Here is another great picture from James Tudor underwear! They have released a few great new pics and they are a brand we all think you should know. They are doing innovative work in men’s underwear. Check them out!
2wink Underwear has launched a new campaign for the American Market. Its a rather interesting one! Here is what they say!
2wink Australia, one of Australia’s leading men’s underwear companies, plans to rip its U.S. competition to shreds–literally!
During its new two-week promotional campaign, “Cut Up Your Old Underwear,” aimed at launching its brand in the United States by proving its quality and design to be superior to that of its competitors, 2wink Australia will be giving away up to 1,000 new pairs of its underwear lines. In order to participate, guys must submit videos or photos of themselves cutting up or destroying an old pair of brand name underwear that they own – and in exchange will receive a free pair of 2wink underwear. It’s that simple.
Founded in 2005 by Carl McNeill, 2wink is the only underwear company producing its apparel in Perth, Western Australia, after making the strategic decision to move it from China. The brand, which is available to over 30 countries, has created four new designs within the last quarter, including two of its most popular styles, Cool Devil and Hot Angel. It is also known for its briefs and boxer designs of Loaded Gen2, which includes an inside secret pouch to hide a condom. The brand was created out of McNeill’s frustration of “buying underwear that didn’t last long and was expensive.” The company has since gone on to manufacture 80,000 pairs of underwear per annum and plans to expand into swimwear soon.
The “Cut Up Your Old Underwear” campaign will launch on March 15. Entries must be received no later than two weeks from the start of the campaign. All brand labels are eligible. Limit is 1,000 pairs of underwear. Entries must be sent via video or jpeg format by e-mail to events@2wink.com.au, and agree to 2wink Pty. Ltd. using for marketing purposes. Entries must include preferred underwear size, mailing address and contact details for participant.
For more information on the campaign, or to purchase 2wink underwear, visit www.2wink.com.au.
Olaf Benz presents a new series of very original models. Red and blue color with its lines “979” and “980”, a printed pattern “curve” declined
in two models Micro Pant and Square Pant. This Square Pant cut is new and astonishing, hybrid between the trunk and the brief, not very covering behind. Line 980 is declined in several colors, a blue Scottish printed pattern, a blue veil astutely transparent and a model “Satin” realized in a matter at the same time elastic and glossed, available in white and black. Olaf Benz republishes the line New York under the new name “975”. Made in cotton, corduroy-like stitch, this sober line puts very well ahead the mark Olaf Benz.
Thanks to our friends at Planet Undies for sending this over to us!
Today’s Brief Distraction is from Bone Wear! They are sponsoring the runner up to Mr. Gay South Africa Jaco de Bruyn. He will be representing South Africa at the 2010 Mr. World Pageant to be held in Incheon, Korea on March 27th. For more photos of Jaco and further links, visit the ‘Events’ page at: www.bonewear.co.za
“aussieBum has a responsibility to continually research and develop new fabric technologies. Banana fibre characteristically enjoys good luster, is lightweight, offers strong moisture absorption and is considered one of the most eco friendly fibers in the world today. We are truly proud of our contribution to the development of this fabric. It’s exciting and once again, delivers Australia to the doorstep of the world!” Sean Ashby (aussieBum Founder)
Everyone knew this was bound to happen sooner or later, and it finally has… AussieBum has gone ‘Bananas’ on us – and we’re extremely satisfied with the result. This may sound strange at first, but the advantages of banana fibre are numerous.
Firstly, it produces a completely natural fabric, being made from the bark of the banana plant. Also, banana, being a relatively easy fiber to spin, provides the soft, smooth and extremely comfortable result people have come to expect from top quality underwear brands. In fact banana fibre has come to be recognised as one of the most comfortable eco friendly fibres ever made, setting the standard high for sustainable fabric’s.
This Banana range is also 100% Australian made. Thus ensuring an environmentally sustainable, top quality product and design in true aussieBum style.
All things considered it seems the aussieBum team have once again hit the nail on the head, research showing that consumers are increasingly demanding greater quantities of sustainable and eco friendly products.
Even Alan Greenspan has been quoted in using underwear as the main barometer for the economic climate, and what a way to start the New Year, one that will see Australia steadily coming out of the worst financial recession in recent decades and aussieBum coming out with underwear that is leading the way into a sustainable future.
Innovation and design have always been the creative mantras that propel aussieBum apparel into the future, and the company has once again taken it to the next level. As a growing brand – true to it’s humble beginnings- aussieBum are driven by the passion of ensuring their loyal customers’ continue to get cutting edge, fun, sexy and innovative apparel. Where do aussieBum come up with these ideas one wonders? Mostly, this type of innovation is made possible because the company communicates and engages with their customers’ invaluable feedback, acting upon suggestions and gathering community input using technology such as Facebook, Twitter and most recently ‘Four Square.’ If people today are demanding comfortable and stylish underwear, which also take into account concerns such as environmental and economic sustainability, then that’s what they will be getting.
I got word of these yesterday from Jockstrap Central. I wanted to share it with you guys, rather then put it in the sales briefs! I know we have a lot of fans of jocks, and this is a new line that is affordable! The brand is Wolf Athletic Supporters
If you’re looking for a quality jockstrap that’s not only durable but extremely comfortable, then you’re going to want a Wolf Athletic Supporter from Jockstrap Central. From the ultra soft mostly cotton pouch with just a hint of lycra to ensure a great fit plus a full 3 inch sturdy elastic waistband down to the 1 inch elasticized cotton leg straps, Wolf has taken the sports jockstrap to a whole new comfort level. And for only $9.50 USD, you just can’t go wrong.
These new jockstraps come in three colors – black, white and blue with traditional contrasting colored threads running through the waistband. Look good and feel good, it’s all good.”
I told you about these new images I saw at Magic from Timoteo. They are totally amazing! The one saw at Magic are the one above here.But just imagine it six feet tall!
Timoteo worked with Photographer Allen Zaki to shoot a series of the underwear and sportswear collection. New models Jani Kokki (from Finland) and Ray Fares (From Sweden). Everything was shoot here in Los Angeles a few weeks back.
I hope we get a few more pics for you soon! As soon as we get them, we are going to post them!
UnderGear has a few ways to save! You can save 15% off orders of $50 or 20 off orders $75 or more! Just use code UGA500 from now till March 15th. While you are there check out Freeman! A new underwear line exclusive to UnderGear!
MalesBasics is having a 25% wide site sale! You can save on some of your favorite undies like Papi, Joe Snyder, MaleBasics, Mundo Unico, Puma and more! They have extended the sale for UNBReaders! Just use code UNB When checking out!
UnderU has some new arrivals from HOM, D&G and Hugo Boss. You can check out the latest HOM Underwear & Swimwear. New underwear & T-Shirts from Hugo Boss. Lastly, Designer swimwear from D&G, Diesel, Replay and more!
10Percent.com is giving you $15 off orders $75 or more till this Saturday! You can earn reward points overtime you shop as well. While you are there check out the great undies from Timoteo.
Save 15% off all regular priced, in stock swimwear at Mensuas. No coupon, no fuss. All regular priced swimwear is marked 15% off including California Muscle, Clever, ManView Bodywear, Speedo and Timoteo. Hurry for best selection. Offer good on new orders placed from 3/10/10 until 3/12/10.
The James Tudor exclusive offer this week is the Fall Front Brief. You can get it now for £18 when it’s regularly £23. It is available in classic white, classic black, pink and blue & red. The Fall Front has a revolutionary branded button down opening with trademark front and back piping detailing. This offer ends March 17th.
Wyzman is giving you 30-40% off select styles. They include 3G, Gregg Homme, Clever and PPU. Check out all the great designs and stock up on some of your favorite styles/brands.
Below the Belt is letting you pre-order the Cocksox Red waistband brief, and you can save 10% if you do! They will have limited stock so if you want a pair order early!
If you like a guy with an edge then Clint’s your man. Handsome, with the most stunning full color Tattoo running down his leg complete with sexy scars on his chest and face earned from a dangerous factory job working with scalding hot metal. Clint’s look is dangerously hot, but it’s just a look – in the studio, Clint turned out to be one of the nicest guy’s we’ve met.
With zero body fat, abs that are so defined they are actually concave and the most jockstrappable (or is that a jockstrap-a-bubble ) ass, Clint was the perfect candidate for all the Go Softwear Euro Mesh collection we just brought in. The best part is the stunning moire patterns from the mesh fabric running down his muscled chest.
We not only got him in the Euro Mesh, but also a few new Bike, Activeman and Joe Snyder jockstraps – be sure to check out our what’s new page for the new styles.
Our friends at His Trunks sent out an email about these yesterday. I think these are pretty awesome briefs. As you know I love briefs and prefer them over all styles. This pair I think is really cool and interesting. That is why we choose it as our Underwear of the Week.
These are by ManView, a company I haven’t tried before. I love the cut of these. They are a brief cut but smaller then a traditional brief. The next thing I love is that is like a tighty whity with the fly in the front. The last thing I love is the wider waistband with everyone’s favorite number “69” on it. The really interesting thing to me is the seam in the front. It looks like it has a fitted pouch. So it’s a mix of traditional and new!
This pair is available in four colors: Grey, Blue, White and Yellow. The sides of this pair is 4 inches wide and 2 inches of those are the waistband. Which I think it a good thing. It will fit well because there is 5% spandex mixed in with the cotton. They are available from His Trunks for $18. Check them out!
Andrew Christian contest is OVER! We had an amazing turn out and we know you guys really LOVE Andrew Christian underwear! We had close to 300 entries! I guess we should get to who the winner are:
Jiv T
Jonas K
Dakota M
Colin H
Steven P
John K.
Thomas B
Jerry F
Roger W
Sidney R
Brett L
David O
Jim A
Jessie A
Brendan B
Thanks to everyone who entered. Your prizes will be mailed out next week. Check back next week for the announcement of our next contest!
Here is a great pic from UnderGear! They is was done before their Times Square Event. Its a guy who walked around NYC in his undies. The things you see in NYC!
The Andrew Christian Jock Giveaway is now closed. Thanks for everyone for entering. The winners will be drawn tomorrow! we have another contest at the end of the month so check back soon!
aussieBum has more new undies out! They have really been working hard at coming up with some great ranges (lines in the States!). They just released the Banana fiber line last week and now this line.
This range combines colour and comfort resulting in a perfect fit to set the tone for your day. You won’t have to worry about feeling dull in this range, as the spectrum of colours naturally reflect the simple vibrancy of of the world – aussieBum style.
This model is Matthew Wilson – who recently won Australia’s Hottest Tradie Comp – he is a carpenter by trade…
You just have till Midnight tonight (EST in the US) to enter. Its simple and the turn our has been amazing! Keep the entries coming and get ready to win!
We have a great picture for you from Clever Underwear. Clever has some really cool designs and we are really liking the new line! We will bring you some more from them soon! So keep checking back!
There is only 2 Days left to enter the Andrew Christian Jock Giveaway! It’s simple to enter, just email us your name, mailing address and size. We will then enter you. Don’t forget if you don’t include any of the info your entry will be disqualified. For the email address and complete rules click on the Andrew Christian Jock Rules and Post.
We got a few pairs of Male Power to review, this is one the pairs. More will be coming in the next week or s. If you aren’t familiar with them, they are an underwear company know for some really wild and sexy designs. It can range from mesh, leather looking and traditional. So there is something for everyone.
I got the Male Power Zipper short, size XL, and thought first, that they look really cool. Then I thought, this is not going to be comfy with the zipper in the front. But, being the diligent reviewers and underwear lover I put them on. I will say that I didn’t even notice the zipper. I thought for sure that it would rub and drive me crazy. The reason is I have had zipper underwear before and it rubbed me the wrong way and had to be taken off. But these really fit well and I didn’t’ notice the zipper.
I wore them for an entire day. I was really surprised by the fit. I have had some undies similar to this and as I have mentioned, and they were designed to not be worn long. These really had a good pouch and held everything in place. The only thing that did annoy me is that they would ride down in the back. Meaning they kept slipping down some. Not a great deal but just enough for me to notice.
These are perfect for a pair of date night undies. They are interesting so when the pants come off, your partner will notice it.
Fit
4
Materials
4
Put Together
4
Look
4
Daily Wear
3.5
Overall
3.9
These can be purchased in either red or black. I reviewed the red pair. The price for the pair I around $19, and you can find retailers online or at a store near you on the Male Basics Website!
Today we have our first reader submitted Brief Distraction. The reader is Shawn S! Who is an aspiring underwear model. He posted a pic in our Facebook Fan Page this weekend and after exchanging a few emails, we got a few pics we’ll bring you. I think it’s awesome to have a reader in this feature. We are looking for other readers who would love to be featured! The picture is from RMJStudios.com. But here is some info about Shawn:
I live in Washington, DC and enjoy modeling on a regular basis. I’ve worked with some wonderful photographers along the way who’ve helped me achieve some of my goals, which have included commercial print and advertising, mainly underwear and fitness modeling. I’ve done some fashion shows locally but would really like to see myself in an underwear ad, billboard, or on display in a large window for an esteemed brand or company. I think I possess a lot of spark and enthusiasm, and I’ve been told to maintain this high energy level I display throughout photoshoots. I have a passion for modeling and I hope it shows in my work.
Its Tuesday and that means its another $12 Tuesday from Baskit! This must be the week for jocks, because they are offering the Contrast Jock as the deal. You can get one of the most comfortable jocks around for a great price. Make sure you get it today, the offer expires at midnight tonight!
Cocksox came out with a really great new pair. I personally love Cocksox, because of the pouch. But, for our long time readers you know all about my likes of the pouch briefs and such. This pair is the regular Cocksox brief with a matching red waistband. If you haven’t tried any of their undies due to the fact you like a waistband, then this pair should get you to try them. They fit really well and are very well made.You can check them out at the site and pick up a pair or two!
Remember you have a few days left to enter the contest, and I know you are getting tired of the posts but we can never have too many entries. For info on how to enter and rules, click here!
It was kind of warm here this past weekend, I”m so ready for it to be warmer! These ES Collection pictures don’t help! Makes you want to go to the beach even more! These are some really awesome pics!
Our friends at Global Guys Gear send us a new model from Denis Dwan Photraphy!
Its Tuesday and that means its another $12 Tuesday from 
