JOR has always been a company we here at UNB have loved over the years. They create some of the brightest colors and best prints in underwear. We got a chance to ask them some new questions about the new line.
Can you tell us what was the inspiration for the first collection of 2017?
MADE IN COLOMBIA, is based on my Country Colombia. I want the people knows Colombia, its main touristic places, its industry, its people… COLOMBIA, a paradise of people, colors, and tastes, come and discover it! Additionally to the main theme “MADE IN COLOMBIA”, JOR proposes for this summer it’s OLD NAVY, colors such as Navy and Red, or a new interpretation of the concept, with Pastel Colors like Mint or Light blue.
In what ways did Columbia inspire the new line? Did it go beyond the prints to the actual styling?
We used pictures of the Historic city (Cartagena), beautiful beaches (San Andres), wild deserts (Tatacoa Desert), tropical jungles (Amazonia and Choco), coffee area (Salento) and innovative and industrial city (Medellin), which are part of the diversity of my country.
You are known for doing some amazing prints (geometric and photos), where do you find/create the great prints?
Every collection, my design team and me, propose a topic, and we developed the prints, or we customize prints that are made, giving them the identity of the collection and our brand.
Tanks are a big part of the prints you do, why are they important to your collection?
Tanks are the complement for underwear or our Activewear line. They allow us to show the prints in a broader way.
Are prints more popular in underwear or Swimwear? or are they equal?
In JOR, usually we developed the theme of the collection for both lines, Underwear, and Swimwear, but the sale of Swimwear is more limited in the Fall-Winter season, so, you will find a little more of printed references on our Underwear.
There are quite a few swim thongs in the new collection. Do you think that the swim thong is on the rise in Columbia and the USA?
Swim thong is a new style proposed in JOR for the international market, USA and Europe mainly. Colombia is more conservative country. We felt that international market needed a brand that offers this kind of swimwear for the summer season. We love the different!
The new collection also has more bikinis (both in swimwear and underwear), why did you include a smaller brief cut in this collection?
Smaller cuts are well received by our customers. A sexy and comfortable touch!
For those who want more shorts, you make Arrecife Beachwear. Can you tell us why you created the line and what it consists of?
Arrecife is the beginning of our beach line. At the moment we offer shorts, tanks & t-shirts, and caps, but, we hope to offer other products like towels, bags, and why not, sandals.
Color plays a big part in Underwear, JOR has always produced some great colors (from pastels to primary colors). How do you choose what colors you will use each season?
Our proposal is always the match of colors, that vibrate with each other, for to transmit its energy to those who wear our garments. JOR proposes a new interpretation of traditional concepts, playing with colors and taking risks with that… JOR, THE POP BRAND FOR COLOR LOVERS!
JOR has entered workout wear with the leggings, shorts and more, What has been the JOR’s fan reaction to the line?
Proper matching is part of creating differentiating looks. JOR gives to our fans, several options to create fun and comfortable outfits for their workout moments! The fashion and Color are now present in the gym!
What makes JOR different from other brands on the market?
Definitely, the Color and the Prints are our labels as a brand. JOR has Fun and Colorful Designs for our customers.
When someone who’s never bought JOR, what advice would you give them?
I advise them to take risks and get out of the traditional. They can start by wearing garments that have small touches of color. In JOR, the color is not only present in the prints, we have a big range of references with small color touches like waistbands or strips. The Fun, Color and Comfort, await you at JOR
Find the new collection at the JOR website.
The name of this swim brief collection tells you what you need to do in it. That is to go catch some rays in the JOR Sunny Swim Brief. It’s available in 3 solid colors and 2 patterns. The first pattern brief is called pink, which reminds me of a Native American pattern. The base color of this pattern swim brief is white with pink, purple, orange, light blue, and black creating the Native American design. The other pattern option is called yellow. It’s on a yellow background with several white rings outlined in black interlocking with each other. It’s best to see the visual of these patterns. The solid colors are fuchsia, green, and white. My favorite in the collection is the pattern one called pink. It is a bit fun over just a solid color without being too bold.
The UNB Holiday Guide is out. We had a series of delays this year, so we were unable to release on Black Friday. With all that went wrong, we had a lot of fun shooting the guide. We shot it in the North Georiga Mountains. Which was an amazing location, however, we had wildfires a few miles away. This limited us to shoot indoors. This year’s guide features Clever, N2N Bodywear, Croota, JOR, Rounderwear, Dotwear, Krakatoa, and Cocksox.
Like a sporty look with your swimwear? The JOR sport swim thong (0355) may be just what you are looking for. I’m a fan of the sporty looking swimsuits (underwear too). I especially like the ones that feature the race stripes on the hips. I think this is due to me being a fan of the brand Adidas. These thongs feature two stripes on each hip. It also has accent colored piping and waistband to help round out the sport look.
We introduced this bikini a little while back, but thought it was worth another shout out. What do you think of when you hear the underwear brand JOR? What comes to my mind with the brand JOR is their wide elastic waistbands with their name on it. That type of waistband is a turnoff for me when it comes to bikini or thong underwear. So I am excited that JOR has introduced a bikini in their line up that is to my liking. For those of you that are like me, you’ll want to check out JOR’s new bikini underwear called Tayrona (0314). It’s what I consider a true bikini.
Welcome to Ipanema Baby! Jor has added swim thongs to their line up. Let me introduce you to the Ipanema swim thong (0354) from JOR. If you are a swim thong fan or thinking about trying one out? Then take a look at the Ipanema swim thong. These are a pretty standard swim thong that would be great for anywhere it is acceptable to wear thongs. It actually might have a little more coverage than a traditional thong. Could be a great thong to break into the beach scene for the first time.
