September 2017. Following a successful summer collection of impressive underwear and swimwear, Modus Vivendi is excited to welcome the Desert Line making an impressive debut. After an artistic reinternment, the classic camouflage print, is presented in the Desert Line with exciting enhancements and a spectacular new look for all pieces from briefs to hoodies.

Christos Bompitsos` inspiration, the Greek wilderness, from sandy landscapes to rocky Mountains in Meteora Greece, enabling the complete revamp of the so called military style will now offer the ideal accompaniment to Modus Vivendi` ‘Lifestyle’. This concept has already proven hugely successful, with highlights including the Camo brief and boxer. Committed to high quality and the local manufacturing, Modus Vivendi ensures the inclusion of local produce on all its products.

Meteora is a truly inspiring and sensational setting of overwhelming rock formations in Central Greece. These gigantic rocks are decorated with historical monasteries, (included in the World Heritage List of Unesco) which were built by monks who were previously hermits in the area, living in individual caves. This magical place has been used for some episodes of the series ‘Game of Thrones’.

Designs include underwear, sportswear and streetwear featuring camouflage print. The Desert Line consists of jockstraps, tanga, bottomless, briefs, boxers (cotton elastane fabric); tanktops, shirts, singlets (light weight fabric); shorts, pants (light weight fabric); hoodie, fur pants (printed faux fur).

The Desert line is a true testament to the outstanding value offered by Modus Vivendi Lifestyle promise and will wake up your will to fight for your way of life.

Ice Collection

Fire Collection

Did you see the latest from Modus Vivendi? We posted about the Iconic line, a few days ago. The model does some amazing poses and we hope you will check it out.

September 2017. Modus Vivendi has the pleasure to announce the new Iconic line for Fall 2017, enhancing the ultimate fashion experience it offers customers. As a brand very much ahead of the curve, Modus Vivendi is always striving to improve its every day underwear pieces without compromising on design, style and luxury. With this in mind, Modus Vivendi present the Iconic line, inspired from Calisthenics which is a modern way of body training like cross Fit, boot camps, and obstacle race training.                                                                                                                                

This hotly anticipated line highlights the need for finding the beauty in our life and focuses on the power we have to achieve our goals with the Greek Olympic spirit of fair competiveness. The name “calisthenics” has an etymologically Greek root and derives from the ancient Greek words «κάλλος-calos», meaning beauty and «σθένος-sthenos»,meaning power (physical and mental).

The line consists of jockstraps, tanga, mini briefs, briefs, boxers (cotton elastane fabric); bath towel, bath towel robe (cotton towel fabric).

The trending Greek concept, with a touch of Mediterranean warmth, as presented at the new Iconic line, is sure to tempt fashion lovers with an extensive series of classic yet contemporary design, and to offer customers both the utmost in comfort and the absolute best of Greek culture. Top quality and minimalistic design makes it ideal for every day comfort wear and sport activities.

With the exciting new Iconic line, Modus Vivendi is sure to be the next-buy for 2017. For customers looking for pure design, outstanding quality and comfort, their wishes have been granted and it’s in the form of the spectacular Iconic line.

The Modus Vivendi Iconic line is available from €23.50

July 2017. Finding unique underwear that look stunning is near impossible, but this year help is at hand from award-winning Modus Vivendi! The all creative Christos Bibitsos, is offering a special collection of underwear, inspired by Greek white, long sandy beaches.

When Leather Fetish meets Fashion,  Modus Vivendi presents a stunning new Leather look Underwear collection which comprises of Super mini brief, with a special boosting up backside; Unique low cut boxer, with press studs; Retro running shorts design, with adjustable side studs; Leather look bottomless brief, the ideal fetish kit.

Modus Vivendi focuses on sexy unique underwear and the expertly tailored pieces are the ultimate pieces for this season. The perfect fit, versatile underwear can be worn on and off the bedroom and are designed to look good whatever the occasion.

Renowned for bold designs and patterns, all of Modus Vivendi’s underwear comes with a high quality guarantee. The Modus Vivendi special Leather look underwear collection aims to capture the effortless fetish luxury experience. The exclusive design used on this special edition symbolises alluring life on the white sandy shores at Greece and beyond.

The Modus Vivendi special Leather look collection is available from €28.20

Last week we brought you the new Modus Vivendi Mondrian line. The newest pairs are now out. See our previous post on the Mondrian collection

With yet another line, Greek label Modus Vivendi continues to present its very exciting and fresh Spring-Summer 2017 collection. The line you are about to see is called New Mondrian and is a new take on a best selling line Modus Vivendi released last year. With references to Piet Mondrian, the new underwear feature colour blocking with red, blue, yellow and black colours in geometric patterns. This line takes this pattern to the waistband to create a new and luxurious approach to classic underwear styles. The elegant, full black or white body is elevated with the multicolour waistband and a metal tag bearing the Modus Vivendi name on the side.

The conceptual campaign takes this line to the tennis field! The team of P2Photography and model Efthimis Chatziapostolou present the new line in a sporty and playful setting that will put a smile on your face! It’s a highly artistic, sexy and comfortable line and the way it is presented with this campaign is, we think, absolutely perfect!

Credits

• Underwear, tanktops: Modus Vivendi
• Photography and video: P2Photography
• Model: Eftimis Chatziapostolou
• Location: Thessaloniki, Greece

It was one year ago we brought you the Neon line from Modus Vivendi. Today we have a new and updated line from this Greek Brand! But do you remember this line?

The new Camo Swim line has been released by Modus Vivendi! We wrote the Camo lineup a few days ago. Go see the entire post and all the pairs released. Camo lineup

Modus Vivendi has their own way of doing things This is the newest swimwear called Sporty Swimwear. Make sure you check out the line

Elegant and luxurious, the Modus Vivendi Handcrafted line is a perfect example of meticulous craftsmanship and attention to detail. The brand has designed minimalistic styles elevated with gold accents, made with the finest cotton and sewn entirely by hand. This line comprises five styles of underwear (two styles of briefs, two styles of boxers and jockstraps) and tank tops, all available in black or white elevated with stylish golden accents.

The campaign is inspired by the work of Italian painter Caravaggio. The striking, artistic images were captured by top Greek fashion photographer Vangelis Kyris in Athens. Model, Nikos Solis is posing with elegance in the new, outstanding designs of the brand.

Credits

Underwear, tank tops: Modus Vivendi

Photographer: Vangelis Kyris

Model: Nikos Solis

Location: Athens, Greece

Greek brand Modus Vivendi has just released a brand new line of underwear and streetwear featuring a neo-retro polkadot design. Great style never gets old so the label revisited the trend and brought it back in fashion! The Modus Vivendi PolkaDot line comprises three styles of underwear (low cut briefs, briefs and boxer briefs), a tank top, a shirt and a bermuda style pair of shorts in this pattern.

The campaign of this line is inspired by the 1950’s barber shops. It represents a way of living with honour to tradition. Models Christos Efremidis and Christos Kitsiou as the barber and the client are photographed by the talented team of P2Photography on location in Thessaloniki, Greece. We hope you like it as much as we do!

Credits
Underwear and streetwear: Modus Vivendi
Photography and video editing: Panos Misailidis – P2Photography
Models: Christos Efremidis (The barber), Christos Kitsiou (The client)
Location: Thessaloniki, Greece

The first of many new lines by Modus Vivendi this season is the Camo Line which comprises underwear in four styles (low cut briefs, briefs, bottomless briefs and boxers), tank tops and two styles of pants (tapered sweatpants and bermuda style shorts). All of them are available in two geometric camouflage prints: khaki and blue. The line is a fresh take on a very popular trend this season with which Modus Vivendi invites you to find your inner marine or navy seal and be a tower of strength!

The design as well as the campaign that you are about to see is inspired by one of Christos Bibitsos’ all time favourite films, Querelle, by Reiner Werner Fassbinder. The campaign is photographed in Madrid by the talented fashion photographer Joan Crisol. Model Javier F.A. takes on the role of the young sailor to present the new styles in settings and light with clear references to the 1982 drama.

Credits:

Underwear, tank tops, pants: Modus Vivendi
Photographer: Joan Crisol
Model: Javier F.A.
Video: Raúl Flory
Styling: Mario Ville
Special guest: Santa Kira
Location: Madrid, Spain

Colour blocking is one of the biggest trends in men’s underwear at the moment, and no other brand has presented it better than Modus Vivendi in its Contrast line. The new line comprises underwear in three distinctive styles and tank tops. This designs are a celebration of colour featuring contrasting combinations of fuchsia with black and aqua blue with purple.

The campaign was photographed at the studios of Modus Vivendi in Greece by P2Photography. Models Efthimis Chatziapostolou and Giorgos Chatzisavvas are photographed on a full on colour background, a symbol of spring and good things to come. The brand’s optimistic attidute goes one step further with the inclusion of their best selling and recently restocked Weekly Briefs and C-Through Briefs in this shoot. A bright and energetic campaign that matches perfectly the character of the new Contrast Line by Modus Vivendi!

Credits
Underwear and tank tops: Modus Vivendi
Photographer: P2Photography
Models: Efthimis Chatziapostolou and Giorgos Chatzisavvas
Location: Modus Vivendi Studio, Greece.

This picture is one of the reasons that Joan Crisol won the best photographer. It’s taking the amazingly creative underwear from Modus Vivendi and then the creative mind of Joan Crisol and you get images like this!

Modus Vivendi is without question one of the world’s most prolific brands of men’s underwear and, as you probably know, it is Greece’s premier brand.

As it does each year, Modus Vivendi has put forward in 2016 a very extensive collection. It has featured designs of many different inspirations, presented in photographic campaigns from the four corners of the earth.
With its latest release the brand returns home, to Greece. The new Meander Line pays tribute to Ancient Greek civilisation, drawing inspiration from perhaps the most recognisable symbol of classic geometric art, the ‘meander’. This ancient key pattern has decorated countless buildings and adorned sculptures and friezes, becoming an icon of Greek art.

The Meander Line is luxurious. It comprises underwear and loungewear in two colours, blue and white, embellished with gold accents. Made from a top-quality cotton blend fabric, the line offers favoured styles that will please every man.

The campaign for the Meaner Line was produced in Athens. The photographs are the work of one of Greece’s top creative photographers, Vangelis Kyris. Our Greek kouros, Christos Katsavochristos, presents the line in classical poses of strength and control. This stylish underwear is bold, masculine and comfortable. As you would expect from Modus Vivendi.

Credits
Underwear, loungewear: Modus Vivendi
Photographer: Vangelis Kyris
Model: Christos Katsavochristos
Location: Athens, Greece

Greek label Modus Vivendi has just released a line of top quality sportswear for men made from Techno Sport, a two-way stretch fabric with moisture wicking properties and excellent UV protection formula (UPF 50+). The Active Line comprises tank tops, sweat shorts and slim fit pants (aka meggings) in two lengths. All the items are available in four classic athletic colors: red, blue, carbon gray and black. The manufacturing is impeccable featuring flat, ergonomic seams for a comfortable, second-skin fit that keep you dry and mesh panels for enhanced ventilation, during gym and outdoor activities.

A new line called Broaded has just been released by Modus Vivendi. The new line comprises men’s underwear in three distinctive styles as well as tank tops and t-shirts in three colours: blue, red and black. The underwear of this line comes in jockstraps, briefs and boxers all handcrafted from a high quality ribbed cotton based fabric. This is probably the most comfortable underwear you’ll ever wear! The fabric is extremely soft, the waistband is covered to avoid any discomfort and the pouch is contoured to offer space and support exactly where you need it. The tanktops and t-shirts feature broad elastic trims and curved hems. They are great for the gym but can also be worn as streetwear with your favourite jeans.

The campaign of Modus Vivendi’s Broaded line was photographed in France. Talented photographer Lionel Andre created some stunning images with models Jess Vill and Tony Model Fr in the olive tree fields near Aix-en-Provence. The campaign is sexy and masculine showcasing the new line at its best!

Credits
Underwear, tanktops, t-shirts: Modus Vivendi
Photographer: Lionel Andre
Models: Jess Vill, Tony Model Fr.
Location: Aix-en-Provence, France

Modus Vivendi (http://www.e-modusvivendi.com) proudly presents the new Broaded Line! A new classic, this line offers items meticulously made by the skilful artisans of Modus Vivendi to offer exceptional comfort and great style! The campaign was photographed by talented Lionel Andre in Aix en Provence of Southern France. Models Jess Vill and Tony Model Fr are posing among olive trees in the new designs of this incredible line. Enjoy!

Credits
Underwear and clothing: Modus Vivendi
Photographer: Lionel André
Models: Jess Vill and Tony Model Fr
Location: Aix-en-Provence, France

Modus Vivendi has always had a really interesting design sense. They have always said they were influenced by their Greek Heritage. We wanted to ask them some questions about some of the more iconic lines they have released over the years.

Interview with Christos Bibitsos

Tell me something about how your Greek heritage has influenced your designs over the last few years?

The truth is that we are very much in touch with our ancient culture, as Greeks. That has been true since the company began. Ancient Greek culture prized the male body highly. You can see it in sculpture, ancient athleticism and Greek art. It’s one of the main guides in every project we do.

Which of the many Modus Vivendi lines has been most memorable for you, most creative. ‘The Fisherman’, maybe?

There are many interesting designs, really. The most special, the most idiosyncratic? In our Original Collection, I think. But all our projects are all unique. That is what distinguishes us from other brands.

The photographic work seems styled to each collection. Is that a result of collaboration with the photographer on each individual campaign? Or do you allow the photographers freedom to achieve their own creative vision?

First of all, I think it’s wonderful that photographers across the globe have been inspired by our intentions and have given so much of their talent, taking each shoot in a definite direction, while still respecting the basic idea, the basic feel that inspired the design of the line. Every photographer needs his freedom, and this adds to the diversity of our campaigns to date.

Of all the photoshoots, which has been your favourite?

Ah, every one is special, for its own reasons. One particular campaign that represented Modus Vivendi’s style especially well was the retrospective of traditional Greek occupations, ‘Retro Greece’. Winegrower, woodcutter, innkeeper, stable hand, those gave us some great images.

Which are some of the most memorable pieces of underwear from your collections. The leather jock with the chains for example… any others?

I’ve said it many times, but each item in a collection has its own story, an inspiration a moment. But if I had to mention one, the Sumo Brief, or maybe the Converter Boxer. They are so unique. They can be transformed, changed, and this is perhaps a unique aspect of Modus Vivendi.

Some of the latest collections have a more mainstream design aesthetic. Are we going to see more designs that could be considered more ‘fashion’, like The Fisherman? 

Your favourite Fisherman is one of my favourites too. Sometimes a look like that can be the basis of an entire collection, as it was for the Leather Look collection. Modus Vivendi is a fashion forward brand and probably always will be. It’s about diversity, and its addressed to people who appreciate that, whether or not they’re on the same wavelength. Over time, our customers have become more insistent about our adding some more mainstream lines to our collections. This way we can address men’s everyday needs in quality underwear. First and foremost, we are a Greek brand. We manufacture exclusively in Greece, using predominantly Greek raw materials. We have some of the best cotton in the world here. If we use it well, we can create some of the best classic cotton underwear there is.

With a new, super sexy line of dark mesh underwear, Modus Vivendi continues with its presentation of the many new lines for its fall/winter 2016-17 collection. The Transparent Line is a combination of strength and sensuality. Self-possessed and subtly erotic, the new briefs, boxers, tanks and tees come in three colourways of black, dark red or blue with black mesh panels. Jocks are presented in uniform colour with matching mesh waistbands. The designs sculpt the hips, buttocks and shoulders, carving strong lines that meet with concealing linings and pouches, an exercise in revelation and the balance of power.

The campaign for the line was created in Leicester, England. Talented photographer and fine artist Gavin Harrison was inspired by the moody impact of the line to build a Dark Circus themed photo shoot, with the ultra-masculine Matthew Blades and Perrie Hooper as his male protagonists. The studio was transformed into an eerie circus of mystery and atmosphere. Seductive and very masculine, the images showcase the daring new designs from Modus Vivendi at their best.

Credits
Underwear and clothing: Modus Vivendi
Photographer: Gavin Harrison
Models: Matthew Blades and Perrie Hooper
Location: Leicester, UK
Videos by: Gavin Harrison