Global Guys Gear sent us even more pictures from Dennis Dwan. The new model is Trent, his is from the Gold Coast is 22 years old. Trent works as a Sales Account Manager… If you would like to see more of Dennis’ work, then check out his site www.denisdwanphotography.com
aussieBum has been nominated for a Shorty Award. If you are not familiar with the awards, they are an awards for the Twitter community! aussieBum has done an awesome job in Twitter and Facebok. To nominate them click this think! http://shortyawards.com/aussieBum
Here is more info about the awards:
The Shorty Awards honor the best people and organizations on Twitter. These unique awards are for the Twitter community, by the Twitter community. Online voting is public and democratic, culminating in an awards ceremony that recognizes the winners in 27 official categories as well as those in brand new crowd-sourced ones.
The second annual Shorty Awards nomination process has begun! In January 2010, the community is invited to nominate Twitter users for excellence over the past year. The awards recognize each content creator’s entire body of work, not just an individual tweet. Nominations are made by sending a tweet, whether it’s through this site or on Twitter.
In February, the nominees will be narrowed down to five finalists in each category. Winners will be determined by a combination of popular vote and by the members of the new Real-Time Academy of Short Form Arts & Sciences. An awards ceremony, complete with 140-character acceptance speeches, will be held in March in New York City.
Looking for something comfortable, colorful, and new for your drawer? Look no further than Whittall & Shon! You may have heard of this small operation out of New York, but if you haven’t, you are seriously missing out on some of the most comfortable underwear and clothing accessories around. I personally found Whittall & Shon very early on in my underwear career and I’m extremely happy I did.
Some styles have names, but others just have numbers. I have two pairs of the 161 Trim Square Cut style. I ordered the Turquoise-Orange from DealByEthan.com, and due to an inventory error, I received the Brown-Blue style. I was a little bummed at first since I really wanted the bright colors of the Turquoise-Orange, but the second I put them on, they could have been any color in the world.
The feel of the material in this underwear is seriously unrivaled…made of 95% Microfiber and 5% Lycra. Let me put this out there…I love microfiber. Love it, love it, and love it! Coming from a car guy who uses microfiber towels to clean his car at car shows, I just love the material and the fact that a company will put it into its underwear is amazing. Call me bias, but I feel the use of microfiber makes this underwear some of the most comfortable around.
Not only does the underwear feel amazing, but it also looks amazing. The 161 comes in almost totally opposite colors of the spectrum: brown and blue, turquoise and orange, yellow and blue, and white and red. It is amazing how a simple, two color design can produce such an aesthetically pleasing product. The piping around the edges is one color and the fill is the other. Such a simple design will get instant attention at the locker room, the club, or wherever you find it appropriate, or not, to strip down and show off your undies!
There’s more to talk about with the 161 from Whittall & Shon. Some of us care about the feel, some the color, and others care about the fit and the support. Worry not! I’ve got you covered, and so does the 161. It has a seriously amazing fit. I continue throwing around the word “amazing”, and you may think I don’t mean it. But I seriously do! There is absolutely no bunching at all, especially on the legs. The boxer brief is still a boxer brief at the end of the day; it won’t be a brief when it’s time for bed. That is even the case for someone like me who is constantly moving around, in all sorts of positions. Support is also good with the 161. Though there isn’t a dedicated pouch, there is still plenty of support for the valuables. It feels right and far from cramped.
If you’ve managed to stay along for this journey, and are still interested, definitely give Whittall & Shon a try. They are available from their online store at whittallandshonmen.com or from several online retailers, such as dealbyethan.com.
Here are your Sales Briefs for today:
My recent assignment was to try out a new pair of Australian briefs. We’ve written lately about the emergence of the Australians in the men’s underwear market. We are very happy to see them since they are bringing about changes in the way we see underwear. It is also good that the world is getting more choices than the ones we had become so familiar with. It’s funny that years ago, the slate was clean and underwear had many directions it could take. Today, that slate has become full of competition as designers from around the world embark on discoveries in new designs and materials to make the modern man comfortable and sexy…all while wearing one pair of underwear. One of those would be the Ristefsky Macheda Dare Brief.
Started by its founders Stephen Ristefsky and Vincent Macheda in 2005, Ristefsky Macheda (RM) has blended European and Australian style to create a bold line of underwear and beachwear. Both designers are of European decent and have placed themselves into Australian fashion and expanding their vision to the rest of the world. We welcome RM to the world of men’s fashion and plead for their creativeness in supplying men with innovative clothing.
I, like many others, enjoy the feeling of opening a new package of underwear. One could say that opening this package meant opening opportunities…for feeling sexy or well supported. This pair of red/white Dare Briefs did not disappoint in offering those opportunities. For a size small, the briefs fit true to size. There was no bunching, no looseness, and no cut marks on either the waist or the leg. This brief comes with a fly opening for those that chose to use it. I am not a fly user since I feel it causes the underwear to lose much of its pouch shape when stretched out. If you do use it, be sure to notice the width of material you will be fishing through; it’s rather wide. The material used in the Dare Brief is 95% cotton and 5% Elastane. The brief can be washed in the washer (thankfully) and it is not recommended to tumble dry or iron them.
There is no defined pouch used on this brief. I thought I was going to have to position differently than I normally would, but surprisingly, I was able to dress comfortably downward. The material is stretchy enough to supply a nice fit to the crotch. The legs were not tight and the waistband fit perfectly with a width at 1.75 inches (4.45 cm). The rear had ample coverage and did not move out of place. If I had gone to the gym, I am sure these would have been perfectly fine while running or lifting weights.
All together, I am very impressed with the RM Dare Brief. The designers did very well in producing an article of clothing they should be proud for anyone to wear. The brief satisfied all my expectations in what a great pair of underwear should provide its wearer.
| Fit | 5 |
| Materials | 5 |
| Put Together | 5 |
| Daily Wear | 5 |
| Overall | 5 |
The Ristefsky Macheda briefs can be purchased from their website at www.ristefskymacheda.com for $20.57 US and $22.95 AU. I am sure you will be as delighted with them as I am. Ristefsky Macheda furnished these briefs for our review.
We have another flying picture from XTG. Don’t you wish you could have a pilot who would dress like this! But its some really creative work
Here is another picture from Good Boy Gone Bad. They have done some amazing photography. Check out the entire line at 10 Percent.com
Our Friends at Planet Undies sent us another new line that we had to share with you! Its the Bruno Banani Optimist line. With the last year being such a bad year for many people, the line has come out with something that may give us a bit more Karma because we will be thinking good thoughts! The line is available in either yellow or black. They also have have smiley faces on them and OPTIMIST written across the butt. I think they are just fun and maybe what we need to keep us thinking good thoughts about not just the economy but life in general! This is some understated fun in undies. It’s not over the top. Imagine wearing these to the gym, taking down your pants just to see a smiley face! Although with my personality I may need a pessimist one, or maybe these will change my outlook!
JOCKSTRAP CENTRAL HAS ADDED NEW ZAKK CLASP BRIEFS IN CAMOUFLAGE AND FISHNET! We’ve just added two new Zakk products to our lineup. While not jockstraps, we’ve had our eye on these sexy briefs for a while and thought they’d look great on Mardi – we were right! These new fashion briefs come in two variations – a camouflage and a completely outrageous wide fishnet version for those who really like to show off. Both designs include handy side clasps for emergency evacuations. CLICK HERE TO CHECK OUT THE NEW ZAKK BRIEFS
Cityboyz Fashions now has the newest styles by Skmpeez! If you aren’t familiar with them, they are a great swimwear line out of Canda! They have some great patterns and styles for you to check out
Palace Trunks is excited to open its doors to you now. By going back to the basics with Clever and Baskit, we start you on your journey through the palace. We are excited about bringing you the finest underwear available. This is just the beginning and we have more lines coming to you in the next few weeks as well
NuWear is giving you 35% off all Gigo. Gigo is a line that is know for it’s bright colors and patterns. They aren’t for the shy, but more for a guy who wants to show off! Check out all the styles.
Jockstrap central is having a VALENTINES SALE – 15% OFF ALL MESH JOCKSTRAPS – For some, Valentines is all about love but for others it’s simply a perfect time to let someone you know that you have the hots for them. So, forget chocolates and forget flowers, give them a mesh jockstrap so there’s no mistaking what your intentions are. The best part is it’s pretty well implied that you will be giving a personal fitting. To help you carry out your lusty pursuits, we’re giving you 15% off our entire collection of mesh jockstraps from Male Power, Joe Snyder, Pulse, Go-softwear, N2N Bodywear, Raw Studio, and Kinkwear.
WildmanT is having a New Year’s Resolution Sale. The end of the first month of 2010 is drawing near! You are well on your way with your new year’s resolutions! To help you look your best with all those new deists, gyms and smoke-free you, wildmant is offering 35% off until the end f the month. So act now! Get that skimpy little swimsuit you know you will son fit into! Buy those sexy underwear that you can’t wait to show off! Enhance that package because soon you will be able to see your own fee! Use promo code “NEWYOU” during check out for your 25% off discount.
UnderGear is giving you free shipping on all orders over $75. Just make sure you enter code U9Y700 at check out. The offer is good through February 1st. While you are there check out the winter sale where you can save up to 60% off.
Fresh Pair.com is having a winter clearance sale. You can save up to 60% off select items. Huge markdowns on hundreds of great times, supplies are limited. So you better shop early!
Timoteo is having a Sneak Peek Swim sale. Get a jump on spring break with 15% off 2010 swimwear. Enter code Swim10 at check out. The sale runs to Feb. 15th. Check out all the sexy styles Timoteo has to offer!
His Trunks is back with a new product each week! His Trunks is back with some great new products from candid underwear, and PPU. Expect new product released weekly. Don’t you worry however, our original great brands like 2eros will be restocked soon! Use the discount code “BACK10” to get 10% off your entire purchase. (discount code good until 2/15/2010)
His Room has the new X Cotton & X Micro from Calvin Klein. Both are great new styles from CK That will make you feel great. They have the crew shirt, Boxer Brief, Hip Brief and Fashion Trunk. Check out all the designs.
I saw this picture on Facebook and had to share it. Global Guys Gear posted it and said anything on the sofa was $10 AUS. It’s a great concept and looks like when i empty my underwear drawer to reorganize! If you are in Australia go check out the sale!
Being a novice at men’s underwear and loving the opportunity to try different pairs I have learned a lot about what I like, don’t like, want to try, etc. I have seen different brands and styles and have looked at them with a raised eyebrow of confusion or with an intrigue and longing to try. Writing for this blog has provided me some great opportunities to “test drive” some undies and report back my thoughts, findings, etc.
I am proud to have had the opportunity to wear a pair of James Tudor underwear. When I first received them I wasn’t sure about how the button fly and easy access went together but figured I would give them a try and see. To my amazement it was not difficult to access. All I had to do is pop the top button and I was able to take care of personal business. Buttoning them back up was not that difficult either.
The material is 95% cotton and 5% Lycra. The piping creates an amazing frame around the hips. The tags are placed in non-irritating locations and are not rough to the touch, indicating great thought and design in the creative process.
Fit: 5
Materials: 5
Put Together: 5
Look: 5
Daily Wear: 5
Overall: 5
You can find these boxers at http://www.jamestudor.co.uk. The price, in US dollars, is $30.00. These boxers were provided for review by James Tudor.
You asked for it, so we have done it! 4Boysgear.com on-line store now features every garment from our collection at less than $20.00. While other designers are charging $25.00-$45.00 for their underwear, you will want to check out our garments, priced no higher than $19.99 each. The economy is hard on everyone, and $40… bucks is alot of money, for many people. So stop by now, and during the coming weeks, for these Special Economy Busting prices, on our entire on-line collection. Only from the 4Boys.
Thanks to our friends at Global Guys Gear for sending us these pictures of Josh! These are some great pics of him in Cocksox! Here is the description they sent:
Denis Dwan Photography www.denisdwanphotography has a new photo set – Josh B – 18 year old from the Gold Coast, Australia. Josh studies Physiotheraphy at University (so that means he is good with his hands). He also is a talented Basketball player and has played for the Queensland State Team. He also looks sensational in a pair of undies 🙂
Josh is wearing Cocksox Underwear. www.cocksox.com.au
The $12 Deal this week at Baskit is the Contrast Bikini Brief. These Baskit bikini briefs show off your sexy waistline and grab attention with fun, contrasting colors. Made to fit perfectly to your body and provide you with the sexiest look possible.
To get the deal make sure you go under “Specials” on the Baskit Website
How did you get started in the Men’s Underwear business?
12 years ago while on holiday we read an article in a tabloid magazine which mentioned that David Beckham liked to wear Victoria’s underwear around the house sometimes because the fabric felt so nice, we laughed at the time but then both thought ‘why isn’t there 
anything available for men like that’. So we started to do some investigations and realised that men’s underwear was really quite boring and functional, & that no one had really done anything to cover the fashion, or sexy side for men’s underwear.
We spent quite a long time doing research and speaking to lots of guys as to what they were after in fit and comfort and 3 years before we launched we started doing testing with lots of different fabrics and styles.
You have some interesting styles, what is your inspiration for designing?
The inspiration behind our designs comes from wanting to use really beautiful, soft, tactile fabrics and make them into men’s underwear which is masculine & sexy.
When we launched the range in 2008 we tried to get just the right mix of sexiness and comfort, we tried all the fabrics in the 6 different styles (from slim side brief to Long Boxer Short), to see what fabric worked best in the different styles and changed the fit according to what 
ooked good on the body. All our styles are wear tested because it is not just about what looks good, but also about standing the test of time.
The underwear you make is very sexy, what has been the feed back from your customers on the lines?
Guys are absolutely loving the fabrics and styling we are offering because it is so different from what is presently available & with 6 different styles to choose from our range covers the needs of every guy.
Our soft covered waistband has proved to be a real winner, with the feedback we are getting that it is unbelievably comfortable, especially compared to the high branded waistbands that tend to dig into you especially if you have put on a few pounds.
Tell us about your your new swimwear line, when did the line come out?
When we first launched a lot of guys thought that some of our underwear looked like swimwear because of the refined styling & funky prints and after customers were constantly asking us if we were going to do swimwear we decided to do a range which we launched in September 2009 and the response so far has been fantastic, guys seem to really be loving our vibrant funky prints and comfortable supportive fit.
The theme this year with our swimwear is ‘Hawaiian Holiday’, so we had prints done that reflected that summer feel. All our prints have been done by a heat transfer printing process (in Australia) for an incredibly vibrant & soft finish & to make our swimwear a bit more unique a lot of the styles have been hand cut for the perfect placement of the prints.
What are your favorite pairs you sell currently?
Bettina : My favourite pair of underwear is the Black Devore Short Boxer, because the fabric looks amazing on and is beautiful to touch as the pattern is in velvet (very lush).
My favourite pair of swimwear is the Hibiscus Swim Short, with a White background & vibrant Orange, Red & Yellow Hibiscus it just looks 
amazing and remind me of summer & the little short style just looks fantastic on (if you have got it why not flaunt it).
Tony : My favourite pair of underwear would have to be the Devore Short Boxer, the fabric feels incredibly soft on the skin and I love the styling of the short boxer with the shaped leg as I find it very comfortable.
The NEW Palm and the Modal / Spandex are also a winner with me as they are incredibly soft fabrics and feel great to wear.
We said Australian companies are starting to make a big influence on the men’s underwear market around the world, why do you think that is?
Australian companies in general are renowned for their quality and ingenuity and this is very evident in the men’s underwear market. TRIBE is 100% Australian designed & made and that gives us an advantage in quality control and being able to act quickly to the needs of our customers. Australia is regarded as a very masculine country with our outdoor lifestyle with Surf Lifesavers, Football player’s and The Outback and as such breeds a ‘can do’ attitude, this is entrenched in our business ethics and a belief that we can compete with anyone on the world stage, also our distance from the rest of the world, means we are less influenced by European and American trends and as such tend to set our own trends which the rest of the world have started to follow.
Any plans for the future you can share with us?
We are currently working on a new range of underwear and swimwear with exciting new fabrics and colours which will be released in mid 2010 so keep your eyes peeled for that !!
We are getting a lot of sales and enquiries Internationally, so in 2010 we will be looking for Retail opportunities in America & Europe.
Check out the Website www.tribeunderwear.com.au or www.tribeswimwear.com.au and for wholesale enquiries contact tony@tribeunderwear.com.au
Here is another great picture from aussieBum! A few more behind the scenes shots from the new swimwear rang! I hope you enjoy!
24% Off Coupon Details: Purchase Style: 9085 Pro Lifeguard Brief in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items. Enter code: 24DAY9085 during checkout for the discount.
Offer expires: Jan. 25, 2010 at 11:59PM PST. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.
Pro Lifeguard Brief
Dive into our new Pro Lifeguard Slim Fit Brief. Andrew Christian’s Pro Lifeguard Brief includes a body with a white “Lifeguard” and cross. Front also feature s a woven Andrew Christian cross logo by waistband. Features contrasting white binding around the pouch, legs and fly. Features low-cut brief styling.
These fine briefs are part of Andrew Christian’s newest collection with a new and improved fit and a softer, more conforming Andrew Christian “Anti-Muffin Top” elastic waistband to reduce the appearance of love handles.
Features:
Specs:
Schultz Jeans has been around for two years! They have integrated underwear into their line like few other companies has done to date. They have created a line of jeans with the patented Schultz Strap. It doesn’t stop there they went on to create a line of underwear with clever sayings on the waist band that just stick over the top of the jeans. The sayings include, “I want out”, “Handsfree”, “Coming Soon” and “Heat Seeker.
We don’t normally cover jeans but since the two go hand in hand we thought we would share about the jeans. You maybe asking what is the Schultz Strap? Well it’s a revolutionary concept that will bring an end to the belt. Their site says it better then we can:
Thanks to the unique and revolutionary new Schultz strap*, there’s a whole new way of wearing jeans. If you like your jeans low-slung the Schultz strap keeps your jeans on and your hands free from constantly hitching them up.
Designed to replace the traditional belt, the Schultz strap can be worn on the back or front of the jeans. Bringing to you flexibility of wear and making a fashion statement, no more for that belt anymore.
Two buttons on each side of the jeans on the rear waistband ‘cinch’ in the waist for a comfortable, belt-like snug fit, without a belt. Worn at the front on the inside of the jeans, the Schultz strap gives sufficient support allowing you to wear your Schultz jeans low slung, displaying your new designer Schultz underwear.
All Schultz jeans come with two straps. They’re interchangeable and even upgradeable! We will be introducing new designs constantly so you can change the whole look of your Schultz jeans by simply purchasing a new Schultz strap.
*International patent pending
If you want to show off your underwear and wear something that is designed to do that, please check out Schultz! You won’t be disappointed. We look forward to seeing more sayings for the underwear soon! Check out their website for more on the jeans and undies. I hope we see more companies integrating underwear in this way. Underwear is about fun and I think Schultz is doing a great job!
Top Drawers has one of the most interesting underwear companies in stock. That company is Undertoys. If you are not familiar with the line, it’s a line created by an Australian guy that wanted to make fun underwear for big kids! They use fun and colorful patterns with a nice roomy pouch. So they may look like underwear for kids but they are not. They are really fun and creative. I know it’s not the taste for everyone.
They are being sold in North America, before you could get them through the Undertoys website. The patterns above are the Skywars on the left and World Series on the right. So, I’ll bet we’ll see these a lot more now. Just curious what everyone thinks of the line? Is it something you would wear?
Here are the Sales Breifs:
Beyond Big Branding is a new company formed by Jason Sutherland and Brian Edgar. You may know Jason who formerly owned Ginch Gonch and now is developing the Piss & Vinegar brand. Where as, Brian is a former executive from Tommy Hilfiger. They have teamed up for form an innovative new company that will address the under-served metro-sexual male consumer group
“Building and maintaining a single brand requires as much time and effort as developing a host of brands,” explained Mr. Edgar, formerly executive vice president at Tommy Hilfiger Retail Canada Inc., at this morning’s announcement. “Beyond Big Branding will unite similar-minded active wear companies and co-brand them with one another.
“Synergy is key for us,” said Mr. Sutherland. Mr. Sutherland is widely heralded as the designer who, with his Ginch Gonch line, helped to inject fun — or, as he calls it, cheekiness — into the men’s undergarment industry. “Our brands share services across the board: from design, to accounting, collections, customers, sales, support staff, web design, IT support, printing, photo-shoots, public relations, and even online media.”
“Beyond Big Branding offers advantages to buyers as well”, he continued. “We aim to be a one-stop shop, providing products of the highest quality with brands that cover virtually all price points, from mass market to exclusive boutique.”
As we have said the first brand they have launched is Piss & Vinegar. It was released at the end of last year. The most memorable pair is the Jesus brief, which was one of the most controversial pairs of last year.
The company will bring to the American market Expose and Dick & Jane. Expose is a line based out of Columbia. While Dick & Jane was originally founded in Russia and a favorite with the young urban market.
“The men’s underwear and loungewear market is still in its early stages of development,” said Mr. Edgar. “Beyond Big Branding aims to take the industry to the next level by buying, licensing, and partnering with exciting brands and manufacturers throughout the world.
“We are aggressively seeking additional partnerships with brands and investors,” he adds. “Through synergy, our Beyond Big Branding companies are finally able to compete against the big boys.”
We look forward to seeing some great stuff from Beyond Big Branding, we are trying to get them on a podcast to talk further about their plans for the men’s underwear market.
New at Planet Undies is the underwear company based out of Berlin called Barcode Berlin. You may not be familiar with the brand, they are for the jockstrap lover! They have introduced 4 new jocks in their collection. he brand concentrates on this type of sexy underwear and gives a very detailed attention on refinement, the detail and the quality of manufacture.
The Four Styles are (from left to right, click to see the larger picture):
They are some really cool jocks and we hope we get to see more from them. Here are some of the promotional images, we just had to share them!
We have found out over the last few weeks some of the NorCalBodz boys are gaining some fans from the site. Tory has been one of the most popular. We have featured him a few times. I”m sure we’ll feature him more and the other boys at NorCalBodz.
Tory is now one of the models at Cityboyz Fashions! And, he is wearing one of my favorite brands, Mundo Unico! If you go to their site you will see a lot more of Tory, not just in Unico but many different styles! I hope you enjoy and I will bring you more of Tory soon!
We posted a few days ago about color in men’s underewar. What timing from aussieBum has come out with a new and interesting color. The color is brick red. It’s a deeper red then we have seen in undies. Its great to see aussieBum take some risks with different colors. I haven’t seen this color too many times in men’s underwear.
This pair is out of the Classic Undies line. It’s not a monumental product release but since we did color, I wanted to point out something new and different. I think aussieBum is one of the ones that does great work in colors and I hope they keep up the good work.
