We posted a picture on the UNB Facebook Page today featuring the Greasley brothers but here we are featuring a great pic of Ryan Greasley by photog Simon Le.
One more day to vote in the UNB Reader Awards! Don’t miss out! Head to our UNB Reader Awards page to cast your vote and see all the pairs nominated!
Pink is one of my all time favorite colors of underwear. Since as far as I can remember I have loved it. After I found my first pair I sought out other pairs. At times it has been super hard to find but in the last 5 years it has been a big color in men’s underwear. Like it or hate the trend it’s not going anywhere.
ErgoWear has released a new limited edition series in just pink. The limited edition is limited to just the thong, brief and boxer. So it’s not a super huge pink collection but is in three of their favorite styles. Each of these styles has the amazing Ergowear pouch that has to be one one of the pairs I will always recommend. The pink is now just an added bonus!
If you are looking to try Ergowear and love pink, there is no better time to try them. You can get an amazing color and a pair of underwear with an awesome pouch! You can find these on the Ergowear website.
2wink has created some super fun swimwear and underwear over the last year! When I was in Vegas last week they sent me an email about the Pit Crew line. This line definitely fits in with the rest of the underwear they have in their collection. They have their own style and creativity that shows in everything they do.
The Pit Crew briefs have a distinct pattern made for the Pit Crew line. It’s a black background with a white and blue print on the fabric. It’s different and pretty cool to me. Patterns and prints is one of the hottest trends in men’s underwear. 2wink is doing their thing that really shines through.
The material of the Pit Crew line is one of my favorites. They have chosen a modal material that will feel amazing on your skin! That paired with the 2wink black waistband and black leg trim make it an amazing pair.
The Pit Crew line is just in the black print and is available for $21.95 AUD from the 2wink site.
Don’t forget you have 2 Day’s left to vote in the UNB Reader Awards! You can vote for the nominations or write in your own favorite. The winners will be named on Wednesday next wee. Vote at out UNB Awards page!
Underwear can be full cut or minimal. Some of our readers really love the latter. Thongs, jocks and smaller briefs are the name of the game for them. This is exactly what the new aussiBum Sportscup is, a dare to wear! aussieBum is no stranger to the cup design. For those who are not familiar with a cup. It’s a waistband with a cup only. There are not straps, attachment or anything. Your business fits in the cup and hangs!
“aussieBums ‘Seamless Sports Cup’, is the latest in underwear innovation. The full garment, including waistband, is made from a seamless premium micro-fibre with stretch and is tag-free for absolute comfort, making it ideal for both general and active wear”
The Sports Cup is available in 3 colors. Those colors are blue, navy and red. It retails for just $10.24 at the aussieBum site. If you are a fan check it out at the aussieBum site.
PetitQ is one of those companies that has a fun way of looking at underwear. This year they did a run way show featuring the 2015 collection!
Today’s Brief Distraction features Pikante Underwear. They just released a new collection, which we will cover this weekend. Its another super fun and erotic collection!
The Awards launched on Monday! So you have had three chances to vote, you have four more till Sunday! Don’t miss out on naming your top picks for 2014 in our Reader Awards. To see everything and to vote go to the UNB 2015 Reader Awards page!
My goal here at UNB is to try to awaken the notion that straight men should care about their underwear as much as every undie-fanatic out there. I do so because it’s important to me that all men see the options they have, while simultaneously educating them about how underwear is now, more than ever, being crafted specifically for men of all different shapes and sizes.
The biggest reason I’ve chosen to write for an underwear blog isn’t the fact that I love everything about men’s designer undies, it’s because I am a straight man who happens to love everything about men’s designer underwear. Sure, just because I am straight and I love underwear doesn’t make me unique, but given the overtly (at best) and in-your-face (at worst) homo-centrism that seems to have attached itself to the entire industry, my position as a straight guy navigating the insides of an industry dominated by homosexuality does give me a unique perspective.
Ultimately, the system likely won’t be changed, so it is my job to help my fellow straight brethren look past all of the aspects that make the industry so much more palatable to gay men. But in order to do that I decided to list some of the biggest reasons the industry favors one sexuality over the other, so without further ado, here are my Top 3 reasons it’s so much easier for gay men to be into the world’s best underwear.
1. That whole sexuality thing… If we’re going to start anywhere, it might as well be what I see as the genesis of all of the remaining issues on this list. Let’s face it, gay men and boys are attracted to (gasp) other men, so naturally an advertisement of picture of a fitness model in a pair of briefs or even boxer briefs registers perfectly with them. A straight man is attracted to women in their underwear. I don’t know too many men who get excited or want to see more of a Victoria’s Secret model wearing a pair of briefs with a contour pouch. Thus, the difference in sexuality makes it much easier for a man to be more inquisitive about a pair of underwear he sees on an attractive other man. And perhaps most important in creating this underwear-gap between the two “sexualities” is when the younger a boy recognizes he’s gay, the earlier the love of–or at least the recognition of men’s underwear may end up playing in his life.
2. Sexual objectification doesn’t go both ways… Men aren’t seen as sex symbols in the U.S. due to a lot of institutional factors, and because of this there is simply no desire in Straight America to see a men’s version of a Victoria’s Secret catalog. Worse yet, most women feel peer pressure to outwardly be disgusted by anything to do with a penis unless a penis or something to do with one (like…underwear) is being made fun of.
The fact is, men are the sex who “objectifies” in this country regardless of their orientation, straight men objectify women, and gay men objectify men. Once you think about it this way, not only is it easy to see why gay men have it so much easier to get exposed to the best underwear, it also becomes crystal clear why it is nearly impossible to market men’s underwear to straight men.
3. Underwear ads are only getting gayer… One of the biggest issues keeping straight men away from underwear while at the same time bringing more gay men to it, is the increasingly homo-erotic nature of men’s underwear advertisements. Now I plan to write a follow up piece on this topic because it’s rather large, but let me stick to the basics.
It’s a hell of a lot easier for a gay man to see a male model with tanned abs, sitting spread-eagle shooting the looker a bedroom gaze wearing a designer’s latest and think, “I have to have those” than it would ever be to even the most “metro-sexual” of straight men. Worse yet, overtly homo-erotic advertisements actually serve to further one of the biggest misconceptions about men’s underwear itself, which is that the underwear you choose to wear somehow dictates your sexuality to everyone else. While gay guys may love a bunch of simulated sex and naked video modeling on AndrewChristian.com, it’s only going to drive a straight guy away from amazing well-designed underwear.
There are several additional reasons why the world of outstanding undies is more suited to gay men rather than straight guys, but these are my top three. Fellow straight guys, what did I leave out? Gay guys, do you think I have a point?
Let me know on Twitter (@UNBBrandon) emailing me at brandon@underwearnewsbriefs.com, or sending me a message on Tumblr (thefirstthingon.tumblr.com)!
Enjoy this quick behind the scenes video from JOR! New brands are coming out very soon! I am back from Vegas and was going to write some stuff up but came down with bronchitis so you will get it next week.
Go vote for your Favorite Brief! We have several to choose from! These are posters we created for each part in the category. To vote go to our UNB Awards page and vote once a day till Sunday!
The wet and miserable winter the UK havs suffered is showing no signs of disappearing any time soon. Luckily shoppers don’t need to brave the elements to enjoy the new season delights arriving at men’s underwear specialist website Deadgoodundies.com. Here are some highlights from this month’s newcomers.
A picture can’t really do justice to this metallic marvel. The glittering pattern is created with clouds of gold, silver and copper for a super shiny look.
Mundo Unico Manaos Brief GBP19.00
The spring Mundo Unico underwear and swimwear has breezed onto the DGU site and UK gents seem keen to grab pastel coloured underpants like this colourful cotton slip.
Bruno Banani Colour Code Hip Short GBP23.50
Can’t choose your ideal colour this season? This designer brand is here to help with this paint chart inspired print!
Manstore M455 Grope Pants GBP36.00
This European collection is proving hot property this month with a host of stunning releases including this petrol blue boxer brief. The naughty shorty grants access to the pouch through open pockets at the side.
HOM Strawberry Boxer Brief GBP33.00
When these trunks are warm or are rubbed they emit a tasty fruity fragrance. All this wrapped up in a neat microfibre shorty from those fine designers at HOM. The men of the UK are really whetting their appetites with this one!
This great value animal print string is proving hugely popular with male shoppers this side of the pond. Luckily DGU have restocked fast to avoid disappointing undies fans.
Male Power’s two best selling designs are by far their Moonshine Jockstrap and their Zipper Short (still in production!). They’re undeniably sexy and both fly off the Jockstrap Central shelves as fast as they arrive. But now, Male Power is back with new versions: It’s the Radical Sport Zipper Moonshine Jockstrap and the Radical Sport Zipper Short which adds a front zipper to the Moonshine and making them both in a soft, slinky and stunning striped fabric in either slate-blue and black or wine and black. We love them.
The Male Power Radical Sport Moonshine Jockstrap has a low-rise brief front but gets its “moonshine” name from the back – the best way to describe it is a brief back with a big hole cut out for your “moon” to shine. As mentioned, the fabric is striped and the stripes help to accentuate the contours of your package and because it’s nylon and spandex, it’s super soft feeling almost like silk against your boys (they’ll love you for it!). And new to the Moonshine design is the zipper in the front pouch so now your front can be as exposed as your rear.
The Male Power Radical Sport Zipper Short, just like the original, has a low rise trunk cut and a very noticeable front zipper pouch for easy access. The spandex nylon combo not only feels great against your boys but it stretches in all the right places making this one hot go go short that’s sure to draw attention. And speaking of drawing attention, like the jock, the striped fabric although subtle does its job of highlighting every contour of your package.
Both designs includes a welcome extra fabric backing behind the zipper to help prevent things getting caught, but please still be careful!
Jockstrap Central’s big hunky model and fitness trainer Tristian is back to put the new Male Gear through their paces so be sure to head on over and enjoy the view.”
NOTE post contains an affiliate sales link
Remember to go vote for our UNB Reader awards. This is a small of some of the brand and pairs that have been nominated. Let your voice be heard and vote for your favorite. You can vote every day for your favorite for write in a pair you think should win!
Vote at out UNB Reader Awards Page!
I am calling it now, I think that 2015 is going to be the year of the swimwear brands! We have some amazing companies come on to the scene. One of those companies is Holas Beachwear.They have an interesting story on how they were founded. It started when three friends went on a vacation to Ibiza in 2008. They wanted to hit the beach but noticed their board shorts were out of place. “We didn’t particularly like what we found in terms of trunks so we decided to develop a brand which reflected our personalities and what we like in terms of quality, fitting and prints”. So they spent the vacation in their ‘out of style” shorts.
They caught up a few years later and That’s when one of the guys says: ” Why don’t design one? Seriously! We always wanted to find something to do together, we all love the beach and this could be it!“ Between nervous giggles and without saying a word, we knew we were going to do it. Create our own beachwear brand. The mission of the brand is “Uncompromising design with quality and comfort, reflecting the attitude of the modern man.”
They went on to tell us more about them and the brand:. “We are 3 guys with 3 very distinctive personalities with the love for travel,parties and all the good things life as to offer, which we try to reflect on Holas beachwear collections.”
We make sure that all styles on Holas beachwear make a statement, whether in terms of colour, print or a certain fitting.People search for Holas beachwear to find that certain item they don’t find on other places. We don’t intend to be plain… Our Slogan: “Holas beachwear, Only for those who dare”
Holas beachwear SS15 is in their second collection and they always have 3 lines on their collection. This year they have focused on:
- Montecarlo Bay: Renovated and attractive nautical inspired line.
- Miami Vice: All the fun and tropical side of Miami for a more confident type of men.
- Marrakech Express: Moroccan tiles inspire this line where sophistication is a key word.
When asked about the name they told us this was how the name came out. “Finding a name was easy. Holas beachwear, our way of saying “hi” to a new beachwear brand and
adventure.”
Check out the three new collections of Holas Beachwear. We hope to have more with the brand soon!
Today is the day to get great deals on underwear! You can get the Active Trunk from Baskit for only $12 today! just go to the Baskit Site and go under specials!
Last year we launched out UNB Reader Awards. This year we have some great brands in each category. So you can vote in every category or just one! You can vote once a day from now till Sunday March 1st. We will announce the awards on Wednesday of that week. Here are the finalist in each category. Click on each category to see all the pairs nominated.
- Favorite Brief
- Andrew Christian Trophy Boy Brief
- C-IN2 Culture Club Low No Show
- Cocksox CX16 Brief
- Male Basics Spod Collection Brief
- Modus Vivendi Military Brief
- Teamm8 Touchdown Brief.
- Favorite Thong
- Andrew Christian Almost Naked Dare Thong
- Clever 1059 Desert Thong
- Gregg Homme Loverboy Thong
- PetitQ P18 Eastside Thong
- Timoteo Proton Glow Booty Thong
- Favorite Jock
- aussiebum WJPro
- C-IN2 HARD Jockstrap
- Cellblock13 Locker Jcok
- Jack Adams Flex Racer X Fly Jock
- N2N B0dywear Power Mesh jock
- WildmanT WT14B Jockstrp
- Favorite Jockbrief
- Andrew Christian Almost Naked Locker Room Jock
- aussieBum Riot
- Cellblock13 Enforcer Jock
- Go Softwear Hardcore Backless
- PPU 1464 Brief
- WildmanT WT58J
- Favorite Trunk
- aussieBum WJBare
- Cocksox CXS68
- Gregg Homme Encore Trunk
- N2N Bodywear Vintage Trunk
- Papi Cross Roads
- SupaWear Diamond Dash
- Favorite Boxer Brief
- 2(X)ist Speed 2.0 Boxer
- Clever 0190 Mesh Bars Boxer
- Ergowear EW0120 Max Light Boxer
- SupaWear Supa-Star
- Wood Underwear Digital Camo
- Favorite Fetish Brand
- Candyman
- Cellblock13
- Gregg Homme
- Modus Vivendi
- PetitQ
- PPU
- Favorite Pair of Swimwear
- 2EROS Honolulu Brief
- aussieBum Loose 2.5
- Cocksox CX08L
- Marcuse Unlock
- Modus Vivendi United Brief
- N2N X-treme Bikini
- Best Overall Brand of 2014
- Favorite Online Retailer
- Dead Good Undies
- FreshPair.com
- International Jock
- Mensunderwearstore.com
- Touch Of Modern
- Underwear Nation
- Favorite Brick & Mortar Store
- Andrew Christian Flagship Boutique
- BRIEF! Charlotte
- Les Dessous D’Apollon-Paris
- Skivies – Dallas
- U4 Men – Seattle
- Favorite Underwear Model
- Chris Noffke
- Derek Yates
- Justin Leonard
- Matt Wilson
- Peter Le
- Scott Cullens
- Favorite Underwear Photographer
- Anibal Velasquez
- Jerrad Matthew
- Adrian C. Martin
- Armando Adajar
- Timoteo
- Simon Le
Each category has a write in option so if you disagree with our choices you can write your own in.
To vote go to our UNB Awards page!
In the last few years subscription services have been big in men’s underwear. Some focus a specific style while others like Bird Briefs focus on keeping your underwear drawer full of new undies as needed. It’s a great concept and for the busy guy who doesn’t have time to shop for undies (Yes I did said that!). We all know friends who can use a service like this. We got to talk to them about the new business that launched Jan 1 of this year. Here is what they say about there brand.
I came up with the idea for BirdBriefs this past summer- I essentially decided I needed some new underwear but was having a hard time finding the time to make the trip. I live in the heart of downtown and going to the closest Target or department store like Macy’s or Dillard’s is ALWAYS a chore.
At the same time, I had recently subscribed to a service called The Dollar Shave Club. I was happy with their service and it made alot of sense for me. So, I started wondering why there wasn’t some sort of similar version for underwear (socks too!) and that’s when I came up with the idea. I brought a few of my friends into the fold: Matt Ward – biz dev, Tony Emerson (who you’ve corresponded with) – Marketing/SEO, and Jeffrey Russom – The Engineer (brains too)….. At the end of the day, I just felt like there would be a market for subscription basics and no one was really delivering such a service the way I envisioned it should be done – so why not do it ourselves!?
So here we are. About 8 months later, I’ve studied textiles, styling, stitching, you name it. We’ve built out an e-commerce site. We’re having underwear manufactured and we’re taking orders! We’re doing all the fulfillment ourselves too. Its a little surreal – I never thought of myself as an underwear enthusiast but here we are! And I gotta say, I’m really happy with the way things are going. We’ve been in business for less than a month and we’re already rapidly approaching our 100th subscriber.
Go Check out Bird Briefs and sign up! I love their logo!
This is one of my favorite behind the scenes pics from UNB Holiday Shoot. We were setting up for the shoot and the guys were relaxing in Charles Owo underwear.
You maybe wondering where we find new brands. Sometimes we run across them on the net. Other times we have brands write us and other times we find them in social media. This is the case with Magno Underwear.
I was going through our Twitter followers to see what brands were out there that i didn’t know about. I found about 15-20 new brands and stores. I kept a list of brands and then went back to check them out. A few have been very inactive on their site and social media but others like Magno caught my eye.
So who is Magno and what do they do? Well it was founded in the US by three friends. Their mission statement is “At MAGNO, our ultimate purpose is to accompany today’s changing men into a sexier, healthier and happier person by creating a different yet commonly used product that is often overlooked but that is so fundamental to our everyday needs. We design, create and produce Colombian-made men’s underwear that is very carefully engineered to assist all men’s endeavors”
The first thing you notice with Magno is they are a classic designed underwear company. Their look is clean and 
classic. They do briefs, trunks, boxer briefs and long boxers. And the colors are black, greys and whites. Which I know can get a bad wrap from me at times. I like color and patterns but sometimes you need a great pair of underwear that’s not over the top. The underwear Magno makes is a solid color with a matching simple logo waistband. It’s classic and good looking pair of underwear.
My biggest gripe with the black, grays and whites is there is no creativity or design. This is no the case with Magno. It looks very well made and the design pays attention to the form of the guy. The boxer briefs are form fitting and you can see that in the pictures. The briefs are a fuller cut. I really want to try it. Every guy should own some classic underwear in their underwear drawer. Its a must have for every guy.
Sizing is a major issue for most guys who read the site. Just note the sizing runs to size 36 on the XL end. As most brands pay attention to the sizing charts on the blog.
What would you wear Magno with? I would say anything from a suit to jeans. They will go with anything you have in your closet. The design looks great and of high quality. The pricing is from $25 to about $30 for most pairs. The colors as mentioned above are gray, black, white and navy. Find out more about the brand on the Magno Underwear Site.
The Second annual UNB Reader Awards is launching tomorrow. So remember you can vote once a day for the entire time. The winner will be Announced next Monday! You will have 7 days to go vote for your favorites. The picture above is from last year. The new nominees will be out tomorrow.
This year we worked as a team to come up with pairs to vote on. There was not a nomination period for readers this year. But we didn’t forget how important our readers are. If there is a pair form 2014 that you thinks should be the best in the category, you have a write in vote!
So vote in our awards tomorrow and every day!
Bryan Hawn has done some great videos in the past. The new one features him on the beach and in the woods signing JLo Booty. Check out the video! He’s in swim briefs and jocks!
Underwear should be a lot of fun! This most of us reading this blog know. Its about putting on something fun and sexy to wear all day. Alick Alexander is one of those brands that embraces the fun and joys of underwear. How do I know this? Because this is what they say on the site “Underwear is the first layer of clothing we wear, it is the foundation of every man’s outfit. We could talk forever about our underwear, but ultimately it’s about you and how you feel wearing our underwear!” We couldn’t agree more!
They also are a brand that embraces the joys of color. They say that Black and White maybe stylish, which we totally agree, but colors add fun to a guys undies. Which is amazing to hear a brand embrace and cary as a mantra. I think many of the traditional American brands (not the ones we cover here a lot) are afraid to really to push color out there.
So what styles do they offer? They have on their site a brief and trunk styles. My favorite is the String Tech Brief. Which has a almost foot ball pants lace up in the front. Its not functional like football pants but is a lot of fun. It’s a cool design that is outside the norm for a lot of companies. The colors are great too! They have blues, reds, pinks, yellow and black and white for those less daring. Prices range from $20-30 per pair.
If you’re looking to show off what you have, well Alick Alexander wants to help. They have a specially designed pouch in their ProTrunk to do just that. The pouch is engineered without any special straps or pockets to show off your crown jewels. I will admit this piqued my interest even more on this brand. I love an amazing pouch in my unides.
I really LOVE this brand. I found them when Crunchiboy on Instagram took a pic in the brand. The head designer is based out of London and they are in Wales. They have been around since 2008 but this is the first I heard of them. I definitely will be keeping an eye and reaching out to them!
Have you ever been walking down the main shopping thoroughfare of a mid-sized Scandanavian city only to find yourself caught amdist a wintry downpour of freezing rain and light snow?
Of course you have. Who hasn’t?
Well this recently happened to me when I was in Sweden, and I had to duck into a local department store to wait the weather out. It was also a good excuse to engage in one of my favorite activities when I’m abroad: checking out the local underwear scene.
As I perused the aisles. Vividly imagining what Alexander Skarsgard would look like in all of the underwear offerings. I came across a brand I hadn’t seen before: Bread & Boxers. Despite the name, the stark white package in front of me had my favorite word in the whole world emblazoned on the bar code sticker: “brief”.
Everything about the package seemed intriguing. The spare packaging without an overload of graphics promised a garment that was so awesome that it didn’t need a half-naked dude on the package. But it also suggested that the garment itself would be as basic as the packaging. So, with my mind swimming with curiosity. I picked up two pairs the briefs (one white, one grey), headed towards the register. Handed my krona over to the cashier and then towards the exit.
As I left the Ahlens department store, the rain suddenly tapered off. Almost as if God herself arranged the weather 
interlude, so that I could discover and buy this brand of underwear.
When I returned to the states, I unpacked the brief and set them aside. It would be another pair that would enter the queue; not unlike dozens of other impulse underwear buys strewn across my bedroom. I did happen to notice it the other day, however, still clad in a package that is so spartan. I lovingly picked it up, pulled out the brief and put them on for a day of work. They made it through the day reasonably well.
The fact that they’re designed by Swedes isn’t a shock. They reflect that milieu of Scandanavian design concepts: spare, modern, elegant. As for the wear, they didn’t really stand out as anything either very good or very bad. They just were. For an undergarment on a workday, I’d say they were successful in that they supported me in a way that wasn’t a distraction.
Construction-wise, The brief is 84% organic cotton and 6% elasthene. A bit of stretch is provided by the latter material. The brief is primarily comprised of a single layer of fabric, save the front, which is lined. I love when briefs are constructed of a single layer of cotton, especially white ones, since they appear semi-transparent when they are put on. The brief offers full coverage on the seat and at its narrowest, the sides are 3.75 inches. They’re a little full cut for my own tastes, but that’s just me. I’m sure other guys out there will like the sheer simplicity and ease of the garment. It’s tagless in the back, with a little brand label sewn onto the band on the left hip.
I bought them in Euro size small (I’m somewhere between a North American medium and small) and they fit snugly, but not in a tourniquet cutting off vital systems sort of way. I’d say if you’re in between sizes like I am, go up if you want to breathe a little, but go down a size if you want to be a little bit of an exhibitionist.
Since I do work in the scientific field, I did what any good investigator would do and reviewed the literature. What I find most intriguing is the origin of the brand. If you go to the about the brand page on their site, they said that the idea for these minimal briefs was born from an instance where two friends were on travel and their luggage was lost. The brand then became something that was supplied to hotels for them to provide the garments to travelers who suffered the same fate, or as their site refers to it, an extension of the mini-bar. They were offered in rooms, and were such a hit, that guests began to ask for them in stores near them, and that’s all she wrote.
In summary, I’d recommend them to someone who’s looking an elevated basic: a high end brief that is simple, yet functional.
Scores:
- Daily Fit-7
- Sizing-7
- Construction/Materials-8
- Styling-4
- Daily Performance-7
- Overall-6.6
Find this brand at the Bread and Boxers website.