We continue the Retro Brief Distractions. This one if from the Aug, 2010 Magic. You see the models from Go Softwear (left) and Baskit (Right, Eric Turner). We will have more for you this year! So stay tuned
Hey guys! We are back covering Magic and Curve! Both are really great shows that showcase the newest lines in men’s underwear! We are going to be meeting with; Andrew Christian, JM, Gregg Homme, Frank Dandy, Joe Snyder, Intymen, Baskit, Unico, Skmpeez, Timoteo, Go Softwear, and a lot more! I can’t remember all of them off the top of my head. Starting today you can see tweets and facebook updates live from the shows! Other things you can see coming up:
- Videos from most major brands, and some new ones!
- In depth write ups about the lines we see.
- Models and model interviews!
- And a lot more!
We really have fun at Curve/Magic and look forward to writing it all up for you. This year we are increase our coverage and really let you know what is coming out soon from your favorite brands!
Check out these hot undies from the UK! They are made by a company called James Tudor and the style is “Battalion Crystal Brief.” These briefs are quite unique! Upon first sight, the metallic features stand out against the black and white fabrics. Each pair features 3 metallic accent buttons lining the pouch area on each side. To add even more flair, James Tudor has basically bedazzled their name all over the waistband. It’s unclear from the pictures provided whether or not this is accomplished by integrated metallic woven fibers or if they are indeed an embedded gem like material. Either way, the effect is eye popping. A hint of this waistband above your pants and you are sure to draw attention.
The overall look is robotic or industrial with a hint of disco. Contrast piping line both the pouch, a seam down the front, and an accent along the back. The style is available in both black and white with black/white crystals or black and white with black/red crystals. I’m a sucker for the combination of black and red and would, for sure, opt for those.
While I am a big fan of underwear being inventive and fun, this pair being both, I have a few concerns. Anytime there is an accent button, I always worry about one falling off after repeat wears. Since there are 6 on each pair, one popping off could really upset the whole look. I also hope the “crystals” in the waistband are either integrated or glued on with a super strength substance. I wouldn’t feel great about shedding glitter everywhere.
With that being said, I still think this pair could be a showstopper. Hit the light just right and you basically have a disco ball in your pants. Make sure to check out all the other great styles James Tudor has to offer.
We continue our Retro Brief Distractions. This is from Magic Feb, 2010. This is GoSoftwear‘s model. We will be reporting from there today and check out our Tweets and Facebook updates!
This week’s $12 Tuesday from Baskit is the Pure Low Rise Trunk. If you want something fun and classic in styling then try this pair. To get the special go to the Baskit Website and go under specials.
According to the Washington Post, if you want to tell how the economy is doing look in a man’s underwear drawer. Here’s the theory why: a man’s underwear is a necessity keeping the underwear market stable. However when times get financially hard, most men will make the supply they have last causing sales to dip. NPR reported that if you look at men’s underwear sales it’s pretty much a flat line hardly ever changing but when you look at the areas where it dips it’s because men are so pinched that they have decided not to replace underwear. Referring to the drop in men’s underwear sales, Alan Greenspan said “that is almost always a prescient, forward impression that here comes trouble.” So apparently some men are willing to deprive themselves of new underwear! Obviously these economists haven’t met us. We may need to spread the message about the paradisiacal world of underwear. However this theory has proven to be relevant.
According to the Mintel research firm, men typically purchase 3.4 pairs of underwear a year. Of course for us and our blog readers it may be closer to 34! In 2008 there was a 12% decline in the sales of briefs. The underwear began to fall to our knees! The first quarter of 2009 had a decline of 6%, and the final quarter a decline of 4%. And 2010 has had a prediction of a 2.3% decrease in briefs sales. However, there has been a nice silver microfiber lining to the falling briefs. The decline has been getting smaller. But Mintel doesn’t predict an increase until 2013! It may be time to buy some of your hard hit men some undies for Valentines Day.
We at Underwear News Briefs, and you our readers, would NEVER skimp on buying underwear but it’s nice to know the economic world is watching our valued assets. This is finally a startling study on the recession I can understand. I may have to consider a career in economics!
This week we are going retro! First we want to say Happy Valentine’s Day! Even if you didn’t get the pair you wanted from your sweetheart, buy them yourself! But his is a pic from DMK Designs! We ran it last year and thought it was a perfect to run this year!
They are in magazines and they are on billboards. When you think about it, at one point in time, they were how we knew there were new brands or designs in the stores…at least for those that weren’t able to get to the store often.
Being back in the woods, I depended on magazine ads for updates on my fetish/interest/motivation and for whatever other purpose it served. The coolest thing wasn’t the brands being featured, but rather the new designs being created. It was awesome to see all the color choices.
I used to sit at my grandmother’s house and look through all the magazines she had in the living room. Most of them were the Ladies Home Journal. To be a women’s publication, they had a good bit of men’s underwear advertisements.
Let’s look at that last statement. Why would a company like Hanes, Fruit of the Loom, or Jockey advertise in a woman’s magazine? That’s because for many husbands, their wives are the ones buying the underwear. “Go to the store and pick me up a pack of underwear, will ya?” I can hear it now.
There will always be the best ads that stick into your memories. Jim Palmer has to be one of the best underwear models in my honest opinion. I know, there have been many that some would say have been even better. But, right now, I can’t find the one I really loved. The guy was hairy and burly. I dreamed that he would jump out the ad into my living room.
Either buff, hairy, skinny, or just altogether “godly”, we pay attention and we buy the product. We are in a time now where there are professional athletes all over the place agreeing to take part in the underwear business. Hey, there is great money in it. I would love to get one paycheck written to David Beckham from Armani for sitting there in a pair of their briefs. To be honest, I would love to be the pair of briefs on him, hugging him in all the right areas.
I would love to hear which underwear ads affected you the most. Which ones got your motor running or convinced you to go purchase those briefs or boxers advertised. The future of underwear advertising is not clear, but the stage has been set for greatness and more photographic innovation.
Check out the latest video from Baskit. They have International Rugby Star Nick Youngquest!
We brought you the review of Diego Barberi. We wanted to share some of the great pictures they have done. They shot them outside and did a great job!
We were contacted by Diego Barberi last month. They are a new company out of Switzerland. Here is what they sent us:
“We are four friends from Switzerland and Germany. While getting a beer at the “Apres Ski” (-> it´s called, when you get a drink at a bar or pub directly after skiing. It´s very common in Switzerland/ Austria/ Germany) in St. Moritz (Switzerland), we met a really crazy guy called “Diego Barberi”.
Because we loved him and his name immediately, some more beers later we decided: Wouldn’t it be great to create our own underwear label named “Diego Barberi”!? Style, fabric, fitting, quality, comfort… just the way, as we envision a perfect underwear!???
Now, some months later, we really produced our first Diego Barberi – Trunks 🙂 Please check them out here: www.diegobarberi.com”
The line right now is a set of trunks, each one featuring a different embroidered design. I wasn’t expecting that. The pair I received 
was the Snow Flake. As you know, I’m not a big trunk/boxer brief fan, but I always try to keep and open mind.
The box is very cool. It presents the great photography produced by the company. They’ve captured their models in the picturesque settings of Switzerland. They have blown me away with the photography. When I pulled them out of the package, the first thing I noticed was the embroidered design. I like that because it will not fade or wear off over time. The next thing, being the cardboard that underwear is usually wrapped around for packaging, is a post card. Yes, a real postcard you can mail to your friends. We take our hats off to you guys for being creative.
I wore them for a day and enjoyed them. These are the types of trunks I like since they are very form fitting. I don’t care for trunks that loose their shape. These moved with me through out the day. The cotton stretched nicely and with the 5% spandex, it definitely moved well with me. If you are a trunks fan, you will definitely like these. They began with a small line and only a few colors but we hope they will grow and we will see more from them.
| Fit | 4 |
| Materials | 5 |
| Construction | 5 |
| Look | 4.5 |
| Daily Wear | 4.5 |
| OVERALL | 4.6 |
These are available in four designs and colors. The colors are white, red, light blue, and blue. You can see them all at the Diego Barberi website. These were furnished for review.
We bring you another great picture from Cocksox. They have some great new pics we will be bringing you over the next few weeks! We hope you enjoy
This patented Moisture Wicking Jock features Dry Mesh which dries 4x faster than cotton, doesn’t discolor and virtually eliminated odors. This performance jock keeps you super dry and is perfect for weightlifting, running and most sports. Features masculine styling with a white front and contrasting grey piping along the leg opening. Front center seam has contrasting black stitching.
Features our Anti-Muffin top elastic and the white leg straps are custom woven and super soft elastic with the Andrew Christian name and cross running along the center. The Show It adds the comfy cup to the jock which gently lifts a man’s package adding up to 1.5″ (3.8 cm) onto his frontal measurements.
Features:
- For Maximum Frontal Support
- Slim Fit
- Easy Care Machine Wash, Tumble Dry Low
- Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
- 86% Polyester & 14% Cotton
- Pat # 5888914
Specs:
- 1 1/4 inch logo elastic waistband
- 7/8 inch side straps
- No bottom coverage
- Soft stretch cotton cup
Regular Price $20.00 – Sale Price w/ Coupon $15.80
21% Off Coupon!
- Purchase Style: 9167 Dry and Naked Sports Jock w/ Show-It Tech. in the next 48 hours on AndrewChristianShop.com and receive 21% off this style only. Does not apply to any other items.
- Enter code: 21DNJOCK9167 during checkout for the discount.
- Offer expires: Feb 13, 2011 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.
We all love sales! And Dead Good Undies is having a big sale where you can save up to 80% off! Here is what they sent:
Get ready for our great deadgoodundies.com sale! Up to 80% off selected styles of underwear, swimwear and T-shirts from some of the best brands in the world like Olaf Benz, Sloggi, HOM, Gregg Homme, MANstore and many, many more.
Go to the Dead Good Undies site to shop!
You know we love giving away undies here at UNB. We love sharing great undies with you guys. Well, Erogenos is doing it as well. Right now every 50th order is FREE. That’s right we said free. Just go over and shop, and you maybe the lucky winner to get your entire order FREE. The first winner was announced last night. The promotion started yesterday and to get the first winner is amazing, so there will be a few more between now and when the contest ends on Feb 14th!
While there the Valentines sale is going on, you can save 15% off orders $75 or more! Just use code VALPROMO15, this offer expires also on Feb, 14th.
Check out all the Valentines suggestions. The suggestions range from the sexy and mesh to a little more conservative. Also new is Spanx and Andrew Christian. Check them all out at the Erogenos Site!
Today’s Brief Distraction is from Schultz Jeans. They have a great line of undies that go with their jeans. The jeans are made to expose the sayings on the waistband. We love it when companies design undies and clothes to work together!
Skiviez has the newest line of 2(x)ist, the Neon Collection.
Quicker than a ray of light, 2(X)ist zips into Spring 2011 with the all new NEON collection. Brilliant in both color and design, NEON reflects today’s digital age- fast, smart, and assured.
Constructed in soft-fle(x) cotton (90% cotton/ 10% spandex), NEON bursts onto the scene in vibrant colors like hibiscus, white, black, and Mediterranean blue in a variety of low-rise silhouettes. Each silhouette is further accented with neon piping elastics that add a bright flash for a streamlined, comfortable, and stretchy leg opening. Additionally, the new deep-v shirt shines as a bold, slim fitting option boasting a plunging neckline and neon-trimmed armholes. Go towards the light with 2(x)ist NEON.
If you like bright colors and low rise fits then check out the entire line at Skiviez!
I have to admit that Cocksox has been one of my favorite underwear companies for quite some time. I love the way they fit and they have an amazing pouch. I was recently sent a pair of the sports briefs to review. These are some of the more “conservative” pairs they have to offer. Most of their offerings are bikini or other cuts. That being said, I’m always excited to try some of the new pairs they produce.
I liked the more traditional styling of the pair. You could easily wear these to the gym or around town without drawing too much attention. The pouch wasn’t as pronounced as the others which would have been a good thing when I was on a job interview a few months back. The CX01 creates a rather pronounced pouch. It was quite noticeable. These still provide a good pouch but didn’t push things out to that extent. You could definitely wear them to work or other events.
I wore these under jeans for a day of errands, hanging out with friends, and relaxing on a low-key day. I loved the look, as I said, and the fit. Cocksox genuinely knows how to make underwear for men. There was, however, one minor problem…the tag. We have all had undies with a tag that drove us crazy during the day. This one was only mildly annoying as it irritated every so often. Although a minor issue to me, I figured this was a production issue. Other than that, it was a pretty awesome pair.
| Fit | 4 |
| Materials | 5 |
| Construction | 5 |
| Look | 5 |
| Daily Wear | 4.5 |
| OVERALL | 4.6 |
If you have wanted to try Cocksox and wanted a more “conservative” pair to start with, these are for you. This would be great. Cocksox furnished these for review.
We love ot see underwear companies profiled in main stream media. Here is what Equmen sent us:
The Steelers may have lost on Super Bowl Sunday, however Equmen scored with former Pittsburgh football icon Terry Bradshaw in his Today in America feature profile of Equmen.
When you can get the attention of football-great Terry Bradshaw, you know you’ve got something special going on!
Equmen, the pioneer in making men’s slimming/compression garments a mainstream product across the globe, was featured on Terry Bradshaw’s Today in America Show on CNN, this past Saturday February 5th.
You can find Equmen at their website.
We bring you a really awesome pic from Boy Rio for the Brief Distraction today. They were swimwear and now they have expanded out into the underwear. Check them out.
It’s Tuesday and that mean’s it $12 Tuesday! If you aren’t familiar with it, you can get a great pair of underwear for only $12! This weeks pair is Light Row-Rise Trunk. To get the special go to the Baskit website and go under specials!
We are restarting Underwear of the Month here at UNB. In the past, we entertained the thought of having an Underwear of the Week, but coming up with 52 pairs a year is difficult to say the least. For certain weeks, there were not many new pairs to feature. Changing to monthly made it much easier to manage.
The first pair we selected is the 2(x)ist All Star Brief. If you aren’t familiar with these, they feature the waist band that is similar to a sock. This is a feature I found very cool. It’s something new that hasn’t been attempted often. If you are a long-time reader of the blog, you know that I love the waistbands. Brands that pay close attention to the waistband and try new things always get my attention.
The waistband is sort of ribbed like a sock top. Here is the description from the 2(x)ist site:
“A classic athletic-inspired collection, All Star combines technical functionality and sporty fashion. The collection is made up of a breathable 55% cotton / 37% modal / 8% spandex fabrication constructed in a pique knit, with super sporty bindings and waistband. The trims are inspired by retro basketball sock designs; with varsity colored stripes in red, white, and blue as well as emerald, white, and gold.”
I do like sporty underwear. I love the way they fit and keep everything in place. I know there are many out there who don’t like feeling “constricted” but I like the extra support. I really love the stripes and design of these. I’m a firm believer that your underwear should reflect your personality. Why dress great but wear plain and boring undies. You have nothing to worry as these are nowhere close to boring.
2(x)ist is always known for great underwear. These are no exception as they really did fit very well. I will admit that I didn’t check to see if they were no show under clothes. The fabric was very breathable and form fitting. To me, it is important that you be able to wear sports-inspired briefs during any strenuous activity. It is a pair I would recommend for an active guy. The pair gives you support and fits wonderfully.
| Fit | 4.5 |
| Materials | 5 |
| Construction | 5 |
| Look | 5 |
| Daily Wear | 4.5 |
| OVERALL | 4.8 |
Men’s Underwear Store furnished this pair for review. You can purchase them directly from Men’s Underwear Store.
There is a new way to get to UNB! That new way is a new URL. While we are http://underwearnewsbriefs.com now you can get to us via http://unbblog.com! It’s shorter and easier to type in! So you can now get to the blog via two different urls!
Today’s Brief Distraction is another awesome pics from Timoteo! They do really amazing photography, and always push the boundaries.
To be a winner, it takes hard work, rigorous training, a lot of practice, proper diet, and an extraordinary pair of underwear. For instance, some athletes will go to great lengths to avoid any change that could result in disrupting a winning streak. Some even go as far as refusing to change their underwear, wearing the same pair over and over again unwashed! Others have different yet just as compelling superstitions about their underwear. Adrian Mutu, a footballer for the Italia Serie A club Fiorentina, wards off bad luck by wearing his underwear inside out. Jason Giambi, of the Colorado Rockies, wears his lucky thong when he’s trying to break out of a slump. Giambi’s team mates have even reportedly asked to borrow the blessed thong believing that it really has brought about a positive change. Maybe this is a theme in baseball,. Audrey Huff of the San Francisco Giants wears his “rally thong” , a red rhinestone studded thong, for luck. This has inspired the underwear brand Papi of Miami to send the Giants three dress size boxes full of thong underwear of every color of the rainbow completely unsolicited! Casey Pucket, an Olympic cross country skier, said “if I have a good race, whatever socks I am wearing, whatever turtle neck I am wearing, that tends to be the go to. It generally is the undergarments”.
It’s only fitting that underwear serve such a special place in an athlete’s ensemble and heart. As the innermost layer of clothing, underwear is the foundation of our wardrobe. An athlete’s uniform serves a function of more than just looks. It’s practical, supportive and protective giving the athlete an edge in their performance. So naturally, the foundation of this important package is no mere collage of fabric. Underwear goes beyond its intended useful nature to that of a confidence booster. When you know you’re sporting an amazing pair of underwear it shines through in your actions and personality. That can be an amazing game changing boost for an athlete!
A study in the journal Physiological Science made some interesting conclusions after a series of experiments. Their conclusion was this: “activating a good-luck superstition, leads to improved performance by boosting people’s belief in their ability to master a task.” More precisely, they added, “the present findings suggest that it may have been the well-balanced combination of existing talent, hard training and good luck-underwear that made Michael Jordan perform as well as he did.” So men don’t take your underwear selection lightly. They can make you a legend!