This is a preview of the new ES Collection swimwear campaign for 2017. Its filming took place on the wonderful island of Mykonos, Greece.
Water is the element which connects and creates all the wonderful beauty of this island as well as being the element which defines a swimwear collection. The name we have chosen for our new campaign is: NERÓ, which means water in Greek. Undoubtedly, such an important element should name an important campaign.
Brought to you by www.studioretail.com
Looking for something new and different? If you answered yes, you need to see Maskulo. They have jocks, leggings, shirts, singlets nad more. Most with a detachable codpiece. The brand is super masculine and super fun! See more at the Maskulo site.
Hey guys, my name is Mike and this is my first post for UNB! Anyone that meets me would think I’m your normal, 30s(ish) straight guy next door. But on any given day if you had x-ray vision you’d see that I’m probably wearing what most would consider to be pretty crazy underwear: tiny briefs, bikinis, maybe a thong. Any color or style is fair game, and a lot of days I base the rest of my outfit on the color and style of underwear I pick first.
I can’t think back to a specific moment when I realized I loved underwear; it’s just always something that interests me. I remember being in high school and seeing the Calvin Klein underwear at Macy’s. It seemed so adventurous, so adult to think about buying briefs like that. I mean, each pair came in a box! Everyone knows the fewer pairs per package, the better it is. It was also such a thrill to finally get the nerve to buy a pair of CK hip briefs and have to take them up to the checkout. I also remember the time I bought a CK thong and tried to ‘hide’ between others pairs so it didn’t seem so obvious. Which I’m sure it was! To this day I get a rush out of buying fun underwear in person and seeing if I get any reaction from the cashier.
After high school I found the world of online underwear retailers and the floodgates opened for me. I started with the big players like 2(x)ist, CK, and C-IN2. Then I branched off into the wonderful world of Andrew Christian and cheapundies. It turns out I’m very partial to briefs, especially anything with a good pouch. I’m also a sucker for sales, so I’m always willing to pull the trigger on something fun and new.
The fact that I found great fitting anatomical underwear, fabrics that feel amazing, and perfectly fitting cuts like briefs means I’m never going back to ‘regular’ underwear. Add in things like jock briefs and thongs to the mix and the best part of my day is in the morning when I get to pick what to wear.
To me, the best part of underwear is the amount of variety available and how it always makes me feel amazing. As a straight guy, I know the typical stereotype about guys’ underwear is the image of string bikinis, probably leopard print and sold in a tube of 3. But I guarantee that any straight guy that would try a modern pair of briefs with a good pouch and an awesome fabric would be an instant convert. That’s what I hope to accomplish here at UNB. I want to share my experiences with new brands and underwear to straight guys that are either intimidated or hesitant to dip their toe into our wonderful world. There’s no shame in feeling great from what you’re wearing. You’ll get a thrill knowing that you’re the only one who knows you’re rocking red briefs today. And who knows, maybe your coworker sitting next to you just happens to be a fan of Thong Thursday too!
NOTE: UNB Mike is one of the newest guys on UNB. We will have a lot more from him soon!
Jarrod Carter, Australian photographer who recently did a shoot with Aussie model; Keith. He’s seen wearing Bwet Swimwear and WearMeUnder.
Model: Keith
Photographer: Jarrod Carter
Brand: Bwet Swimwear and WearMeUnder
Jarrod Carter Photography Instagram: @jarrodcarterphotography
Keith Instagram: @__key_fff__
Bwet Instagram: @bwetswimwear
WearMeUnder Instagram: @wearmeunder
Jarrod Carter Photography Facebook: www.facebook.com/jarrodcarterphotographer
Earlier this month we brought you the Pistol Pete Rainbow bikini. They also make the same style in a thong. The Rainbow Thong is made in the same colors but in a smaller thong cut. Perfect for any thong lover!
Is that a banana in your pocket or are you happy to see me? It’s an old like but a good one. Andrew Christian has created a Banana print. I think this line is a lot of fun! It’s def a play on the whole banana is just a banana. Then again AC has always put a fun spin on undies.
The new line comes in a few different styles. They are jock, brief, shorts, swim trunk, swim brief/Bikini and tank. You could, in fact wear all banana print with this line. Not sure you will but it’s an option. I could see the tank being worn with jeans or shorts.
I am liking that brands are using the same print across many lines. Espeically, from underwear to swimwear. You can have your favorite pair of underwear as your favorite pair of swimwear. Also, many of you would like to have the sam print across your undies.
One thing that really struck me was just how a like the swim and underwear look a like. They each have black waistbands. The underwear has an Andrew Christian branded band. Whereas, the swimwear has a solid black waistband and black trim. I don’t know why I love this print I just do.
If you love funky and fun prints, I suggest you check out this line. It is a limited edition print from Andrew Christian and won’t be around long. Get them while you can!
BRAND: Andrew Christian
PAIR: Banana Jock
COLORS: As seen
FABRIC: 90% Polyamide 10% Spandex
SIZES: Small – X-Large
COST: $18.00
LINK: Andrew Christian Banana Jock
BRAND: Andrew Christian
PAIR: Banana Brief
COLORS: As Seen
FABRIC: 90% Polyamide 10% Spandex
SIZES: Small – X-Large
COST: $29.00
LINK: Andrew Christian Banana Brief
Marcuse wanted to share with us their new Aussie Summer campaign. Featuring model Efim @efim4ik by photographer Pavel Lepikhin.
Enjoy a jock today! One jock you should check out is the Timoteo Aero Flow Jock. While there make sure you check out a few more jocks and pairs of underwear.
Are you a fan of Baskit? If you are we have great news, they released the new X Line. I have heard about this line for a while. I was excited to see it finally released. It seems to be an amazing new addition to the Baskit line up. First, is because of the design, it is something different from what we have seen from Baskit. Second, its made out of Modal. Which, is the softest and most comfortable underwear fabric around. Well, that’s my opinion!
Here is what Baskit told us about the new line.
Product is micromodal & elastane. Super soft. Available in 4 color combinations as a brief, jockbrief, square cut or low-rise trunk. The text of the email is the text from the box… this collection is about jumping into life with courage, starting a journey with confidence. And of course, putting your best assets forward (the “X” design on the front provides a bit of lift).
MATERIALS
90% Micromodal 10% Elastane
COLORS
Red/Menthol Gray, Blue/Menthol Gray, White/Menthol Gray, and Noir Black/Menthol Gray
I love the way this line turned out. I had seen the design pics. We will have a pair for review soon (I’m asking as we speak). We will discover which one si the best cut from our team of reviewers. We know many of you will be wanting to know about the “bit of lift” the pair offers. Is it too much or just enough.
BRAND: Baskit X
PAIR: Brief.
COLORS: Red/Menthol Gray, Blue/Menthol Gray, White/Menthol Gray or Noir Black/Menthol Gray
FABRIC: 90% Micromodal/10% Elastane
SIZES: Small – X-Large
COST: $23.00
LINK: Baskit X Brief
BRAND: Baskit X
PAIR: Jockbrief
COLORS: Red/Menthol Gray, Blue/Menthol Gray, White/Menthol Gray or Noir Black/Menthol Gray
FABRIC: 90% Micromodal/10% Elastane
SIZES: Small – X-Large
COST: $23.00
LINK: Baskit X Jockbrief
BRAND: Baskit X
PAIR: Square Cut
COLORS: Red/Menthol Gray, Blue/Menthol Gray, White/Menthol Gray or Noir Black/Menthol Gray
FABRIC: 90% Micromodal/10% Elastane
SIZES: Small – X-Large
COST: $23.00
LINK: Baskit Square Cut
BRAND: Baskit X
PAIR: Low-Rise Trunk.
COLORS: Red/Menthol Gray, Blue/Menthol Gray, White/Menthol Gray or Noir Black/Menthol Gray
FABRIC: 90% Micromodal/10% Elastane
SIZES: Small – X-Large
COST: $25.00
LINK: Baskit Low-Rise Trunk
We profiled the video last week but wanted to bring you some new pics featuring Matt Waters. We hope you enjoy the pics. Find more at the Garcon Model site.
DDX Underwear is a new brand for us here at UNB. They are out of Hungary and we think they have some classic but awesome cuts. Make sure you check them out.
It’s Baskit $12 Tuesday! Today’s pair is the Baskit Energy Brief. “Constructed using a moisture wicking nylon/ spandex blend in the baskit styles you know and love, Energy will keep your boys cool and comfortable under the hottest of circumstances. The look and feel of a jock doesn’t get much better than this. Everything you need and nothing you don’t, Baskit’s jock is sure to add some spice to your underwear drawer”
But wait there’s more…
When a customer puts the Energy Brief in their cart AND adds the Contrast Brief in White/Atol Blue – we’ll mark the Contrast Brief down to $8.00. The price will be marked down in the cart.
*Valid only on the White/Atol Blue version of the Contrast Brief (Note that it’s only while supplies last, and some sizes may sell out faster.)
Welcome to our first new “Ask UNB” Here is the first question and answer from a few of our guys.
Bill asks: You have posted a lot recently about the growing popularity of thongs. Any ideas why this is a new trend? Any tips for someone interested in trying a thong?
The Bottom Drawer (Nate):
To me there has always been an upward trend in guy’s getting into thongs. I think it has just been accelerating. It’s approaching 20 years, since I tried my first thong. Back then there was a very limited selection and places to buy thongs. Mail order catalogs and brick and mortar stores were still the main ways to buy anything. I found a handful of places to buy underwear online and Undergear was the leader. Over the years more places to buy underwear and brands have been popping up. It seems the last 5 years or so that the men’s underwear marketing has been growing faster competition wise. Brands are trying to differentiate from each other and adding thongs to their line up was a way to do so. Having more thongs visible to the guys shopping for underwear has to be tempting them to give them a try.
I’d say the Internet for sure is a big factor in the growth of thongs. It’s opened doors for buying with privacy and discussing underwear anonymously with other guys. I know I haven’t had a face to face conversation about underwear with anyone I know. Then I’m going to say the bloggers and conversations on message boards and the like are giving guys the encouragement that it is okay for them to wear a thong.
We’ll be discussing getting into thongs in a Thongs 101 series we are working on. For now the two things I’ll say is first pay attention to fabric of the thong. A nice soft fabric will be more comfortable between the cheeks. Then don’t give up after just one time wearing them. Give the pair a few chances a little more each time. Along with that try another brand or style if the first one doesn’t pan out.
TheThongedGinger
I think TBD really hit the nail on the head, and i have nothing really to add.
The best way to break into the style is fabric, pouch, and cleaning. Get a fabric that is soft with a good airflow, a good pouch that fits your style i personally love enhancer pouches, and get something that you don’t have to hand wash and hang dry for your first. The added cleaning is something you really don’t want to do unless you like the style enough to buy more.
UnderwearDude
I also agree with TBD, that the internet has certainly been a great help in opening guy’s eyes to the wide variety of underwear available, such as thongs. I don’t think this is a new trend, just a continuation of thongs trending upward with the few years where jocks dominated the market in between. I think guys are getting bored with more conservative pairs and are wanting to try something new, and thongs are a popular choice.
If you want to try a thong, I’d say go for one that looks the most comfortable to you then looks the sexiest. After that, well, the other guys have already got that covered.
UBNmichael
Don’t forget that outerwear can dictate underwear too. With the popularity of skinny jeans, thongs are very practical. Even the skimpiest briefs or bikinis will show lines and could bunch up. With that, I wonder if there is a networking effect: Your bro bends over, you see his thong, and needlessly awkward conversation ensues. In the end, you may become confident enough to wear them.
Explore your inner warrior with aussieBum’s new ‘Samurai’ undies. Inspired by ancient martial arts, and built with ultimate performance in mind, Samurai’s ultra-soft microfibre composition will keep you in maximum comfort in even the most extreme conditions, while the sports engineered waistband gives you the extra support to defeat all challengers. Available in two limited edition colours ‘Zen’ and ‘Warrior’. Get them now.
Joe Snyder is releasing some great new pairs. They are using some great prints, new cuts and more. If you haven’t checked them out, now is the time. Go have fun with your undies!
Most of us work 40+ hours a week. Meaning we are spending at least 8 hours a day in our undies. We should be wearing great undies to work to give us one less thing to worry about or annoy us. After talking to you guys over the years, I realize not everyone wears their good underwear to work. I have to go WHY? You are missing out on feeling great every day.
I know there are some that have strict uniforms and requirements. The military comes to mind. Also, professions where safety is key and fire resistance is important. These I get, you can’t wear what you want. But, if you’re an accountant, retail worker, mechanic or anything else, you need to be wearing your great underwear. Don’t leave it for weekends or special times.
One of the biggest joys of underwear for me is the comfort they bring throughout the day. If I wear something that doesn’t give support, has bad fabric or dull colors. I feel less than optimal. My best example is taking my beloved briefs/bikinis and then having to wear boxers. I’d sooner go commando, which to me is the same thing.
Office Workers
Fewer people are being made to wear suits. If you are consider wearing underwear that matches or complements your tie. It’s a small step that no one will know. If your business casual does the same with your shirt. Whether it’s a polo or button up shirt, make your undies match your shirt. It seems hokey to say but it’s a fun thing you can do. After a while doing it, you will subconsciously start doing it. I do now. I pick out either undies or shirt first and the whatever I pick next will match.
Retail Workers
If you are in retail, and I have been there. Wear underwear that gives great support. You will be on your feet 8 hours or more. Walking, standing and being active. I”d say be more practical. But that doesn’t mean you can’t still be stylish. There are plenty of great undies with pouches and amazing design. Like Sukrew, N2N Bodywear and more.
Blue Collar Workers
I think our blue collar brothers are left out of a lot of underwear discussions. It’s often thought these guys don’t like undies or could care less. We do have readers who are blue collar who love undies. They aren’t trapped in the world of boxers or boxer briefs. If you’re not “out” as an underwear guy, you may not want a whale tail from a thong sticking out. You may never hear the end of it. But, if that’s how you roll, by all means, do it. You can get great underwear that is more classic in styling and won’t bring too much attention. Like Baskit, Todd Sanfield and more.
If you’re not wearing great undies every day, you should. Wear some great undies to make you feel amazing and sexy every day
We launched our ASK UNB column last week. We received two amazing questions. The first one will be up tomorrow. Each question will take a little time in answering. The other will be out later this week. Now is your chance to ask those questions you want to know. We love answering them for you guys.
Ask at our form below. Please include your email so we can contact you if we need too! We won’t be using it for any other purpose!
[typeform_embed url=”https://unbblog.typeform.com/to/TV80VJ” type=”embed” width=”500″]
Do you love suits and underwear? If you wear suits and want to know what to wear under them, you need to follow Citylad78. He posts pictures of him in suits and underwear. He wears some of the best underwear with the most amazing suits. He will get you to think and your underwear will be just as important as your tie. Here he is pictured in his Tartan Calvin Klein briefs.
Welcome to 2017 underpants lovers! That means time for a fresh start and more importantly… Fresh underwear! Your favourite UK -based underwear retailers are here to help with your January blues. Say hello to fabulous patterned boxers and tees, boosting briefs and tiny strings that are just perfect for cheering you up and showing off your New Year bod.
New Year, new you they say and we just LOVE the new colour of our super popular Simon shorty.
HOM HO1 SIMON BOXER BRIEF GBP28.00
The ultra-enhancing sporty designs from Sukrew are enough to give every man the boost they need this January.
SUKREW JAKE FULL BRIEF GBP19.99
A fabulously designed thong gets a New Year colour reboot! Deliciously skimpy as always but this time with a cool retro print.
OLAF BENZ RED 1668 MINI STRING GBP29.00
Enhance your python with hypnotising reptilian scales printed on a revealing guys slip.
JOE SNYDER SNAKE CAPRI 07 BRIEF GBP20.00
Ooh boy you are on fire! Why not match our body hugging tee with coordinating shorts and strings to get 2017 off to a smoking hot start.
BRUNO BANANI ALIBI V-SHIRT GBP38.00
A little slice of paradise when you need it most. Silky smooth material combines with a beautiful artistic print.
HOM PARADISO MICRO BRIEF GBP18.00
See these and more at Dead Good Undies.
Are you a fan of bikinis? Do you want to try bikinis? Are you going to try new styles? If you answered yes to these questions a pair to give a look into is the Pistol Pete Rainbow Bikini. I am a big fan of the bikini cut. We have seen more and more brands make them. Pistol Pete has made every color in the rainbow and then some.
First, let’s talk about the colors. It comes in eight colors. Yes EIGHT! They are orange, purple, black, blue, green, red, white and yellow. It’s got every color of the rainbow! It’s rare that brand release so many colors at once. But, I’m glad they did! Now everyone can get their favorite color in this line.
What makes this a bikini? According to our bikini expert, Bikinisnthongs on twitter, it’s a lower cut, minimal waistband and smaller sides. I think this fits the bill on all three of these criteria. It’s also noted that the back is a full back. I prefer a full back and know a few of our readers feel same. Other bikinis could have a 3/4, half or minimal back.
The size of this bikini to me is almost perfect. It looks to has a front seam. It creates a bit of a pouch. It’s not an enlarging or enhancing pouch. Note that bikinis can have seams in the front, back, both or on the side. Each guy has a preference for where the seam is. I prefer a front seam.
Made out of 80% nylon and 20% spandex, it will have plenty of stretch and give. It will fit you like a second skin. Again, in any color you want! Including my favorite color, GREEN! Find this and a matching thong, the Rainbow Thong, is available in just as many colors.
BRAND: Pistol Pete
PAIR: Rainbow Bikini
COLORS: orange, purple, black, blue, green, red, white and yellow.
FABRIC: 80% nylon and 20% spandex
SIZES: Small – X-Large
COST: $24.50
LINK: Pistol Pete Rainbow Bikini
We are loving the new Hunk2 brand. We will be getting some review pairs very soon. So, if you’re curious about them we will have a report soon!
We continue our day of spandex. Our earlier post was a little low key for spandex. This post is going full on over the top. This is in both color and design. One of my new favorite companies is Bruno Menswear. This amazing company out of Mexico is doing some amazing things in the world of men’s gear (underwear, swimwear and erotic).
We chose the Jockstrap Meggings R&B. This is part of the Intense collection. As the title says, what happens when you cross a jock with leggings. You get this extremely fun pair. Which is basically a pair of long boxer briefs with the back cut out. This style is becoming big in the world of fetishwear.
The next thing that makes this pair awesome is the color. The bright red and blue trim make this pair pop. The blue is the waistband and around the back opening and down the legs. From the front, you wouldn’t know it is backless. I really love how they design pairs of underwear/gear. A lot of their gear just makes me smile.
This fits in well in the Intense line because it’s erotic and fun. Underwear/gear should be fun and make us feel sexy. Think of wearing this under a suit to work for a presentation, or to class for a big text or just out with friends. Or if you’re really bold you can wear out to a bar night somewhere.
I hope you guys will look at more spandex gear and really have fun with it. Singlets, runners, meggings, shorts and more. Some you will be able to wear out to the gym and others are made for at home only use. Either way they should be a lot of fun to wear.
BRAND: Bruno Menswear
PAIR: Jockstrap Meggings R & B
COLORS: Red/Blue
FABRIC: Spandex
SIZES: X-Small – X-Large
COST: $29.00
LINK: Bruno Menswear Jockstrap Meggings R & B
Singlets are a staple in the world of spandex gear. They have been around forever it seems. I got my first singlet when I was in college. Then they were only sold by stores that had wrestling gear. They were the actual singlets wrestlers wore on the mat. Now we have a world of erotic and fun gear. Singlets are made for everyone and are a lot of fun.
One of the newest singlets is from Go Softwear’s Hard Core line. The Hard Core Titanium singlet. The name sounds super cool. Go Softwear makes more traditional cut singlets. Meaning they are cut like tank tops on the top and go to mid-thigh on the leg. This is one of my favorite designs. Simply because it reminds me of my first singlets.
The Titanium name comes from the metallic side panels. Each side has a bright shiny “titanium” panel. It adds just a bit of flash to the pair. Which I like, because a solid black singlet your body can get lost. You need an accent color to give the pair some form. Strategic placement will allow you to show off your body more.
The price of this singlet is great too. At Just $38.50, it’s not a bad price at all. Singlets can range from the 30’s to the upper 90’s. If you’re looking to try a singlet this is a great starter singlet. It’s not too over the top and it’s at a great price.
The Go Softwear Hard Core is their fetish line. It has a little bit harder design than the typical Go Softwear, but that’s what makes it fun to wear!
BRAND: Go Softwear
PAIR: Hard Core Titanium Singlet
COLORS: As Seen
FABRIC: Body fabric is 95% rayon 5% spandex. Metallic Fabric is 88% polyester 12% spandex
SIZES: Small – X-Large
COST: $38.50
LINK: GO Softwear Hard Core Titanium Singlet
Today we decided to celebrate Spandex! Some of you may love it, while others may not. Even more may try some fun gear! The picture above features JOR workout wear from our Holiday Guide. It is model Damien and photo by Taylor Campbell. We have two great posts featuring some fun gear for you today!
We are working on a few things for thongs. We have seen a big take off in guys wearing thongs, gay/straight, it doesn’t matter. This week International Jock sent out an email that “Thongs aren’t your Dad’s Underwear.” I was like “OH SNAP!” International Jock is embracing the thong and starting to push it as well.
While not my favorite style, a lot of you guys are starting to wear them and not look back. This is amazing for underwear. It’s having guys try something new and liking it. Thongs in the past of men’s underwear have been like the step child of underwear. It was relegated to the back pages of adult magazines and no “gentleman” would wear such apparel.
Those days are gone. Thank god! Now thongs are being sold online and in major department stores. And by big brands such as Calvin Klien and 2(X)ist. We will see them grow even more this year. They were a little under the radar last year, but this year it’s going to be a full on thong year.
How do I know it’s taking off. Well, three of our biggest thong fans are straight. And they are huge fans of the style. More guys I talk too through UNB also profess their love of thongs. And, many of you are starting to share that love online with others.
I want personally thank International Jock for sending out an email focused on thongs. International Jock has always had really fun gear and promoted many great undies throughout the years. They aren’t just pushing a few thongs. They have one of the largest thong collections of any store on the net. From traditional to strings and everything in between. They have it. If you can’t find a thong you love there, it’s not made.
Head over to the International Jock and see their Thong Page. I think you will be amazed.