getting a great prize pack. Enter on the giveaway page! Your phone number is needed for shipping. Remember we never sell or use your information other then to notify winners! If we sign you up for an email list that will always be spelled out in the rules!
Since we are having the aussieBum giveaway, I thought we should run some aussieBum pictures. With winter around the corner, its great to see some summer! To enter the giveaway go to the Giveaway Tab at the top!
Our next giveaweay is from aussieBum! We are giving away two prize packs that include two pairs of aussieBum Mday collection. You will win two pairs of underwear from the line! Now you ask how do I enter, well if you are a fan of the blog you already know, but if not go to the giveaway page and enter on the from. Now for the important stuff, the Rules:
- To enter you must enter your information on the Official Entry form on the blog.
- You can enter once a day from Monday November 8, 2010 to Sunday, November 14, 2010.
- Prizes will be drawn from random from the entries received on Monday, November 15, 2010.
- Only one prize or prize package per individual.
- You must be 18 year old or older to enter
- We reserve the right to close entries at anytime.
- Odds of winning depend on the number of entries
Good luck!
Today’s Brief Distraction is from aussieBum! No better way to start your day then in your aB’s! Enjoy
Launched in November 2006, the WONDERJOCK caused an international online consumer frenzy. Men from around the world ordered the now famous underwear that delivered a promise to give them a package that made them proud! No Rings, No Strings, No Padding! Now sold in the world’s best department store Selfridges and from November the world’s most famous department store Harrods.
Since its launch, half a million pairs have sold around the world. The flattering attempts of competitors to copy the idea have done nothing but fuel the demand for the original garment. The WONDERJOCK is still one of the highest selling men’s underwear styles across the dynamic and vast aussieBum range.
NOW COMES THE BIGGEST UPGRADE SINCE THE ORIGINAL; THE AUSSIEBUM WJ PRO.
The aussieBum WJ Pro features the original patented WONDERJOCK SIZE ENHANCING TECHNOLOGY with an even greater lift and visual size enhancing effect. Plus, for the first time ever, using the science of advanced ‘4D Virtual Grid Framing’, aussieBum introduces its new “FREE-SWING TECHNOLOGY” that provides greater sway freedom whilst maintaining superior comfort and support!
aussieBum founder Sean Ashby comments, “The aussieBum WONDERJOCK technology revolutionised the way men perceive themselves in underwear. For the first time ever, we gave men the opportunity to live confidently knowing that at all times, they were putting their best asset forward – their sense of self confidence. At aussieBum, we take pride in the fact that we listen to our customers feedback and special requests. Just as the aussieBum WONDERJOCK came about as a result of customer feedback, so too does the new upgrade model the aussieBum WJ Pro. Technological advances in fabric development and structure means that the aussieBum WJ Pro is made from the most luxurious cotton available. The underwear is even more comfortable and combined with the advanced technology offers even more support. We simply deliver what the confident men of the world want – aussieBum WJ Pro”.
The aussieBum WJ Pro comes in a range of colours and styles including brief, trunk and for the first time ever the jockstrap! Pre-release sales demand for the new aussieBum WJ Pro range forecasts the official release date of 26th October 2010 to be even bigger than the original release.
We bring you more pics from aussieBum! This is Tuesday! We will be bringing you pictures every day. This is a very interesting line and aussieBum is one of our favs!
We got a sneak peek at the new range from aussieBum! The line won’t be out for a few, but they sent us some exclusive pictures! The line is called MyDay. MyDAY, a world’s first in men’s underwear, is made from a soft comfy cotton blend yarn and is designed using 7 different hot color waistbands that will have you standing out from the crowd, every day of the week.
aussieBum is about to launch a new range, here is a quick teaser, you’ll have to wait till next week to find out what it is!
Today’s Brief Distraction is from AussieBum, I saw it on their Facebook page and had to use it. I hope you enjoy!
The video above is from an Australian company called teamm8. They have been known for their, lack of a better word, provocative ads. They are sexy but not cheesy. This ad is very cutting edge for underwear ads. This ad got me thinking how amazing it is to see how different countries advertise men’s underwear.
Australia and Europe go a bit more sexy and push the envelope. The prime example of that is AussieBum. They have done awesome 
work with video. Many of them you have seen here on UNB. They really aren’t afraid of playing on the sex appeal of underwear. Which when you think about it, we all want to feel sexy in undies, whether we are at the office, hanging at home or running errands.
AussieBum pushed the limits with its famous bus shelter ad. It’s a Life saver in the surf with his suit around his neck. Which means he’s naked and you see his bare butt in the ad. It got a lot of talk last year when it came out, and really got them noticed on the world scene.
Let’s now shift to America. I think for the most part we are still very scared of advertising underwear to the general public. For the general public, until just recently, they never showed the underwear on a person. They either held it up or showed it on a manniquine. Even now the underwear ads focus on people rather then the underwear. The only place where this is not true is in marketing to the gay market.
If you look at many of the gay publications, and I”m not talking porn, you will see many ads that show the undies and are pretty awesome! I’m talking about Instinct, Out and other magazines like that. Brands that I have seen have been 2xist, Baskit, and a few more. But still its not something that is marketed to the public.
The one company in the States that is pushing the boundaries is Calvin Klein. They started back in the 80’s with advertising that shows the underwear on models. The model was Tom Hintnaus and it caused quite a stir when it was released. This was the first time men’s underwear ads were sexy This ad even made entertainment and news shows. Its funny to think now that an underwear ad would cause such a stir, which by today’s standards is pretty tame. Then they went on and got celebrities and turned a host of unknown models into starts. Some of their models included Marky Mark Wahlberg, Antonio Sabato Jr., and more.
Even today CK is doing some of most edgy main stream advertising in the US. They have done billboards in Times Square in NYC. The picture is one I took back in 2006 in NYC, and being from Atlanta, we would never see pictures such as that here. Outside of LA, Chicago and NYC the rest of the country remains pretty puritanical. If you look at the current videos for the CK X line, they are still pushing the boundaries for underwear in the US. They have done an online video campaign that was really well done.
Underwear advertising in the States still has a long way to come from the rest of the world. I think we are moving in the right direction, but still have a way to go. I have a few questions for you guys, and feel free to answer here or on the facebook page:
- Who is doing the best underwear advertising worldwide?
- Who is pushing the boundaries of advertising?
- Has anyone gone too far?
- Who do you think could do a better job of advertising?
I look forward to hearing some answers.
It’s Monday and I”m back from Curve/Magic and a three day vacation in Vegas. I have a lot to cover but in the mean time here is the Brief Distraction for today. This picture is from Shaun Simpson. He does really awesome undies work and this is Model Brian in aussieBum.
We hope this Brief Distraction brightens your Sunday! We are rapidly approaching the end of summer! Its been a hot one and I’ll be ready for fall. But enjoy the AussieBum picture!